“BRIDGING

THE GAP BETWEEN A COLLEGE STUDENT AND VARIOUS

STUDENT HOUSING OPTIONS”

INTRODUCING:

U-LEASE
By: Halle Hunter, Bailey Van Beers,
Haley Schaefer, Kiley Williams
=
 GET TO KNOW US
• Founded in 2019 by 4 business students
• Serves as a prime avenue for Columbia, MO college
students to easily access sublease options
• Bridges the gap between a college student and various
apartment buildings
• Semester/summer subleases
• Easy and convenient app/website for students to check
listings rather than having to stop at each individual
leasing office or searching online
• People who have a place to lease will simply list their
living space on U-LEASE
• Determine the price point they want to list at
• Create a profile with pictures and
contact information
• Ability to narrow your search based on your
personal housing wants
 MISSION STATEMENT
To provide convenience to a busy college student, while implementing solutions
to easily find off-campus housing solutions.
 Industry Analysis
Online Apartment Rental Services

• Relatively new industry

• Websites are primarily used

• In the growth stage, expected increase of 15.4%/year for the next five years

• Most customers turn to rental search engines when making decisions

• Not a large focus on college towns (gap in the market)

PRODUCT OVERVIEW
Features:
§ Easily accessible app - on iOS and Android
§ Choose YOUR price point
§ Narrow down YOUR location
§ “Favorite” listings to go back to
§ Professional photography provided to take pictures of housing
§ List your apartment
§ Choose type of apartment (# of bedrooms, etc.)
§ Sign lease or lease takeover directly through the app
WHY AN APP AND WEBSITE?​
 HOW IT WORKS
SUB-LISTER RENTER

1. Create an account on U-LEASE 1. Create an account on U-LEASE

2. Generate the listing and determine pricing 2. Set your filters to desired location, price range,
3. List property and pay $10/month for listing and type of housing
4. Once someone commits, apartment 3. Once your perfect housing is found, contact
complex is notified, and lease agreement is the sub-lister and they will notify the
sent through the app apartment complex
4. Sign lease agreement or sub-lease directly
through app
 Cost Structure

• Charge $10 per listing

• Make 5% of every lease that gets signed
• App is essentially free at first – (in app purchases in the future)
• Cost of app: $250,000-$300,000
• Pay off app in 3 years with listings and ads for other companies
 SWOT Analysis
STRENGTHS: (internal) WEAKNESSES: (internal)
- Easily accessible online/app access (crucial for college students) - New to the market
- Overhead and payroll are very minimal - May be hard to market due to the uncertainty of students
- App provides a filter regarding price, location, housing type, and gender - The process of developing the app and website (time consuming)
preferences - Lack of capital for the app
- Do not have to schedule a time to go to a leasing office for information
- Allows you to browse when it is convenient for the customer
- Easy to submit an application for the housing if you are listing a property
or trying to rent

OPPORTUNITIES: (external) THREATS: (external)

- Social media/campus ambassadors - Competitive marketing campaigns
- Bridges the gap between finding a time to go into a leasing office - People who don’t feel comfortable using the app to sign a lease
- Not many other online competitors - College students that don’t want to pay a percentage to list their space
- Partnering with downtown apartment buildings - Craigslist, Zillow, Facebook Market Share (if students are subleasing, they
- A new avenue to find housing list available apartments here)
- Ability to electronically sign a lease - Students subleasing at an insanely cheap rate
 Marketing Strategies
• Partnerships
• Brookside, UCentre, TODD, Distrct Flats, The Lofts
• Social Media
• Instagram, Facebook, Advertisements
• Campus Ambassadors
• Current students Click to add text
• Banner Ads
• Other companies
 HOW WILL WE BRAND U-LEASE?
• Showcase simplicity
• Represent convenience
• "U" choose to list your unit
• "U" choose the price point

"Leasing should be simple."

Students at the University of Demographic
Missouri
Part-Time Lease Students
International Students
Internship/Grad Students
Ages 18-22
Education Level: College
Income: $2,000-$7,000/yr
Ages 18-22
Education Level: College
Income: $0-$5,000
Ages 19-26
Education Level: Higher level be from out of state that have
college
Income: $7,000-$15,000/yr
Psychographic
These will be students that
already attend the University
of Missouri. These students
will need a part-time lease for
either over the summer to
get in-state tuition or if they
don’t plan on going home for
the summer.
These students are coming
from abroad. They will be
unfamiliar with our housing
options. These students will
most likely be looking for a
short-term lease.
These students could either
internships in the Columbia,
MO area and are looking for a
summer lease, or students
that are coming to Mizzou to
complete their graduate
degree.
 Goals and Forecasting

• Expand to other Missouri cities with large universities

• Long term goal: expand to other states
• 20,000 listings in the first year and a half
• 5 different ad postings for 3-5 days at a time
• Make a minimum of $100,000 per year from listings to pay
off app
• Have 20 campus ambassadors
• Expand to homes – partner w/ landlords
 WE’RE HERE FOR YOU!
Download our app today to list or find the perfect housing and leave all your struggles behind!

CONNECT WITH US
iOS/Android App Store
www.ulease.com
Twitter | @ULEASE
Instagram | @ULEASE
p. (314) 123-4567
e. ulease@email.com