BigBrain Remember less. Do more.

Aman Patel, Catherine Chen, Matthew Watanabe, Shawn Khetarpal, Zoya Saxena
INTRODUCTION
 INTRODUCTION

Introduction Problem Prototyping Solution Business Plan

PROBLEM
 Statement of the Problem

People struggle to improve their

forgetfulness because they perceive
it as an isolated, random event.

Introduction Problem Prototyping Solution Business Plan

 Problem

Interviews Surveys Pattern

Introduction Problem Prototyping Solution Business Plan

PROTOTYPING
 IDEATION OF SOLUTION

Introduction Problem Prototyping Solution Business Plan

 APPLICATION OVERVIEW

BigBrain allows users to create increasingly

comprehensive lists based on aggregate user
list data and receive entire lists at the time of
need.

Introduction Problem Prototyping Solution Business Plan

 MVP 1 – AGGREGATE DATA ASSUMPTION

Does having aggregate data

help people create more
comprehensive lists?

Introduction Problem Prototyping Solution Business Plan

 MVP 1

TRAVEL

Introduction Problem Prototyping Solution Business Plan

 MVP 1

WORK

Introduction Problem Prototyping Solution Business Plan

 MVP 1

SOCIAL

Introduction Problem Prototyping Solution Business Plan

 MVP 1

Travel Work School

29% 36% 32%

Introduction Problem Prototyping Solution Business Plan

 MVP 2 – FEEDBACK LOOP ASSUMPTION

Does a proactive feedback

loop add value to the
traditional reminders service?

Introduction Problem Prototyping Solution Business Plan

 MVP 2

Introduction Problem Prototyping Solution Business Plan

 MVP 2

Introduction Problem Prototyping Solution Business Plan

SOLUTION
Private

Common items

Export

Uncheck All
BUSINESS PLAN
 COMPETITION

Built-In Reminders Google Calendar Any.do

Introduction Problem Prototyping Solution Business Plan

 CUSTOMER VALUE PROPOSITION

Aggregate Data Feedback Cycle Improving Forgetfulness

Introduction Problem Prototyping Solution Business Plan

 BARRIERS TO ENTRY

Brand Identity Product Differentiation Upfront Technological

Cost

Introduction Problem Prototyping Solution Business Plan

 Marketing & Target Market

Beta Users Social Media Partnerships

Introduction Problem Prototyping Solution Business Plan

 PROFIT MODEL

REVENUES EXPENSES

Introduction Problem Prototyping Solution Business Plan

 PROFIT MODEL

REVENUES
Advertisements

Partnerships

Introduction Problem Prototyping Solution Business Plan

 PROFIT MODEL

REVENUES
Advertisements

Partnerships

Introduction Problem Prototyping Solution Business Plan

 PROFIT MODEL

REVENUES
Advertisements

Partnerships

Introduction Problem Prototyping Solution Business Plan

 PROFIT MODEL

EXPENSES

Initial IT Investment Maintenance

Introduction Problem Prototyping Solution Business Plan

 RESOURCES REQUIRED
• Software Engineers

• Sales/Marketing Team

• Advertisers

• Beta Users

• App Approval from Apple

Introduction Problem Prototyping Solution Business Plan

 EXPANSION

Following Profiles Social Media Sponsored Lists

Integration

Introduction Problem Prototyping Solution Business Plan

Remember less. Do more.

CONCLUSION
Appendix
App Screenshots (1) – List Display
App Screenshots(2) – Search
App Screenshots(3) – Engagement with Other Users
App Screenshots(4) – Create Own List
App Screenshots(5) – Today at a Glance
App Screenshots(6) – Feedback Loop & Regular Notification
App Screenshots(7) – Account Settings
App Screenshots(8) – Additional List Examples