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IT DEPARTMENT
1
Preface
CBSE has made “Employability skills” section compulsory for all vocational subjects. Thus,
NSQF IT will have 40 marks from the text book and 10 marks from “Employability Skills”.
There is no book in the market and too many resources on the CBSE website which may be
confusing for students. This material has been prepared with the help of materials available
on the CBSE site to help students in their endeavor to score full marks in Class X board
exam.
It is advised to go through this material before going through the material available on any
of the websites, and then you may not need to read anything else for this part of the
syllabus of NSQF IT (402).
Happy reading
IT Department
Chinmaya Vidyalaya
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A. Communication skills
Question:
1. List the pros and cons of verbal and non verbal communication.
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Perspectives in Communication: Perspectives are ideas, views, or fixed ways of
thinking. These sometimes affect our communication. For example, if you have a
fixed idea that your teacher or father is strict, even when they are being friendly,
you may think they are scolding you.
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7 C’s of Communication:
Sources: https://www.mindtools.com/pages/article/newCS_85.htm;
https://expertprogrammanagement.com/2018/04/7-cs-communication/
Prepare: Think about your topic Think about what your listeners need to know about the
topic Think about the best way to make your listeners understand your topic Write what
you plan to say.
Practice: Practice by yourself first. Talk in front of a mirror Talk in front of your family and
friends and ask them what they think Speak clearly, loudly and at the right speed (not very
fast nor very slow)
Perform: Take a few deep breaths if you are feeling nervous Think about what you have
prepared and start speaking confidently.
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Non verbal communication:
EXPRESSIONS
PARA-
POSTURE
LANGUAGE
NON
VERBAL
EYECONTACT GESTURE
SPACE TOUCH
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Spoken words
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Voice tone
55 Body language
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Positive Body Language Negative Body Language
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Clenching jaws
Looking away when someone is speaking to you
Intense stare
Subjective question
1. Draw any FOUR common signs used for visual communication, like + for medical.
Phonetics
Every word is made up of one or more sounds. We put these sounds together to
pronounce words. Phonetics is the study of the sounds that we make when we
speak.
Different Sounds in English
Winning at any cost Avoiding conflict Trying to get your Respecting others
Not respecting Giving others control own way without and maintaining
others Losing self-respect taking responsibility self-respect
Hurting yourself and
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others
Examples
Not caring about Keeping quiet and Indirect ways of Expressing yourself
other’s views or not expressing showing anger, such while listening to
needs yourself as not doing a task others point
Dismissing, ignoring Accepting even and lying about it Understanding
or insulting others wrong remarks from Resentment other’s views and
Shouting, using others Talking ill about problems
strong language, and Saying sorry even others in their Disagreeing or
not listening to when it is not your absence saying ‘no’ without
others mistake hurting others
Results in
Assertive Communication
Being assertive is a healthier communication style. It involves expressing your
views without disrespecting others or yourself, respecting others, communicating
your opinion and wishes clearly, being open to other’s points of view, and finding a
balance between your needs and other’s needs.
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Be confident
When someone walks into a room smartly and with confidence, he or she gets the
attention of others easily.
Tips
Show confidence in the way you sit, stand or walk
Keep your shoulders straight and your chin up
Practise maintaining eye contact
Control signs of physical nervousness, such as biting nails
Dress correctly
People make judgments based on how we look. Dress neatly, smartly and correctly
according to the place and occasion
Tips
Looking confident and attractive can change others’ minds
People may not listen to you seriously if you are not dressed properly
People respect you when you are dressed properly
Be honest
Being honest builds trust and results in open communication
Tips
Express your thoughts clearly and honestly
Ask yourself what you actually want or what will work best for you before agreeing to
something that is not convenient
Don’t be aggressive
Getting angry, shouting, using bad language and pushing is not assertive
communication
Tips
Don’t confuse assertiveness with aggression
When faced with an unfair situation, stay calm and try to understand the real problem
Insist on your rights by using logic and politeness
Speak up
Express your thoughts, ideas and opinions without worrying about other people’s
reactions
Tips
Don’t be silent if you have something to say
Share your feelings
Practise expressing your opinion
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Learn to say ‘NO’
If you do not feel right doing something, then do not do it. It is okay to refuse.
