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A Guide
for
Italian students
relocating to San Angelo
Alina Hernandez
The city of San Angelo offers the opportunity to be a part of a community just as big as the state
of Texas.
San Angelo has long had a history with the American military and soldiers. “Fort Concho” on
one side of the Concho River was established by soldiers in 1867. On the other side of the river,
a small trading village named “Santa Angela” became a trading settlement where ranchers and
farmers would trade goods. Once the soldiers left, the town continued to grow as a trade center,
and continues to grow even today especially in the areas of agriculture and education. The town
is now home to Goodfellow Air Base that provides “military intelligence training and a fire
fighting school for the Air Force, Army, Navy, and Marines” (SanAngelo.org).
You will experience different weather patterns throughout the year in San Angelo. Starting in the
spring, you’ll experience the famous West Texas winds. However, going into summertime, it is
common for the temperature to go above 38 Celsius. The average temperature in the fall months
is around 20 Celsius. The average temperature in the winter is 7.5 Celsius. The chart below from
the Climate-Zone website gives you information on the average weather in San Angelo.
A chart in degrees Celsius giving average temperatures each month for the city of San Angelo. 1
While the city doesn’t have the elaborate piazzas and city squares as in Venice, the beautiful
parks and Concho Riverwalk give you the opportunity to have fun with friends and sit by the
water.
MEMO
DATE: February 23, 2019
TO: Dr. Nicole Dilts
FROM: Alina Hernandez
SUBJECT: Cultural Dimensions of Italy and Creating a Guide for Italian Students
In this memo, I will discuss my findings on the cultural dimensions of Italy. The facts on cultural
dimensions and the lifestyle information I have gathered will help me create a guide tailored
specifically to Italian students moving to San Angelo.
According to the Hofstede Insights website, Italy ranks similar to the United States in power
distance. Italy’s score is 50; the U.S. scores at 40. According to the DePauw University’s
website, “Power Distance measures the extent to which people with and without power accept
and expect that power is distributed unequally” (acad.depauw.edu). Based on the score of 50,
Italians do have respect for titles, and older individuals, especially family members, however, the
Hofstede Insights website says younger Italians, tend to dislike “control and formal supervision”
(Hofstede-insights.com). According to a leadership study from DePaul University, Italy’s power
distance score reflects their “preference for democratic governance” (citeseerx.ist.psu.edu). The
study adds that in Italy, “leadership and power…are more about ‘influencing’ a subordinate or
peer to action,” as opposed to “ordering someone to complete a task” (citeseerx.ist.psu.edu).
Italians have a high Uncertainty Avoidance score which means that they are uncomfortable with
uncertain or new situations. They also do not take risks. The Taylor Training website says these
types of cultures avoid uncertainty with “strict laws and rules, safety and security measures, and
on the philosophical and religious level by a belief in an absolute Truth” (taylortraining.com).
Because Italians scored so high on the uncertainty avoidance dimension, I think it is especially
important to include items in my guide that will make them feel more comfortable in San
Angelo. For example, Italians have a very distinct cuisine, so it will be important for the students
to know that they will still have familiar foods, even though they are not in Italy.
Italy is a high context culture. Commisceo-Global says that “Italians are intuitive” and
“extremely expressive communicators” (commisceo-global.com). They make decisions based on
details they have gathered themselves, rather than information that is presented to them up front.
According to a communications study done in Japan, in high context cultures, greater confidence
is placed in the nonverbal aspects of communication than the verbal aspects” (Helsinki.fi).
From the Hofstede-Insights website, I learned that Italians are an individualist culture. The
website says that for Italians, personal goals are “very motivating and the route to happiness is
through personal fulfillment” (Hofstede-insights.com). However, I did find from multiple
websites that for younger Italians, it is common to meet and get together as groups rather than in
pairs. LifeinItaly,com says that “Italians often pile into a couple of cars and go out in a big
group” (lifeinitaly.com). This website also says that popular meeting places are the open streets
of Italy, or a “piazza,” which is similar to a town square or main street (lifeinitaly.com).
