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Overview
Social Media Marketing (SMM) refers to the utilization
of various social media platforms to promote products or
services of a brand.
The majorly used platforms for social media
marketing are; Facebook, LinkedIn, Twitter,
YouTube, and Instagram.

Every social platform has its own different

functions, and thus marketing through these
different social platforms needs different strategies.

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IICE - Indore Institute of Computer Education, Bhawarkuan
What is SMM- Social Media Marketing ?

Social media marketing (SMM) is a type of Internet

marketing that uses of social networking websites or apps
as a marketing tool.

SMM aims to produce content that users can share with their
social networks to help any company to increase its brand
exposure and expand its customer reach.

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IICE - Indore Institute of Computer Education, Bhawarkuan
Why social media is an important for marketing?

Social media marketing helps to improve brand loyalty,

engaging with your customers and leads on social
media helps you build stronger customer relationships.

Here are some important points :

It boosts brand awareness
It will get you more sales
It builds real relationships
It improves your rankings and traffic

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 IICE - Indore Institute of Computer Education, Bhawarkuan
IICE- Indore no. 1 training Institute for SMM(Social Media Marketing)
Join the best SMM (Social Media Marketing) training institute in Indore and learn to
promote your business online on social platforms like Facebook, LinkedIn, Twitter, and
Instagram.SMM helps in engaging customers and introducing your brand. Using social
platforms is an easy, quick, most cost-effective, and the best way a business can use to
reach customers.

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IICE - Indore Institute of Computer Education, Bhawarkuan

Facebook Marketing

Campaign Creation Bid optimization

Campaign type selection Facebook pixel integration

Audience creation Facebook ads report creation

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 IICE - Indore Institute of Computer Education, Bhawarkuan
1. Campaign Creation:
1

1. Campaign
2
Creation -

3. Select Your Campaign Objective

4. Give Your Ad Campaign a Name
5. Set Up the Audience Targeting
6. Set Up Your Ad Placement
7. Set Up Your Campaign Budget and
Bidding.
8. Set Up Your Facebook Ads.

Know Step-by-Step
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 IICE - Indore Institute of Computer Education, Bhawarkuan
• The most important thing business owners need to understand about Facebook
2. Campaign Type Selection: ads is that Facebook shows your ads to the people most likely to complete your
objective.
• There are three parent types of Facebook ad objectives and they all have different
purposes: awareness, consideration, and conversions.

Know Step-by-Step
IICE - Indore Institute of Computer Education, Bhawarkuan
3. Audience creation:
To create and manage your Facebook target audiences,
you’ll have to use the Audience Manager tool. On the
Audiences page, you can see all your saved Facebook
audiences, as well as create new ones.
Facebook has three primary audience types:
• Saved Audiences
• Custom Audiences
• Lookalike Audiences Know Step-by-Step

4. Bid optimization:
A bid represents what you're willing to pay to achieve your desired
result from someone in your target audience. However, your bid is the
not the cost of your chosen optimization event. If you want to directly
control for the cost of an outcome, then use cost cap or target cost.
 IICE - Indore Institute of Computer Education, Bhawarkuan
5. Facebook pixel integration:
A Facebook pixel is an analytics tool that consists
of a code that you can put on your website.
The pixel fires to track site visitors. This data allows
you to retarget those users with Facebook ads in
the future, as well as

6. Facebook ads report creation:

Ad reports gather and display your most
important metrics from your current campaigns,
ad sets, and ads. The metrics in these reports will
help you learn how you’re reaching your
business goals as well as who is engaging with
your ads.

Know Step-by-Step
IICE - Indore Institute of Computer Education, Bhawarkuan

Instagram Marketing

Create yours Ads

Find Your Audience

Report and Measure

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IICE - Indore Institute of Computer Education, Bhawarkuan

1. Create yours Ads

1.Go to Ads Manager.

2.Select Create.
3.Choose an objective that supports Instagram as
an ad placement.
4.Select Continue.
5.Fill in the details for your ad set.
6.At the placements section, you can select Edit
placements and select Instagram to have your
ads appear on Instagram
7.Select Continue.
 IICE - Indore Institute of Computer Education, Bhawarkuan
2. Find Your Audience:
Your Instagram followers makes them also more
likely to like all your posts and Instagram promotions. When
setting up a Saved Audience, you can select to target
your Facebook Page fans or the friends of your fans. Use
this feature to reach new highly engaged audiences

3. Report and Measure:

1.Compare Your Instagram Engagement Rate to Your
Competitors:
•Likes
•Comments
•Shares
•Saves
2. See Which Instagram Hashtags Improve Impressions
3. Discover Which Instagram Posts Perform Well and Drive Traffic
IICE - Indore Institute of Computer Education, Bhawarkuan

Linkedin Marketing

Send Invitation Create your Company page

Organize Your Promote products and services

Connections
Grow Your Connections Search for jobs

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IICE - Indore Institute of Computer Education, Bhawarkuan

Twitter Marketing

Twitter Analytics Hootsuite

Buzzsumo Twithelper

Riffle

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 IICE - Indore Institute of Computer Education, Bhawarkuan

YouTube
Marketing
How to choose Topics of Videos Promote Business on Youtube

How to create a channel SEO of Youtube

How to get Views & Subscribers Copyright and Guidelines

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 IICE - Indore Institute of Computer Education, Bhawarkuan
IICE INDORE

For more information needed

Click this link –iiceducation.in

or
Visit to IICE Indore
Contact - +91 9111112018
Email- info@iiceducation.in

Presentation made by Anil Tripathi

 IICE - Indore Institute of Computer Education, Bhawarkuan
IICE INDORE

For more information needed

Click this link –iiceducation.in

or
Visit to IICE Indore
Contact - +91 9111112018
Email- info@iiceducation.in

Presentation made by Anil Tripathi