A

PROJECT REPORT

ON

“A Study on Promotional Strategy of Hyundai i20 With Reference To

Raipur City”

Submitted in the partial fulfillment for the award of

MASTER OF BUSINESS ADMINISTRATION (M.B.A.)

2018-2020

MATS University, Raipur

PROJECT GUIDE: SUBMITTED BY:

RASHMI VAISHYA SHUBHAM DIWAN
ASSISTANT PROFESSOR MU18MBA037
 APPROVAL CERTIFICATE

This is to approve that the work presented in the project titled “A Study on Promotional
Strategy of Hyundai i20 With Reference To Raipur City” was carried out by SHUBHAM
DIWAN and submitted for the partial fulfillment of the requirement for the award of the
degree of Master of Business Administration in Mats University is the original work
carried out under the guidance and supervision of RASHMI VAISHYA and that no part of
this work has been submitted elsewhere for the award of any degree or diploma.

SRINIVAS RAO

Head of the Department

 CERTIFICATE FROM THE GUIDE
This is to certify that the project entitled “A Study on Promotional Strategy of Hyundai
i20 With Reference To Raipur City” submitted in partial fulfillment of the degree of
Master of Business Administration to the MATS, Raipur, done by SHUBHAM DIWAN ID
No. MU18MBA037 is and is an authentic work carried out by her at RASHMI VAISHYA,
MATS UNIVERSITY under by guidance. The matter embodied in this project work has not
been submitted earlier for award of any degree to the best of my knowledge and belief.

Signature of the Guide

 EXAMINER’S CERTIFICATE
This is to certify that SHUBHAM DIWAN student of MBA 3rd semester, MATS
UNIVERSITY, learning Center Raipur has submitted the project “A Study on Promotional
Strategy of Hyundai i20 With Reference To Raipur City” for the partial fulfillment of the
award of MBA 3rd semester and has completed this project in scheduled time.

We approve the sincere work done on this project and the project report.

INTERNAL EXAMINER EXTERNAL EXAMINER

 DECLARATION BY CANDIDATE
I SHUBHAM DIWAN hereby declare that this project is record of authentic work carried
out by me during the academic year 2018-2020 Submitted in partial fulfillment of the degree
of Master of Business Administration to Mats University has not been submitted to any other
university or institute towards the award of any degree to the best of my knowledge and
belief.

Signature of student
SHUBHAM DIWAN
 ACKNOWLEDGEMENT
With great pleasure I would like to present my sincere gratitude to RASHMI VAISHYA our
teacher for helping me throughout my project and providing her guidance to me. I would also
like to take this opportunity to thank our H.O.D SRINIVAS RAO, coordinator of Mats
School of Business Studies, for giving us this project which made us gain practical
knowledge in the field.

I express my heartiest thanks to the faculties for giving me an opportunity to work under their
guidance in their esteemed organization and providing me necessary resources for my
project.

I would like to extend my sincere thanks to all the respondents to whom I visited for giving
their support and valuable information which helps me in completing my project work. I
would also thank my institution and my faculty members without whom this project would
have been a distant reality.

I would also like to thank my parents and friends who helped me to make this project and
motivated me to complete it on time.

SHUBHAM DIWAN
MBA 3rd SEM
 TABLE OF CONTENTS

Chapter Topic Page no.

1 Introduction 1-7

2 Company Profile 8-22

3 Literature Review 23-24

4 Research Methodology 25-27

5 Data Analysis and Interpretation 28-39

6 Findings and Limitation 40-42

7 Conclusion and Suggestion 43-45

8 Annexure :-

 Bibliography

 Webliography

 Questionnaire