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Business Plan
Contact: [NAME]
[ADDRESS]
[CITY, STATE ZIP]
XXX-XXX-XXXX Phone
XXX-XXX-XXXX Cell
XXX-XXX-XXXX Fax
[EMAIL]
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by [COMPANY NAME] in this
business plan is confidential; therefore, reader agrees not to disclose it without the express written
permission of [COMPANY NAME].
It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means
and that any disclosure or use of same by reader may cause serious harm or damage to [COMPANY
NAME].
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
Page 2
[[COMPANY NAME] 2010
[COMPANY NAME]
Contact: [NAME]
[ADDRESS]
[CITY, STATE ZIP]
(XXX)XXX-XXXX Phone
(XXX)XXX-XXXX Cell
(XXX)XXX-XXXX Fax
[EMAIL]
[COMPANY NAME] was established in [DATE] and is located in [LOCATION]. [COMPANY NAME] is
a family managed restaurant whose owner, [NAME], brings over 15 years of managerial
experience in the Restaurant Industry. [COMPANY NAME] serves homemade recipes including
Breakfast, Lunch and Dinner and is open from 6:30 am until 9:00 pm seven days a week.
[COMPANY NAME] is a full-service family restaurant and ice-cream parlor resembling a country-
style kitchen that is clean, family friendly and geared towards social and business gatherings.
The decor is a genuine Americana theme including white lace curtains, ivy stenciling, handmade
patriotic hangings, an old wooden radio, a soda fountain, nostalgic pictures of Coca-Cola bottles
and classic cars. There is no similar dining experience within [COUNTY] County. [COMPANY
NAME] is favorably located off a highly traveled intersection [ADDRESS] just minutes from a 232
acre Park and Recreation Complex. The restaurant contains approximately 1,200 square feet of
commercial space with 60 parking spaces available on site.
The affordable menu features classic hometown recipes from burgers and soups to milkshakes
and banana splits. Seating capacity in the restaurant is 65, including 12 barstool seats at a
counter. There is a large outdoor deck covered by a canopy, which can accommodate an
additional 25 customers. The restaurant hosts community events including, after-school
functions, sports team functions, outdoor movies, and a weekly Sunday old-fashioned classic car
show. The restaurant prides itself on customer service and community involvement.
Clearly the competitive edge of [COMPANY NAME] is its reputation for quality food and
affordability. The homemade recipes are fresh, the portions are large and the desserts are
delicious. In addition, the clean atmosphere creates an inviting and comfortable meeting place
for individuals and groups, which is conveniently located with ease of access.
[COMPANY NAME] is seeking grant funding in the amount of $500,000. The funding will be used
to cover building expansions and updates, new equipment, and to hire additional staff. Based on
the detailed financial projections, [COMPANY NAME] future sales for Year 1, Year 2 and Year 3 are
expected to be $167,651, $250,000 and $300,000.
Chart: Highlights
1.1 Objectives
3. To accomplish annual gross sales of $160,000 in 2010; $250,000 in 2011; and $300,000 in
2012.
1.2 Mission
The mission of [COMPANY NAME] is to provide an inexpensive eatery for families on the
go throughout the county of [COUNTY], [STATE]. In turn, the Restaurant's mission is also to give
back to the community by creating employment opportunities for high-school students, college
students and stay-at-home mothers; subsidizing programs and sports activities that are in
jeopardy of being deleted from high-school curriculum; and contribute to local organizations like
the Glee Club and others that are in need of assistance.
[COMPANY NAME]
Contact: [NAME]
[ADDRESS]
[CITY, STATE ZIP]
(XXX)XXX-XXXX Phone
(XXX)XXX-XXXX Cell
(XXX)XXX-XXXX Fax
[EMAIL]
[COMPANY NAME] was established in April 2010 and is located in the City of [CITY], [STATE] at
the [PLACE]. [COMPANY NAME] is a family managed restaurant whose owner, [NAME], brings
over 15 years of managerial experience in the Restaurant Industry. [COMPANY NAME] serves
homemade recipes including Breakfast, Lunch and Dinner and is open from 6:30 am until 9:00
pm seven days a week. [COMPANY NAME] is a full-service family restaurant and ice-cream
parlor resembling a country-style kitchen that is clean, family friendly and geared towards social
and business gatherings. The decor is a genuine Americana theme including white lace curtains,
ivy stenciling, handmade patriotic hangings, an old wooden radio, a soda fountain, nostalgic
pictures of Coca-Cola bottles and classic cars. There is no similar dining experience within
[COUNTY]. [COMPANY NAME] is favorably located off a highly traveled intersection just minutes
from a large Park and Recreation Complex. The restaurant contains approximately 1,200 square
feet of commercial space with 60 parking spaces available on site.