Tips
Respect yourself
Don’t let others take advantage of you
Agreeing with things you know are not correct may harm everybody
Situation 1 Situation 2
Someone asks you to leave school (or A friend asks you to do his or her school
work) early so that you can go to a assignment (or work) for him or her.
friend’s house together. You think it is
wrong.
A - Ask questions Why do we need to leave Why aren’t you going to do
Ask questions to find how school or work early? it?
important a task is before Why can’t we go after school Is it correct for me to do it?
saying no or work?
E- Engage by using polite I would like to go with you I would be glad to help you
statements to his or her house but… but … (give your reason)
If you are sure that you (give your reason)
need to say ‘no’ to the
request, you must refuse
politely
I- Include a reason for I don’t like to ... It doesn’t feel right to ...
saying no I can’t come because …. I can’t do it because I will
Two points to remember I would like to go to your not have the time….
when you are refusing house but I feel it is not the
someone’s request: right thing to do
Give an explanation of your
feelings
Give an explanation of your
reasons
O- Offer other options I would like to go to your I would be glad to help you
You may — house but I feel it is not the with the assignment, but, I
Suggest a different time right thing to do. Can we go am still not done with mine.
Suggest a different place after school or work? But, if you want, we can
Direct them to someone else work on it together
who can help immediately
U- Thank the person Thank you for agreeing to Thank you for
Thank the people for my suggestion understanding
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understanding your
situation
Writing skills
Phrases- Phrases are a group of words that work together to communicate a single part of
speech and does not have a verb or its subject.
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The following figure represents the different types of phrases:
Prepositional
Phrase
Infinitive Participial
Phrase Phrase
Gerund Appositive
Phrase Phrase
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5. . Don't you have to leave [early]? Adjective Phrase
Adverb Phrase
Noun Phrase
Prepositonal Phrase
Verb Phrase
6. Tell [him] not to worry. Adjective Phrase
Adverb Phrase
Noun Phrase
Prepositonal Phrase
Verb Phrase
Capitalisation Rules
Alphabet M I N T S
What it Months word ‘I’ Names Titles Starting
shows: letter of
sentences
Rule Capitalise Capitalise Capitalise Capitalise Capitalise
the first the letter ‘I’ the first the first the first
letter in all when it is letter in the letter in the letter in
the names of used as a names of titles used every
months word people, before sentence
places and people’s
days names
Example I will go to Every day, I This Dr Shah and The cat ran
college in play tennis Tuesday, Mr Patel out of the
June. with him. Vidya will be work house.
in together.
Rajasthan.
Punctuation
Punctuation name Sign Use Example
Full stop . Shows the end of a This is a sentence.
sentence. Also used This is another
to show short form sentence.
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of long words, for Sanjay is a doctor.
example, ‘doctor’ can His patients call him
be shortened when Dr Sanjay.
we use it as a title
before a name.
Comma , After the waiter gave
Sometimes, we use a me a menu card, I
comma to indicate a ordered food.
pause in the
sentence.
Parts of Speech
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‘letter’.
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They usually answer the The cat is on the roof.
questions ‘where’, ‘when’ The shop is at the end of
and ‘how’. the road.
Rahul is standing under
the tree.
I live in Delhi.
Interjections These words express strong Wow!
emotions, such as Oh!
happiness, surprise, anger Oh no!
or pain. They have an Thanks!
exclamation mark at the Help!
end.
B. Write the following sentences in your notebook and mark the nouns, pronouns,
adjectives, verbs and adverbs in these sentences.
(a) Sanjay plays football everyday.
(b) Divya gave him new books.
(c) I opened the red box carefully.
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A sentence is a group of words that communicate a complete thought (for example,
Raju goes to school). A group of words, which does not make complete sense, is
known as a phrase (for example, Raju goes).
Parts of a Sentence
Types of Sentences
Sentences where the subject does an action are known to be in the Active
voice.
Sentences in which the subject receives an action are known to be in the
Passive voice.
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2. Types of sentence based on purpose:
Paragraph:
A group of sentences forms a paragraph. While writing a paragraph, make sure the
sentences have a common idea. When you want to write about a different idea,
make a new paragraph.
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(c) The girls played cricket.
(d) He wrote his sister a letter.
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1. What are close-ended questions? (a) Questions that can have any answer
(b) Questions that do not have answers
(c) Questions with yes or no answers
(d) Questions that have many answers
4. Which of these is the correct way to convert the sentence “You are studying” into a
question?
(a) You are studying?
(b) Studying you are?
(c) Are you studying?
(d) Studying are you?
B. Subjective question
1. Make a note of 10 questions your friends asked you. How many were open-ended
questions? Make a list of 10 close-ended questions you have asked.
Principles of Communication
We all wish to communicate our ideas and thoughts effectively. There are some principles that
must be followed for communication to be successful.
The most important principle of communication is that we should understand the other person
with our mind, heart and soul, deeply, without judging, without censoring.
Stephen Covey in his book titled '7 Habits of Highly Effective People' gives an example of a
father who complains that he is unable to understand his son as the son doesn't listen to him.
After repeating, "I don't understand my son, he just doesn't listen to me", several times, the
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man realizes that in order to understand another person, one must deeply listen and only with
the intention of truly wanting to understand.
Very often we struggle to make ourselves understood. But if the person does not open up to
the experience of wanting to understand the struggle continues and communication fails.
Covey says seeking first to understand is like opening an emotional bank account. If you invest
yourself emotionally and fully, you will get high returns in the form of a rewarding
communication experience. When you truly understand the other person you can begin to
explore for causes of problems and solutions.
One of the requirements within any organization is to put everything down on paper, in writing.
While all of us follow this dictum, how many of us have chosen to precede or follow up our
written communication with a personal discussion or meeting? A face to face discussion can
give us much better results. In a face to face interaction, we are able to observe and respond
to verbal and non-verbal cues, the inconsistence between the two, offer feedback and seek
clarifications. Some of this is not possible for example, when we are engaged in a telephonic
conversation.
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E Feedback is the key to effective communication: Communication transactions continue to
evolve effectively in the presence of feedback. Try talking to a person with a deadpan face.
Chances are, very soon the enthusiasm with which you started will wane. Conversely if the
audience responds with nods, smiles, anything that conveys attention and interest, the speaker
is encouraged to continue. Feedback also gives you an indication if there is any change needed
in the communication stimuli.
B. ICT Skills
As this book is focused on the vocational subject NSQF IT 402 , the ICT skills part being a sub
part of their IT syllabus, has been ignored here.
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It is advised to the students of NSQF IT 402, to read class 9 and 10 CBSE textbooks thoroughly.
The following topics must be revised properly, along with MS windows OS, MS Word, MS
PowePoint and MS Excel.
It is also advised to go through the libreOffice Writer word processor software, which comes
with Ubuntu linux OS.
Computer systems require maintenance so that the system works efficiently. Poor
maintenance may lead to system failure.
Regular care and maintenance may help you detect any issues at an early stage and keep it
functioning well.
Since a lot of important data is stored in the computer, it is necessary to have regular
maintenance of the computer to be done.
Computer virus, malware, and other harmful softwares can cause damage to the working of
the computer. If anti-virus is installed in the computer, and is updated and run periodically,
then any loss of data can be prevented.
A large number of files are stored on the computer. These files can be disorganized and
fragmented and may result in slowing down of the computer.
Regular maintenance of the system includes installing updates, security, taking backups,
scans, etc
Both internal and external parts of the computer system should be taken care of.
2. Do not eat or drink while working on the computer. Food or drink may spill on the
system.
3. To keep the keyboard clean, make sure your hands are clean before using it.
4. CDs and DVDs should be handled carefully so that it does not get any scratches.
Computer components need proper care for these to last longer. Preventive
maintenance increases the life of the components.
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For example, a cable is damaged, but still working. It should be timely replaced or repaired to
prevent any other damage.
Fan in the CPU helps to cool down the CPU as it gets heated while working. If the cooling fan is
blocked, may be due to dust and is not repaired or replaced, can easily catch fire. Therefore
regular inspection of the components is required. This increases the lifetime of the hardware.
General precautions to be takes while cleaning the computer components are:
Always Power Off the computer system before cleaning.
Never spray cleaning fluid directly on the component of the computer. First spray the
liquid on the cloth and then wipe the component.
Do not allow the cleaning liquid to drip near the circuit board.
Preferably use anti-static wrist band which helps to prevent building up of static
electricity near electronic device.
Let’s Try It
Discuss the need of care and maintenance of computer
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Session 2
Let’s discuss how to clean some common peripheral devices of computer
Computer monitor
To clean the computer monitor, you can use a soft lint-free cloth, like cotton and water or
special cleaning liquid. You should not spray water or cleaning liquid directly on the
computer monitor as it may run through the seams. Spray water or cleaning liquid on the
cloth and gently wipe the computer monitor
Keyboard
Dirt and dust can cause damage to the keyboard. Keys of the keyboard may not function
properly if dirt enters the keys. You should always clean the keyboard periodically by holding
upside down and shaking it. You can also clean it by blasting it with compressed air. After this,
use a damp lint-free cloth to clean top of the keys. You should never spray any liquid cleaner or
water directly on the keys of the keyboard.
Optical Mouse
You can clean the bottom of the optical mouse with a clean lint-free cloth. Lens area can be
cleaned by blowing air or cotton swab.
Digital camera
Never touch the lens of the camera. To remove the dust, you can use soft lens brush or wipe
with a soft dry cloth. For stubborn dust, you can use special fluid for lens cleaning which should
be first pot on the tissue and then wipe the lens. Never put the fluid directly on the lens.
Keep CD/DVD in proper case to prevent it from scratch free. If there is some dirt on the CD or
DVD, it may not work at all. Finger prints and dirt can be removed by lightly rubbing with a
clean lint-free cotton cloth. If the dirt is hard to remove, you can use special cleaning fluid.
Put the drop of fluid on a swab of cotton and gently rub on the media.
Let’s Try It
Demonstrate the procedures for cleaning the components of the computer system and other
peripheral devices
Keep the components of the computer, like keyboard, mouse, monitor, etc. clean.
Replacing hardware that is not functioning properly
Keep food items away from the computer
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Cables and chords should not be messed up
Removing unauthorized software from the computer
Taking regular backup of the data
Ensure backups are working properly by periodically restoring data. You should use
external hard drive for backup of data on your computer.
Running anti-virus periodically
Keeping anti-virus software up to date
Do not overcharge the batteries
Do not block the vents
Always shut down the computer properly
Regular scans should be done to check for viruses, malware, etc. An effective antivirus software
should be installed in your computer. Always keep your anti-virus software updated so that it
can detect new viruses. Full system scan should be done to periodically, preferably weekly to
scan for viruses.
A regular disk defragmentation should be done to remove all unnecessary information that
slows down the computer. Disk defragmentation done at regular intervals helps the disc
space to be used at an optimal level.
Take regular backup of the data on your computer. In case the data is lost due to any
reason, system failure, virus attack, etc. , you can easily retrieve your data using backup
files.
System should be upgraded with new technology that were not there at the time of purchase,
like, increasing RAM, to improve the performance. Also storage space should also be
increased for storage of more information. If you are getting some disc errors, then make sure
that temporary internet files should be deleted from time to time.
Software should be updated regularly so that it works with maximum efficiency.
Lets Try It
1. Discuss the importance and need of care and maintenance of computer.
2. Discuss how to clean different components of the computer system.
Worksheet
1. What is the possible cause of slowing down of computer?
2. Why keyboard should be covered if not in use?
3. What general precautions should you take while cleaning the computer
components/
4. List some of the maintenance activities for the computer system.
5. Why regular disk defragmentation should be done?
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Session 3: Computer virus
A computer virus is a software program that attaches itself to other programs and alters
their behavior. A virus may or may not be destructive. Some viruses erase data or corrupt
programs on the computer.
When a virus enters a computer system, it makes copies of itself and carries out the harmful
tasks that it is programmed for.
Some viruses get activated at a certain date and time. Viruses also attach to the files
stored on the computer or the storage media and harm these files.
A virus may get attached to e-mail messages and spread from one computer to another.
A computer virus can infect only the software and not the hardware.
A computer can get infected with virus in any of the following ways:
Infected files
Infected pen drives
Infected CD-ROMs
Through infected file attachment of e-mails
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How do we know that our computer is infected with virus? Sometimes, computer shows
strange behavior. Some of the common signs of a virus attack are:
Computer runs very slow, there is change in the file size, computer often stops
responding, there is an increase in number of files (unusual), unusual error
message appears on the screen, computer restarts on its own.
Lets Try It
1. Discuss the difference between human virus and computer virus.
2. Discuss various signs that indicate that computer is infected with virus.
3. Discuss various ways in which computer may get infected with virus.
To prevent our computer from being infected with virus, we should install anti-virus
software, run it periodically and keep it updated so that it can scan and remove new
viruses.
Antivirus software is a program designed to detect and remove malicious programs from the
computer.Some examples of antivirus software are McAfee VirusScan, Norton AntiVirus,
Microsoft Security essentials, and Quick Heal. For an anti-virus program to be effective:
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C. Self-Management Skills
Stress Management refers to focusing human efforts for maintaining a healthy body and mind
capable of better withstanding stressful situations. Occasional stress is an unavoidable part of
one’s life. Stress refers to a “physical, mental, or emotional strain or tension”. Small amounts
of stress have a positive effect and they help us stretch ourselves to new level. High levels of
stress over prolonged periods need to be managed. A Stress well managed can help one view
events and situations as challenges and contributes in the growth of individual. Unmanaged
stress leads to anxiety and sorrow resulting in ill status of mental and physical health. Stress
causal agents can have following origins.
1. Mental: Students can be left overwhelmed, if they are unable to handle their
assignment submission deadlines and examinations grades. Overly high expectations
from self can leave one with chronic anxiety and stress.
2. Physical: As children grow up they may seek more independence, may become critically
conscious of their looks and have to cope up with hormonal changes. Issues related to
general well-being and health of an individual can lead to low self-esteem and cause
stress.
3. Social : Discord amongst family members, peer pressure for doing things which kids will
generally avoid , maintaining balance in relationships amongst friends, status show off
4. may lead to stress at times.
4. Financial: Youngsters may have aspirational financial stress. This may of
becoming findependent or Finances aspirational stress may
Mental
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Importance of Stress Management
Being well versed with stress coping mechanisms helps people lead and healthy and happier
life. Adequately managed stress prevents medical and physical illnesses. Stress management is
vital because it leads to following benefits.
Improves mood
Boosts immune system
Promotes longevity
Leads to burst of physical strength, which is vital for goal achievement
Complete mental and physical engagement for task accomplishment
Increases efficiency and effectiveness
Prevents psychological disorders and behavioral problems
Stress is a mental state where one size doesn’t fit all, what stresses one person may not stress
others at all. It is highly individualistic phenomenon and the solution has to be customized to
individual’s mental state. Physical signs which may suggest stress are: breathlessness, dry
mouth, butterflies in stomach, indigestion, nausea, acidity, fatigue, sweaty palms, cold hands
and feet, irritation and hyperactivity etc. At the mental level following symptoms may reflect
stress irritation, impatience, loneliness, upset, anxious, depressed, frustration, bored, guilty,
insecure and forgetfulness.
Self-awareness amongst individuals for symptoms of stress will help them manage it better.
They should try understanding the cause, understanding self and taking remedial measures.
Avoiding the issues or procrastination is not the solution. Speaking out to the well-wishers like
family and friends is of help in stress management as they provide a social support system.
Apart from positive thinking, managing one’s time across any or a combination of the following
activities aids in stress management.
Physical Exercise
When stress affects the brain, rest of the body also feels the impact. Physical exercise in
the form of walking, skipping or for that matter indulging in any sports has been found
to relieve stress as they stabilize mood, improve self-esteem and induce sleep.
Yoga
Yoga is a school of Hindu philosophy reduces stress, which includes a series of postures
and breathing exercises practiced to achieve control of body and mind.
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Meditation
It is a practice where an individual is supposed to focus his/her mind on a particular
object, thought or activity to achieve a calm mental state reducing stress.
Enjoying
Recreational activities like watching movies, attending concerts, playing games,
involving in adventure sports, singing, dancing or even sketching can help individuals
transcend to a happier mental state and help manage stress.
Going On Vacations with Family and Friends
Vacations provide an opportunity of taking a holiday from our routine and appreciate
different facets of life. Vacations can be taken up to friends and relatives place as well as
to far flung attractive locations. Vacationing helps in de-stressing individuals.
Taking Nature Walks
Taking nature walks in a pristine environment of a national park or a sanctuary or a trail
in country side / village, brings us a calmness by allowing our over stimulated minds a
chance to relax and helps us relax.
Everyone who has been sent on this earth has been blessed in their own way. They together
make this earth a beautiful place. Some can sing well, others are good at sports, some are
intellectuals and some are good comedians. Everyone is special. But it is important that
everyone learns the art of working independently. This typically means that one must learn to
take ownership of the task assigned and leave no stone unturned in accomplishing the task. The
individual who has the ability to work independently need not be supervised for the task
completion.
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Enhancing Ability to Work Independently
Ability to work independently can be enhanced by being self-aware, self-motivated and self-
regulated.
Let’s now learn what are these:
Self-Awareness
Having conscious knowledge of your own self, capabilities, feelings and one’s own character is
called as self-awareness. It helps individuals to chart their ways for working independently.
Self-Motivation
Self-motivated individuals have an inner urge to do something, achieve their goals without any
external pressure. It is a life skill and must be necessarily developed.
Self-Regulation
Self-regulation guides independent individuals as it helps them consider long term
consequences rather than just transient feelings. It leads to a responsible and a value driven
behavior.
Lets’ Do It
4 Sessions
Session A. Doing a yoga session/ meditation and discussing students’ about their experiences.
Session C. Asking students to present a talk on “what I Wish to become and what I do about
it”.
Session D. Planning of an activity in groups for creating a plan for school fest/ any event in
school/ class party and demonstrating how individual members contributed the qualities
required for working independently.
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D. Entrepreneur Skills
What will we learn after this chapter?
Entrepreneurship is different from business. Entrepreneur adds value to the way of doing
business. New idea, arrangement of and new method or new way of doing business is called
Entrepreneurship.
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Types of Business:
2. Values of an entrepreneur
Confidence: quality of believing in oneself and not having fear of what will happen or
what others would say
Experimental: someone who likes to try new things and learn from
it to get better
Perseverance: a person’s quality of not giving up and keep trying
Patience: a person’s quality of not getting angry or emotional during
stressful time and staying calm
Positivity: a person’s quality of seeing the good in every situation
3. Attitude of an entrepreneur
Entrepreneurs have self belief, self confidence and trust on own decisions. They are
customer focused. And they decide what work they do. They are leaders.
Employees have lack of self belief, self confidence and trust on own decision. They work
on the assigned job with the directed methods. They are followers.
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4. Thinking like an Entrepreneur: Thinking to solve problems
Problem-solving
Problem-solving is the process of thinking, through which entrepreneurs can come up
with many solutions to improve their business. This process starts with first recognizing
what the problems are. Once the problems are known, there are many ways in which
an entrepreneur can think of solving them.
An entrepreneur often thinks about these questions while starting and running a business.
Idea: What should my business idea be? How do I know that this idea will work?
Money: How much money should be raised to start a business?
Acquiring material: From where to get the material and at what cost?
Manufacturing: How to manufacture (if it is a product business)?
Pricing: At what price should I sell the product so that I make enough profits? How do I
know what price the customer is willing to pay?
Marketing and advertising: How would I tell my customers about business which will
attract them to come to me?
Selling: How would the customer buy from me? Will the customer come to me or will I go to
the customer?
Accounting: How do I keep a track of the money I am spending and making? How do I know
how much profit I am making?
Standing out: How can I be better than what is already available in the market? How do I
add value to my customer?
Growing business: How can business grow?
Creativity
Creativity means to come up with ideas that others have not thought of before.
Creativity does not mean being artistic or being good at drawing. An entrepreneur has
to believe that they can come up with new ideas to solve a problem
Innovation
Innovation means to think of new ideas and come up with ways to make it work in real
life. The difference between creativity and innovation is that while creativity is about
just coming up with an idea, innovation is about also coming up with ways to make idea
into reality.
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Critical Thinking
Critical thinking means to understand a situation or problem by asking oneself questions
(why, what, when, how) and researching about reasons for the situation or a problem. An
entrepreneur has to always think critically when faced with a problem. They just cannot get
worried about the problem and not do anything about it.
Business
START
Idea
Business
planning
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Entrepreneur’s Own Interest or Talent
An entrepreneur often works with an idea that she or he is passionate about. Not all
entrepreneurs start with just what is in demand or what the market needs. Some
entrepreneurs start with using their own interest or talent to serve the customer.
