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So baring some very local businesses, it is not possible to stay insulated from
international business because of the above mentioned reasons.
The following are the factors for companies engaging in International Business
2. To acquire resources
Iv Defensive reason
Globalisation: It is the transformation of national and regional market into one
common world market for free flow of goods. Services, capital, ppl and
technology across nations.
Drivers of Globalisation:
Disadvantages of Globalization
In indirect exports feedback is not available(u don’t know the customer) and
it is meant for short term gains.
FDI based --- local assembly, JV, wholly owned subsidiary, acquisition, merger. In
order of risk
Projects and services in host Country:
1. Exports
2. Contract Manufacturing
3. Licensing
4. Assembly
5. Joint Venture
6. Wholly owned subsidiary
7. Acquisition
1.Exports
The company goes for exports because it has higher competitive advantage. The
transportation costs are low. The tariff rates are also low.
2. Contract Manufacturing no marketing s done
In contract manufacturing the parent/hiring company approaches a firm known as
contract manufacturer with a design/formula. Once the contract is finalised then
the contract manufacturer manufactures the components/products for the hiring
company. Freedom frm managing the labour , tech/design diffusion wil
occur but only for manufacturing part!.. there is no FDI, Flexibility of
swithing.
3. Licensing
In licensing, first the licensor searches for a potential licensee. Then the licensor
permits the use of technology for manufacturing a component/product to the
licensee for a definite period at a certain location. Role = manufacture +
market
A contract manufacturer only produces products where as a licensee produces
as well as sells for the licensor.
Boudary conditions:
1. It applies to a territory
2. Licence product (would be for a particular or group of product)
3. Period of licence (Normally 5 years)
4. Royalty set by the host country
5. Lumpsum payment for documentation, process manuals and opportunity
costs. It is negotiable.
The advantage in licensing being the licensor gets tie ups with best distributors,
knows local market and has cost advantage.Can cover many countries in the
world at faster speed and lesser investment.No investment for licensor,
brand values of licensor increases. Good income(faster R& D recovery). No
labour laws issues.
4.Assembly
Disad
1. Huge investment
2. Irreversible process( exit is difficult)
3. Deals with hassle labour laws
4. Difficulty in understanding companies dynamics, such as languages
culture etc.
5. Risk increases bcoz of political/othr situations.
5.Joint Venture
In a Joint Venture, both the parties contribute a certain amount of equity and form
a new company. Main::::Risk cost sharing with local partner
Divergence
Technology diffusion
100% control , no local partners. Risk involved as no local partner and political
risk is high
Advantages
Disadvantages
7. Acquisition
Acquisition may be defined as a corporate action in which a company buys most,
if not all, of the target company’s ownership stakes in order to assume the control
of the target firm.
Advantages
Disadvantages
• Obsolete technology
• Resources might not be best in class
• Processes and practices might not be world class
• Cultural mismatch
• Liabilities lie with the parent company
In JV ---choose ur location
• World market
• Political environment
• Legal system
• Cultural difference
• Communication
• Distance are higher
• Diversity
• Uncertainty-Political, economical and currency risks
• Uncontrollability-The degree of Uncontrollability is higher in host countries
• Competitions
• Competence-people in different countries are at different levels of
competence.
Why IB is complex?
• Global
• Multi-domestic
• Transnational
Global Company
1. Education
2. Religion
3. Language
4. Aesthetics
5. Attitudes and Beliefs
6. Technology and material culture
7. Social Unit (family/tribe)
8. Opinion Leaders
1.Education
The education level of a country is one of the determinants of its culture. The more the
education level of a country, the more it is adaptable to change. Education broadens the
perspectives. From business point of view it shapes the kind of market we are operating,
the kind and type of products/services the country is offering. The governance of a
country becomes simple with education.In india, Education is being given the paramount
importance.
2. Religion
3. Language
Language is a factor that greatly affects cultural stability. When people from different
areas speak the same language, culture spreads more easily. Business can be done more
easily with other nations that share the same language. Because countries see language is
an integral part of their cultures, they sometimes regulate their languages. For advertising
the language has a greater impact e.g. Mandarin.
4. Aesthetics
Sensory perceptions play a major role. There are many aspects from business point of
view
It determines how much the culture has adopted technology. Eg. Robotics is being used
in US for certain kind of jobs. However countries differ in their degree of materialism.
7. Social Unit
In Some societies the family is the most important group membership. In societies in
which there is low trust outside the family, small family run companies are quite
successful. But these companies have difficulty in growing because of their reluctance to
share responsibility with professional managers.
8. Opinion Leaders
Opinion Leaders help in speeding up the acceptance of change. By discovering the local
channels of influence an international company may locate opinion leaders. Opinion
leaders may emerge in unexpected places. Characteristics of opinion leaders vary from
country to country. these are Bellieved to be impartial in their region.
• Power distance
• Individualism Vs Collectivism
• Authoritative Vs Participative
• Centralization and decentralization
Power Distance
Power distance is a term describing the relationship between superiors and subordinates.
Employee preferences in how to interact with their bosses, subordinates and peers varies
substantially internationally. Where power distance is high, people prefer little
consulation between superiors and subordinates. Similarly where power distance is low,
perople prefer and usually have consultative styles.
