…… … TOYS

Introduction
……Toys is an exciting start-up
company and is initially offering two
type of toys:-
Fun toys:- With whom children can
play which are made up of soft
materials.
Educational toys:- Which help
children’s to develop their mental
skills.
Empowering
Your
Beginning
Our mission is to deliver high
quality, safe, innovative and
educational toys to children.
To enhance our leadership in
retail and wholesale market
within and outside boundaries.
51% Own capital :-
Rs. 25,50,000

49% Borrowed
Capital:- Rs.
24,50,000
Cost to bring the
product…
Calculation (Cost Per
10,000 pieces)
Purchase Price converted 25,00,000
To Rs.
Freight to Indonesian 5,00,000
harbour
Sub Total 30,00,000
10% duty 3,00,000
Sub Total 33,00,000
19% Import VAT 6,27,000
Total 39,27,000
Balance
Sheet
ASSETS
Current assets:-
Cash 200000
Accounts receivables 150000
Inventories 1700000
Other current assets 150000 2200000
Fixed Assets:-
Land and Building 5000000
Furniture 300000
5300000

Total 7500000
LIABILITIES
Current liability:-
Account payables 1000000
Secured loan 1500000 2500000
Fixed liability:-
Borrowed capital 2450000
Own capital 2550000 5000000

Total 7500000
Source of finance

 Magma finance
 Mudra finance.
 IFC
 Owner’s capital
Major product
segmentationSoft
Toys
ON THE BASIS OF AGE

0-1 YEAR
1-3 YEAR
3-5 YEAR
5-10 YEAR
10 AND SO ON..
ON THE BASIS OF GENDER
BOYS
GIRLS
UNISEX
Present
scenario
 Due to patriotic behavior of
public we are gaining
attraction because of a
trustable Indian brand.
Inspite of importing from
China, our products are
imported from Indonesia.
Boost in the demand of our
products.
Increase in the market
share of our product.
Enhancement of goodwill.
Maximization of welfare of
Indian society.
Management
Centralised.
Authority and
Responsibility.
Learning
Organisation.
 CENTRALISED
As our company is new in the
market so the power is
centralised for instance in the
limited hands only.
 Authority and
responsibility
All the partners are having equal
authority and responsibility
regarding taking any decisions in
the stake of the company.
 Learning
Organisation
As our company is new in
market so we will learn from our
competitors while doing the
business in dynamic
environment.
Strategies
Short
term Long term
strategies
strategies
 Short-term strategies

Develop and supply creative,

educational, engaging toys.
Provide the toys at cheapest
rate.
Provide customers the toys
according to their taste and
preferences.
Study the competitors and
marketers before setting up
business.
 Long-term strategies

To cover up the whole market.

Motivate other to invest in
Indian toy market and manufacture
toys in India.
To be at the top in Indian toy
market and globally.
Export the made in Indian
toys to other countries.
Increase the market share.
To achieve and maintain
break-even point of the
company.
 Sales &
Operations
Online sales is
available.
On Retail outlets.
Wholesale.
 Operations
All the Company related
Operations are done from the
head office situated at Delhi.
 Marketing

Short Long
Term Term
 Short-term:-
To make the people familiar with
our product in the short time
span.
 Long-term:-
To establish our business globally
and enhance the goodwill of our
company and product
internationally.
Top market players
Chicco
Kidzee
Liliput
Fundooz
Chota bheem
Barbie
Funskul
 Corporate Social
Responsibility (CSR)
Charity 1% of total profit.
Child Education 2% (after Charity).
Import of Eco-Friendly Products.
Selling Pocket Friendly Products.
Ecofriendly packing.
 Charity
To the slum area children's.
To the orphanage
children's.