The affordable menu features classic hometown recipes from burgers and soups to milkshakes
and banana splits. Seating capacity in the restaurant is 65, including 12 barstool seats at a
counter. There is a large outdoor deck covered by a canopy which can accommodate an
additional 25. The restaurant hosts community events including, after-school functions, sports
team functions, outdoor movies, and a weekly Sunday old-fashioned classic car show. The
restaurant prides itself on customer service and community involvement.
[COMPANY NAME] is a Limited Liability Company solely owned by [NAME], as [COMPANY NAME],
LLC. [NAME] brings over 15 years of managerial experience in the Restaurant Industry.
Total start-up expense comes to $7,750. Start-up assets required include $62,200 including
$12,000 in initial cash to handle the operational expenses. The following table and chart show
the start-up costs for [COMPANY NAME].
Table: Start-up
Start-up
Requirements
Start-up Expenses
Legal $2,500
Stationery etc. $500
Insurance $650
Rent $2,100
Other $2,000
Total Start-up Expenses $7,750
Start-up Assets
Cash Required $12,000
Start-up Inventory $6,000
Other Current Assets $4,200
Long-term Assets $40,000
Total Assets $62,200
Chart: Start-up
3.0 Services
[COMPANY NAME] affordable homemade menu offers Breakfast, Lunch, Dinner and Dessert
including:
Breakfast Sandwiches
Egg Platters
Omelets
Homemade Flapjacks/ French Toast
Burgers
Sandwiches
Platters
Healthy Choice
Sides and Snacks
Kids Menu
Ice Cream Sundaes and Banana Splits
Fresh-made chicken cutlets with corn, fresh-peeled mashed potatoes and applesauce
Spaghetti and meatballs
Grilled Salisbury steak
Grilled Pork Chops
Pulled-pork Sandwiches
Meat loaf with mashed potatoes and gravy, string beans and a side salad
Eight kids' menu specials priced from $3.75 to $5.50 are each given kid-friendly titles:
[COMPANY NAME] vegetable ingredients are all purchased fresh and locally from [COMPANY].
The soft and hard serve ice cream is from [COMPANY].
[COMPANY NAME] offers a meeting place for family, youth, business and community events. The
restaurant features a large outdoor deck and is located conveniently close to a [COMPANY]. The
restaurant is focused on community involvement, especially with the youth. In the near future,
[COMPANY NAME] will be expanding its facilities to include a larger deck and new canopies.
The U.S. restaurant industry, which consists of fast food, casual dining and upscale chains, is
facing its toughest stretch in three decades. This is due to declining guest traffic as well as a
decline in sales. To survive, restaurant operators will need to balance incentives and discounts
with added value and brand enhancement.
[COMPANY NAME] business plan focuses solely on the restaurant and dining industry. The
Company has the services necessary to flourish within this industry. The restaurant will market
its services to families seeking a dining experience away from daily routine, businesses, and
those looking for a place to celebrate a special event including birthdays, fund raisers,
organizations in need of a meeting place, etc. Forms of marketing include newspaper ads,
coupon specials in direct mail circulations, flyers, community involvement and word of mouth.
[CITY] is one of [STATE]’s most livable communities offering a wonderful quality of life for
residents young and old. While [CITY], [STATE] and the immediate area is the primary market,
[COMPANY NAME] market segment comes from the entire county of [COUNTY], [STATE] seeking
a unique and quality dining experience. The information contained in the market analysis table
displays the details of the County's residential and business populations.
Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Growth CAGR
Customers
Residential 0.50% 491,000 493,455 495,922 498,402 500,894 0.50%
Businesses 0.07% 304,000 304,213 304,426 304,639 304,852 0.07%
Total 0.34% 795,000 797,668 800,348 803,041 805,746 0.34%
The mission of [COMPANY NAME] is to provide an inexpensive eatery for families on the
go throughout the county of [COUNTY], [STATE]. In turn, the Restaurant's mission is also to give
back to the community by creating employment opportunities for high-school students, college
students and stay-at-home mothers; subsidizing programs and sports activities that are in
jeopardy of being deleted from high-school curriculum; and contribute to local organizations like
the Glee Club and others that are in need of assistance.
