Advantages of e-marketing

1. Direct Advertising:
Direct adverting helps an advertiser to create awareness about a product or brand. Recently every
company can easily show their advertisements for products or services on different digital
channels. If you can take a good marketing strategy, then you can perform well in the competitive
marketing. Direct advertising is a good option for a marketing strategy. It can attract a large mass
and develop your business.
2.Easy Consumer Reach:
The main advantage of digital marketing is – it can reach a wide range of audience as early as
possible. Nowadays people spend a large portion of their time in searching the web. Using
internet channels, a marketer can easily and quickly approach to target a number of consumers.
There are so many social media platforms for advertising. They are Facebook, WhatsApp,
Twitter, Blogs, Instagram, Google+, YouTube, Pinterest, LinkedIn etc. Using these social
medias, a marketer can easily reach its targeted customers.
3. Easy Brand Promotion:
As the technology and internet have developed a lot, the brand’s may take a great advantage of
customer’s reach and co-operate its clients successfully. Development of a company depends on
the existence of the internet. It can develop your company from any regional market to nationwide
and worldwide marketplaces at the same time.
4.ReducedCost cost:
Digital marketing allows the marketers to save cash. Because digital marketing does not demand
a great amount of financial commitment. It costs comparatively low than the so-called traditional
marketing channels like television, newspapers, radio, banners, magazine etc. Some websites and
business profiles generate huge traffic for absolutely free. It is a great option for marketers to
spread their business throughout the world without any high cost.
5. Helping Marketers Career:
It is a great opportunity for an individual who is making digital strategies and helping companies
to expand their business. These strategy makers help to grow the business of a company and
himself/herself makes their own career also. Digital marketing has spread huge career options for
digital marketers.
6. Available 24/7:
The World Wide Web never rests for any time. So, your advertisement will work for 24 hours.
Using the electronic industry, your advertisement will physically present for 24 hours a day and 7
days a week and 365 days in a year. So, your advertisement will always be in front of your targeted
customers. This is one of the main important features of digital marketing that we cannot avoid
while talking about advantages and disadvantages of digital marketing.
7. Consumer’s Convenience to Shop Online:
Online shopping is a growing trend. For the popularity and capabilities of digital marketing,
customers are more interested in online shopping. A customer can buy a thing whether it is in
his/her country or in abroad. Today distance is not a matter to a customer. Also, a customer can
get the opportunity of choosing his/her material from so many options. A large portion of people
now likes online shopping for its so many benefits. So, digital marketing opens up a new
opportunity for both the company and the customer. Now a retailer and a customer can connect
with each other very easily.
8. Global Advertisement:
This is one of the most important features of digital marketing. It enables the companies to
advertise worldwide and there is no barrier, having so many geographical differences. So, a
company can easily expand its business without any extra effort. Sitting in a remote place, a
company can spread its business throughout the world. This will lead the company to show off it
features to the rest of the world. This global advertisement will spread your company’s reputation
worldwide.
9. Bulk Emails And Messages:
The Internet allows you to send so many emails and messages at a time. So, within a short span of
time, you can connect with your customers. This paves a way to reach more customers. If you
want to send any information to your customers or any employees, these messages will help you
to a greater extent.
10. Perpetually Displaying Ads:
Due to digital marketing, it is now approachable to the target customers at any time of the day.
There are no limitations in the place and time. These perpetually displaying ads attract the
customers very much. But we have to manage these ads efficiently to see on the web page.
11. Simple To Measure:
The online calculation is not a difficult task for the companies. Marketers easily can know if
their marketing strategies are working or not. If their marketing strategies are not working, then
they can change their marketing strategies without any hesitation. They can also know which
customers or organizations like their products. So, a company can easily target those customers
or organizations. This measurement may save you from loss.

Disadvantages of e-marketing:
1. Limitations of Internet Access:
The digital marketing mostly depends on the internet. In this modern world, there are still some
areas where the facility of the internet is not available or the internet connection is very poor. So,
in those remote areas, digital marketing has no function. It is very difficult to target those customers
who live in those places. Because without internet, digital marketing is nothing but a puppet. This
is a major problem of digital marketing. There is no way of escaping from it.
2. High Competition of Brands:
Talking about advantages and disadvantages of digital marketing, this is a great fault of digital
marketing. A customer and consumer must know about the high competition of brands. When a
customer searches for a specific goods or products, then the services having the same marketing
strategies, appear on the customer’s home page. So, this confuses the customer and offers a
better and cheaper quality product of a different company. For this reasons, some customers lack
their trust on so many advertisements and take them as frauds. If the cost of same quality product
varies, anyone can be prey of its tricks.
3. Promotion Strategy Can Be Copied:
One of the main drawbacks of digital marketing is piracy. It is often seen that any company copies
your products and sell them as their products. Copying of an image is not difficult. Not only this,
even they can create an adverse effect on your products that will harm your online reputation.
There are so many hackers to track or copy the valuable marketing strategies. So, to keep your
marketing strategy is must. But, very often it does not safe from the piracy makers. Piracy makers
are always there to copy your business strategy.
4. Limited Consumer Link And Conversation:
We all know that digital marketing is excessively dependent on internet. So, the marketers may
found it very much difficult to access more consumers which they want. They can not start a
conversation with their desired customers about the company products or brand image. But, the
people who do not use internet, are unable to know about your product.
5. Advertisement for Limited Products:
While we are discussing about advantages and disadvantages of digital marketing, there is a
practical drawback of digital marketing. It is only profitable for consumer goods. We can not sell
the industrial goods or pharmaceutical products through digital channels. So, if you wish to
marketize any industrial or pharmaceutical products, it is impossible to sell through digital
marketing. So, there is no scope to sell all the products.
6. Less Interest On the Internet:
There are some customers who are less interested in internet. They simply avoid Internet
advertisement. Even they do not trust the internet advertisement. This creates a loss of valuable
traffic. Because digital marketing wholly depends on internet. Without internet, it does not work.
7. Cash On Delivery:
Cash on delivery is one of the disadvantages of digital marketing. Because it does not ensure you
for 100% cash back. This may create a hazard in front of you.
8. Negative Feedback:
In respect of social media, a single post, tweet or comment or any claim or any negative
feedback about your services or products can destroy your online reputation for a long time. To
make reputation, it takes much time, but to break it does not take much time. Even some negative
feedback may destroy the chance of growth of your business.