Group2 Excellence

THE ADVANTAGE OF DIGITAL MARKETING STRATEGY VS TRADITIONAL
Pulungmasle High School

Senior High School Department
Guagua, Pampanga
The Advantage of Digital Marketing Strategy vs. Traditional
A Research Presented to the Faculty of Senior High School Department; In

Partial Fulfillment of the Requirements in Research Project
Roque, Realyn A.
Gueco, Hanna Shermae A.
Catedrilla, Claire L.
Libut, Jasmin S.
PULUNGMASLE HIGH SCHOOL

Chapter I
INTRODUCTION AND REVIEW OF RELATED LITERATURE
Marketing is a philosophy whose main focus is providing customer
satisfaction. Marketing is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers,
clients, partners and society at large. Also included in the definition are all of the
activities that help businesses reach their target market effectively. Marketing is NOT
just personal selling or even just advertising. Most people define marketing in a very
limited way. Marketing includes activities such as public relations, sales promotion,
advertising, social media, pricing, distribution and many other functions. Marketing is
an important business process where you inform, attract and convince people that
your products or services are of value to them.
Digital marketing encompasses all marketing efforts that use an electronic
device or internet. Digital marketing includes: social media marketing, content
marketing, search engine optimization, search engine marketing, pay per-click
advertising, affiliate marketing, email marketing, radio advertising, television
advertising and mobile phone advertising. Traditional marketing is a huge sized
category which includes all forms of advertising and marketing. This marketing has
been in use by companies for years, and that has a proven success rate. Traditional
marketing includes: signage, billboards, direct mail, flyers and brochures, face-to-face
interaction, print ads, telemarketing, event marketing and salespeople.

According to Gleeson (2018), marketing isn't simply an important part of
business success -- it is the business. Everything else in the business depends upon
marketing. Mark Cuban, owner of the Dallas Mavericks and several media and
entertainment companies, puts it as succinctly as possible: "No sales. No company”.
The term "marketing" covers a lot of different activities – all associated with selling
your company's products and services. Advertising is the most obvious marketing
activity, but so is consumer research, which better matches your product to consumer
wants and needs. Product design, also, is a form of marketing, as it helps match your
company's products and services to known customer needs. The one thing that
marketing is not, in the opinion of some marketing professionals, is the sales act itself,
which is the result of marketing.
According to Gross (2016), marketing is one of the most important things a
business can do. Not only does marketing build brand awareness but it can also
increase sales, grow businesses and engage customers. There are so many core
business functions that stem from a good marketing plan that any SMB would be silly
not to give it a shot. Marketing is important because it helps you sell your products or
services. The bottom line of any business is to make money and marketing is an
essential channel to reach that end goal. Creativs explained that without marketing
many businesses wouldn’t exist because marketing is ultimately what drives sales.
As stated in Why do I need a marketing plan? (2018), marketing planning
helps you develop products and services in your business that meet the needs of your
target market. Good marketing helps your customers understand why your product or
service is better than, or different from, the competition. A good marketing plan can

help you reach your target audience, boost your customer base, and ultimately,
increase your bottom line. It's often required when seeking funding and helps you set
clear, realistic and measurable objectives for your business. Developing a marketing
plan requires research, time and commitment, but is a very valuable process that can
greatly contribute to your business success.
According to Jagtap(2018), marketing is the most important part of any
business. Marketing is always helpful for building brand awareness as well as
increase your sales and engage customers. In these days Digital Marketing has
changed the way of business. Today most of the businesses are following the digital
strategy for promoting their products and services. They are offering their products
through online medium. They have increased their sales with the help of effective
digital marketing channels. Marketing has created lots of employment opportunities
for unemployed persons. World’s large number of the people have involved in the
field of marketing. Marketing is the only sector which is growing rapidly. Today there
are so many functions of core marketing like buying, selling, financing, transporting,
etc. Thus marketing gives employment to many people. Worlds 40% of total
population is directly or indirectly dependent on marketing.
As stated in Why is marketing so important? (2017), customer engagement is
the soul of any business. The way you communicate and interact with your audience
builds up your brand identity and is ultimately what paves the way for customers to
make purchases. Engagement in-person is critical but today's customers don't always
visit store locations and even when they do, they want to be engaged beyond those
four walls.

