ARUM K.

PRASODJO
Deputy GM Public Relations & Media of PT Hutchison 3 Indonesia (3 Indonesia)
May 2001- present

1. Managing company's reputation and brand's image by managing crisis, issue and publication in all
media channels

2. Ensure company and brand's message throughout the organization is delivered to all stakeholders
(government, consumer, business partners, NGO, media, shareholder, employee) using all media
channel, both internal and external.
Brand global.
bima+
digital hub
& personal care
 SUMBER:
Esospedia
& berbagai sumber
VISIBILITY. saat mencari informasi dan referensi
di search engine maupun sosial media.
CONVERSATION. sesuatu yang unik dan menjadi pembicaraan.
ENGAGEMENT. Submission, likes, views, share, repost
dengan digital aset | profil audiens yang dituju
Visibility
pencarian produk & informasi
yang relevan dengan brand 3

Visibility, conversation,
engagement
 Brand & product communication
@triindonesia 3Care
Engagement

33.8k followers 290k followers 10mn

1,390 posts 265k tweets downloaders

1.3mn followers 620k fans 12,713 subs

344 posts average 176 videos
post: 40/month
Our twitter. How to be seen.
Reception audience on pre-launch campaign #SayangItuTri
 Study case: pre-launch campaign #SayangItuTri

… a moment before

Real tweet from real Our tweet as if admin

account responded to The twist.
as if admin’s girlfriend girlfriend’s tweet.

Journey pre-launch campaign #SayangItuTri

Engagements?
What we’ve done along 2018
Visual Improvements. Dressing up the channel.
 Trending Topic …is not the main goal,
…but the complete-journey is

KOL
and the
micro
influencers
#CampaignHashtag Our
Campaign
Seeding Contents
Post Trending
@triindonesia Topic (Top Posts,
Organic content,
dsb)
Engagement
Post
@triindonesia

Our TTI so far: #SayangItuTri | #BayarPakaiPulsaTri | #AmbisikuBikinBangga video

 The new look
Transformation.

2017 2018

The transformation progress.

video
The new persona. Toni.

Toni. Tri Official Netizen’s Influencer

Ntaabh..
Dressing up the channel
& Improving the contents.
The Campaign Interface.

video
Extending influencer’s role (and more integrated with PR) to extend the reach.

.
Bring the offline to online to extend the reach.
Hatur nuhun.