With the economic downturn easing, the restaurant industry is expected to show gradual
improvement in 2010, according to the National Restaurant Association's 2010 Restaurant
Industry Forecast. Industry sales are projected to reach $580 billion this year, a 2.5 percent
increase in current dollars over 2009 sales. When adjusted for inflation, 2010 sales will be
essentially flat, which is an improvement over the 1.2 percent and 2.9 percent negative growth in
real sales that the industry experienced in 2008 and 2009, respectively. Restaurants will
continue to be strong contributors to the recovery of the nation's economy, with industry sales
representing 4 percent of the U.S. gross domestic product and employees comprising 9 percent
of the U.S. workforce. Despite job losses in 2009, the restaurant industry still outperformed the
national economy. Job growth is expected to resume in 2010, and the industry is projected to
add 1.3 million career and employment opportunities by 2020.
Continuing the trend from last year, the quick service restaurant segment is expected to fare
slightly better than the full-service segment as diners focus on value and specials. Quick service
restaurants are projected to post sales of $164.8 billion in 2010, a gain of 3.0 percent over
2009. Sales at full-service restaurants are projected to reach $184.2 billion in 2010, an increase
of 1.2 percent in current dollars over 2009. The eating-and-drinking place segment expected to
show the strongest growth in 2010 is social caterers, whose sales are expected to increase by 4.5
percent. Among all commercial industry segments, the strongest growth is expected in retail-
host restaurants (including those located in gas/service stations and drug and grocery stores)
with a 4.9 percent sales increase.
The U.S. restaurant industry, which consists of fast food, casual dining and upscale chains, is
facing its toughest stretch in three decades. This is due to declining guest traffic as well as a
decline in sales. To survive, restaurant operators will need to balance incentives and discounts
with added value and brand enhancement.
[COMPANY NAME] provides a much needed family oriented restaurant with quality food and
beverages at reasonable prices. As simple as it may be, [COMPANY NAME] method of serving
delicious food while executing exceptional customer service has an important effect on the
bottom line: People want to give their business to those who appreciate it. Community
involvement, skillful use of advertising, coupons, and quality meals will bring the business the
Company desires.
According to the National Restaurant Association's 2010 Restaurant Industry Forecast, consumers
will continue to seek value, convenience and expanded menu options in 2010 – and restaurants
will deliver. Consumers forced to cut back on spending say they aren't dining out as often as
they would like, and this pent-up demand will turn into restaurant traffic as economic recovery
continues. The Association predicts that growth opportunities can be found in delivery and other
off-premise options, cooking classes and other interactive guest activities, and using new media
to reach new and returning guests.
Social media will become more critical to restaurant marketing this year. A good plan and solid
understanding of those tools – including Facebook, Twitter, Yelp, and YouTube – can help
operators mitigate the economic environment. "Word of mouth" has moved online, and more
consumers use the Web to browse menus, make reservations, and get recommendations from
other diners. Restaurants' use of e-mail, Internet and cell phone text messages in marketing
efforts is also a growing trend.
Locally sourced food, sustainability, and health and nutrition will be the top trends on restaurant
menus this year. Seventy percent of consumers say they are more likely to visit restaurants that
offer locally produced food, and nearly three out of four say they are trying to eat healthier in
restaurants now than they did two years ago. The top 10 menu trends in the Association's
"What's Hot in 2010" survey of more than 1,800 professional chefs (American Culinary Federation
members) are: locally grown produce, locally sourced meat/seafood, sustainability as a culinary
theme, bite-size desserts, locally produced beer/wine, healthy kids' meals, half-potions,
farm/estate-branded ingredients, gluten-free/allergy-conscious items, and sustainable seafood.
Ethnic cuisine and flavors are also a hot menu trend this year, including regional ethnic cuisine
and fusion cuisine. Consumers are interested in trying French, Spanish, Japanese (other than
sushi), Thai, Cajun/Creole, soul food and sushi.
