Answer1

Advertisements are the best way of effective communication to all the age groups including kids,
young and old. Advertising helps informs the customers about the brands available in the market
and the variety of products useful to them. There are various forms of advertisements that can
be used nowadays to get the message across to the consumers. Some of them are as follows:
1) Newspaper ads
2) Flyers
3) Billboard ads
4) Advertisements on various social media platforms such as Facebook, Instagram etc.
5) Advertisements on various sites and free mobile applications.
6) Television Commercials
7) Email advertisements
8) Advertisements on the Radio etc.
Billboard advertising helps spread the message across to a larger audience. When sales and offers
are put up as advertisements on billboards the visibility increases. Consumers across all age
groups and across all income groups see such advertisements. Advertisements about offers on
busy roads will help gain more views to the billboard. The income groups which have a lesser
spending capacity will save money for such sales and by the goods they desire on such occasions.
Slipkart.com being an online ecommerce website has many other competitors in the market.
They must make sure that their advertisements are seen more than those of the competitors.
Slipkart.com is trying to increase its sales by capitalizing on the Independence Day. They are
organizing a Mega Independence Day Sale and they will have to communicate about this sale to
the masses so that they are able have the maximum sales. To do this they have to follow the
basic communication model.
The 8 steps in the Basic Communication Model are as follows:
1) The sender has an idea.
2) The sender encodes the idea as a message.
3) The sender produces the message in a transmittable medium.
4) The sender transmits the message through a channel.
5) The audience receives the message.
6) The audience decodes the message.
7) The audience responds to the message.
8) The audience sends a feedback to the sender.
This basic communication model can be used to communicate with the customers regarding the
Mega Independence Day sale that is to be held by them.
1) Slipkart.com has an idea of the Mega Independence Day sale. Through the idea of this
sale they intend to achieve higher sales turnover and give best discounts to customers.
2) They want to get across the message of the sale held by them to the potential consumers
that they are getting the best deals better than the competitors of Slipkart.com. This will
again lure the customers to buy from Slipkart as they are getting a value for their money.
3) They make print media and advertisements. The form of advertisements that they use
are utmost important as they must get the message about their sale to their customers.
4) They then decide to make a billboard which is the channel to advertise regarding the
offers that they shall be coming up with. Through these billboards they will be able to
impact a larger audience. These billboards need to be placed at main and arterial roads
where they can get maximum views.
5) When these billboards are placed at the locations where maximum commuters can see
them the message will be received by the masses. The billboards will be viewed by the
drivers and the pedestrians that come across the billboards. The message will also be
passed on to the friends and relatives through verbal communication or to messages.
6) Looking at the billboards, the audience comes receives the message regarding the sale.
This is a deciding factor for the consumers to buy the products that they desire.
7) The audience will respond to the billboards by either shopping on the Mega
Independence Day sale or they will pass on to their friends and relatives through verbal
communication or to messages. Through this, Slipkart.com will be able to achieve direct
and indirect communication with the consumers.
8) The feedback to the Slipkart.com will be in the form of purchases from their website on
the sale day and helping them achieve the sales figures that they wanted. In this way the
seller will help the buyer to get the better rates than the competitors for the products
desired by them which would lead to the increase in the sales turnover and making the
Mega Independence Day sale a success.
Slipkart.com can gain the attention of many consumers, but they are just restricting
themselves to billboard advertisements. In the modern and hi-tech world that we are in,
social media advertisements will help to gain a much better sale ratio. They should focus not
only on billboards but also on other mediums of advertisements to attain maximum profits
as just restricting themselves to a single medium of advertisement will not give them an edge
over their competitors to gain the market share. Printed advertisements and social media
advertisements will help them gain a much bigger market share and hence help in making the
sale a major success.
Answer 2
Every business has satisfied and unsatisfied customers. It is difficult to make everyone happy in
any business. The unsatisfied customers can be unsatisfied customers might be unsatisfied due
to the product quality or due to certain mistakes made by them, especially in this case. Giving
the customer the services that they desire is important as in the future the customer may not
reorder or may not recommend the brand to anyone else which will affect the business in the
long run. It is therefore important to keep the customer happy.
The email reply to the customer will be as below:
Greetings of the day Madam.
We are receipt of your mail stating that your leggings have shrunk and faded.
We would sincerely like to apologize for the inconvenience caused to you. But we would like to
bring to your notice that, our website clearly mentions that the leggings are to be handwashed
and are not to be put in the dryer. In your mail you have mentioned that, you had washed it in
the machine and dried them in a drier.
I am extremely sorry but, it is a clear violation of our instructions due to which I will not be able
to help you out.
But as you are our esteemed customer, I can check with my seniors and revert if we can help you
with a 50 % refund or a gift voucher of 50% of the amount.
Thanks for writing to us.
Regards,
Omyoga.com
Conclusion
The above reply addresses the customer’s query and gives a ray of hope that 50% of the amount
may be refunded. This will help gain the customer’s trust that her voice did not go unheard. It is
utmost important to give the customer a prompt and to the point reply as it can be easily
processed by the customer. If I would be the owner of Omyoga.com , I would have gone ahead
and refunded 50 % of the amount to the customer as I would not loose the customer and also
the customer will be happy receiving 50% of the amount as refund which would in turn make the
customer satisfied and happy.
Answer 3a
Social Media marketing is the key factor to the success of any business. There are billions of users
of social media and the numbers are keeping on growing every day. It is utmost important to do
social media marketing in the right manner. Social media channels help to give the business an
opportunity to start a conversation with the audience and to deliver the right message to the
target audience. It is utmost necessary to focus on sharing relevant and helpful information to
build trust. Gaining this trust of the target audience will help convert the target audience into
confirmed customers.
Some of the most effective ways for social media marketing are as follows:
1) Be consistent, but don’t spam your fans.
No one likes to inundate their News Feed with posts from one page, but this always happen
s to people. Instead of posting all your important posts at once, space them all day long.
2) Deliver high quality relevant content.
You might want to sell your product on your choice's Facebook, Twitter, or social media
platform, but your fans don't want to be hunted to buy it. Therefore, you should concentrate
on creating content that fits the image of your company. Posting memes may seem fun, but
if you're working for a law firm or a doctor that might not be suitable. Instead, you might
want to focus on giving accurate law advice for a lawyer or medical advice on a doctor’s social
media pages.
3) Use Photos
Text is not the only manner helpful data can be provided. Take benefit of pictures if your
company lends itself to attractive graphics. If you're in a sector not renowned for pictures,
use a software like Canva to generate infographics.
4) Respond to Comments
Many of us are guilty of posting something and then forgetting about it, but we should remain
engaged in the conversation our fans are having. Not only does it prevent the conversation
from spiraling out of control, but it also shows that you care what people have to say about
your company. By paying attention, you will get a better sense of what your fans are
interested in and be able to use that to your advantage.
5) Be Different
There's so much material out there that it's difficult to be distinct. There's still plenty of
possibilities, though. In some ways, every business is distinctive. Is your brand recognized or
attempting to cultivate a wacky humor reputation? Do you have a point of perspective that
was not previously articulated? Find and operate with your voice on social media.
Conclusion
Creating engaging social media content is very important nowadays. Everyone uses social media
to get in touch with their friends and family and now that there are advertisements i.e. social
media content through which the message is passed to the masses. This has now become the
best and most effective type of advertisements.

