FASHIONVALET

By :
aina atiqah binti azhan (1181302533)
Nadia athirah binti radzuan (1171101229)
- Fashion Valet is one of the largest
fashion sites in South East Asia carrying
more than 500 local and international
brands.
- Fashion Valet was founded in 2010 by Vivy
Sofinaz Yusof and her husband
Fadzarudin Anuar.
- Fashion Valet’s Motto is ‘click to your
door’, which means that with just one
click, you will get the product, the next
day, right in front of your door.
EXTERNAL FACTORS
OPPORTUNITIES AND THREATS
OPPORTUNITIES

1. GLOBALISATION
- Although having the online platform, Vivy still believe that they need to have physical
stores, hence the opening of few outlets in Malaysia and several others in Singapore
and Brunei. Digitally, it serves customers in more than 15 countries, including the
Western Asia, the United Kingdom, the United States and Australia.

- Over the years, they secured a series of investments from Elixir Capital based in
Silicon Valley and Zozotown, Japan’s leading online fashion mall, and now their
Series C funding from Khazanah Nasional Berhad, the Malaysian government’s
strategic investment fund.
OPPORTUNITIES

2. SOCIETAL CHANGES

- Following the trend of connecting through social media, FV has

use the social media platform to do market their online fashion
business.
- One of the techniques used by Fashion Valet is the use of
Instagram hashtag. Hashtags like #fvootd, #fvxklfwootd and
#fashionvalet are some examples used by the company which
considered as a very effective marketing technique.
- FV also provides tutorials on their IG page on how to style their
products.
Threats

1. Security Threats

-Hackers carrying out Denial-Of-Service (DoS) attacks to

perpetrating fraud and using viruses to corrupt the business data

-Virus, cracking; spoofing and eavesdropping. The threats like

system unavailability and denial of service, power interruptions.
Threats
2. Competitive Pressure

- Zalora
- Poplook
- Twenty3
 APP VS WEBSITE

- Mobile App is faster during browsing

- A mobile app is more interactive and

can interact with all kinds of other
phone features. The user can access
phone contacts, location services,
camera or any such features through
the mobile app which a website cannot.

DIGITAL SOLUTION - Mobile app is more user friendly

- However, mobile app is more costly for

-CREATING A MOBILE APP- a start ups but since FV is already
globalized, building an app would be a
great way to further diversify the
business
 - By clicking the search button, users
can take a photo of their favourite
clothing item or accessory and
instantly see similar products
available on the online fashion
website.

DIGITAL SOLUTION
-VISUAL SEARCH-
THANK YOU