[COMPANY NAME] primary local competitors are within a 2-mile radius that consists of two
Pizzerias, an upscale dining restaurant, two convenience stores and a sandwich shop. There is no
similar dining experience within [COUNTY]. [COMPANY NAME] strives to establish strong
communication and relationships with its customers to ensure they are satisfied with the services
and facility. If customers are happy they will recommend the restaurant to others in the area
and oftentimes word of mouth marketing provides more business than advertising.
[COMPANY NAME] has clearly defined the target market and has differentiated the Company by
offering an inviting atmosphere and quality food to fulfill its customers' needs. Reasonable sales
targets have been established with an implementation plan designed to ensure the goals set forth
below are achieved.
The SWOT analysis aids in displaying the internal strengths and weaknesses that [COMPANY
NAME] must address. It allows management to examine the opportunities presented to
[COMPANY NAME] as well as potential threats. The company's strengths will help it to succeed.
These strengths include: staff, management, affordability and quality food. Strengths are
valuable, but it is also important to realize the weaknesses [COMPANY NAME] must address.
These weaknesses include: size of the kitchen and building efficiency.
The Company's strengths will help it capitalize on emerging opportunities. These opportunities
include, but are not limited to, growth in blue-collar workers, strong reputation, local newspaper
feature and highway traffic. Threats that [COMPANY NAME] should be aware of include,
competition and negative press.
5.1.1 Strengths
1. Staff: high-school and college students employed at the restaurant draws crowds of family
and friends that is favorable to parents and community youth leaders
2. Management: over 15 years of managerial experience in the restaurant industry; well-known
and liked bus driver for the local high school
3. Affordability: food and beverage menu is priced reasonably to attract families
4. Quality food: all fresh ingredients including fresh chopped hamburger and vegetables,
featuring Jersey tomatoes; healthy options are available; ice-cream, milk-shakes and sundaes
are very popular
5.1.2 Weaknesses
1. Size of kitchen: the kitchen area needs to be enlarged to accommodate an additional grill and
dish washer
2. Building efficiency: the building's air conditioner and heating units need to be replaced along
with the new windows
5.1.3 Opportunities
1. Blue collar workers: although the restaurant is located in a white collar area, to-go orders are
on the rise from local construction workers as construction in the area expands
2. Reputation: the owner, [NAME], has built a customer following from his restaurant
experience including dinners and specials, dated back 10 years; this is expected to continue to
spread with [COMPANY NAME]
3. Newspaper feature: the restaurant has been recently featured in the [CITY], a local circulation
4. Highway traffic: traveling customers are expected to stop at the restaurant as they are
heading west along [PLACE] and are often backed up in traffic from the highway expansion road
work
5.1.4 Threats
Clearly the competitive edge of [COMPANY NAME] is its reputation for quality food and
affordability. The homemade recipes are fresh, the portions are large and the desserts are
delicious. In addition, the clean atmosphere creates an inviting and comfortable meeting place
for individuals and groups that is conveniently located with ease of access.
The marketing strategy of [COMPANY NAME] includes promotional efforts through the following
means:
The owner of [COMPANY NAME] has excellent customer relation skills, work ethic, as well as an
in-depth understanding of the restaurant and dining industry; these skills are useful in making
customers comfortable in trusting [COMPANY NAME] to satisfy their dining and event needs.
Keeping customers satisfied and community involvement is an implicit part of building a
relationship that will encourage high customer referrals and repeat business.
The Monthly Sales Forecasted for the current year average $11,177 in Food Sales and $2,794 in
Beverage Sales. Forecasted Sales in Year 1 is a total of $167,651 with a 49% growth rate
for Year 2 and a 20% growth rate for Year 3.
Sales Forecast
Year 1 Year 2 Year 3
Sales
Food $134,121 $200,000 $240,000
Beverage $33,530 $50,000 $60,000
Total Sales $167,651 $250,000 $300,000
5.5 Milestones
The management team has established some basic milestones to keep the business plan
priorities in place. Responsibility for implementation falls on the shoulders of [NAME]. Set forth
below are the mail milestones of this plan.
Table: Milestones
Milestones
The staff currently consists of one full-time cook and five part-time and full-time waitresses. By
the end of Year 3, management expects to staff up to two cooks and seven part-time and full-
time wait staff. The detailed monthly personnel plan for the first year is included in the
appendix. The annual personnel estimates are included here.