Answer 3b
Instant Messaging is one of the most convenient forms of communication available these days.
Instant messaging can be formal or informal. In corporate offices there are various instant
messaging clients available also, the informal instant messaging apps would be Facebook
Messenger, WhatsApp etc. which are widely used by the masses. Instant messaging apps can be
used nationally of internationally as per the requirement of the user. It has made the world a
very small place and has increased connectivity. But everything has pros and cons. The pros and
cons are listed as below:

Pros of Instant Messaging

1) Cost Effective Communication:
Instant messaging services allow you to communicate with anyone situated in any part of the
world without the usual call tariffs for international or long-distance calls. The businesses can
communicate with the foreign suppliers by sending them instant messages or organizing video
conferencing or sharing presentations.

2) Real-Time Communication:
Uses of instant messaging for business allows you to communicate with other people,
anywhere in the world, in real-time unlike the response of emails for which you must wait until
your message is downloaded from the server by the receiver. You can instantly send and
receive the real-time messages faster than emails.

3) Building A Team:
In order to build a team in a workplace, when the members of the team are located at different
locations, instant messaging can also be used as a tool to let them work collectively.

4) Convenience:
Real time collaboration experience provided by instant messaging is much more convenient
than using a phone for conveying your message instantly. You as well as your recipient can do
several other works while communicating through their respective laptops.

5) Archiving:
Record keeping function is also offered by some of the instant messaging software tools which
can be saved as archives to be used as reference whenever required.
Cons of Instant Messaging
1) Lack of Security:
Sometimes instant messaging software is attacked by hackers to steal the data or intrude the
businesses attached to it. In such condition your files shared through them can be accessed by the
hackers.

2) Distraction:
It is one of the main drawbacks of instant messaging as you will be distracting the respondent from
his/her routine work in order to get instant response from him/her. In this way it can reduce the
productivity of your respondent.

3) Compatibility:
While using instant messaging software you will have to find one that is compatible with your
network which is a difficult process in the presence of so many software options available online
these days.

4) Viruses:
The instant messaging software you are using for your business instant messaging can be affected
from various spyware and viruses which can also be harmful for your business network.

Conclusion
Thus, after going through the pros and cons of instant messaging, it can be concluded easily that its
advantages can easily offset its disadvantages. But you will have to be careful while selecting instant
messaging platform for your business.