FACULTY OF BUSINESS AND MANAGEMENT

UNIVERSITI TEKNOLOGI MARA, MALAYSIA

ASSESSMENT
TECHNOLOGY ENTREPRENEURSHIP
ENT600

GROUP ASSIGNMENT: CASE STUDY

FACULTY:
DECLARATION OF
GROUP: SUBMISSION
(SIGN)
GROUP MEMBERS:

1.

2.

3.

4.

5.
 CASE STUDY RUBRICS (20%)
Marks
Allocated Weighted Marks
Criteria Poor Moderate Satisfactory Good Excellent
Obtained (100/20%)
(100%)
Identification of 0 - 5 marks 6 - 10 marks 11 - 15 marks 16 - 20 marks 21 - 25 marks
Main Issues Unable to identify Able to slightly Able to Able to identify Able to identify
Problems and understand identify and identify and and understand and understand
the issues in the understand the understand most of the all of the main 25
case study issues in the some of the issues in case issues in the
case study issues in the study case study
case study
Analysis Of The 0 - 5 marks 6 - 10 marks 11 - 15 marks 16 - 20 marks 21 - 25 marks
Issues Using SWOT  No analysis of  Moderate analysis  Satisfactory  Good analysis of the  Excellent analysis of
Analysis Tool the issues of the Issues analysis of the issues. the issues.
 No SWOT  Key elements of issues  Key elements of  Excellent
25
analysis being SWOT is  Key elements of SWOT is well presentation on key
employed moderately SWOT is presented. elements of SWOT.
presented satisfactorily
presented
Provide 0 - 5 marks 6 - 10 marks 11 - 15 marks 16 - 20 marks 21 - 25 marks
suggestions on No suggestions Little suggestions Adequate Relevant Well documented
appropriate for solutions to and slightly Suggestions and suggestions and and appropriate
solutions the issues in the appropriate solutions appropriate appropriate solutions to the issues 25
case study to the issues in the solutions to the solutions to the in the case study
case study issues in issues in the case
the case study study
Relate to 0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
theories / No effort to Inadequate Adequate Significantb adaptation Exceptional
concepts relate to theories efforts to relate adaptation to to adaptation to relate to 15
/ concepts to theories / theories / concepts relate to theories / theories / concepts
concepts concepts
Teamwork 0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks
(Group Work) Never contribute Rarely contribute Occasionally Usually contribute Routinely contribute
ideas and ideas Contribute ideas ideas, Constructive ideas,
perform tasks and perform tasks and perform tasks, tolerant perform all tasks, high 10
Perform tasks and fair decision tolerance and
outstanding decision

Total: 100

NOTES / REMARKS:
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

ASSESSMENT
TECHNOLOGY ENTREPRENEURSHIP
ENT600

GROUP ASSIGNMENT: NEW PRODUCT DEVELOPMENT (30%)

FACULTY:
DECLARATION OF
GROUP: SUBMISSION
(SIGN)
GROUP MEMBERS:

1.

2.

3.

4.

5.
 GROUP WORK: NEW PRODUCT DEVELOPMENT RUBRICS (30%)
Marks
Weighted Marks
Criteria Poor Moderate Satisfactory Good Excellent Allocated
Obtained (100/30%)
(100)
1 mark 2 marks 3 marks 4 marks 5 marks
Preliminary Materials:
Poor understanding Moderate understanding Satisfactory Good understanding of Excellent understanding of
 Cover & title page
of the preliminary of the preliminary understanding of the the preliminary materials. the preliminary materials. 5
 Executive summary
materials. materials preliminary materials.
 Table of contents

Introduction 0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks

 Problem Introduction is Introduction is Introduction is Good presentation on Excellent presentation on
statement/Issues poorly presented moderately presented satisfactorily the introduction the introduction 10
 Objectives of report presented.
 Methodology
NPD Process: Research 0 - 4 marks 5 - 8 marks 9 - 12 marks 13 - 16 marks 17 - 20 marks
& Development Poor at illustrating Moderate at illustrating Satisfactory at Good at illustrating the Excellent at illustrating the
 Identify Innovation the R&D process the R&D process illustrating the R&D R&D process R&D process
potential process 20
product/service using
Consumer Trend
Canvas (CTC)
0 - 4 marks 5 - 8 marks 9 - 12 marks 13 - 16 marks 17 - 20 marks
NPD Process: Poor at product/ Moderate at Satisfactory at Good at product/service Excellent at 20
Product /Service Design service design product/service design product/service design product/service design
design
0 - 4 marks 5 - 8 marks 9 - 12 marks 13 - 16 marks 17 - 20 marks
NPD Process: Poor at illustrating Moderate at illustrating Satisfactory at Good at illustrating the Excellent at illustrating the
Concept Testing the Concept the Concept Testing illustrating the Concept Testing Concept Testing 20
Testing Concept Testing