Table: Personnel
Personnel Plan
Year 1 Year 2 Year 3
Management $0 $26,000 $26,780
Cooks $18,000 $36,000 $37,080
Waiting Staff $54,980 $56,629 $72,629
Total People 7 8 9
[NAME] [XXX-XXX-XXXX] | 14
[[COMPANY NAME] 2010
[COMPANY NAME] is expected to grow an average of 35% a year with the success of the
$500,000 Grant expected in Year 1. The company plans to use the funds to cover a $40,000
building expansion and updates, $55,000 for new equipment, and $36,000 to hire additional
staff.
The start-up costs of [COMPANY NAME] will consist primarily of inventory and equipment. The
Company is seeking a $500,000 grant to cover the costs.
Start-up Funding
Start-up Expenses to Fund $7,750
Start-up Assets to Fund $62,200
Total Funding Required $69,950
Assets
Non-cash Assets from Start-up $50,200
Cash Requirements from Start-up $12,000
Additional Cash Raised $0
Cash Balance on Starting Date $12,000
Total Assets $62,200
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Owner $0
Investor $0
Additional Investment Requirement $69,950
Total Planned Investment $69,950
The assumptions used in this plan are that the Average Percent Variable Cost is 20% and
the Estimated Monthly Fixed Cost is expected to be $13,039.
Break-even Analysis
Assumptions:
Average Percent Variable Cost 20%
Estimated Monthly Fixed Cost $13,039
[COMPANY NAME] expected net profit for Year 1, Year 2 and Year 3 is -$22,352, -$15,436 and
$483, respectively. Sales are expected to be $167,651, $250,000 and $300,000, for Year 1,
Year 2 and Year 3, respectively. The net profit as a percentage of sales is -13.33%, -6.17% and
0.16%, for Year 1, Year 2 and Year 3, respectively. Items that fall under "Other" expenses are
Phone/ Fax, Repair/Maintenance and Auto/Truck Expense.
Expenses
Payroll $72,980 $118,629 $136,489
Marketing/Promotion $2,400 $3,600 $4,800
Depreciation $1,050 $4,243 $4,243
Rent $23,100 $23,793 $24,507
Utilities $15,000 $15,450 $15,914
Insurance $3,600 $3,708 $3,819
Payroll Taxes $10,947 $17,794 $20,473
Other $27,396 $28,218 $29,064
As portrayed in the Monthly Cash Flow chart, [BUSINESS NAME] net cash flow for Year 1, Year 2
and Year 3 is forecast to be $398,025, -$11,176 and $6,008, respectively. The Cash Balance is
projected at $410,025, $398,848 and $404,857 for Year 1, Year 2 and Year 3, respectively.
Chart: Cash
[COMPANY NAME] Net Worth for Year 1, Year 2 and Year 3 is forecasted to be $539,848,
$524,412 and $524,896, respectively. The net worth results are based upon receipt of $500,000
in grant funds.
Current Assets
Cash $410,025 $398,848 $404,857
Inventory $1,554 $3,537 $3,416
Other Current Assets $4,200 $4,200 $4,200
Total Current Assets $415,779 $406,586 $412,473
Long-term Assets
Long-term Assets $135,000 $135,000 $135,000
Accumulated Depreciation $1,050 $5,293 $9,536
Total Long-term Assets $133,950 $129,707 $125,464
Total Assets $549,729 $536,293 $537,937
Current Liabilities
Accounts Payable $9,881 $11,881 $13,041
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $9,881 $11,881 $13,041
Long-term Liabilities $0 $0 $0
Total Liabilities $9,881 $11,881 $13,041
The industry used for comparison to [COMPANY NAME] is "Full-Service Restaurants". The 49%
sales growth in the second year from the first year shown is due to the rapid expected growth
business from marketing efforts and referrals from customers. Third year growth is still expected
to be high and is forecast at 20%.