Individualism Vs Collectivism
some societies are individualistic ( american society) where the effort is sinlge handed
and group effort is to the extent necessary, where as in collective societies (japanese
society) people prefer to work in teams but take a longer time to come up with a
consensus. Attributes of Invidualism are low dependence on the organization and a desire
for personal time, freedom and challenge. The attributes of Collectivism are dependence
on the organization, desire for training, good physical conditions and benefits.
Authoritative Vs Particiapative
In authoritative societies people prefer being instructed. They like authoritative decision.
where as in Participative societies people work in consent with each other. In certain
countries people like to take decisions where as it is exactly opposite in some other
countries.
According to this theory there are five levels of needs. The needs from lowest to highest
level being physiological, security, affiliation, esteem and self actualization. People try to
fulfill lower level needs sufficiently before moving on to higher ones. But different
countries have different levels of needs. So this theory is helpful for differentiating the
reward preferences of employees in different countries.
6. Monochronic Vs Polychronic
I`n monochronic culture people are used to perform tasks sequentially where as in
polychronic culture people are comfortable in doing the tasks simultaneously. Cultures
such as those in northern europe are called monochronic where as cultures in southern
europe are polychronic.Monochronic are comfortable with rules unlike polychrinic
behavior.
In low context cultures people consider firsthand information that helps directly in
decision making are only relevant. Where as in high context cultures people consider
peripheral information to be valuable in decision making and infer meaning from things
said indirectly. When managers from both types of cultures deal with each other, low
context individuals believe that the high context individuals are inefficient and waste
much time where as high context individuals believe that low context individuals are too
aggressive to be trusted.
• Uncertainty avoidance
• Trust
• Future Orientation
• Fatalism
Uncertainty Avoidance
In countries with high uncertainty avoidance, employees prefer set rules that are not to be
broken even if it is for company's best interest. In these countries people prioritize job
security and spend a longer time in a particular company. Where as in countries with low
uncertainty avoidance people are adaptable to change easily. They like to try new
products/services.
Trust
The level of trust among people varies across countries. In countries with high trust level
the cost of doing business is low because costs incurred in supervision and contingency
can be lowered. where as companies have to be more cautious in doing business in low
trust level countries.
Future Orientation
Countries differ in the extent to which individuals live for present rather than for future.
In countries with high future orientation, companies motivate workers through delayed
compensation like retirement programs where as it is exactly opposite in low future
orientation countries.
Fatalism
In countries with high degree of fatalism, people plan less for contingencies. They
believe unfortunate events are acts of god. People are reluctant to take insurance
schemes. High fatalistic people are less swayed by bosses’ pursuasive logic.
9. Idealism Vs Pragmatism
some cultures tend to focus first on the whole and then on the parts where as others do the
opposite.
//Idealism cultures first determine principle before resolving small issues where as
pragmatism cultures focus more on details of the issue rather on principles for resolution.
10. Culture Shock Vs Reverse Culture Shock
Culture shock is the frustration that results when a person moves to another country and
has to learn and cope with a vast array of cultural cues and expectations.Some people also
encounter culture shock while returning to home country because they have learned a
different culture abroad. This is known as reverse culture shock.
11. Accomodation of foreigners
Every country does accomodate foreigners. The principal reason being business, FDI and
inturn the country will emerge in the world map. However the local citizens treat local
people and foreigners differently. In many countries foreign women are easily accepted
as managers as compared to local women.
12. Implementation of cultural change
The various aspects of implementation of cultural change are as follows
• Value Systems--The more something counters our value system, the more
difficult it becomes to accept.
• Cost of change--Some changes to foreign culture increases the productivity and
sales greatly where as some other changes to foreign culture increases the
productivity marginally. So we have to consider the cost in changes to some
foreign culture and the benefits associated with the change.
• Too much change too soon--People are generally reluctant to accept too much
changes too soon. so the changes in products/services have to be made in a phased
manner.
• Reward sharing--sometimes a proposed change may have no foreseeable benefit
to the people who must support it. so in this scenario the profits generated due to
the proposed change has to be shared among the people who must support it.
• Participation in change decision--To avoid problems arising from a proposed
change, all the stakeholders are made to participate in change decison. By this
method the company may learn how strong the resistance will be if changes are
made.
• Opinion leaders--Sometimes opinion leaders greatly help to speed up the
acceptance of change. By discovering the local channels of influence, a company
might locate an opinion leader.
• Timing--Many good business decisions fall flat because they are ill timed. So
changes should be implemented at the right time so that it can be easily accepted.
• Learning Abraod:-company gain more experience in overseas operation , they
may learn well as impart valuable knowledge that proves as useful as in the home
country as wel as in the host country.
The adaptation of a foreign culture by a company not only depends upon the conditions
of the foreign culture but also depends upon the attitudes of managers of the company. so
accordingly the attitudes or orientations can be broadly classified into three categories
• Polycentrism
• Ethnocentrism
• Geocentrism
Polycentrism
Ethnocentrism
In ethnocentrism the company believes, what worked well in the home country will work
well in the host country. It might be business practices or retention of employees. Since
cultures and people are different, so ethnocentrism does not necessarily work. In
ethnocentrism managers overlook important cultural factors abroad because they have
become accustomed to certain cause and effect relationships in the home country. Here
the management recognizes the environmental differences but still focuses on achieving
home country objectivees.
Geocentrism
Geocentrism is a judicial process. Here a model is being created taking into consideration
the host country needs and own company practices. Geocentrism exists when a company
bases its operations on an informed knowledge of its organization culture along with
home and host country needs, capabilities and constraints.