According to Netinspire (2016), with billboards beaming call to actions as well
as window displays enticing us to approach their stores, it’s never ending and maybe
that’s a beneficial advantage. This form of marketing catches us when we are unaware
and potentially this may result in a sporadic purchase. Another factor to consider is
the benefit of face to face contact. We all have experienced people trying to sell on
our doorsteps, this human interaction could save us money if the product is something
that we desire. Newspapers are another way that advertisers like to reach their
audience by. It is called tangibility offers which refer to ads or products that readers
come to contact in during their spare time.
As stated in Traditional marketing: Advantage and Disadvantage (2017),
traditional marketing consist for promoting and advertising any kind of
business/service in the local marketing through going door to door, putting pamphlet
on roadside, hoarding, newspaper and brochure distributing. These are the parts of
Traditional Marketing which are indeed costly and massive workplace that needs lots
of physical energy as mental energy to do all these specific things to promote one’s
business.
According to Mcrill(2017), traditional marketing uses static text or advertising
commercials to promote a product. If an ad is placed in the newspaper, it can't change
until you place another ad. For example, if you have a sale on bicycles that you put in
the newspaper and then you run out of bicycles, you may have many unhappy
customers. On the other hand, on the Internet you can instantly update your page to let
people know your bicycles are "sold out”.

As stated in Advantages and Disadvantages of Traditional Marketing (2018),
reach local audience: Use of traditional marketing can make your task easy to reach
the local audience. Radio is definitely the best option and the quickest way to
advertise your business and put across your message. Lack of time to update message:
In traditional marketing, you will not get time to respond to the changes you wish to
make in the advertisement as compared to the new modern online marketing. In the
traditional advertisement, you need to prepare your ad well in advance even though if
you want to publish your ad in the daily newspaper. While by using the internet, small
businessmen can easily change their ad in a few minutes.
As stated in Digital Marketing vs. Traditional Marketing (2018), traditional
marketing has a long history. It is a well-researched, long established, and proven
method of getting your message out to the customer. It encompasses pretty much all
advertising before the internet came along and shook things up. With traditional
marketing, you will be reaching out to customers using offline means of
communication. This includes printed advertisements in newspapers or magazines,
broadcast advertisements on television and radio, or even printed flyers and business
cards.
As stated in What is Digital Marketing & Types of Digital Marketing (2018), it
is the promotion of merchandise or brands via one or a lot of types of electronic
media. it is extremely important, not only thanks to its rapid growth but additionally
as a result of it’s basically the longer term of selling many of us assume that ancient
promotion can presently get replaced entirely.

As stated in Modern marketing concepts (2014), it allows the companies to
save money, an aspect that is really taken into account by the companies since the
online marketing campaigns don’t require a large amount of investment. • On the
internet everything can be measured, thus it’s easier for the companies to know almost
instantly if their campaign is working or not, what company or user is interested in
their products, from what cities or countries are they, etc.
As stated in MODERN MARKETING STRATEGY (2016), to be effective
and consistent, your Modern Marketing activities should be in line with your
companies strategic direction, based on a clear vision and mission. A vision illustrates
what the company aims to be. Subsequently, the mission defines the raison d’étre and
the identity of the organization. This explains the existence of the organization, who
they are and what they believe in.
According to Moravick(2015), modern marketing is a fast-paced, ever-
evolving whirlwind of activity. Along with everything you have to do yourself,
manage within your team, and measure across your department, there are also plenty
of trends and developments within your market that you need to constantly keep track
of just to stay relevant. It’s tough. To help you not only survive, but thrive, here are 10
quick competitive advantages that help modern marketers measurably outperform
their peers.
According to Tewari (2017), internet marketing is much more cost-effective,
all-inclusive and easy to handle. This enables it to do a great part of the specialized

