Name: Muhammad Yasir Amin

Roll No: 53
Date: 8/11/19
Submitted to: Sir Mazhar Iqbal

Department Of Commerce
Institute of Computing BZU MULTAN
 7Cs of Effective Communication
For composing effective written and oral messages certain
communication principles called 7Cs should be applied.
 Completeness
 Conciseness
 Consideration
 Concreteness
 Clarity
 Courtesy
 Correctness

Completeness:
Message is complete when it contains all the factors of listener needs.
It means message is complete with reference to the receiver and not with reference to the
sender. Its advantages are that it brings desirable results, builds well and convinces the
customers.
 Provide all necessary information
 Answer all question asked
 Give something extra

Examples:
Correct Incorrect
I ate Dinner. I ate.
We all going to university. We all going.
He loves fish tacos. He loves.

Conciseness:
Shakespeare said that, “Brevity is the soul of wit.” So conciseness is
preferable. It means saying in the fewest words a complete message. It is useful as it saves time
and money, puts emphasis, makes interesting the message and shows respect to the receivers.

 Eliminate wordy expressions

 Include Relevant
 Avoid unnecessary repetition
Examples:
Correct Incorrect
I live red cherry. I like the cherry that is red.
He requested a jury trial. He requested a trial by a jury of
Now His peers
At This time

Consideration:
It explains preparing every message with the receiver in mind. It is the
ability to put our self in an other’s shoes. A considerate sender never loses temper and is aware
of the desire, needs and emotions of the receiver. The three ways to achieve consideration are:
 Focus on you
 Show audience benefit
 Emphasize positive facts

Examples:
Correct:
1. As soon as your signature card reaches us we will gladly open.
2. Expenses refund when the returned item is clean and resalable.
3. When you travel on company expenses your approved fare is for tourist class.
Incorrect:
1. It is impossible to open an account for you today.
2. We don’t refund if the returned item is soiled and unsalable.
3. When you travel on company expenses you will not receive approval for first-
class fare.

Concreteness:
It means specific, message by using denotative words rather then
connotative words. Through concreteness the reader knows his requirements, increases
likelihood and the message become interesting. The three way to gain concreteness are;
 Use specific facts and figures
 Put actions into verbs
 Choose image building words
Examples:
 A reading newspaper---The News
 A sizeable loss---loss of 10 million
 An educated Person---Masters in physics
 Have to pay----pay
 The news will be read my me-----I will read the news.

Clarity:
It means accurate of ideas from the sender’s head to that of receiver’s two ways to
clarity are:
 Use precise and familiar word
 Construct effective sentences

Examples:
“I shall go to Lahore and I like sripai.” “I like sripai and Lahore is u famous
for it and therefore I shall go to Lahore.”
“He has a book in his hand which he wants to sell.’ In his hand he has a
book which he wants to sell.”

Courtesy:
It means becoming aware of perceptions and feelings of others it
grows out of concern for others and demands serious you you-attitude.
 Be tactful and appreciative
 Use expression that show respect
 Choose non-discriminatory expressions

Examples”
 We highly appreciate your timely payment of installment.
 Man power---Workers
 Manmade---Hand made

Correction:
It is required in grammar punctuation and spelling otherwise losing a
customer is sure. It needs the following things:
 Use right level of language
 Check accuracy of facts and figures
 Maintain acceptable writing mechincs
  Example:
o Cannot----can’t
o Should of---should leave
o Brunt---brought

Bad example:
Hi Daniel!
Its good to see you at party. I really enjoyed our conservation, and
I’m looking forward to moving ahead on our projrct. I’m sure that the tow week deadline would
not be an issue. Thanks again.
Jack miler
If you read this example speedily, there are plenty of mistakes like