Академический Документы
Профессиональный Документы
Культура Документы
Recomendations
● Use a mix of “always in stock” ranges and novel stock.
● Where available choose novel stock from stock service products
● Otherwise choose novel stock for interest, maximum appeal and quick turnaround
● Regular review to include new stock service products and drop slowest selling lines
Stock Service Pros
● Builds brand loyalty (exploited by repeat sales)
● Prevents missed sales
● Offers more scope for sales from stock service catalogues and/or internet
● Introduces stability and hence scope for improved procedures within all business functions
buying, merchandising, marketing, selling and business administration
Stock Service Cons
● Less interesting stock
● Possible slower turnaround to "regulars" than more novel stock
● Demands on working capital
● Demands on space (shop floor and stock room)
Formal shirts
Eton :
● Shop Floor – 2 shirt boxes - 6 rows (sizes 15½-18) of 12 shirts
● D/C shirts: White, White on White, Cream, Pink, Blue, ?
● S/C : White, White on White, Cream, Pink, Blue, ?
● Choose the 3 novel shirts in each size from stock service (showing 24 extra ranges)
● Overstock : 24 most popular shirts/sizes + orders in stock room
Olymp :
● Shop Floor – 2 shirt boxes - 6 columns (sizes 15½-18) of 16 (4*4) shirts
● D/C shirts: White, Cream, Pink,? (4)
● S/C : White, White on White, Cream, Pink, Blue, Black, Grey,? (8)
● ½ sleeve : White, White on White, Black,? (4)
● Choose the 3 novel shirts in each size from stock service (showing 24 extra ranges)
● Overstock : 24 most popular shirts/sizes + orders in stock room
Canali :
● Shop floor – 3 shelves – 8 ranges
● S/C stock service: white, blue
● ?, ?, ?
● ?, ?, ?
● Overstock: 6 boxes (sizes 15½-18) of 2 shirts (end of ranges) on shop floor (under Eton)
Pal Zileri :
● Shop floor – 3 shelves – 8 ranges
● ?, ?, ?
● ?, , ?
● ?, ?, ?
● Overstock: 6 boxes (sizes 15½-18) of 2 shirts (end of ranges) on shop floor (under Eton)
Dress shirts :
Eton :
● One range of regular collar and one range of wing collar (sizes 15½-18)
● 1 shelf
● Minimal overstock (re-order when sold)
?? :
● One range popular stock service cheaper dress shirt (½ shelf)
Canali :
● One range (sizes 15½-18) (½ shelf)
End of Ranges :
● 2 shelves (sizes 15½-18) bottom of dress suit gondola?
Christensen :
● Black Bow, Black Self Tie, ?
Formal Trousers
Canali :
● Shop floor – 7ft hanging – 8 colours - sizes 32 – 46 + end of ranges
● Black, Navy, Beige, Dark Brown, Light Grey, Dark Gray, ?, ?
● Overstock : End of ranges mixed in, Black and Navy overstock in stockroom
● Where applicable fabrics same as those for stocked suits
Barutti :
● Shop floor – 4ft hanging – 6 colours - sizes 28 – 46 + end of ranges
● Dynamic fabrics as those for stocked suits
Suits :
Canali:
● Black 2B double vented drop 6 basic fabric (sizes 36s to 52l) used as “first fitting” for
“Canali Box” orders. Re-order when sold.
● Selection of suits in each regular size (38 – 52).
● Selection of 42s and 44s.
● Regular top up of Black, Navy, Charcoal plains.
● Regular (monthly?) arrival of a few new ranges for the “anything new?” brigade
● 4ft front hanging next to Canali shirts. Rest mixed in.
Pal Zileri :
● Ad hoc selection – go wild. To include 'Lab' mid-priced plain black.
● 4 ft front hanging – 1 white label 1 lab. Next to PZ shirts. Rest mixed in.
Barutti:
● Navy 2B double vented drop 6 dynamic fabric held in all (34s – 52l) and used as “first
fitting” for orders. Re-order when sold.
● Sizes 38R – 50R in 6 most popular dynamic fabrics (Black, Navy, Grey, Grey Stripe,
Brown Stripe, Black Self Stripe). Re-order when sold.
● 5 or 6 ranges front hanging in back corner. Rest mixed in.
Dress Suits:
Canali:
● 1 new range per season sized according to fill-ins required.
Pal Zileri:
● One new range per season sized according to fill-ins required.
Masterhand:
● One range (34s-52l) stock service. Re-order when sold.
Casual Wear:
● TBD
Shoes:
Stemar:
● 6 ranges. 3 Shelves. Stock Service. Matching Belts.
Cheaper Shoes:
Belts:
Stemar :
● 6 belts. Stock Service. To match shoes
Canali :
● 3 Stock Service. Top up with main orders.
● ?, ?, ?
PZ :
● ?, ?, ?
Other:
● Cheaper stock service nice black formal belt and jeans belt (retail £35)
Ties:
● TBD
● Well known 'Hermes' type winning brand required
Coats
● Leathers
● Raincoats
● Car Coats
● Overcoats
Accessories :
● Aftershave (PZ, winning brand?)
● Cufflinks
● Briefcases
● Wallets
● Sunglasses
Canali
Pal Zileri
Barruti
Feraud
Odermark
Mirto
Point
Olymp
Torras
Gran Sasso
Kenzo
Florentino
Trussardi
Gant
Boss
Armani
Smarty
Ralph Lauren
Prada
Eton
The following is a suggestion for stock and sales presentation of Olymp shirts:
14, 14½, 15S, 15, 15L, 15½S,15½, 15½L, 16S, 16, 16L, 16½S, 16½, 16½L, 17S, 17, 17L, 17½S,
17½, 17½L, 18, 18, 18, 18½, 19, 19½, 20 (do not stock S&L)