work with just a click of the mouse. This provides huge opportunities for both small
and large scale businesses to enhance their sales through online marketing in an
efficacious fashion.Internet Marketing is rapidly developing its ubiquity and
significance. Today, the internet has become the center of attraction for the entire
world. Individuals of any age, ethnic background and societal position are very much
connected to the web. This connection is very much required to channelize their
personal, professional or business related procedures.This lets internet marketing be
an essential modern-day tool that businesses, marketers and entrepreneurs should use.
It enhances their client base, marketing reach, lead generations, conversions and
ultimately increase their profits and optimize their brand.
According to Ray (2018), marketing begins with a creator and ends with a
consumer. It’s the process by which consumers learn about and obtain products and
services. Marketing is more than just advertising, though it does include that aspect of
the process. It also includes the media through which a product or services offered and
the research that goes into the final decisions of how to package and sell it.
According to Ruiz(2018), foundational marketing refers to the key elements
needed to create the baseline of a marketing campaign. Almost every client needs at
least some forms of foundational marketing to implement their plan. Newer
businesses and start-ups must prioritize their foundational pieces before other efforts
can succeed. While these marketing activities will probably not make the phone ring
immediately, they are important stepping stones to every other marketing initiative
you take.

According to LAKE (2019), interactive marketing refers to a marketing
strategy that encourages active participation between the consumer and the marketing
campaign. This term often refers to a fast-growing shift from one-sided customer
interaction to a two-sided conversation. Interactive marketing is becoming a trend
because of customers’ demand for a better online experience and improved internet
technology. Digital marketing is a marketing campaign that takes place using a digital
platform. Digital defines the medium used to deliver the campaign. Digital marketing
could easily be considered and explained as a “push/pull” marketing technique. If
you’re not familiar with marketing campaigns, it’s your advertising blitz to sell your
service or product.
Internet or online marketing is a marketing campaign that requires an internet
connection. This marketing technique allows you to reach customers, conduct
research, and sell your product or services over the internet. For example, you can
promote your company’s message. The definition varies according to how it’s used. A
home business person may refer to this marketing as selling over the internet.
According to Walls(2017), outbound lead generation is marketing’s traditional
form: Businesses try to capture potential customers’ attention. Direct mail, cold calls,
billboard and newspaper ads, TV and radio commercials, mass email blasts -- those
are all examples of megaphone marketing. Outbound marketing is still alive but,
increasingly, consumers are finding ways to bypass it. (Wouldn’t you try to avoid an
interrupting megaphone?) Consumers have the tools to block telemarketers and fast
forward through commercials. Most toss direct mail directly into the recycling bin.
Others simply don’t respond. Outbound marketers produce one-size-fits-all content --
a magazine ad, a billboard, a mass e-mail -- and distribute widely. And

indiscriminately. Outbound is rapidly losing its impact. It’s inefficient and therefore
expensive.
According to Anastasia(2016), digital marketing is used to describe the
strategy of promoting brands or products through electronic media. It basically
advocates the use of various digital devices and technologies to deliver marketing
messages to customers. Examples of these digital devices are smartphones,
computers, tablets and similar mobile devices, and some of the electronic methods are
text messaging, instant messaging, and podcasts. It also includes advertising content
distributed or released using digital technology, such as electronic billboards and
posters. Incidentally, the strategy that promotes products and brands through mobile
devices may be separately identified as “mobile marketing”.
According to Bhasin(2019), a right marketing strategy plays an important role
in the success of a business. Every company chooses and spends a lot of money for
the right marketing strategy to boost their sales. Business-to-consumer market
strategy is for those companies which market their products directly to consumers.
Business-to-business marketing takes place when a business markets its products and
services to another business. Point-of-purchase marketing strategy includes placing
your product where customers make the most purchase.
According to Cronstedt(2017), a marketing strategy is a series of steps you
take to engage your leads and customers--- ultimately guiding them to a purchase
decision. Different types of marketing strategies are designed to achieve different
goals, which is why you might need more than one to keep your business growth on

the right trajectory. Internet marketing---this is an umbrella term that covers multiple
types of marketing, from social and email to blogging and landing pages. An internet
marketing should also cover metrics that you might collect from your efforts.
According to Aland(2017), small businesses use different types of marketing
to promote their products or services to an audience that they believe will benefit from
the offering. Performance marketing refers to online marketing that is driven by
performance metrics. Business only pay when there are measurable results. The way
results are measured can vary, but the most popular types include when a sale is made
a lead is generated, or someone clicks on the ad.
According to Talovi’c(2017), social media marketing helps you build brand
awareness and build strong relationships with your clients. Direct marketing lets you
promote the products of your company without a middleman. Direct marketing is the
only chance for small companies because they usually don’t have a large marketing
budget. Email marketing is still the most important marketing channel although some
marketers think that emails are the fast. Sending newsletters will increase the
authority of your brand and it will increase the number of conversions.
As stated in Pearl Marketing(2018), a wide variety of marketing strategies
have made it easier for businesses to promote their products and services. When used
correctly, each of these strategies can help your business beat the competition. Social
media marketing is a powerful way for businesses of all sizes to reach prospects and
customers. Your customers are already interacting with brands through social media,

and if you’re not speaking directly to them through platforms like Facebook, Twitter,
Instagram and Pinterest.
As stated in Different types of Marketing(2018), business owners launch new
venture every day. They probably put in several hours perfecting the right prototype
models for their products before it reaches the market. As the world is evolving,
marketers can now use a large number of platforms to communicate or distribute their
ideas. This detailed guide will walk you through the many different types of
marketing. Affinity marketing revolves around creating mutually beneficial strategics
partners between two businesses. This allows both companies the opportunity to link
their brands in a mutually beneficial relationship, creating a win-win situation for both
partners.
According to Priya(2018), marketing strategy is a planned and systematic
approach to develop a recall value in the mind of the potential customers for the
product and increase its sale. It deals with building up of brand image in the market
and enhance the sales of the product along with the maintaining a long term
relationship with the customers. With the changing technology, consumers have
become smarter. They now seek more and more information about the various options
available in the market before actually buying a particular product. The companies
make use of marketing strategy to penetrate the market and covert such potential
audience into buyers.
According to Laurent(2019), For a business to grow, your marketing should be
vibrant and well planned to yield the desired results. This plan should be both short-
and long-term, adequately flexible to adopt new market trends, and diverse enough to

optimize outreach to customers. Online Marketing--- this is also referred to as internet
marketing. It is a marketing strategy that includes landing pages, content marketing,
email, and social networking platforms.
According to Gregory(2010), cause marketing, also known as cause-related
marketing, links a company and its products and services to a social cause or issue.
Relationship marketing focuses on customer satisfaction in order to enhance your
relationships with existing customers to increase loyalty.
Conceptual Framework
INPUT PROCESS OUTPUT
-Brainstorming -Interview -The Advantage of

-Related Literature -Survey Digital Marketing
-Assessment Questionnaire Strategy vs.
-Analyzing -Statistical Method Traditional

FEEDBACK
Statement of the Problem
1. What is the importance of marketing strategy?
2. What is the advantage of digital marketing and the traditional?
3. Is traditional marketing still important for modern businesses?
4. Can digital marketing replace traditional marketing?
5. How to maintain the stability of your business?
Objectives of the Study
 The researchers want to know the advantage of digital and traditional

marketing strategy.
 The researchers want to know the importance of marketing strategy in a

business.
 The researchers want to know how traditional and digital marketing strategy
helps a business to become successful.
 The researchers aim to know if the traditional marketing strategy still have
relevance to modern business.
 The researchers aim to know how business owners use the different strategies
properly to maintain the loyalty of their customer.
Hypotheses

1. It helps in fixing the right price for a business goods and services based on the
information collected by market research.

2. The advantage of digital marketing is that a targeted audience can be reached
in a cost-effective and measurable way while traditional is they can just simply
accept a flyer or two, read it when they have time and know that it is an
advertisement for a product.

3. It depends on your target audience and the purpose of your campaign. In many
ways, traditional is still very effective when used correctly.

4. Traditional can have value, traditional can feel slow paced and limit a
company’s ability to efficiently grow as quickly as it could by using more
digital marketing.
5. All business owners want growth and fast growth sounds like it should be a
good thing something to strive for. Controlling this rate of change is incredibly
important to ensure continued success.
Scope and Limitation
This study all about the advantages of digital marketing strategy and
traditional. This study will give knowledge to the future entrepreneurs. This includes
the knowledge of the respondents on how to run a business. This will show how they
can adopt the new marketing strategy.
The researchers limit the study to 20 participants who owns a business. The
respondents are ranging from 30-45 years old and within Plaza Burgos Guagua
Pampanga. The researchers will find information and facts about the advantage of
digital and traditional marketing strategy.
Significance of the Study

This study is important because this will give information to those who wants
to build or who are planning to start a business. This will serve as their guide in
choosing the right marketing strategy. This study will benefit the following:
To the business owners- this will serve as their pattern in advertising their business.
This study will surely help them to decide on what marketing strategy they will going
to use.
To the future entrepreneurs- this will serve as their basis in putting up a business. This
study will be an instrument to make them know on what path their going to take.
To the Employees- this will benefit the employees because this will help them to
know all the things that they will do. This study will give them knowledge about the
marketing strategy that they are going to use.
Definition of terms
Marketing- refers to activities undertaken by a company to promote the
buying or selling of a product or service. Marketing includes the advertising, selling
and delivering of products to consumers or other businesses.
Promotion- refers to any type of marketing communication used to inform or
persuade target audiences of the relative merits of a product, service, brand or issue.

Pricing- is the method of determining the value a producer will get in the
exchange of goods and services.
Marketing strategy- is a business's overall game plan for reaching people and
turning them into customers of the product or service that the business provides.
Advertising- is the attempt to influence the buying behavior of customers or
clients with a persuasive selling message about products and/or services.
Digital marketing- is the marketing of products or services
using digital technologies, mainly on the Internet, but also including mobile phones,
display advertising, and any other digital medium.
Traditional marketing- refers to any type of promotion, advertising or
campaign that has been in use by companies for years, and that has a proven success
rate.
Business- is defined as an organization or enterprising entity engaged in
commercial, industrial, or professional activities.
Consumer- an individual who buys products or services for personal use and
not for manufacture or resale. A consumer is someone who
can make the decision whether or not to purchasean item at the store, and someone
who can be influenced by marketing and advertisements.
Merchandising- is the marketing and promotion of a product, good, or
service within a distribution chain.
Entrepreneur- a person who organizes and operates a business or businesses,
taking on greater than normal financial risks in order to do so.
Target Market- is a group of consumers or organizations most likely to buy a
company’s products or services.
Planning- the process of making plans for something.

Competition- the activity or condition of competing.
Sales- are activities related to selling or the number of goods or services sold
in a given time period.
Chapter II
METHODS
Research Method

Quantitative research is used to quantify the problem by way of gathering
numerical data or data that can be transformed intobusable statistics. It is used to
quantify attitudes, opinions, behaviors and other defined variables and generalize
results from a larger sample population. Quantitative research uses measurable data to
formulate facts and uncover patternsbin research.
This study is a quantitative research because the researchers are going to use
statistical, mathematical, or numerical analysis of data through survey questionnaires.
The researchers uses quantitative research because they will focus on the opinions,
behaviors and other variables and not on in-depth understanding and experiences of
the respondents.
Type of Research
Descriptive research is a quantifiable method that attempts to collect
quantifieble information to be used fpr statistical analysis of the sample papulation.
Descriptive research primarily focuses on describing the nature of a demographic
segment, without focusing on "why" a certain phenomenon occurs. It describes the
subject of the research without covering why it happens.The researchers use
descriptive research as their type of research because it deals with everything that can
be counted and measured which has an impact on people. It is descriptive research
because it described what is qoing on or exists.
Respondents of the study
The study will be conducted in Plaza Burgos Guagua Pampanga. The research
needed 10 respondents who owns a business to answer the survey questionnaires. The

respondents are ranging from 30-45 years old. The researcher came up in this study
because they wanted to have an idea on how to successful run the bussines using their
strategies.
Sample Survey Questionnaire

Republic of the Philippines

Department of Education
Region lll
DIVISION OF PAMPANGA
City of San Fernando
PULUNGMASLE HIGH
SCHOOL
GUAGUA PAMPANGA
The Advantage of Digital Marketing Strategy vs. Traditional
SURVEY QUSTIONNAIRE
NAME(OPTIONAL):______________________________DATE:__________
Check the blank of your desired answer among the choices below. All the information
specified and provided will remain confidential. Please do not leave any item
unanswered.
CHOICES
STRONGLY AGREE - 5
AGREE - 4
UNCERTAIN - 3
DISAGREE - 2
STRONGLY DISAGREE – 1

DIGITAL 5 4 3 2 1
Digital marketing is a big help for a business
In digital marketing the result are much
easier to measure
Digital marketing is reaching only local
audience
Digital marketing is more cheap
In digital marketing it is better to interact
with your customers personally

Digital marketing can potentially be a
worthwhile investment for your company

Digital marketing is more expensive than
traditional marketing
In digital marketing building relationship
with the customers is very important

Digital marketing has a high and proven
success rate
Digital marketing can communicate an
overall value to the customers

Digital marketing promotes greater loyalty
and higher level of engagement

Digital marketing is extremely important for
your business
Digital marketing can provide customers
with time and location

In digital marketing a company choose to
make their products accessible to only few

customers
Many effective entrepreneurs work with
media to bring awareness to their products
and benefits
In digital marketing you have to promote free
giveaways to sell your products

In digital marketing articles can offer a
powerful tool to showcase your knowledge
and expertise
In digital marketing you have to write and
publish content to educate potential
customers about your product and service

In digital marketing you always consider the
features and benefits you offer

In digital marketing choosing the right price
will help maximise profits
TRADITIONAL 5 4 3 2 1
Traditional marketing is a big help for a
business
In traditional marketing the result are much
easier to measure
Traditional marketing is reaching only local
audience
Traditional marketing is more cheap

In traditional marketing it is better to interact
with your customers personally

Traditional marketing can potentially be a
worthwhile investment for your company

Traditional marketing is more expensive than
traditional marketing
In traditional marketing building relationship
with the customers is very important

Traditional marketing has a high and proven
success rate
Traditional marketing can communicate an
overall value to the customers

Traditional marketing promotes greater
loyalty and higher level of engagement

Traditional marketing is extremely important
for your business

Traditional marketing can provide customers
with time and location

In traditional a company choose to make
their products accessible to only few
customers
Many effective entrepreneurs work with
media to bring awareness to their products
and benefits
In traditional marketing you have to promote
free giveaways to sell your products

In traditional marketing articles can offer a

powerful tool to showcase your knowledge
and expertise
In traditional marketing you have to write
and publish content to educate potential
customers about your product and service

In traditional marketing you always consider
the features and benefits you offer

In traditional marketing choosing the right
price will help maximise profits
CURRICULUM VITAE
Personal Details

Name: Realyn A. Roque
Date of Birth: November 3, 2001
Sex: Female
Address: #155 Purok 3 Mauli Pulungmasle Guagua Pampanga
Status: Single
Email: Realynaroque.21@gmail.com
Cellphone Number: 0905-410-0062
Education
Primary: Mauli Elementary School
Guagua Pampanga
(2013-2014)
Secondary
Junior High school: Pulungmasle High School
Guagua Pampanga
(2017- 2018)
Senior High School: Pulungmasle High School
Guagua Pampanga
(2019-2020)

Personal Details
Name: Hanna Shermae A. Gueco
Date of Birth: March 29,2002
Sex: Female
Address: #15 Purok 3 Salu Porac Pampanga
Status: Single
Email: Hannashermae29@yahoo.com
Education
Primary: Salu Elementary School
Porac Pampanga
(2013-2014)
Secondary
Guagua Pampanga
(2017-2018)
Guagua Pampanga
(2019-2020)

Personal Details
Name: Claire L. Catedrilla
Date of Birth: December 20,2001
Sex: Female
Address: #115 Talang Guagua Pampanga
Status: Single
Email: clairecatedrilla@yahoo.com.ph
Education
Primary: Talang Elementary School
Guagua Pampanga
(2013-2014)
Secondary
Guagua Pampanga
(2017-2018)
Guagua Pampanga
(2019-2020)

Personal Details
Name: Jasmin S. Libut
Date of Birth: July 15, 2000
Sex: Female
Address: #58 Salu Porac Pampanga
Status: Single
Email: jasminsarmiento34@gmail.com
Education
Primary: Salu Elementary School
Porac Pampanga
(2013-2014)
Secondary
Junior High School: Pulungmasle High School
Guagua Pampanga
(2017-2018)
Guagua Pampanga
(2019-2020)

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THE ADVANTAGE OF DIGITAL MARKETING STRATEGY VS TRADITIONAL

Pulungmasle High School

The Advantage of Digital Marketing Strategy vs. Traditional

A Research Presented to the Faculty of Senior High School Department; In

Gueco, Hanna Shermae A.

PULUNGMASLE HIGH SCHOOL

INTRODUCTION AND REVIEW OF RELATED LITERATURE

Marketing is a philosophy whose main focus is providing customer

your products or services are of value to them.

Digital marketing encompasses all marketing efforts that use an electronic

device or internet. Digital marketing includes: social media marketing, content

marketing, search engine optimization, search engine marketing, pay per-click

advertising, affiliate marketing, email marketing, radio advertising, television

advertising and mobile phone advertising. Traditional marketing is a huge sized

interaction, print ads, telemarketing, event marketing and salespeople.

PULUNGMASLE HIGH SCHOOL

According to Gleeson (2018), marketing isn't simply an important part of

entertainment companies, puts it as succinctly as possible: "No sales. No company”.

which is the result of marketing.

According to Gross (2016), marketing is one of the most important things a

As stated in Why do I need a marketing plan? (2018), marketing planning

PULUNGMASLE HIGH SCHOOL

greatly contribute to your business success.

According to Jagtap(2018), marketing is the most important part of any

business. Marketing is always helpful for building brand awareness as well as

digital marketing channels. Marketing has created lots of employment opportunities

population is directly or indirectly dependent on marketing.

As stated in Why is marketing so important? (2017), customer engagement is

PULUNGMASLE HIGH SCHOOL

According to Netinspire (2016), with billboards beaming call to actions as well

come to contact in during their spare time.

As stated in Traditional marketing: Advantage and Disadvantage (2017),

traditional marketing consist for promoting and advertising any kind of

According to Mcrill(2017), traditional marketing uses static text or advertising

commercials to promote a product. If an ad is placed in the newspaper, it can't change

people know your bicycles are "sold out”.

PULUNGMASLE HIGH SCHOOL

As stated in Advantages and Disadvantages of Traditional Marketing (2018),

businessmen can easily change their ad in a few minutes.

As stated in Digital Marketing vs. Traditional Marketing (2018), traditional

marketing has a long history. It is a well-researched, long established, and proven

marketing, you will be reaching out to customers using offline means of

communication. This includes printed advertisements in newspapers or magazines,

As stated in What is Digital Marketing & Types of Digital Marketing (2018), it

is the promotion of merchandise or brands via one or a lot of types of electronic

promotion can presently get replaced entirely.

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As stated in Modern marketing concepts (2014), it allows the companies to

online marketing campaigns don’t require a large amount of investment. • On the

instantly if their campaign is working or not, what company or user is interested in

their products, from what cities or countries are they, etc.

As stated in MODERN MARKETING STRATEGY (2016), to be effective

they are and what they believe in.

According to Moravick(2015), modern marketing is a fast-paced, ever-

evolving whirlwind of activity. Along with everything you have to do yourself,

quick competitive advantages that help modern marketers measurably outperform

According to Tewari (2017), internet marketing is much more cost-effective,

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efficacious fashion.Internet Marketing is rapidly developing its ubiquity and

personal, professional or business related procedures.This lets internet marketing be

ultimately increase their profits and optimize their brand.

According to Ruiz(2018), foundational marketing refers to the key elements

least some forms of foundational marketing to implement their plan. Newer