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COMPANY VALUES

THE BRAND

Swiss International Hospitality


Commons and its brands stand
for International Quality –
Local Affinity.
Brand Characteristics

Attributes Benefits

“A brand must be
relevant, consistent
and well-positioned to
User Values
achieve sustainable
results in today’s
highly competitive

Personality Culture
marketplace”.

This document is the property of Swiss International Commons GmbH


Brand Health

"A brand is a collection of perceptions in the


mind of the consumer."

Differentiation Relevance: Esteem: Reputation:


USP: Market Delivery of Overall
Penetration: Promises: Customer
Swiss Quality
Consistency Experience,
Global
Swiss Values in everything
presence in Trust
that we do
10 countries
and say

Swiss International Swiss International


Brand Strength Brand Status
THE BRAND

YOU!
Swiss International
ORGANIZATIONAL CULTURE

=
ORGANIZATIONAL CULTURE

Leadership Organizational
Practices
Shared
Behavior of Values &
Individuals Beliefs
& Groups

Way that
works
gets
done
ORGANIZATIONAL CULTURE

MISSION VISION
MISSION

 “Proud of Swiss Quality”

The company has distilled its core values from


Swiss culture and these core values will be
woven into the fabric of all Swiss International
Hotels as they grow worldwide.
Swiss International makes the difference
through best-in-class hospitality and the Swiss
philosophy.

WE ARE STANDING OUT OF THE CROWD!


Swiss International Values

The values typical for “Swiss”

1. Efficient
2. Accurate
3. Innovative
4. Courteous
5. Anticipating
6. Ethical
7. Committed
8. Sustainable

At Swiss International, we are


consistent in all that we do!!
Swiss International Values

EFFICIENT = To complete a task in an economic


way without wasting any resources

Natural Resources Money Effort Time


Swiss International Values

Efficient Handling of Natural Resources

Turn off lights, Don’t spoil water Regulate Room


Use energy saving Temperature
bulbs
Swiss International Values

Efficient Handling of Time and Effort

Work Hard & Manage your time, Work with your Team
Smart e.g. Set Goals and
Priorities, make To
Do Lists
WORKING SMART

Work Mise Skill


Planning En Place Training
Time Management

Urgent Not Urgent

I II
Important

Crisis Planning
Meetings Preparation
Deadlines Social Media
Not Important

III IV
Interruptions Some calls
Some E-Mail Time Wasters
Social Media Playing Games
Swiss International Values

Efficient Handling of Food

Correct Purchasing Correct Storage & Use


e.g. Quantity, Quality, e.g. Storage Temperature,
Price, Seasonality, Storage Containers, FiFo
Local Products
Swiss International Values

Efficient Handling of Food

Correct Preparation of Smart Re-Use Correct Portion


Food, e.g. Trimming, of Left Over Size to avoid
Cutting, Cooking Food Waste
Swiss International Values

ACCURATE = To complete a task in a precise and


correct way, without making any
mistakes, and by paying attention to
even the smallest details
ACCURATE

Follow Standard Recipes


Follow SOPs
Swiss International Values

INNOVATIVE = The creativity of finding new ways and


methods to complete each task and / or
of introducing new ideas that add value
and variation to each task

OUT OF
Swiss International Values

INNOVATIVE:

Improve Workflows

Find New Techniques

Surprise Customers

Be Creative
Swiss International Values

COURTEOUS = Being polite and showing respect &


genuine consideration and care for
others is the core of hospitality
Swiss International Values

ANTICIPATING =The fact of being always one step


ahead of things that may happen
and/or of requests that may be made
by guests while completing each task
within the service process
Swiss International Values

ANTICIPATING = Is also Prevention from Accidents


Swiss International Values

ETHICAL = The fact of being conscience of right or wrong


(moral) behaviour towards others and oneself
e.g. lying, cheating, stealing etc.
ETHICS
Actions in which you’d likely get caught doing

NOT IN DOES NOT


UN AGAINST
ILLEGAL CLIENTS BENEFIT
ETHICAL POLICY
INTEREST COMPANY

Actions most people think are


acceptable in the work place
ETHICAL DILEMMA
ETHICAL DILEMMA
Swiss International Values

COMITTED= Each task within the service process needs


to be completed by taking full ownership of
it, which implies responsibility, and by
respecting the standards of Swiss
International at any time, which implies
loyalty to the company
Swiss International Values

SUSTAINABLE = The contribution of each and every one


to preserve the natural resource of our
planet is crucial for the generations to
come. In every task to be completed
one needs to consider the possibilities
to avoid pollution, waste and spillage
as well as the opportunities for
recycling.
RECYCLING
RECYCLING

Paper, News Papers Vegetable & Fruit


Peelings
Plastic Bottles
Bread
Tea bags
Coffee filters
Egg Shells
RECYCLING
SUSTAINABILITY

Business
People Performance
Well-Being of Our Customer Satisfaction
Co-Workers and Strong Financial
Stakeholders Results

Environment
Be Exemplary
Stewards of Our
Natural Resources
CONSISTENCY
QUESTIONS?

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