Table: Ratios
Ratio Analysis
Year 1 Year 2 Year 3 Industry
Profile
Sales Growth n.a. 49.12% 20.00% 1.65%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 80.00% 80.00% 80.00% 58.06%
Selling, General & 93.33% 86.17% 79.84% 23.02%
Administrative Expenses
Advertising Expenses 1.43% 1.44% 1.60% 1.74%
Profit Before Interest and -13.33% -6.17% 0.23% 6.52%
Taxes
Main Ratios
Current 42.08 34.22 31.63 1.25
Quick 41.92 33.93 31.37 1.00
Total Debt to Total Assets 1.80% 2.22% 2.42% 99.31%
Pre-tax Return on Net Worth -4.14% -2.94% 0.13% 4325.19%
Pre-tax Return on Assets -4.07% -2.88% 0.13% 29.65%
Activity Ratios
Inventory Turnover 21.08 19.64 17.26 n.a
Accounts Payable Turnover 11.29 12.17 12.17 n.a
Payment Days 27 27 29 n.a
Total Asset Turnover 0.30 0.47 0.56 n.a
Debt Ratios
Debt to Net Worth 0.02 0.02 0.02 n.a
Current Liab. to Liab. 1.00 1.00 1.00 n.a
Liquidity Ratios
Net Working Capital $405,898 $394,705 $399,432 n.a
Interest Coverage 0.00 0.00 0.00 n.a
Additional Ratios
Assets to Sales 3.28 2.15 1.79 n.a
Current Debt/Total Assets 2% 2% 2% n.a
Acid Test 41.92 33.93 31.37 n.a
Sales/Net Worth 0.31 0.48 0.57 n.a
Dividend Payout 0.00 0.00 0.00 n.a
Sales
Forecast
Month Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 12
Sales
Food $10,000 $10,200 $10,404 $10,612 $10,824 $11,041 $11,262 $11,487 $11,717 $11,951 $12,190 $12,434
Beverage $2,500 $2,550 $2,601 $2,653 $2,706 $2,760 $2,815 $2,872 $2,929 $2,988 $3,047 $3,108
Total Sales $12,500 $12,750 $13,005 $13,265 $13,530 $13,801 $14,077 $14,359 $14,646 $14,939 $15,237 $15,542
Direct Cost Month Month Month Month Month Month Month Month Month Month Month Month
of Sales 1 2 3 4 5 6 7 8 9 10 11 12
Food $2,000 $2,040 $2,081 $2,122 $2,165 $2,208 $2,252 $2,297 $2,343 $2,390 $2,438 $2,487
Beverage $500 $510 $520 $531 $541 $552 $563 $574 $586 $598 $609 $622
Subtotal $2,500 $2,550 $2,601 $2,653 $2,706 $2,760 $2,815 $2,872 $2,929 $2,988 $3,047 $3,108
Direct Cost
of Sales
Page 1
Appendix
Table: Personnel
Personnel Plan
Month Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 12
Management $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Cooks $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
Waiting Staff $4,375 $4,375 $4,419 $4,463 $4,508 $4,553 $4,598 $4,644 $4,691 $4,737 $4,785 $4,833
Total People 8 7 7 7 7 7 7 7 7 7 7 7
Total Payroll $5,875 $5,875 $5,919 $5,963 $6,008 $6,053 $6,098 $6,144 $6,191 $6,237 $6,285 $6,333
Page 2
Appendix
Gross Margin $10,00 $10,20 $10,40 $10,61 $10,82 $11,04 $11,26 $11,48 $11,71 $11,95 $12,19 $12,43
0 0 4 2 4 1 2 7 7 1 0 4
Gross Margin % 80.00 80.00 80.00 80.00 80.00 80.00 80.00 80.00 80.00 80.00 80.00 80.00
% % % % % % % % % % % %
Expenses
Payroll $5,875 $5,875 $5,919 $5,963 $6,008 $6,053 $6,098 $6,144 $6,191 $6,237 $6,285 $6,333
Marketing/Promo $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
tion
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $350 $350 $350
Rent $0 $2,100 $2,100 $2,100 $2,100 $2,100 $2,100 $2,100 $2,100 $2,100 $2,100 $2,100
Utilities $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250
Insurance $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300