According to the website, young Italians enjoy a lot of the same activities as Americans, such as
going out to eat, getting coffee, going to the movies and bars, and playing sports. Roger E.
Axtell’s book of business communications says that “soccer (football) is the most popular sport
in Italy. Other popular sports include bicycling, horse racing, tennis, boxing, swimming, and
track and field (Axtell 192).
The Aspect Foundation named lunch as the most important meal of the day, so I would like to
integrate good restaurants where the Italian students can meet (aspectfoundation.org). The
LifeinItaly website lists some popular food choices throughout the day and dining customs.
“The primary religion in Italy is Roman Catholic” (commisceo-global.com). In my guide, I
would like to include architectural and artistic appeal to the students, since their cities are very
artistic. The Life in Italy website also includes Italians participation in ballet and operas
(lifeinitaly.com). To reflect this lifestyle, I will highlight the San Angelo Museum of Fine Art
and some of San Angelo’s parks where students can gather.
Axtell’s book also lists some things to avoid in communications with Italians. For example:
“never give chrysanthemums because they are considered flowers of the dead” (Axtell 191).
Another example is giving flowers in odd numbers, but never totaling to exactly 13 because that
number is considered bad luck (Axtell 191). This information is extremely important if I was to
include pictures of San Angelo’s murals or the visitor center for example, since they may include
flowers or the mural could be a dedication to someone who has passed. A very important taboo
that Axtell lists is “pouring wine backwards (with your hand held under the bottle)” and “placing
a loaf or bread roll upside down” (Axtell 192). Of course drinking wine and eating bread are
staples in the Italian culture, so if I included a photo or graphic of a winery or from the inside of
a restaurant I would need to play close attention to those details.
I also found that Italians prefer elaboration and details in writing. “Italian packs in the flourishes
and words and information” according to Miriam Hurley, an Italian translator
(mirriamhurley.com). The guide should be especially helpful in giving the students a visual
picture of what San Angelo will be like.
The climate of San Angelo is almost the complete opposite of the Mediterranean climate of Italy,
however, the lakes in San Angelo could offer some resemblance to the beaches at home for the
Italian students.
Through my guide, I hope to give enough information to the Italian students while being aware
of their cultural dimensions and preferences, so they will feel comfortable with their move to San
Angelo.
Works Cited
De Fillipo, Anna. “Italian and American Youth: Some Cultural Differences.” Life In Italy, Life
In Italy, 5 Nov. 2018, www.lifeinitaly.com/potpourri/italian-and-american-youth-some-
cultural-differences.
“Essential Do's and Taboos: the Complete Guide to International Business and Leisure Travel.”
Essential Do's and Taboos: the Complete Guide to International Business and Leisure
Travel, by Roger E. Axtell, Wiley, 2007, pp. 191–192.
“Italy Guide.” Italy- Language, Culture and Doing Business Etiquette, Commisceo Global
Consultancy , www.commisceo-global.com/resources/country-guides/italy-guide.
Tavanti, Marco. The Cultural Dimensions of Italian Leadership: Power Distance, Uncertainty
Avoidance and Masculinity from an American Perspective. Sage Publishing, 2012,
citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.849.9230&rep=rep1&type=pdf.
Nishimur, Shoji, et al. “Communication Style and Cultural Features in High/Low Context
Communication Cultures: A Case Study of Finland, Japan and India.” University of
Helsinki, University of Helsinki, www.helsinki.fi/~tella/nishimuranevgitella299.pdf.
“Our History.” San Angelo :: Getting Here, San Angelo Chamber of Commerce,
www.sanangelo.org/downhome/history.php.
Paolo. “The Mediterranean Diet.” Life In Italy, Life in Italy, 23 Jan. 2019,
www.lifeinitaly.com/food/the-mediterranean-diet.