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THE BRAND
Attributes Benefits
“A brand must be
relevant, consistent
and well-positioned to
User Values
achieve sustainable
results in today’s
highly competitive
Personality Culture
marketplace”.
YOU!
Swiss International
ORGANIZATIONAL CULTURE
=
ORGANIZATIONAL CULTURE
Leadership Organizational
Practices
Shared
Behavior of Values &
Individuals Beliefs
& Groups
Way that
works
gets
done
ORGANIZATIONAL CULTURE
MISSION VISION
MISSION
1. Efficient
2. Accurate
3. Innovative
4. Courteous
5. Anticipating
6. Ethical
7. Committed
8. Sustainable
Work Hard & Manage your time, Work with your Team
Smart e.g. Set Goals and
Priorities, make To
Do Lists
WORKING SMART
I II
Important
Crisis Planning
Meetings Preparation
Deadlines Social Media
Not Important
III IV
Interruptions Some calls
Some E-Mail Time Wasters
Social Media Playing Games
Swiss International Values
OUT OF
Swiss International Values
INNOVATIVE:
Improve Workflows
Surprise Customers
Be Creative
Swiss International Values
Business
People Performance
Well-Being of Our Customer Satisfaction
Co-Workers and Strong Financial
Stakeholders Results
Environment
Be Exemplary
Stewards of Our
Natural Resources
CONSISTENCY
QUESTIONS?