Chapter 3 : Political Risk. Notes Contributed By Rashi
Political Risk
It is the risk that political decisions or events in a country negatively affect the
profitability or sustainability of an investment. Political risk is the chance that political
decisions, events or conditions in a country will affect the business environment in ways
that may adversely affect the business of MNEs.
1. Govt. Actions.
2. Civil Strife/Unrest/Disorder.
3. International War.
4. Harmful actions against people.
5. Change in political ideology
1. Govt Actions
Govt. action can change the country's attractiveness. Governments can put restrictions to
the sectors in which business can be done.
Govt puts many acts to impose restrictions on the sectors like FERA and MRTP Act.
An act to consolidate and amend the law regulating certain payments, dealings in foreign
exchange and securities, transactions indirectly affecting foreign exchange and the import
and export of currency, for the conservation of the foreign exchange resources of the
country and the proper utilisation theory in the interests of the economic development of
the country.
• To ensure that the operation of the economic system does not result in the
concentration of economic power in hands of few.
• To provide for the control of monopolies.
• To prohibit monopolistic and restrictive trade.
2. Civil Strife/Unrest/Disorder
3. International War
• Injurious actions that target the local staff of the company; often involves
kidnapping, extortion and terrorism.
• Generally seen in lesser developed countries.
1. Expropriation or Nationalization.
2. Disruption of property.
3. Unilateral breach of contract.
4. Restrictions on repatriation of profit.
5. Differing points of view.
6. Discriminatory taxation policies.
1. Expropriation or Nationalization
2. Disruption of property
The govt arbitrarily set limits on the gross amount of profits a foreign company can remit
from its local operation.
5.Differing points of view
A foreign company bears a higher tax burden than the local firm, or in some cases, the
more favoured foreign company, due to its nationality.
Companies cannot help but get influenced by past patterns of political risk. Management
can make predictions based on past patterns. Predicting risk using past trends holds many
dangers. However political situations may change rapidly for better or worse as far as
foreign companies are concerned.
Examples :
• FDI into US fell sharply after 2001 terrorist attack in NY because foreign firms
saw the US as less safe than before.
• Expropriation of property occurred frequently in the 1970s and early 1980s, but it
has been less important in recent years.
• In Pakistan, initially democracy ruled and then dictatorship where as in India it
has always been democratic in spite of change in governments.
2. Expert Opinions
Companies may rely on experts’ opinion about a country’s political situation, with the
purpose of ascertaining how influential people may sway future political events affecting
business.
Companies read the statements made by political leaders both in and out of office to
determine their philosophies on business in general, foreign input to business, the means
of affecting economic changes and their feelings toward given foreign countries.
Managers visit the country and listen to a cross section of opinions. Embassy officials
and foreign and local business people are useful sources of opinions about the probability
and direction of change.. Journalists, academicians, middle level local govt authorities
and labor leaders usually reveal their own attitudes, which often reflect changing political
conditions that may affect the business sector. Companies may determine opinions more
systematically by relying on analysts with experience in a country. These analysts might
rate a country on specific political conditions that could lead to problems for foreign
businesses. A company also may rely on commercial risk assessment services, such as
those published by Business International, Economist Intelligence Unit, Euro money.
In this method companies should examine views of govt decision makers and then get a
cross-section of opinions and use expert analysts.
There are two economic parameters i.e. aspiration level and achievement level.
Aspiration level of people spreads with education, TV, Internet where as the achievement
level increases with income level. Differences in aspiration level and achievement level
leads to frustration. If disparity between the two is very high year after year, then the
frustration level increases. Higher the frustration level, higher the political risk in terms
of unrest.Companies may examine country’s social and economic conditions that could
lead to the peoples’ level of aspirations and the country’s level of welfare and
expectations. If there is a great deal of frustration in a country, groups may disrupt
business by calling general strikes and destroying property and supply lines.
1. Systematic.
2. Procedural
3. Distributive
4. Catastrophic
These kinds of risks are inherent in system. Domestic and International companies face
political risks created by shifts in public policy or change in political ideology. These
regulations alter the business system for all companies, so not necessarily meant for only
foreign companies. Then again, a government may target its public policy initiatives
toward a specific economic sector that it believes foreign companies unduly dominate.
Systemic changes do not necessarily create political risks that reduce potential profits.
Eg. In 1990, newly elected Argentina govt. began a radical program of deregulation and
privatization of the state centred economy.
• Lowest cost.
• Shortest time.
• Quality and reliability.
Normally supply chain is never short term until there is a war situation. As we get raw
materials from across the world, it has to cross borders, so the company faces different
levels of risk. Some countries are more corrupt and the company faces many hurdles. The
risks are higher in less developed countries. Every day people, products and funds move
to different locations in the global market. Each move creates a procedural transaction
between units, whether within a company or country. Political actions sometimes create
frictions that interfere with these transactions. Government corruption, labour disputes
and a partisan judicial system can significantly raise the cost of getting things done.
Corruption among custom officials can push a foreign firm to agree to pay for special
assistance, if it wants to clear goods through customs.
MNE and host country cannot do without each other. MNE is doing a business in host
country and thus generating employment. But if the host country feels that the MNE is
capable of doing much more than at present and mostly much of it is going currently to
other countries then host country wants to have a larger share from the MNEs economic
gain for its own people and their economic growth. Thus taxation changes can come in.
