International Of Music

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nder the circumstances in which globalization has opened the barriers between geographical

frontiers and has basically created a sort of unique international market, it is useless to say that this

market is worth entering due to the numerous opportunities it present. The opportunities are

available for any type of product or service, including a singer. Nevertheless it must be underlined

that the international market offers more than opportunities, it presents numerous risks and

challenges that one needs to face. The main threats are represented by the cultural differences and

the finances needed to support the distribution channels and the communication campaigns.

Product description

The product s represented by an artist who is currently based in the United States of America. The

artist is a male who has already achieved success at national level. The success achieved here can

be translated into economic profits, but also into other advantages such as recognisability and

awareness from the audience. The press coverage and the already achieved popularity can be

considered strategic elements and a basis for a development of the market where the product can

be sold.

SWOT
The main strong point is represented by the already achieved success. The fact that an artist has

become popular in the United Sates proves that his art is appealing to a large number of people.

Therefore he has all the premises to achieve success in other countries as well. Music is after all, an

universal language. In addition, the fact of having already obtained success at a national level

implies another strong point, that of having already developed relations and connections with the

mass media. This as well is a strategic element which will help to expand the artist’s market.

A further strong point is represented by the artist’s very nationality. He can be considered a talented

person, but he can also be perceived as an American product where the origin of the production

becomes a guarantee for quality. It is worth underlining that the largest number of artists who are

successful at an international level are American ones or have at least started by achieving success

in the USA.

Further explaining this advantage one could state that having success on a market which is as large

as the American ones implies that the artist already has a well created image. This image is

probably based on variables which are simple and universal, stereotypical enough in order to be

easily recognised everywhere in the world. This is extremely important as it will allow for a easier

recognition from audiences in other countries. It will also probably contribute to the achievement of

awareness in a faster rhythm.

Another strong point is represented by the language that the artist uses. It must e underlined that

while English is not the number one language in the world from the point of view of the number of

people speaking it, it definitely is among the most popular ones, if not the most popular one. It is

considered an universal language and this has a fundamental importance.

Music is a product which sells through two major attributes. One is the image which the artist

benefits from. The other one is represented by the emotional impact. People buy music because it

touches them at a psychological level. The psychological impact is increased when the words

increase the intensity of the music itself.

The truth is that an artist sells not only his music but his image as well.

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