NPD Process: 0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks

Build Prototype
(2D/3D) Satisfactory 10
Poor prototyping Moderate prototyping Good prototyping Excellent prototyping
prototyping
NPD Process: 1 mark 2 marks 3 marks 4 marks 5 marks
Test Marketing Poor at Test Moderate at Test Satisfactory at Test Good at Test Marketing Excellent at Test Marketing 5
Marketing Marketing Marketing
1 mark 2 marks 3 marks 4 marks 5 marks
The writing lacks Sentences were Sentences were Sentences were Sentences were well
Writing Style, Spelling &
sentence variety somewhat varied, and correctly constructed correctly constructed written and expressed
Grammar 5
and few some were inappropriate and well-articulated
grammatical errors with minimal
grammatical errors
1 mark 2 marks 3 marks 4 marks 5 marks
Never contribute Rarely Occasionally Usually Routinely contribute
Teamwork ideas and contribute ideas contribute contribute ideas, constructive ideas, 5
(Group Work) perform tasks and perform tasks ideas and perform tasks, perform all tasks, high
perform tasks tolerant and fair decision tolerance and
outstanding decision

Total: 100

NOTES / REMARKS:
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

ASSESSMENT
TECHNOLOGY ENTREPRENEURSHIP
ENT600

GROUP ASSIGNMENT: TECHNOLOGY BLUEPRINT (20%)

FACULTY:
DECLARATION OF
GROUP: SUBMISSION
(SIGN)
GROUP MEMBERS:

1.

2.

3.

4.

5.
 PROJECT PAPER (TECHNOLOGY BLUEPRINT) RUBRICS (20%)
Marks
Poor Moderate Satisfactory Good Excellent Weighted Marks Obtained
Criteria Allocated
(100/20%)
(100
0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks
Preliminary Materials: Poor understanding Moderate understand on Satisfactory Good Excellent
 Cover & title page on the preliminary the preliminary materials understanding understanding on understanding on the
 Cover letter materials. on the the preliminary preliminary materials. 10
 Executive summary preliminary materials.
 Table of contents materials.

0 - 10 marks 11 - 20 marks 21 - 30 marks 31 - 40 marks 41 - 50 marks

Main Body of the Blueprint::  The main body  The main body of the  The main  The main body of
 The Industry & The of the Blueprint is body of the the Blueprint is  The main body of
company Blueprint is moderately Blueprint is highly the Blueprint is
 Product/Service poorly presented. satisfactorily satisfactorily excellently
Description presented. presented. presented. presented.
 Technology Description  Few key elements
 Market Analysis &  Many key are highlighted  Fairly  Good in  Key elements are 50
Strategies elements are not highlight key highlighting key excellently
 Manufacturing & highlighted elements elements highlighted.
Operations
 Management Team
 Financial Estimation
 Project Milestones
 Appendices
0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
Satisfactory Excellent
Conclusion Unclear conclusion Moderate conclusion on Good conclusion 15
conclusion on conclusion on the
on the Blueprint the Blueprint on the Blueprint
the Blueprint Blueprint
0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
The writing lacks Sentences were Sentences Sentences were Sentences were
Writing Style, Spelling & somewhat varied, and were correctly well written and
sentence variety correctly
Grammar some were inappropriate constructed expressed 15
and few constructed and
grammatical errors with minimal well-articulated
grammatical errors
0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
Never contribute Rarely Occasionally Usually Routinely contribute
Teamwork ideas and contribute ideas contribute contribute ideas, constructive ideas,
10
(Group Work) perform tasks and perform ideas and perform tasks, perform all tasks, high
tasks perform tolerant and fair tolerance and
tasks decision outstanding decision

Total: 100

NOTES / REMARKS:
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

ASSESSMENT
TECHNOLOGY ENTREPRENEURSHIP
ENT600

GROUP ASSIGNMENT: VIDEO PITCHING (10%) & POSTER (10%)

FACULTY:
DECLARATION OF
GROUP: SUBMISSION
(SIGN)
GROUP MEMBERS:

1.

2.

3.

4.

5.
 VIDEO PITCHING Rubrics (10%)
Marks
Poor Moderate Satisfactory Good Excellent Weighted Marks
Criteria Allocated
Obtained (%)
(10%)
0 - 4 marks 5 - 8 marks 9 - 12 marks 13 - 16 marks 17 - 20 marks
Introduction is unique and
creative to enable audience 20
to engage immediately

Able to clearly demonstrate the

20
issues

Able to clearly demonstrate

20
solution

Creativity of video presentation 20

Entertaining overall presentation 20

POSTER Rubrics (10%)

Marks
Poor Moderate Satisfactory Good Excellent Allocated Weighted Marks Obtained
Criteria
(10%) (%)

5 marks 10 marks 15 marks 20 marks 25 marks

Problems & solutions is well
25
explained in the abstract.

Sufficient amount of information

to help audience understand the 25
project.

Language used is concise, easy

25
to understand and well written.

Creative illustration of graphic

and presentation. 25

NOTES / REMARKS: