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The Winning Culture Formula

A Roadmap to Create A Successful Culture

of Achievement, Innovation and Prosperity

© 2019 by Joseph Kerner. All rights reserved.

The Winning Culture Formula

“Culture eats strategy for breakfast.”

- Peter Drucker

Table of Contents

Culture is Everything . . . . . . . . . . . . . . . . . 3
The Elements of A Winning Culture . . . . . . 9
Leadership and Winning Cultures . . . . . . . 19
The Biggest Culture Killer . . . . . . . . . . . . . 40
The Neglected Key to Success . . .. . . . . . . 47
Create the Culture You Want . . . . . . . . . . . 58

© 2019 by Joseph Kerner. All rights reserved.

Chapter 1

Culture Is Everything

Culture Is Everything

Corporate Culture totally defines an organization and

everything it stands for. Culture determines the success
or failure of a business - or any type of organization.

Culture is a very broad word that can cover just about

anything and everything associated with an organization.
So let’s first define exactly what we mean by corporate
or organizational culture.

Culture is a tapestry
of attitudes, principles,
beliefs, standards and
behaviors - all woven
together to form a
dynamic picture, a
way of life.
Corporate culture is a complex and dynamic mix of many
elements and ingredients. The better these pieces fit
together, the stronger and more successful is the culture.
Here is a graphic look at what organizational culture is all

Culture is Alive,
Dynamic and Interactive

What the How How the

What the Defines Commitment
business people business
business Standards and service
intends to are is
stands for of Quality to clients
achieve developed managed
Culture Is Everything

Corporate culture is the sum total of the core philosophy,

purpose, attitudes, principles and beliefs of
(1) what the organization stands for,
(2) what it intends to accomplish, and
(3) how it is operated, structured and managed.
These core principles, philosophy, purpose, attitudes
(i) determine how the company’s people are developed
(ii) drive how business is done,
(iii) decide the standards the organization operates on,
(iv) define the core values of the organization, and
(v) determine the level of commitment, quality,
communication and service toward clients/customers. 

What the What it People How the

Standards Service
business intends to develop- business is
of Quality to clients
stands for achieve ment managed

Culture Is Everything

Culture includes answers to such questions as

‣ What kind of people are hired?
What inner qualities does the company looks for?
‣ How are people managed?
‣ What kind of systems are in place?
‣ How are problems resolved?
‣ Are training and development programs in place?
‣ Are people empowered or restricted? How much of
‣ What is the level of communication within the group?
‣ Are there standards of professionalism and quality at
all levels? If yes, how are they communicated?
‣ Is there a code of behavior?
What are the penalties for violating those codes?
‣ What is the mood and attitude of the working
‣ How much stress exists?
‣ How innovative is the company mindset?
‣ What are the expectations at all levels - management
and team members?
‣ Are purposes and goals well defined and
communicated, or not?

Culture Is Everything

Culture defines the very nature, character, intentions,

actions and behavior of the organization as a whole and
greatly influences how individual team members operate
and interact.
Therefore, culture should never be allowed to “just happen”
or “evolve on its own.” Culture is too important to be left
to chance.
A winning culture is
created, it is intended, it
is defined, it is worked
on continuously, it is
built on purpose and
vision. And it must be
the leader(s) who define
and create the culture.

If culture isn’t fully defined, intended and held true by the

leader(s) of a group, then a mediocre culture at best will
evolve on its own - or even a poor culture.
Winning cultures demand that people rise up to the high
standards of that defined culture.

Chapter 2
The Elements of a Winning Culture

What does a winning culture look like?

What are its ingredients?

The Elements of a Winning Culture

1. Purpose and Vision

‣ All successful ventures and lives begin and end with purpose.
Purpose is perhaps the most powerful force in the universe.
‣ Define fully and clearly the reason the organization is there.
Work out the purpose of the organization, what it will do
for people, the needs or desires that the business wants
to satisfy for its clients.
‣ Work out how the business can improve the quality of
people’s lives.
‣ Work out what the organization intends to accomplish.

The Elements of a Winning Culture

2. Leadership and Management

‣ Senior management works

and studies hard to learn
and master the qualities of
exceptional leaders.
‣ Leaders fully define and
communicate the
company’s purposes and
goals to everyone in the
‣ Applies effective
management systems, tools and processes that motivate,
inspire and empower team members.
‣ Creates ideal systems and structure that maximize productivity,
efficiency and profitability, while minimizing stress.
‣ Establishes a high degree of professional communication -
internally within the company and externally with clients
and customers
‣ Establishes high standards throughout the business.
‣ Works to keep the general mood, tone and morale in the
business high.
The Elements of a Winning Culture

3. Positive Beliefs and Attitudes

Toward Its People

‣ Look for and hire the right people, with ideal character
and qualities: high integrity, good intelligence, willingness
to learn, creativity, desire to help people, a cooperative
attitude, working and getting along well with others,
constructive and positive intentions, hard working.

‣ Strong belief in people’s ideas,

intelligences and capabilities.

‣ Provide effective training

programs that develop people’s
potentials and capabilities to
their fullest.
‣ Work out the best ways and
systems to empower people,
and develop their creativity and innovative spirits.
‣ Define high expectations of responsibility, professionalism
and accountability
‣ Define a rewards system - financial, professional, promotions,
validations, awards, bonuses.

The Elements of a Winning Culture

4. Superb, 5-Star Client Service

and Products

‣ Develop a client-centered
philosophy of 5-Star
Service and Results.
‣ Give people excellent
products and services that
improve their quality of life.
‣ Always do the right thing
with clients and customers.

‣ Resolve any upsets, misunderstandings or problems

quickly and to the satisfaction of the client/customer
‣ Strive to give people what they need and want, and
innovate continuously to improve products. Define high
standards for products and services.
‣ Survey customers routinely to find out what they really
think of the company’s product and service. Use the
answers to improve products and service to customers. 

The Elements of a Winning Culture

5. Instill Core Principles

‣ High integrity and ethics

‣ High standards of quality
for all jobs and
‣ Intentions and policy to
do the right things at all
times in all circumstances
‣ Develop standards and
policies of fairness
‣ Create an attitude and environment of helping others
‣ Create an attitude and environment of continuous
innovation and improvement
‣ Commitment to be the best
‣ Care for the well-being of all team members 
‣ Deliver excellent value to clients/customers
‣ Resolve client problems and upsets quickly and fairly
‣ Work to improve the quality of life of clients/customers

The Elements of a Winning Culture

6. Set High Standards

‣ High Standards of
Quality are set and
followed for customer
service and care
‣ High Standards of
Quality are set and
followed for products
and services delivered
to clients
‣ High Standards and expectations are set and followed
for each job and individual
‣ High Standards for Quality in every part of the
organization are set and followed
‣ High Standards are set and followed for behavior, codes
of conduct and professionalism in the workplace.
‣ Works to improve the quality of life of clients/customers

The Elements of a Winning Culture

7. Effective, Intelligent Systems

‣ Team members are

well coordinated
and working as a
well-oiled machine
‣ Stress is low
‣ Efficient, effective
systems are
developed and
refined that result in productive individuals and teams
‣ Management coordinates people, goals, projects and
resources with skill and intelligence, resulting in excellent
working environments and high job satisfaction.
‣ Everyone is well trained in company systems, and does
what they are supposed to do to high standards.
‣ Technology is not hastily added without comprehensive
analysis and foresight, to avoid all the glitches, confusions
and chaos that are so typical when new technologies are
introduced too soon or without proper thought.
Technology is intelligently thought out and introduced
correctly so as to improve efficiency and team morale.

The Elements of a Winning Culture

8. Policies and Procedures

‣ There are clear,

complete and relevant
company operating
policies, rules and
‣ There are clear and
fairdisciplinary policies
and procedures
‣ There are clear and complete Codes of Conduct
‣ Everyone in the company is trained and knowledgeable
on all policies and procedures
‣ All policies and procedures are reviewed once or twice
each year to revise as needed and to clean up
conflicting policies that have been added over time.

Chapter 3
Leadership and Winning Cultures
Exceptional Leadership and Winning Cultures

Culture is too important to

be allowed to “just happen.”
Winning cultures are either
created intentionally by the
leaders of the organization,
or a mediocre or losing
culture develops on its own.
This is practically a law of
nature and business.
Exceptional Leadership is the driving force, the engine,
the power, behind all successful ventures. This is true in
all aspects of life, not only in business. 
Without a strong, effective and purpose-driven leader
creating the vision and driving the business, nothing
much happens
The leadership of any organization establishes the purpose,
the vision, culture and attitudes of the organization. The
leadership team determines how the company conducts
business and services its clients or customers. Senior
management decides how the company’s people are
managed and treated.

Exceptional Leadership and Winning Cultures

What Is A Leader?

A leader is a purpose-driven individual

who inspires others to be the very best they can be
while accomplishing worthy goals and purposes.

All great leaders throughout

history - be they heads of
empires or nations, religious
leaders, revolutionaries,
business leaders, discoverers -
have been able to cause,
inspire, and motivate other
people to follow them toward a
given purpose and goal, and grow and develop people
as well. 

There are core qualities of an exceptional leader that

most people can learn.

Exceptional Leadership and Winning Cultures

Are exceptional leaders

born or made?

The answer is both.

Fortunately, most
people can learn the
qualities of effective
leadership. There is
no longer any
“mystique” to

Then, like learning any skill, the more you practice these
leadership qualities, the more effective and inspiring
you will be as a leader.

There are 16 fundamental qualities of an exceptional

leader. Some of these qualities are related and inter-
twined, but are listed separately for completeness.

Qualities of Exceptional Leaders


Purpose is perhaps the most powerful force in the


Throughout history, people have accomplished amazing

things and created fantastic results through the sheer
power of purpose and purpose alone.

Every major advancement in society, every advance in

every civilization, every discovery, every revolution, every
great religious or political movement, every invention
and technological advancement, all philosophies are the
result of one thing and one thing only - the purposes of

People respond positively to a constructive, strong and

worthwhile purpose that improves other peoples’ quality
of life in some way. 


2. High Integrity

Integrity is defined as
‣ the state of being whole and undivided;
‣ the condition of being unified, unimpaired,
or sound;
‣ lacking corruption;
‣ the quality of being honest and ethical.

A true leader has high integrity, and stays true to his

or her purpose.

An exceptional leader interacts with other people with

high integrity and truthfulness, and doesn't play games
with them.

Good leaders always strive to do the right thing in all

situations and circumstances. Integrity includes such
core values as high ethics, high standards, fairness
and doing the best for customers or clients.

High Integrity also includes being able to make the

necessary and possibly hard decisions that are best
for the entire group.

Qualities of Exceptional Leaders


A leader who is a true expert in his or her field, and

who demonstrates high competence and knowledge,
is respected and admired for that one quality alone.

Knowing all about a profession or field gives a leader

a certain elevation and stature with his or her people.

Just as important as having great technical competence

in any field or profession, a leader must also be
competent as a leader and executive. Leadership and
management have their own skill sets, which can be

People will follow a true expert if he or she also

demonstrates expertise, skill and sound judgement
as an executive and communicator.

Qualities of Exceptional Leaders


Communication is the most important, valuable

and productive skill and action in leadership and
management. Good leaders must be good

A leader who communicates the goals and purposes

clearly and completely will motivate and inspire his
or her people to work toward those same goals and

Exceptional leaders learn how to communicate in such

a way that their people fully understand the goals and
the plans to achieve those goals, understand how
their jobs contribute to those purposes and goals,
and understand what is expected of them.

Exceptional leaders also listen to their people and

work to understand their points of view and ideas.

Exceptional leaders make sure their people are

fully acknowledged and given credit for their help,
contributions and successes. 

Qualities of Exceptional Leaders


It takes courage to be an effective leader.

Life, society, competition, other people’s intentions,

advancing technology, government policies all
combine to present a formidable set of barriers to
accomplishing one’s goals and purposes.