Innovative
Innovative means new methods or original ideas. A business can be innovative in its idea
or the way it is done.
Most ideas come from either needs of customer or inspiration from what others are doing.
There are many ways in which one can come up with innovative, yet practical ideas for a
business. Let’s practice a few ways to come up with ideas.
Location-based Ideas
An entrepreneur can come up with idea to serve needs of customer at a specific location. For
example, in a small village in Rajasthan, where there is limited supply of pure drinking water, an
entrepreneur can set up a business of selling water.
Seasonal Ideas
During summers, people want to drink cold, healthy drinks in big cities, while in winters, they
like warm beverages. An entrepreneur can come up with the ideas based on the season.
Events-based Ideas
Another way to come-up with a business idea is to think of ways to serve the people at events.
For example, there are different businesses that come up during the wedding season, like card-
designers and printers, mehendi (henna) designers, event managers, decorators, etc.
Interest-driven Ideas
An entrepreneur can come-up with business ideas based on self-interest. For example,
someone who is good at dance and likes dancing, can start a dance-training institute.
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6. Understanding the Market:
Business
START
Idea
Business
planning
Customer Needs
Customer needs can be categorised into four types of needs.
(e) Served Needs: These are needs that customers know and are fulfilled by different
businesses or the government. For example, the need of travelling from one place to the other
is taken care of by both, private bus services and government bus services.
(f) Partially-served Needs: These are needs which are served through different products or
services, but the customer is not completely satisfied and still faces problems while using. For
example, people always used taxis and autorickshaws to go to different places, but they face
problem in finding one on time, and paying a reasonable amount for it.
(g) Unserved and Known Needs: These needs are known by the customers, but not fulfilled by
anyone in the market. For example, people in small towns do not have electricity supply at all
times, and therefore their children cannot study after sunset. A company realised this problem
and created solar-lamps, which get charged during the day and can be used at night.
(h) Unknown Needs: These are needs that people have, but are not aware or do not expect for
it to get solved by a business. For example, people 10 years ago did not know that it will be
possible to make video-calls across cities or countries. But innovation made it possible.
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Aspects to Keep in Mind While Understanding Customer Needs
The above mentioned needs about the specific product or service can be found out keeping in
mind the following factors:
(a) Quality and Quantity: An entrepreneur must understand the customer’s expectation in
terms of the quality.
(b) Price – At what price customer will be willing to buy in the market
(c) Location- where the product will be bought
(d) Time – To decide in which season the product will be sold
(e) Frequency of customer buying the goods.
Customer survey – Best method to know what customers want is to ask them.
A Competition Survey
In order to figure out what is available in the market and what the competitors are
doing, an entrepreneur should study all possible businesses. In a customer survey, one
directly goes and talks to the customer, but in a competition survey, an entrepreneur
must observe and ask others these questions.
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7. Business Planning
Business
START
Idea
Business
planning
Importance of Planning
A business plan is important for an entrepreneur. Some of the reasons why a business plan
should be prepared are as follows:
(a) Estimating the money required to be spent
(b) Estimating quantity of material required
(c) Standing out: A business plan also makes an entrepreneur plan how they can make the
customer see the business as standing out uniquely when compared with competitors.
(d) Setting goals: Another important reason of having a plan is to set ambitious, yet realistic
goals. These goals motivate the entrepreneur to work hard.
Business Plan
A business plan is a detailed plan of what an entrepreneur wants to achieve through the
business and how it will be achieved.
While planning for a business, an entrepreneur has to think about different factors. Below is the
sample template which can be used to plan for a small business.
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Business Planning Template
Customer Product/Servi Material Selling Price
Group ce Required and Method and
Cost Location
Who is your What product What material How will the At what price
customer? or service are do you need? customer buy will you sell it?
you selling? from you?
Which What is the Why this price?
(Door-to-door,
customer need cost of the
orders, stall,
are you trying material?
online)
to solve?
Where will you
sell it?
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Important Questions: Entrepreneur Skills
(b) Shalu makes special Indian snacks and goes door-to-door in her town to sell it to
different people. Only 1 in 10 people to whom she goes, buys her products.
What value does Shalu have? ………………
5. What values does a successful entrepreneur have? Write any three values, with
examples.