Many countries see foreign investors as agents of prosperity. As foreign investors achieve
greater success, some countries question the distributive justice of the rewards,
wondering whether they are getting their fair share. Countries then aim to claim a greater
share of rewards but in ways that do not provoke the company to leave. They do so by
revising their tax codes, regulatory structure and monetary policy to capture greater
benefits from foreign companies.
Eg. US has highest degree of political risk in world of cigarette companies on matters of
taxation, regulation, business practice and liability.
These types of risks arise from flash points like ethnic discord, civil disorder or war.
Those random political developments adversely affect the operations of all companies in
a country. While uncommon, their impact disrupts the business environment for all firms.
Role of Government
1. GDP/GNI
2. PPP
3. Population and Demographics
4. Exports/Imports (Trade Gap)
5. FDI
6. FPI
7. ForEx Reserves
8. Inflation
9. Interest Rate
10. Exchange Rate
11. Balance of Payment (BOP)
12. Human Development Index (HDI)
13. Unemployment
14. Income Distribution and Poverty
15. Debt
1. GDP
GDP is the total value of all goods and services produced within a nation’s borders over
one year, no matter whether domestic or foreign owned companies make the product. For
country’s attractiveness GDP is a more important factor. In addition to the GDP, the
sectoral break up and growth rate also needs to be known for a country. The three major
sectors of India are Agriculture, manufacturing and services. Services sector is the major
sector. If we take the growth rate, then developed countries have a stable growth rate but
not growing rapidly where as the developing countries are growing at a rapid rate
although their economic base is smaller. From an organization point of view, the growth
rate of the relevant market’s sector needs to be considered. Also the growth rate of the
sector from where the resources are obtained is to be considered. So compared to
absolute growth rate, sectoral break up is more important.
GDP Per Capita : Managers divide the GDP to the number of people who live in a
country. This ratio leads to a per capita estimator that measures the relative performance
of a country’s economy. It signifies the average income level of the country. It
determines which kinds of products will be bought by the people of that country. It is a
good indicator for consumer goods where as for industrial goods sectoral break up is a
good indicator.
The Purchasing power parity is the number of units of a country’s currency required to
buy the same amounts of goods and services in the domestic market that one unit of
income would buy in the other country. It is useful to compare the purchasing power of
different countries. The most common PPP exchange rate comes from comparing a
basket of goods and services in a country with an equivalent basket in the United States.
India and China are countries with 1 billion plus population where as the average
population of a country is 10 million. There are several parameters like age, gender, level
of education, literacy, urban/rural distribution.
Age : Population of the working class workforce, and consumer groups based on age.
Gender : Certain professions are restricted to gents only. (Eg: Saudi Arabia)
Education: The reach of advertisements will be determined by the literacy and education
level of the country.
Urban/Rural Population: the nature of market is different whether it is urban populated
or rural populated.
The companies opt for exports when the cost of labor in home country is low,
transportation costs and tariff barriers are also low. A country can export goods when it
has comparative advantage as compared to the host country. When a country is in
disadvantage regarding some specific goods and services, it opts for imports.
Trade gap: The difference between the exports and imports of a country is known as
trade gap. If exports is greater than imports then the country is said to have trade surplus
where as if the imports are greater than exports then the country is said to have trade
deficit.
5. FDI
companies adopt FDI route in order to get a controlling stake in a host country for a long
term purpose. It might not be only for manufacturing. It can also be a part of the overall
supply chain. FDI helps the home country to a great extent in terms of controlling other
markets.
Inward FDI : FDI, what comes to home country is known as inward FDI. The inward
FDI for India is 15 Billion dollars. Inward FDI indicates, how the country is being
perceived by other countries and MNEs. The Inward FDI tells about the competitive
sectors of the country.
Outward FDI : FDI what goes out of home country is known as outward FDI. Outward
FDI indicates that, the country has certain strengths of world class level (technology,
skills) in certain sectors for which they are venturing outside. It indicates the economic
development of the host country. Countries go for outward FDI, when there is market
opportunity or staying closer to the customer as required by the customer. For outward
FDI, the country should have economic strength as well as domain knowledge and
capabilities.
6. FPI
Foreign portfolio investments are meant for only short term purpose. Here the main
motive is to get a good return at a moderate risk with high liquidity. Countries can’t get
any controlling stake by investing through FPI.
7. ForEx Reserves
It indicates the economic health and sustainability of the country. ForEx reserves are
required for payment of interests, debts for imports. The forEx reserve of a country
should be high.
8. Inflation
Inflation is the pervasive and sustained rise in the aggregate level of prices measured by
an index of the cost of various goods and services. Inflation results when aggregate
demand grows faster than aggregate supply. From MNE’s perspective it determines the
pricing and long term strategy. It is a large measure of MNE’s confidence. A moderate
rate of inflation brings stability which is attractive to the MNEs. It is a measure of the
government’s success in the economy. Inflation also puts great pressure on governments
to control it. Often governments try to reduce inflation by raising interest rates and
imposing protectionist trade policies and currency controls.
9. Interest Rate
Interest rate is the indicator of cost of raising capital. Ideally interest rates should be low
and stable. Countries try to have interest rates which is close to LIBOR (London Inter
Bank Offer Rate). For a country, having stability in inflation, interest rate and exchange
rate are the factors which attract other companies to invest in the country. The stability in
these rates helps in predicting the uncertainty in the business. Both interest rates and
inflation move in the same direction. When inflation goes up, the interest rates also go up
to adjust the return for the lender.
Exchange rates between two currencies specifies how much one currency is worth as
compared to other. The foreign exchange market is one of the largest markets of the
world. The daily transactions in foreign exchange market is about $3.2 trillion dollars.
When inflation is high, export competitiveness go down and exchange rates also go
down.
United Nations refined the HDI by adding two more dimensions i.e.
Gender : a gender related development index that adjusts for gender inequalities.
Poverty : a measure of poverty to adjust for human deprivations and the denial of choices
and opportunities.
HDI aims to capture long-term progress in human development rather than short term
changes. HDI is scaled in between 0 and 1. Countries scoring less than 0.5 are having low
HDI. From 0.5 to 0.8 are having moderate and from 0.8 to 1 have high HDI.HDI
measures both economic and social parameters to estimate its current and future
economic activity. It indicates a country’s long term potential.
13. Unemployment
If the country has high level of unemployment, then it triggers political risk. The
proportion of unemployed workers in a country shows how well a nation’s human
resources are used and serves as a measure of economic activity.Managers access the
situation of a country by checking the misery Index. Misery Index is the sum of country’s
inflation and unemployment rates. The higher the misery, the lower are the chances that
foreign companies will invest in the country.
15. Debt
It is the sum total of government’s financial obligations. It measure the state’s borrowing
from its population, foreign organization, foreign governments and international
institutions. The larger the total debt, the more unstable the country’s economy
becomes.A country’s debt has two parts : Internal and External debt.
Internal Debt : Internal debt results when the government spends more than it collects in
revenues. Internal deficit occurs due to imperfect taxing system, state owned enterprises
run deficits.
External Debt: External debt results when a government borrows money from foreign
lenders. Foreign investors monitor debt levels to gauge debt pressures on the government
to revise its economic policies.
• Market Economy
• Command Economy
• Mixed Economy
Market Economy
It is basically a capitalist economy. In market economy individuals, rather than
government, make the majority of economic decisions. The theoretical principles that
define free-market economies are based on the principle of laissez-faire (non-intervention
by government in economic matters). This principle is credited to Adam Smith and his
proposition that a market economy has two general features
Command Economy
Also known as centrally planned economy. It is the exact opposite of market economy.
Here the government owns and controls all resources. Here the government decides the
type, quantity, price, production and distribution of goods. In a centrally planned
economy, the government owns the means of production i.e. land, farms, factories, banks,
stores and are managed by the employees of the state. Here the price of the goods and
services usually remains constant however the quality deteriorates over a time period
because
The extent and nature of government intervention varies from country to country and
changes over time based on a country’s political, social, cultural and institutional
traditions and trends.
Privatization
It is the process of transfer of ownership and control of factors of production from
government to private owners. It will lead to a certain level of unemployment.
Privatization improves general market efficiency and shapes the relationship between
supply and demand. Privatization reduces govt debt by eliminating the need to subsidize
typically inefficient, money loosing state owned enterprises. Privatization leads to up
gradation of technologies, improvisation of business practices and creation of
innovations.
Deregulation
Property Rights
Protection of property rights means that entrepreneurs who come up with an innovation
can legally claim the present and future rewards of their idea, effort and risk. The
protection also supports a competitive economic environment by assuring investors and
entrepreneurs that they will prosper from their hard work.
Antitrust Laws
Trade theory in India comes from the ministry of commerce. It is based on the factors
basically framed by WTO like who should be your trading partners, specifying trade
blocks etc. Like India, other countries wrestle with the questions of what, how much and
with whom their country should import and export. The decisions taken by countries in
this matter greatly affect their business because they affect which countries can produce
given products more efficiently and whether countries will permit imports to compete
against their own domestically produced goods and services.
Trade theories tell how or whether governments should intervene directly to affect their
countries’ trade with other countries. Trade theories tell countries about what products
should be exported and imported or what should be the total foreign trade as a percentage
of the GDP.Once countries make decisions about what, how much and with whom to
trade, officials enact trade policies to achieve the desired results. There are two aspects of
trade policies.
Companies need to understand trade theories so that they can find where to locate the
production/distribution unit. the second reason being sourcing i.e. where to import from
and where to export. These different trade theories provide insights about favourable
locales as well as potentially successful export products. The theories also increase
understanding about government trade policies and predict how those policies might
affect companies’ competitiveness.
Prescriptive Theory
There are two prescriptive theories namely Mercantilism and Neomercantilism
Mercantilism
It is a trade theory which formed the foundation of economic thought from about 1500 to
1800. It says all theories are related to countries not companies. According to this theory
a country should export more than it imports and if successful, receive gold from
countries that run deficits. So employment will be there and excess production will occur
in the country. In this process the country will become stronger and popular.
To export more than import, governments imposed restriction on most imports and they
subsidized production of many products that could otherwise not complete in domestic or
export markets. As the influence of the mercantilist philosophy weakened after 1800, the
governments of colonial powers seldom aimed directly to limit the development of the
industrial capabilities within their colonies.
A favourable balance of trade indicates that a country is exporting more than it is
importing, where as an unfavourable balance of trade indicates the opposite. However it
is not necessarily beneficial to run a trade surplus or disadvantageous to run a trade
deficit. A country that is running a surplus for the time being, imports goods and services
of less value than those it is exporting. In mercantilist period the difference in trade was
made up by a transfer of gold, but today it is made up by holding the deficit country’s
currency or investments denominated in that currency.
Neomercantilism
It is an extension of Merck theory. According to this theory the countries try to run a
favourable balance of trade i.e. export more than they import. The objective is not purely
economical, rather social and political. By exporting they acquire political good will of
the countries to whom they export. Developed countries do this to developing countries.
In addition by doing excessive production and export, they generate employment in the
home country and increase the sphere of influence among the host countries.
Theories of Specialization
The theory of specialization states that nations should neither artificially limit imports nor
promote exports. There are three theories of specialization.
• Theory of absolute advantage.
• Comparative advantage.
Introductory phase
Once a company has created a new product, theoretically it can manufacture that product
anywhere in the world. In practice, however, the early production generally occurs in
domestic location so that the company can obtain rapid market feedback as well as save
on transport costs. In this stage, the production process is more labor intensive because
the product is not yet standardized and its production process must permit rapid changes
in product characteristics as market feedback dictates.Although the early production is
most apt to occur in high income countries, which have high labor rates, this labor tends
to be highly educated and skilled so that it is adept and efficient when production is not
yet standardized. Even if production costs are high because of expensive labor,
companies can often pass costs onto consumers who are unwilling to wait for possible
price reductions later.
Growth Phase
In this phase, as the sales of new product grow, competitors enter the market and demand
grows substantially in foreign markets, particularly in other high income countries.
Because sales are growing rapidly at home and abroad, there are incentives for companies
to develop process technology. However product technology may not yet be well
developed because of the number of product variations introduced by competitors that are
also trying to gain market share. So the production process may still be labor intensive
during this stage, although it is becoming less so.
Maturity phase
In this stage the overall worldwide demand begins to level off, although it may be
growing in some countries and declining in some countries. There is often a shakeout of
products such that product models become highly standardized, making cost an important
competitive weapon. Longer production runs become possible for foreign plants, which
in turn reduce per unit cost, thus creating more demand in emerging economies. Because
markets and technologies are widespread, the innovating country no longer commands a
production advantage. Producers have incentives to shift production to emerging
economies where they can employ unskilled, inexpensive labor efficiently for
standardized production.
Decline Phase
In this phase the markets in high income countries decline more rapidly than those in
low-income economies as affluent customers demand ever newer products. By this time,
market and cost factors have dictated that almost all production is in emerging
economies, which export to the declining or small niche markets in high income
countries.
Theory of Country size
The theory of country size holds that large countries usually depend less on trade than
small countries. Countries with large land areas are apt to have varied climates and an
assortment of natural resources, making them more self sufficient than smaller countries.
Further transport costs in trade affect large and small countries differently. Among
countries that border each other, the smaller country tends to depend more on trade than
the larger country because of transportation costs. The distances for neighbouring
countries for small countries are less and hence less transportation cost.
Country similarity
Similar countries engage in trade among themselves because
• Demand conditions
• Factor conditions
• Related and supporting industries
• Firm strategy, structure and rivalry
Demand conditions are the first condition in the theory. Companies come up with new
products only when they observe a need or demand for the same in the market.
Companies then start up production near the observed market. The demand conditions
look for the quality of people i.e. how demanding the customers are. If the customers are
more demanding, then industry players try to outperform each other and this leads to
more competition and thus better products. The second condition is the Factor conditions.
Here the companies look for the natural advantage available in the domestic market in
terms of skilled labor, capital, technology and equipment. If certain factor conditions are
not available then the companies refer the host country diamond. It is possible due to
international trade. The third condition is the existence of related and supporting
industries. These industries are required in the country for the components of the main
product. The ability of the companies to develop and sustain a competitive advantage
requires favourable circumstances for the fourth condition i.e. firm strategy, structure and
rivalry. Rivalry brings out the best in the companies. All earlier theories looked at
comparative advantage while porter’s diamond focuses on competitive advantage.
Implications of Porter’s diamond
For Companies
• Select and tap the host country diamond.
• Utilize the specialized factor conditions and enhance/compliment them with their
own capabilities.
• Focus on innovation i.e. committed R&D
Factor Mobility
Factor conditions change in both quality and quantity. The relative capabilities of
countries also change. The changes are important in understanding and predicting
changes in export production and import market locations. At the same time the mobility
of capital, technology and people affect trade and relative competitive positions.
Capital, especially short term capital, is the most internationally mobile production factor.
Companies and private individuals primarily transfer capital because of differences in
expected return. Short term capital is more mobile than long term capital because there is
more likely to be an active market through which investors can quickly buy foreign
holdings and sell them if they want to transfer capital back home or to another country.
However companies invest in long-term abroad to tap markets and lower operating costs.
Another reason for capital mobility is because governments give foreign aid and loans.
Non profit organizations donate money abroad to relieve worrisome economic and social
conditions. Individuals remit funds to help their families and friends in foreign countries.
People are also internationally mobile. People move from the area of abundance to area
of scarcity. People who travel to another country as tourists, students and retirees do not
constitute labor mobility unless they work there. About 2 percent of the world’s
population has migrated to another country. People whether professionals or unskilled
workers, largely work in another country for economic reasons. People also move for
political reasons also like persecution or war dangers. People move for short term when
they are allocated in turnkey onsite projects, or overseas positions. However people move
for long term through migration and take citizenship.
Free trade when coupled with freedom of factor mobility internationally will usually
result in the most efficient allocation of resources.
Substitution
When the factor proportions vary widely among countries, pressures exist for the most
abundant factors to move to countries with greater scarcity- where they can command a
better return. If finished goods and production factors were both free to move
internationally, the comparative costs of transferring goods and factors would determine
the location of production. However there are restrictions on factor movements that make
them only partially mobile internationally. The inability to gain sufficient access to
foreign production factors may stimulate efficient methods of substitution, such as
development of alternatives for traditional production methods.
Complementarity
Trade and investments are complementary. When companies invest abroad, the
investments often stimulate exports from their home countries. Any investment in terms
of trade made by a foreign country leads to import of capital equipment, import of
components, local players also reduce cost, improve technology, import goods and may
also export in the long run. About a third of world trade (exports) is among controlled
entities such as from parent to subsidiary, subsidiary to parent, subsidiary to subsidiary of
the same company. Many of the exports would not occur if overseas investments did not
exist. Another reason might be domestic operating units may export materials and
components to their foreign facilities for use in a finished product.
Protectionism
The governmental restrictions and incentives to trade are known as protectionism.
Governments want to protect their own industries. Governments also want to promote
exports at the same time. After 70s, India changed from Import substitution to export
oriented. Governmental measures may limit your ability to sell abroad, such as by
prohibiting the export of certain products to certain countries, or by making it difficult for
you to buy what you need from foreign suppliers. Governments routinely influence the
flow of imports and exports. Also governments directly or indirectly subsidize domestic
industries to help them engage foreign producers at home or challenge them abroad.
All nations interfere with international trade to varying degrees. Governments intervene
in trade to attain economic, social or political objectives. Governments pursue political
rationality when trying to regulate trade. Governmental officials apply trade policies that
they reason have the best chance to benefit the nation and its citizen and in some case
their personal political longevity.
Role of Government
1.Unemployment
One of the social objectives of government is to prevent unemployment. The government
can do that through import restriction. One difficulty with restricting imports to create
jobs is that other countries normally retaliate with their own restrictions. Two factors can
ease the effects of retaliation
If import restrictions do increase domestic employment, then fellow citizens will have to
bear the cost of higher prices or higher taxes. Government officials should compare the
costs of higher prices with the costs of unemployment and displaced production that
would result from freer trade. In addition, they must consider the costs of policies to ease
the plight of displaced employees, such as for unemployment benefits or retraining. The
employment issue can slow trade liberalization because displaced workers are often the
ones who are least able to find alternative work at a comparable salary. So persistent
unemployment pushes many groups to call for protectionism. However, evidence
suggests that efforts to reduce unemployment through import restrictions are usually
ineffective. Unemployment, in and of itself, is better dealt with through fiscal and
monetary policies.
Infant industry protection requires some segment of the economy to incur the higher cost
of inefficient local production. Typically either consumers or tax payers take the burden.
Ultimately the validity of the infant industry argument rests on the expectation that the
future benefits of an internationally competitive industry will exceed the costs of the
associated protectionism.
3. Promote Industrialization
Countries with a large manufacturing base generally have higher per capita incomes than
those that do not. Hence many emerging economies try to develop an industrial base by
largely regulating imports from foreign producers using trade protection to spur local
industrialization.
The following are the effects of promoting industrialization
Surplus workers can more easily increase manufacturing output than agricultural output.
Since agricultural output per person is low, so many people can migrate from agricultural
sectors to industrial sectors and in turn increase industrial output. The industrialization
argument presumes that the unregulated importation of lower priced products prevents
the development of a domestic industry. However the industrialization rationale asserts
that the industrial output will increase, even if the prices are not globally competitive,
because local consumers must buy local goods from local producers.
Inflows of foreign investment in the industrial area promote sustainable growth. Import
restrictions, applied to spur industrialization, may also increase foreign direct investment.
Foreign investment inflows may also add to local employment, which is attractive to
policymakers.
Diversification
Prices and sales of agricultural products and raw materials fluctuate very much, which is
a detriment to economies that depend on few of them. Price variations due to
uncontrollable factors, such as weather affecting supply or business cycles abroad
affecting demand, can wreak havoc on economies that depend on the export of primary
products. A greater dependence on manufacturing does not either guarantee
diversification of export earnings.
Markets for industrial products grow faster than markets for agricultural products. The
terms of trade are the quantity of imports that a given quantity of a country’s exports can
buy. The prices of raw materials and agricultural commodities do not rise as fast as the
prices of finished products. Hence, overtime it takes more low priced primary products to
buy the same amount of high priced manufactured goods. So, emerging nations that
depend on primary products have become increasingly poorer relative to industrial
countries.
Import substitution versus export promotion
Nation Building
Industrial activity helps the nation building process. The performance of free markets
suggests a strong relationship between industrialization and aspects of the nation building
process. Industrialization helps countries to build infrastructure, advance rural
development, enhance rural proples’ social life and boost the skills of the workforce.
Governments can improve BOP by improving their balance of trade. If BOP difficulties
arise and persist, a government may restrict imports or encourage exports to balance its
trade account. One way to do this is to devalue the currency of the country, which makes
all the products cheaper in relation to foreign products.
The imposition of import restriction may be used as a means to persuade other countries
to lower their import barriers. To successfully use restriction as a bargaining tool required
careful consideration of what products to target. Basically the restrictions need to be
believable and important to the influential parties in the other country. Believable implies
that there are either alternative sources to buy the same product or that consumers are
willing to do without it.
Price control on exports
Fair access/Reciprocity
Companies and industries often argue that they are entitled to the same access to foreign
markets as foreign industries and companies have to their markets. Economic theory
supports this idea, reasoning that producers operating in industries where increased
production leads to steep cost decreases, but which lack equal access to a competitor’s
market will struggle to gain enough sales to be cost competitive.
This theory states that a foreign producer will lower its prices if the importing country
places a tax on its products. If this occurs, benefits shift to the importing country because
the foreign producer lowers its profits on the export sales.
The essential industries include defence, education. Some of these industries need to be
controlled through government. Governments apply trade restriction to protect essential
domestic industries during peacetime so that a country is not dependent on foreign
sources of supply during war. This is called the essential industry argument. Because of
the high cost of protecting an inefficient industry or a higher cost domestic substitute, the
essential industry argument should not be accepted without a careful evaluation of costs,
real needs and alternatives. Once an industry receives protection, it is difficult to remove
the protection.
Governments give aid and credits to, and encourage imports from countries that join a
political alliance or vote a preferred way within international bodies. It is about exporting
to another country and in turn generating employment and BOP. A country’s trade
restrictions may coerce governments to follow certain political actions or punish
companies whose governments do not.
Govt's role is not only to govern the country but also to protect the country and put it
together. For this the country requires national identity and a sense of belongingness.
Countries are held together partially through a unifying sense of identity that sets their
citizens apart from those in other nations. To sustain this collective identity, countries
limit foreign products and services in certain sectors.
1. Tariffs
2. Subsidies
3. Tied Aid to countries
4. Custom valuation
5. Consular fees
6. Quotas
7. “Buy Local” Legislation
8. Standards and Labels
9. Specific permission requirements
10. Administrative delays
11. Reciprocal Requirements
12. Restrictions on services
1. Tariffs
A tariff (duty) is the most common type of trade control and is a tax that governments
levy on a good shipped internationally. Governments charge a tariff when a good crosses
its official boundary. Trade blocks also charge common tariff rates to non member
countries.
• Export Tariff: Tariffs collected by the exporting country are called an export
tariff. Export tariffs are imposed because these items going out would affect local
industries. Export tariffs put essential items useful locally.
• Transit Tariff: Tariffs collected by a country through which the goods have
passed are called a transit tariff.
• Import Tariff: Tariffs collected by an importing country are called import tariff.
Import tariffs are imposed to make local production more attractive and
competitive.
Import tariffs raise the price of imported goods, thereby giving domestically produced
goods a relative price advantage. Tariffs also serve as a source of governmental revenue.
Although, revenue tariffs are most commonly collected on imports, many countries that
export raw materials charge export tariffs. Tariffs are basically three types namely
specific duty, ad valorem duty and compound duty.
• When the government assess a tariff on a per unit basis, then it is called specific
duty.
• When the government assesses a tariff as a percentage of the value of the item,
then it is called ad valorem duty.
• When the government assesses a tariff based on both specific and ad valorem
duty, then it is called compound duty.
2. Subsidies
Govt pays in various ways to local players in order to make them competitive globally
and in turn expect them to become exporters. Governments sometimes also provide other
types of assistance like business development services (market information, trade
expositions and foreign contacts) to make it cheaper or more profitable to sell overseas.
However trade frictions result from disagreement on the definition of a subsidy.
Subsidies make local players compete domestically as well as in foreign markets.
Ultimately public pays for these subsidies in terms of taxes subsidizing less efficient/less
competitive industries.
5. Consular Fees
Some countries require consular fees. It is a very high amount and delays the
proceedings. It makes the import to the country less attractive.
6. Quotas
The quota is the most common type of quantitative import or export restriction. BY
implementing quotas the countries increase BOP and BOT by decreasing imports and
increasing exports. An import quota prohibits or limits the quantity of a product that can
be imported in a given year. Quotas usually increase the consumer price because there is
little incentive to use price competition to increase sales. Tariffs generate revenue for the
government. However quotas generate revenues for the companies that are able to obtain
and sell the intentionally limited supply.
There are different variations of quotas.
Voluntary export restraint (VER)
Here the government of country A asks the government of country B to reduce its
companies’ exports to country A voluntarily. Here either country B volunteers to reduce
its exports or country A may impose tougher trade regulations.
Advantages of VER
Export Quotas
A country may establish export quotas to assure domestic consumers of a sufficient
supply of goods at a low price to attempt to raise export prices by restricting supply in
foreign markets. The typical goal of an export quota is to raise prices to importing
countries.
Embargo
It is a specific type of quota that prohibits all forms of trade between the countries.
Countries or group of countries may place embargoes on either imports or exports, on
whole categories of products or specific products with specific countries. Governments
impose embargoes in the effort to use economic means to achieve political goals.
7. “Buy Local” Legislation
Sometimes governments specify a domestic content restriction-that is , a certain
percentage of the product must be of local origin. Govt has the option of buying locally
as well as internationally. So by buying locally, the govt gives protection to the local
players. Sometimes they favour domestic producers through price mechanisms. Many
nations prescribe a minimum percentage of domestic content that a given product must
have for it to be sold legally in their country. By doing this the local market develops.
Technology up gradation happens in the local market. Exports also happen on the
component parts.
Governments limit foreign entry into many service professions to ensure practice by
qualified personnel.
Immigration