There are plenty of barriers that get in the way of

accomplishing goals, and it takes courage to face
these barriers and overcome them.

It takes persistence toward a purpose and goal, a

never-give-up attitude, a willingness to keep moving
forward no matter what barriers are in the way and
how many setbacks an individual or group has had.

In addition, a true leader isn't concerned about what

other people think of him or her. The exceptional
leader focuses on achieving the purpose.

Qualities of Exceptional Leaders



Exceptional leaders genuinely care about their people and

their people’s well-being.

Exceptional leaders communicate with their people so as to

learn and understand their points of view, their realities,
any situation or struggles they face, their strengths and
weaknesses - but only to help their people, never to use
those things against them. Great leaders work to understand
their people for positive and constructive reasons, and then
work to guide them in the right direction, guide them
through any difficulties, and help them grow and develop. 

Understanding others does not mean the leader tolerates

negative or counter-productive behavior or actions, or alters
course toward the purpose - leaders never lose sight of the
purpose. Good leaders do not tolerate counter-productive
or detrimental behavior, as they know this hurts everyone
in the group. 

Understanding others allows leaders to provide genuine

help, guidance and direction to their people as needed.
The best leaders consider people part of their family.

Qualities of Exceptional Leaders



An unwillingness to make hard but necessary decisions

causes the entire group to suffer.

An executive who cannot take the right action for fear

that he or she will be thought less of by others, is a
weak and failing executive. 

The exceptional leader does not try to please

everyone. Trying to please everyone is a sure road to
failure. Instead, the effective leader works for the good
of the entire organization as this in turn will generate
the most success, job satisfaction, and rewards for
his or her people. 

Hard decisions include weeding out of the group any

negative, detrimental or counter-productive people
who harm or hold back the organization in any way.

Qualities of Exceptional Leaders


Most people (around 80%) are good, constructive and caring,

and want to do a good job.

Good people respond well to the truth, they respond well to

positive direction and coordination. Such people respond
especially well to requests and invitations to help and

What is most remarkable about good people is how well they

rise to any occasion, if they are simply asked and encouraged
to do so. Exceptional leaders invite and inspire their people
to come up with good ideas and develop better ways of
doing things. 

Good people are an organization’s greatest asset, so why not

empower them to be the best they can be? 

Exceptional leaders provide an atmosphere of creativity and

challenge that brings out the very best in people. Exceptional
leaders make sure all people in the group receive any needed
training and knowledge.

Any organization is infinitely stronger and more prosperous

if everyone in the organization can contribute their ideas,
observations, and solutions to the group. 
Qualities of Exceptional Leaders



In line with the Quality #8, exceptional leaders provide

an atmosphere of creativity and challenge that brings
out the very best in people.

Exceptional leaders make sure all people in the group

receive the most effective and highest quality training
and knowledge.

Good training strengthens people's innate capabilities

and turns them into superstars.

Qualities of Exceptional Leaders



An exceptional leader is the perfect blend of genuine care

for his or her people, while also expecting that they be
the best they can be and produce at high quality levels
and standards.

After all, the whole point of being a leader is to achieve

some goal and purpose, to actually get things done,
to accomplish something, to create a desired outcome.
In order to accomplish one’s goals and purposes, the
exceptional leader insists that his or her people be
competent and produce excellent end results. The
exceptional leader demands that a high standard be
set and followed. 

But none of this is done harshly, or with arrogance, or by

bullying, or by yelling or degrading others, or by being
mean and nasty, or pitting people against each other,
or any other negative element. Insistence on and
demanding the very best and a high standard are done
with all the other qualities given here - in a very positive,
inspiring, encouraging, understanding, and patient
manner and attitude.

Qualities of Exceptional Leaders



The exceptional leader is flexible and secure enough to

invite the help, cooperation, contributions, and ideas of his
or her people, and then implement these as appropriate. 

It takes some courage and confidence to allow one’s people

to contribute their ideas, imaginations, abilities and
judgment, and to give people enough discretion and
latitude to grow and help the business grow. 

At the same time, an effective leader is also decisive.