Payroll Taxes 15 $881 $881 $888 $894 $901 $908 $915 $922 $929 $936 $943 $950
%
Other $2,283 $2,283 $2,283 $2,283 $2,283 $2,283 $2,283 $2,283 $2,283 $2,283 $2,283 $2,283
Total Operating $10,78 $12,88 $12,94 $12,99 $13,04 $13,09 $13,14 $13,19 $13,25 $13,65 $13,71 $13,76
Expenses 9 9 0 0 2 4 6 9 2 6 1 6
Profit Before ($789) ($2,68 ($2,53 ($2,37 ($2,21 ($2,05 ($1,88 ($1,71 ($1,53 ($1,70 ($1,52 ($1,33
Interest and 9) 6) 8) 7) 3) 4) 2) 6) 5) 1) 2)
Taxes
Page 3
Appendix
EBITDA ($789) ($2,68 ($2,53 ($2,37 ($2,21 ($2,05 ($1,88 ($1,71 ($1,53 ($1,35 ($1,17 ($982)
9) 6) 8) 7) 3) 4) 2) 6) 5) 1)
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit ($789) ($2,68 ($2,53 ($2,37 ($2,21 ($2,05 ($1,88 ($1,71 ($1,53 ($1,70 ($1,52 ($1,33
9) 6) 8) 7) 3) 4) 2) 6) 5) 1) 2)
Net Profit/Sales - - - - - - - - - - -9.98% -8.57%
6.31% 21.09 19.50 17.93 16.39 14.87 13.39 11.92 10.48 11.41
% % % % % % % % %
Page 4
Appendix
Pro Forma
Cash Flow
Month Month Month Month Month Month Month Month Month 9 Month Month Month
1 2 3 4 5 6 7 8 10 11 12
Cash
Received
Cash from
Operations
Cash Sales $12,50 $12,75 $13,00 $13,26 $13,53 $13,80 $14,07 $14,35 $14,646 $14,93 $15,23 $15,54
0 0 5 5 0 1 7 9 9 7 2
Subtotal $12,50 $12,75 $13,00 $13,26 $13,53 $13,80 $14,07 $14,35 $14,646 $14,93 $15,23 $15,54
Cash from 0 0 5 5 0 1 7 9 9 7 2
Operations
Additional
Cash
Received
Sales Tax, 0.00 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
VAT, %
HST/GST
Received
New $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Current
Borrowing
New Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
(interest-
free)
New Long- $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
term
Liabilities
Sales of $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other
Current
Assets
Page 5
Appendix
Sales of $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term
Assets
New $0 $0 $0 $0 $0 $0 $0 $0 $500,00 $0 $0 $0
Investmen 0
t Received
Subtotal $12,50 $12,75 $13,00 $13,26 $13,53 $13,80 $14,07 $14,35 $514,64 $14,93 $15,23 $15,54
Cash 0 0 5 5 0 1 7 9 6 9 7 2
Received
Page 6
Appendix
Expenditure Mont Mont Mont Month Month Month Month Month Month Month Month Month
s h1 h2 h3 4 5 6 7 8 9 10 11 12
Expenditure
s from
Operations
Cash $5,875 $5,875 $5,919 $5,963 $6,008 $6,053 $6,098 $6,144 $6,191 $6,237 $6,285 $6,333
Spending
Bill $164 $4,998 $7,486 $9,577 $9,708 $9,769 $9,830 $9,893 $9,957 $10,022 $10,088 $10,155
Payments
Subtotal $6,039 $10,87 $13,40 $15,54 $15,71 $15,82 $15,92 $16,03 $16,147 $16,259 $16,373 $16,488
Spent on 3 5 0 6 1 8 7
Operations
Additional
Cash Spent
Sales Tax, $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
VAT,
HST/GST
Paid Out
Principal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Repayment
of Current
Borrowing
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Principal
Repayment
Long-term $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Principal
Repayment
Purchase $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other
Current
Assets
Purchase $0 $0 $0 $0 $0 $0 $0 $0 $0 $95,000 $0 $0
Long-term
Assets
Page 7
Appendix