7. Identify three entrepreneurs from your area. Write down the actions that make them
successful and what values they have.
8. What are the key problems an entrepreneur may face while running a business?
9. What are different ways in which an entrepreneur can think to solve problems?
10. Define the meaning of attitude. Give two examples of attitude of an entrepreneur.
11. Write the key differences in attitudes between entrepreneurs and employees. Describe
with examples.
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13. What are the key problems an entrepreneur may face while running a business?
14. What are different ways in which an entrepreneur can think to solve problems?
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E. GREEN SKILLS
Topics to be covered
Sectors of a green Economy( sectors in which we can contribute towards the cause
of green economy)– Agriculture, Energy resources, Fisheries, Forestry,
Tourism, Transport, water management, waste management, Manufacturing
Policies for a Green economy –NAPCC, GIM, JNNSM, SBA and NGT
Stakeholders in Green Economy – Government, NGO, Business and industry, Farmer,
women, workers and trade unions, Native tribe, Science and technology community
and Youth and children.
Role of Government and Private agencies
Energy Resources
We use energy for all our daily functions Select clean, renewable energy sources
but our demand is increasing by the day. like solar lights whenever possible
The common energy sources, such as oil, Avoid wasting electricity. Turn off lights
coal, gas, etc., are harmful to health and and unplug appliances when you are not
environment. They are also limited and using them
non-renewable. Avoid cars and use cycles or public
transport
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Incorrectly designed buildings need more local authorities about them.
air-conditioning and electric lights, waste
more water and use more energy overall.
Tourism
Tourism can be great for local economies, While travelling, travel in groups, limit
but not if it harms the environment. water and energy use and avoid wastage.
There are hotels and travel companies
which support ecotourism (tourism which
protects the environment). Find out more
about them and tell people about how to
travel without harming the environment.
Transport
The transport sector consumes maximum Use public transport like buses or trains
petrol and diesel and causes a lot of Walk or cycle when possible
pollution. Use electric (battery-operated) vehicles if
The transport sector of a green economy possible
aims at
using cleaner fuels like electricity for
vehicles.
providing public transport, promoting
cycling, etc., to discourage use of cars.
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National Action Plan on Climate Change (NAPCC)
This is an action plan which includes different missions or plans within it
which aim at sustainable development. A policy that comes with a fixed action
date and budget becomes a ‘mission’. NAPCC includes eight important
missions covering different aspects of the environment as shown in Figure:
National solar
mission
National National
mission on mission for
strategic enhanced
Knowledge on energy
climate change efficiency
National National
mission for mission on
sustainable NAPCC sustainable
agriculture habitats
National
National water
mission for
mission
greener India
National
mission for
Himalayan
ecosyatem
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2019, the 150th anniversary of the birth of Mahatma Gandhi, by
constructing toilets across the country.
The National Green Tribunal is like a court for cases related to environmental
protection, conservation of forests and other natural resources. It acts on
disputes related to environmental issues and may ask people causing ecological
damage to pay heavy fines, take actions to stop and correct environmental
damage or even send such people to jail.
Jawaharlal Nehru National Solar Mission also known as the National Solar
Mission
This mission aims to meet India’s energy needs sustainably. It aims to make
India a global leader in solar energy (a renewable source of energy— unlike
coal, petroleum, etc.). Along with energy and ecological protection, the Solar
Mission promotes local production and distribution of energy.
A B
C. Subjective question
1. Describe the National Action Plan for Climate Change (NAPCC) in 4 –5 lines.
2. Explain the importance of the Swachh Bharat Abhiyan in 4 –5 lines.
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Government Non-Governmental Business and Industry
Organisations (NGOs)
Governments and local Many individual social The success of green
authorities make and workers and NGOs help economy depends on the
implement sustainable the government and society active participation of both
development laws, policies, in implementing actions — public and the private
strategies, standards, required for a green sectors. Companies need to
programs, agreements with economy. follow responsible business
other countries and practices and protect the
actions. environment.
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Making sure government policies are being followed by participating in
government missions
Reporting people or groups who break the law
Educating people and creating awareness about green economy activities
Providing information to the government and helping it implement green
policies.
B. Subjective question
1. Explain with examples the role of government and private agencies in a green
economy.
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