A good leader makes decisions after he or she has briefed

the team and gotten all their observations and ideas, and
has analyzed and evaluated the situation and ideas. Once
the leader is certain as to the correct course of action, he
or she makes that decision and carries it out.

Exceptional leaders don’t allow themselves to be negatively

influenced or distracted off course. They can always change
course if the situation changes or if they get new
information that demands a change in plans. But a leader
ultimately must make decisions and carry them out to their
desired end results. In this way, the exceptional leader is the
perfect blend of flexibility and decisiveness. 

Qualities of Exceptional Leaders



A good leader issues only positive direction and orders,

all leading toward the goals and purposes, and which do
the most to keep people focused on reaching those
goals and purposes.

The definition of coordination is

- the process of organizing people or groups so that
they work together very well;
- the harmonious functioning of parts for effective
The exceptional leader coordinates people and resources
in the most efficient and productive manner possible,
but with as much harmony as possible.

Exceptional leaders never lose their cool. They never

belittle, demean or in any other way bring down any
member of their team. Good leaders are never harsh,
loud, arrogant, threatening, sarcastic or any other
negative attitude or emotion.

Directions are issued with positiveness, with confidence,

with understanding, with a positive attitude and with

Qualities of Exceptional Leaders



Good people have far, far more positives than negatives.

Therefore, far more attention and concentration should

be placed on the positives. And, good people have
amazing inner, native power and capabilities deep
down - even if they are not aware of them.

Exceptional leaders know and believe this about their

people, and have great confidence in them. Exceptional
leaders reinforce and strengthen the positives in people,
and keep a lid on their negatives. Exceptional leaders
recognize the true value in all their people, and
encourage their people to grow and enhance their
skills and abilities.

Qualities of Exceptional Leaders


It is remarkable how many organizations allow decreased

sales or revenues, declining stock values, loss of market
share, loss of influence, loss of power, failure to reach goals -
all due to simply a lack of diligence and vigilance on the
part of top management.

The definition of diligence is conscientiousness in paying

proper attention to a task; giving the degree of care
required in a given situation; persevering determination
to perform a task.

The definition of vigilance is carefully observant and

attentive; carefully noticing problems or signs of danger,
alertly watching and monitoring, especially to avoid

The exceptional leader is constantly diligent and vigilant in

applying the fundamental principles and successful actions
in his or her organization, and seeing to it that these are
carried out by all people at all times. The exceptional leader
also recognizes danger signs and takes the correct and
appropriate action; he or she doesn’t ignore or brush off
such signs.

Qualities of Exceptional Leaders


Great leaders never fly off the handle or jump to

conclusions based on one report or one person’s story.

The exceptional leader doesn’t assume that what he

or she hears the first time is true; exceptional leaders
verify the facts and truth before taking any disciplinary
action. Good leaders are fair and work to make sure
that all disciplinary decisions and actions are based on
the truth, the whole truth and nothing but the truth.

98% of all mistakes, false information, dropped balls

and incorrect actions are the result of some
misunderstanding or mis-communication, one way or
another. Only 2% of mistakes or false information are

Qualities of Exceptional Leaders


Exceptional leaders have the ability to get things done.

This goes along with expertise and competence in

one’s field.

The leader who is personally a strong producer and

who gets good results consistently, who knows his or
her business and exercises good judgment, is
automatically respected by others.

People will tend to follow someone who can get the

job done himself or herself, someone who is a proven
winner and success.

Qualities of Exceptional Leaders

This is a pretty big list of qualities.

But if you work on them one at a time, and practice

them for real, you will see more and better results and

Within a short time, you will become an exceptional


Each of these qualities contributes to creating a winning

culture. Exceptional Leadership as described above is
the Number One ingredient to a winning culture.

Chapter 4

The Biggest Culture Killer


Chapter 2 presented all the elements of a winning

The third of those elements is about the company’s
people. Here is part of that third element again:

Hiring the right people is right behind good leadership

in terms of importance to company culture.

The Biggest Culture Killer

A business could provide a fantastic product to its

But, without a team of competent, intelligent, caring
and hard-working people, the business will most
likely fail.

