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Swiss International Information Technology Services SWISS-SELECT OUR LOYALTY PROGRAM Source: Swiss International Hotels
Swiss International Information Technology Services SWISS-SELECT OUR LOYALTY PROGRAM Source: Swiss International Hotels

Swiss International Information Technology Services

SWISS-SELECT OUR LOYALTY PROGRAM Source: Swiss International Hotels & Resorts
SWISS-SELECT
OUR LOYALTY PROGRAM
Source: Swiss International Hotels & Resorts
Information Technology Services SWISS-SELECT OUR LOYALTY PROGRAM Source: Swiss International Hotels & Resorts
What is a Loyalty Program? A loyalty program is a structured marketing effort that rewards,

What is a Loyalty Program?

A loyalty program is a structured marketing effort that rewards, and therefore encourages, loyal buying behavior a behavior which is beneficial to the firm.

Why SWISS-SELECT?

SWISS-SELECT allows hotels to focus on their best revenue generated customers and

improve the customer satisfaction levels. Loyal customers buy more and are often willing

to pay more, which boosts the revenues for hotels. By increasing loyalty, profitability increases and the customers extend the time they spend at the hotels.

It is Very Important to remember that:

A SWISS-SELECT member's endorsement is more powerful to their friends and family than any advertising campaign.

With SWISS-SELECT, Swiss International Hotels & Resorts compete with other large hotel chains, in driving revenue and market value.

SWISS-SELECT provides to Swiss International Hotels & Resorts a loyalty program, whereby:

1. SWISS-SELECT members earn and redeem points across all Swiss International Hotels & Resorts worldwide, which allows the hotels to reach a wider targeted audience. Whether the SWISS-SELECT members decide to stay for leisure or corporate travels, they have a range of hotel properties to stay at locally, regionally and globally, while earning or redeeming points from their previous stays and special conditions.

2. SWISS-SELECT members can redeem points at redemption partners, such as airlines and retail partners, across the global network. These redemption partners are of additional value to Swiss International Hotels & Resorts while exposing the hotels to various markets and interest groups. Below are some of the partners:

Hotels & Resorts while exposing the hotels to various markets and interest groups. Below are some
Hotels & Resorts while exposing the hotels to various markets and interest groups. Below are some
Hotels & Resorts while exposing the hotels to various markets and interest groups. Below are some
Hotels & Resorts while exposing the hotels to various markets and interest groups. Below are some
Hotels & Resorts while exposing the hotels to various markets and interest groups. Below are some
Hotels & Resorts while exposing the hotels to various markets and interest groups. Below are some
Hotels & Resorts while exposing the hotels to various markets and interest groups. Below are some
Hotels & Resorts while exposing the hotels to various markets and interest groups. Below are some
Hotels & Resorts while exposing the hotels to various markets and interest groups. Below are some
Hotels & Resorts while exposing the hotels to various markets and interest groups. Below are some
Hotels & Resorts while exposing the hotels to various markets and interest groups. Below are some

3.

SWISS-SELECT members can also earn and redeem points at other carefully valued

can also earn and redeem points at other carefully valued hotels/ hotel chains globally. These hotels

hotels/ hotel chains globally. These hotels mainly based in regions where Swiss

International Hotels & Resorts are not currently present, allows the Swiss International Hotels & Resorts to also tap into these hotels’ markets and customers, whom are potential advocates of Swiss International Hotels & Resorts. Below is a selection of these hotels:

Hotels & Resorts. Below is a selection of these hotels: 4. Swiss International Hotels & Resorts
Hotels & Resorts. Below is a selection of these hotels: 4. Swiss International Hotels & Resorts
Hotels & Resorts. Below is a selection of these hotels: 4. Swiss International Hotels & Resorts
Hotels & Resorts. Below is a selection of these hotels: 4. Swiss International Hotels & Resorts
Hotels & Resorts. Below is a selection of these hotels: 4. Swiss International Hotels & Resorts

4. Swiss International Hotels & Resorts are able to better know their customers, their needs and preferences though the SWISS-SELECT database. With full overviews of the customers’ profile, which includes birthdays, interests, usage of dining & hotel facilities, preferences, dietary requirements, etc…, the hotels’ team is able to stay in contact with SWISS-SELECT members and anticipate how to satisfy them during their next stay.

5. Enrollment, earning and redemption of points are easy and stress free for the members. The Front Office and the F&B outlets team always ensure that a non- member arriving at the hotel is registered and that they are aware of their benefits. This can be either explained or provided in writing to these new members. The processes are all completed by the hotel team with no disruption to the guests, allowing them the ease to stay and enjoy the hotels and its facilities.

6. Swiss International Hotels & Resorts are able to segregate and understand their

best quality customers. While knowing and understanding these customers, the

hotel is able to build a relationship while ensuring that these members are treated and valued appropriately. Bearing in mind that all SWISS-SELECT members have the highest priority because of the minimal costs to attract and retain them.

7. With the integration with SWISS-REZ and SWISS-PMS all customer profiles including their interest and preferences are available in real-time to the hotels team members. This includes also the members’ bookings. The real-time available information ensures easy and swift processes in attending to the members their

needs and enquiries.

real-time available information ensures easy and swift processes in attending to the members their needs and
8. SWISS-SELECT drives incremental revenue by encouraging the travelers to book directly with the hotel.

8. SWISS-SELECT drives incremental revenue by encouraging the travelers to book

directly with the hotel. These bookings would have otherwise been produced by

third party agencies whereby a commission would apply. Therefore at all times, rates and availability for the SWISS-SELECT members should be made available on SWISS-REZ and SWISS-SELECT’s online booking engine. The members have to also be aware of the member benefits.

9. Swiss International Hotels & Resorts are able to keep their existing customers and limiting that the customers stray to competitors in the local or regional market. With its worthwhile benefits, SWISS-SELECT ensures that the hotel receives returning customers time and time again.

10. SWISS-SELECT members are constantly in contact and receive updates from Swiss International Hotels & Resorts through the marketing activities, whether it be the print materials or online marketing activities. Because of their emotional attachment to SWISS-SELECT and the hotels, these members are the major customers who will fully show interest in the hotels’ activities and offers.

SWISS-SELECT, allows hotels to rediscover and redefine the

customer experiences while driving incremental revenue value.

For more questions or advice, please contact your SWISS-HOST or Area office.

while driving incremental revenue value. For more questions or advice, please contact your SWISS-HOST or Area