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $6,039 $10,87 $13,40 $15,54 $15,71 $15,82 $15,92 $16,03 $16,147 $111,25 $16,373 $16,488
Cash Spent 3 5 0 6 1 8 7 9
Net Cash $6,461 $1,877 ($400) ($2,275 ($2,186 ($2,020 ($1,851 ($1,678 $498,49 ($96,321 ($1,135) ($946)
Flow ) ) ) ) ) 8 )
Cash $18,46 $20,33 $19,93 $17,66 $15,47 $13,45 $11,60 $9,928 $508,42 $412,10 $410,97 $410,02
Balance 1 9 9 4 8 8 7 7 6 1 5
Page 8
Appendix
Pro Forma
Balance
Sheet
Month Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 12
Assets Startin
g
Balance
s
Current
Assets
Cash $12,00 $18,46 $20,33 $19,93 $17,66 $15,47 $13,45 $11,60 $9,928 $508,42 $412,10 $410,97 $410,02
0 1 9 9 4 8 8 7 7 6 1 5
Inventory $6,000 $3,500 $1,350 $1,301 $1,327 $1,353 $1,380 $1,408 $1,436 $1,465 $1,494 $1,524 $1,554
Other $4,200 $4,200 $4,200 $4,200 $4,200 $4,200 $4,200 $4,200 $4,200 $4,200 $4,200 $4,200 $4,200
Current
Assets
Total $22,20 $26,16 $25,88 $25,43 $23,19 $21,03 $19,03 $17,21 $15,56 $514,09 $417,80 $416,69 $415,77
Current 0 1 9 9 1 1 8 4 4 1 0 5 9
Assets
Long-term
Assets
Long-term $40,00 $40,00 $40,00 $40,00 $40,00 $40,00 $40,00 $40,00 $40,00 $40,000 $135,00 $135,00 $135,00
Assets 0 0 0 0 0 0 0 0 0 0 0 0
Accumulat $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $350 $700 $1,050
ed
Depreciatio
n
Total Long- $40,00 $40,00 $40,00 $40,00 $40,00 $40,00 $40,00 $40,00 $40,00 $40,000 $134,65 $134,30 $133,95
term 0 0 0 0 0 0 0 0 0 0 0 0
Assets
Total $62,20 $66,16 $65,88 $65,43 $63,19 $61,03 $59,03 $57,21 $55,56 $554,09 $552,45 $550,99 $549,72
Assets 0 1 9 9 1 1 8 4 4 1 0 5 9
Page 9
Appendix
Liabiliti Mont Mont Mont Mont Month Month Month Month Month Month Month Month
es and h1 h2 h3 h4 5 6 7 8 9 10 11 12
Capital
Current
Liabilitie
s
Account $0 $4,750 $7,167 $9,253 $9,383 $9,441 $9,501 $9,561 $9,623 $9,685 $9,749 $9,815 $9,881
s
Payable
Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Borrowi
ng
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Current
Liabilitie
s
Subtotal $0 $4,750 $7,167 $9,253 $9,383 $9,441 $9,501 $9,561 $9,623 $9,685 $9,749 $9,815 $9,881
Current
Liabilitie
s
Long- $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
term
Liabilitie
s
Total $0 $4,750 $7,167 $9,253 $9,383 $9,441 $9,501 $9,561 $9,623 $9,685 $9,749 $9,815 $9,881
Liabilitie
s
Paid-in $69,95 $69,95 $69,95 $69,95 $69,95 $69,950 $69,950 $69,950 $69,950 $569,95 $569,95 $569,95 $569,95
Capital 0 0 0 0 0 0 0 0 0
Retaine ($7,75 ($7,75 ($7,75 ($7,75 ($7,75 ($7,750 ($7,750 ($7,750 ($7,750 ($7,750 ($7,750 ($7,750 ($7,750
d 0) 0) 0) 0) 0) ) ) ) ) ) ) ) )
Earnings
Earnings $0 ($789) ($3,47 ($6,01 ($8,39 ($10,61 ($12,66 ($14,54 ($16,25 ($17,79 ($19,49 ($21,02 ($22,35
9) 4) 2) 0) 2) 7) 9) 4) 9) 0) 2)
Total $62,20 $61,41 $58,72 $56,18 $53,80 $51,590 $49,538 $47,653 $45,941 $544,40 $542,70 $541,18 $539,84
Capital 0 1 2 6 8 6 1 0 8
Page 10
Appendix
Total $62,20 $66,16 $65,88 $65,43 $63,19 $61,031 $59,038 $57,214 $55,564 $554,09 $552,45 $550,99 $549,72
Liabilitie 0 1 9 9 1 1 0 5 9
s and
Capital
Net $62,20 $61,41 $58,72 $56,18 $53,80 $51,590 $49,538 $47,653 $45,941 $544,40 $542,70 $541,18 $539,84
Worth 0 1 2 6 8 6 1 0 8
Page 11