“The secret of my success

is that we have gone to
exceptional lengths to hire
the best people in the world.”
Steve Jobs

Have and keep

the right people
and ONLY
the right people!

The Biggest Culture Killer

Who are the “right” people?

‣ Good and constructive intentions

‣ Cooperative and positive attitude
‣ Enjoys helping others
‣ High integrity
‣ Good intelligence
‣ Competent
‣ Coachable
‣ Likes to learn and develop their
‣ Hard working
* Experience is not on our list

“In determining the right people,

the good-to-great companies placed greater weight
on character attributes than on specific educational
background, practical skills, specialized knowledge,
or work experience.”
Jim Collins

The Biggest Culture Killer

The single biggest mistake executives make:

keeping negative, lazy, counter-productive

or detrimental people around too long.
The Biggest Culture Killer

Keeping the wrong people around hurts

or even destroys an organization
and its culture.

It also hurts all the good people.

The Biggest Culture Killer

Incompetent, negative, detrimental or counter-

productive people will drive away good team members.

Good leaders and winning cultures do not tolerate lazy,

negative, counter-productive or detrimental people
or behavior.

“Hire character, train skill”

Jim Collins

Chapter 5
The Neglected Key to Success

Training - The Neglected Key to Success

Most people have

enormous inner
power, skills
and capabilities.

All that is needed to develop these capabilities and

power is the right mix of
‣ Leadership
‣ Knowledge
‣ Effective training
‣ A positive, challenging environment
‣ Empowerment
This principle is the heart and soul of a winning culture.
This list covers many of the ingredients to a winning
culture covered in earlier chapters.

Training - The Neglected Key to Success

The most neglected

element of a winning
culture - and the most
neglected key to
success - is training.

To produce the best results, a company should provide

two kinds of training:
1. Job-specific training. We call this technical training.
2. Essential Skills training

But not just any training. There are thousands - probably

tens of thousands - of training programs and companies in
the world. Unfortunately, the majority of all training on the
market is not very effective from our point of view.

We have a very high standard when it comes to training.

Effective training is that training which truly enables people
to tap into their innate power and capabilities - which are

Our estimate is that only 5% of all the training available

accomplishes this.
Training - The Neglected Key to Success

Every business provides a product or service to its

customers and clients. If the product is excellent and
high quality, does that guarantee the company will be
successful and profitable?
An individual could be the greatest doctor, attorney,
architect, software developer, IT expert, banker, salesman,
designer, planner and so on. Is that enough to achieve
one’s dreams and goals?
Unfortunately and sadly, the answer is no. It takes more
than expertise in one’s specific field or profession to
achieve one’s dreams.
In addition to technical excellence, success demands
excellent communication skills, it takes organizing abilities,
it takes the ability to coordinate and manage people,
resources, projects and problems, and it takes

Training - The Neglected Key to Success

Two Types of Training

Job-Specific Essential Skills Training

(Technical) Training Essentials skills are just as
This is training that enables their name states - they are
people to fully master their essential to success in both
jobs. business and in life.

Effective technical training Technical skills alone aren’t a

gives individuals all the guarantee of success. In fact,
tools, knowledge, know- these essential skills actually
how and skills to be true contribute more to overall
experts in their jobs or success than do technical
profession. skills.

Essential skills include

‣ Communication (most
‣ Coordination
‣ Team Building
‣ Leadership and
‣ Understanding Others

Training - The Neglected Key to Success

Effective training in the

Essential Skills unleashes
the inner power and
capabilities most people
have deep inside.
Effective training in the
Essential Skills takes good
people who have the
qualities listed in Chapter 4
and turns them into
But as stated earlier, most training is not very effective in
getting people to actually tap into their full potentials.
Vanguard Business Specialists provides terrific training in the
Essential Skills that produces the kind of results and culture
described in this book.

Training - The Neglected Key to Success

Hiring good people with the right qualities

and not providing the best training,
is like a Ferrari without a good driver.

