Differences between product marketing mix and

service marketing mix

Key Differences Between Product Marketing and Service Marketing

In the points given below, the differences between product marketing and service marketing is
elaborated:

 The process in which the marketing activities are aligned to promote

and sell a specific product for a particular segment is called product
marketing. The marketing of economic activities, offered by the business
to its clients for adequate consideration, is known as service marketing.
 In a product marketing, only 4 P’s of the marketing mix are applicable
which are product, price, place and promotion, but in the case of service
marketing, three more P’s are added to the conventional marketing mix,
which are people, process and physical existence.
 When a product is marketed, the company offers value, as it fulfils
customer’s requirements. Conversely, when service is marketed by a
company, it offers a relationship to its clients.
 One thing to be noted that, in product marketing, the company
promotes something whose ownership can be transferred/resold to
another party. But in the case of service marketing, the company
promotes something, whose ownership can neither be transferred nor it
is resold to the other party.
 In product marketing, products reach the buyers, as they can be
transported from one place to another through various distribution
channels. Unlike service marketing, where customers come to the
services or the service provider visit customer because services cannot
be transported, they are location based. Hi
 Products are tangible in nature, they can be felt and touched, which
make its promotion easier. On the other hand, services are intangible,
people can only experience it, and so marketing of services is a bit
difficult.
 If the quality of a certain product is not up to the mark, or it does not
fulfil the desired requirement, it can be returned to the seller. However,
 it is impossible in the case of services, because once the services are
delivered, they cannot be taken back. So, the marketing of services,
should be done keeping the returnability factor in mind.
 In product marketing, the product can be separated from its producer,
and so they are durable and can be inventoried. On the contrary, in
service marketing, services can not be separated from its source, i.e.
service provider. Hence the production and consumption of services are
simultaneous; they are perishable.
 Product offered by a company under a particular segment are
standardised; they cannot be changed or altered as per customer’s
requirement. In contrast, services offered by a company are highly
variable and can be easily customised as per the requirements.
 It is a human tendency, that we respond quickly, to what we see and it is
a major pro, of product marketing that it grabs our attention, and
encourages sales. As against this, services can’t be seen it can only be
experienced and so the response it a little slow, while marketing
services.
 In product marketing, the quality of the product can be measured by
making a comparison between various products, but this is just opposite
in service marketing, where the measurement of services is not possible.