Вы находитесь на странице: 1из 3

1) CPM scores

Alpha centauri
Critical success factor Weight Rate Scores
Advertising 0.06 4 0.24
Brand Image 0.07 4 0.28
Customer Loyalty 0.05 4 0.20
Market Share 0.11 4 0.44
Economies of Scale 0.12 4 0.48
Planned Capacity 0.10 1 0.10
Expansion
Price Competition 0.07 2 0.14
E-Commerce 0.12 1 0.12
Distribution 0.11 2 0.22
Strategic Supplier 0.04 4 0.16
Partnership
Variety of Products 0.07 2 0.14
Financial Position 0.08 3 0.24
1 2.76

Bright Co.
Critical success factor Weight Rate Score
Advertising 0.06 3 0.18
Brand Image 0.07 2 0.14
Customer Loyalty 0.05 2 0.10
Market Share 0.11 3 0.33
Economies of Scale 0.12 1 0.12
Planned Capacity 0.10 4 0.40
Expansion
Price Competition 0.07 3 0.21
E-Commerce 0.12 4 0.48
Distribution 0.11 3 0.33
Strategic Supplier 0.04 3 0.12
Partnership
Variety of Products 0.07 4 0.28
Financial Position 0.08 4 0.32
1 3.01
Diamond Co.

Critical success factor Weight Rate Scores


Advertising 0.06 4 0.24
Brand Image 0.07 3 0.21
Customer Loyalty 0.05 3 0.15
Market Share 0.11 3 0.33
Economies of Scale 0.12 1 0.12
Planned Capacity 0.10 4 0.40
Expansion
Price Competition 0.07 4 0.28
E-Commerce 0.12 4 0.48
Distribution 0.11 3 0.33
Strategic Supplier 0.04 4 0.16
Partnership
Variety of Products 0.07 4 0.28
Financial Position 0.08 4 0.32
1 3.26

2) There is two-week point of the Alpha centauri company


 Plan capacity expansion.
 E-commerce
There is two-strong point of the Alpha centauri company
 Economic of scale
 Market share
3) CPM score of company Alpha Centauri after assigning the high rating (4)

Alpha centauri
Critical success factor Weight Rate Scores
Advertising 0.06 4 0.24
Brand Image 0.07 4 0.28
Customer Loyalty 0.05 4 0.20
Market Share 0.11 4 0.44
Economies of Scale 0.12 4 0.48
Planned Capacity 0.10 4 0.40
Expansion
Price Competition 0.07 2 0.14
E-Commerce 0.12 4 0.48
Distribution 0.11 2 0.22
Strategic Supplier 0.04 4 0.16
Partnership
Variety of Products 0.07 2 0.14
Financial Position 0.08 3 0.24
1 3.42

Usefulness of the CPM:

This CPM approach help the manager to understand the starting date and the starting activity of the
project.

Вам также может понравиться