Result of effective training that

Result of no
develops people to their full
or poor training
potentials and capabilities

Why try to create a winning culture

without training your people in
all the essential skills?

Training - The Neglected Key to Success

CFO: “What if we train our people and they leave?”

CEO: “What if we don’t train them and they stay?”

Exceptional Leaders INSPIRE, DEVELOP and EMPOWER

people to be their very best.

A vital and often-neglected part of developing people is

providing excellent, effective training in the essential
skills as well as job-specific skills.

Chapter 6

Create the Culture You Want

Create the Culture You Want

How do I get
from here to there?
Create the Culture You Want

This book gives all the fundamentals needed to create

a winning culture.

Take the list of elements in Chapter 2 and start writing

out what you want for each element.

Start with the end result, the ultimate outcome you

desire. Get this very clear and specific in your mind.

Then work backwards, reverse-engineering how to

achieve that desired outcome. The list of success
elements in Chapter 2 and list of leadership qualities
in Chapter 3 give you the tools you need to create a
winning culture and achieve your desired end result.

The bridge between wanting a desired outcome and

achieving what you want is a STRATEGIC PLAN.

Create the Culture You Want

A goal without a plan is just a wish

- Antoine de Saint-Exupery

A thorough, correctly-sequenced plan is the bridge

that takes you from dreams and goals to actual
success in reality.
Create the Culture You Want

Good Plans and Systems =

A Productive, Stress-Free, Efficient Business

A properly-done plan and well-designed systems are

an exact roadmap to success.
Without a good plan or systems, an individual or a
business is like a rudderless ship, and unlikely to arrive
at its destination (goals).


Good Plans No or Poor

and Systems Plans & Systems

Create the Culture You Want

The sequencing of steps of a plan are as important

as the steps themselves.

There is an exact and correct sequence of steps, a

precise set of procedures and formulas for creating
a winning culture.

Take the example of

cooking a complex
meal. You first must
have a clear picture
in your mind of what
the end result looks
and tastes like. This
is the most important step of all, as a matter of fact.

You then have to know and have all the ingredients

needed to produce the desired end result. One
missing ingredient - or one unnecessary ingredient
added - can lessen or possibly even ruin the quality
of the final result.

Create the Culture You Want

But you don't then take all those ingredients, mix

them together without any thought, bake this mess
and put all that on the table. No, you have to follow
an exact sequence of steps, each step involving one
or more of the ingredients.

The desired and intended meal is produced only if

1. the individual has a clear and complete vision
of what the end result should be,
2. each and every necessary ingredient is known
and included,
3. no unnecessary ingredients are added,
4. each ingredient is handled properly,
5. the entire set of steps (recipe or formula) is
known and understood,
6. each step is followed properly and completely,
with no shortcuts and
7. in the correct sequence, and
8. with everything then put together correctly
and tastefully to produce an excellent meal
that people love.

Create the Culture You Want

You actually would go through these 8 steps to

create the winning culture you envision. Instead of
knowing the recipe for a meal, gathering all the
ingredients and then processing those ingredients
in the right sequence, you would have to know
the “recipe” for a winning culture.

This book gives the most important ingredients for

a winning culture. You can take the list of elements
and leadership qualities and make a checklist out
them. Then work on each element and quality.
As you do this, your corporate culture will improve
steadily week by week, and get closer to your
ideal culture.

Vanguard Business Specialists can help with any step

or part of the material in this book. We can also help
develop a comprehensive strategic plan that will
cause your business to soar.

Contact us if you would like any more information

or help with creating your ideal and winning culture.

Vanguard Business Specialists

Unleashing Exceptional Leaders and Businesses

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Our entire purpose is to help people
challenges that exist. We get to
develop their innate capabilities and
know each other a little and take it
success potentials. We work with people
from there. Send me a message.
to become inspiring, powerful
communicators and executives so they Joe Kerner, Senior Partner
can create their ideal careers and lives.
We empower people and give them
Vanguard Business Specialists
effective and innovative tools and
knowledge to dissolve their barriers and
challenges, achieve their goals, and 703-629-5847
become highly respected examples of LinkedIn Profile:
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