TABLE OF CONTENTS Page Number

Title Page
Approval Sheet i
Acknowledgement ii
Dedication iii
Table of Contents
List of Tables
List of Figures
Executive Summary
Name of the Firm
Location of the Firm
Brief Description of the study
Project Summary
Marketing Aspect
Technical Aspect
Management Aspect
Financial Aspect
Socio-economic Aspect
Legal Aspect
CHAPTER 1 - INTRODUCTION OF THE STUDY 1 to 17
Background of the Study 1
Review of Related Literature 2
Statement of the Problem 6
Market Aspect
Management Aspect
Technical Aspect
Financial Aspect
Socio-economic Aspect
Legal Aspect
Objective of the Study 7
Market Aspect
Management Aspect
Technical Aspect
Financial Aspect
Socio-economic Aspect
Legal Aspect
Significance of Study 9
Research Methodology 9
Scope and Limitations 12
Sources of Data 12
Random Sampling Technique 13
Statistical Technique 14
Definition of Key Terms 16
CHAPTER 2 - MARKETING ASPECT 18 to 37
Introduction 18
Objectives of the Study 19
Vision and Mission 19
Summary of Survey Questionnaire 20
Profile
Market Potential
Target Market 23
Service Description 24
Company’s Logo 24
Trademark of the Service 24
Marketing Strategies 25
Promotion and Advertising 26
Market Segmentation 26
Market and Service Positioning 28
Pricing Strategies 28
SWOT Analysis 30
Competitive Advantage 32
Channel of Distribution 33
Demand Determination 34
Supply Determination 35
Demand and Supply Analysis 35
Projected Sales 36
CHAPTER 3 - TECHNICAL ASPECT 38 to 48
Introduction 38
Objectives of the Study 38
Direct Labor Requirement 39
Description of Service 39
Uses of Service 39
Service Process 40
Schedule of Operations 41
Service Capacity 41
Inventory 42
Office Supplies and Equipment 43
Service Tools and Equipment 45
Utilities 45
Vicinity Map 46
Office Layout 47
CHAPTER 4 - MANAGEMENT ASPECT 49 to 69
Introduction 49
Forms of Business Organization 51
Articles of Partnership 53
Capitalization 56
Organizational Chart 56
Personnel Requirements 57
Salaries and Benefits 61
Employee Benefits 61
Fringe Benefits 63
Company Policies 64
Recruitment Procedure 65
CHAPTER 5 - FIANANCIAL ASPECT
Introduction
Financial Assumptions
Pre-operating Expenses
Payroll
CHAPTER 6 - SOCIO-ECONOMIC ASPECT
Introduction
Objectives of the Study
Contribution to the Philippine Economy and Government
Employment Generation
Social Desirability
CHAPTER 7 - LEGAL ASPECT
Introduction
Legal Requirements
Requirements for a New Business
CHAPTER 8 - CONCLUSION
Conclusion
Recommendation
Webliography
Appendices
Survey Questionnaire
 List of Tables
Table Number Page Number
1 Population and Sample 14
2 Respondents 20
3 Age 20
4 Monthly Income and Allowance 21
5 Willingness to Avail 22
6 Willingness to Pay 22
7 How Often the Respondents are Willing to Avail 23
8 Promotional Strategies 26
9 Market Segmentation 27
10 Pricing Strategy 29
11 SWOT Analysis 31
12 Projected Demand 34
13 Projected Supply 35
14 Demand and Supply Gap 36
15 Projected Sales 37
16 Service Schedule 41
17 Inventory 42
18 Office Supplies 43
19 Office Equipments 44
20 Office Furnitures and Fixtures 44
21 Service Tools and Equipments 45
22 Utilities Expense 46
23 Job Requirements 57
24 Job Description 59
25 Personnel Compensation 61
26 Pre-operating Expenses 73
27 Salaries and Benefits 74
 List of Figures
Figure Number Page Number
1 Company Logo 24
2 Distribution Channel 34
3 Vicinity Map 46
4 First Floor Layout 47
5 Second and Third Floor Layout 48
6 Organizational Chart 56