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FESTIVALOFMARKETING.COM

The art of code-switching:
How to use the right language in
omnichannel customer marketing
Mike Weston - 11:55, Day 2
Customer Experience Stage
Meet Agillic: Pod 10
WELCOME TO THE
FESTIVAL OF MARKETING
2019 PREVIEW…
We’re just a few weeks away from the Festival to connect with the 4,000+ other inquisitive
doors opening, and this preview is an excellent marketers descending on Tobacco Dock. We
introduction into everything you need to know
about the event. As always, we have lined
up a fantastic agenda, including 4 stand-out
have introduced a dedicated Networking Lounge,
enabling you to take some time to gather your
thoughts from the event and share them with
Headline slots. Headliners include the iconic
Rose McGowan, the leading, unapologetic voice
of the #MeToo movement. Dave Lewis, CEO of
other delegates, as well as increasing the break
times in-between sessions. This gives you the
chance to explore everything else the Festival has
Tesco speaks about the brand’s journey through to offer.
100 years of great value. Andrew Lipmann speaks
Speaking of the Festival experience, our sponsors
about what it’s like to work on the future. While
and partners will be showcasing the latest
the closing session ‘Accountability in the age of
marketing activations and innovations. With
trolls’ welcomes a panel including Davina McCall,
sponsors including Facebook, MiQ, RedEye,
Professor Green, Stephen James and James
and YouGov amongst others, you’ll be gaining a
Chandler to discuss media’s responsibility towards
fresh perspective from some of marketing’s best
its users’ mental health.
solution providers.
Elsewhere across the 12 stages, other incredible
If you haven’t already got your Festival Pass, don’t
speakers include Mark Ritson, Helen Edwards,
miss our current offer. Save £200 off a full price
Thomas Barta, Rory Sutherland, Meghan Farren,
Festival Pass with the discount code FLASH995.
Keith Weed and Tanya Joseph. With speakers
This discount is valid until 20 September, so make
from top brands such as Deliveroo, Diageo, GSK,
sure you get your Pass as soon as possible.
Sainsbury’s, Shell, Sky and Visa, you can expect
to be inspired by the debates, discussions and I look forward to meeting with you all at the
learnings of the most pressing issues of the day. Festival!
Our all-encompassing theme ‘What’s Next?’ is a
unifying thread that weaves through all 150 hours
of content.
Ed Tillotson,
This year we have a renewed attention to Managing Director
providing networking opportunities for you Festival of Marketing
Contents:
4: Show Information 20: Saul Lopes Interview
5: What’s Next? 21: Econsultancy Digital Transformation
6-7: The 12 Stages 24-25: Sponsors & Partners
8-9: The Festival At A Glance 26-27: Floorplan
11-13: The Headliners 29: Creative Review Session Top Picks
14-17: The Agenda 31: The FoM19 Blog
18: Marketing Week Top Themes 32: Festival Testimonials
#FoM19
SHOW
INFO
The award-winning Festival of Marketing is a
unique experience where ambitious marketers
can discover, learn, celebrate and shape the
future together.
As the largest global event dedicated to brand marketers, the Festival reflects
the very nature of marketing – seamlessly blending inspiration and practical
application. A fresh perspective, first-hand insights and countless connections
are just some of the things you will walk away with.
WHAT’S
Festival Timings
Thursday 10 October
Gates open 08:00
Venue
Tobacco Dock, Tobacco Quay,
Wapping Lane, London E1W 2SF
NEXT...
Content 08:55 – 17:45
Festival After Dark 17:45 – onwards
Prices In times of uncertainty and seismic societal
Friday 11 October
Festival Pass: £1195+VAT and technological shifts, we tend to seek the
Lite Pass: £895+VAT
Gates open 08:00
Platinum Pass: £1995+VAT
opinions of experts and those whose current
Content 08:55 – 17:00
Young Marketer†: £495+VAT successes can form a trusted guide for future
†
 o qualify for a young marketer ticket,
T
the delegate must be 25 years old or under. decisions and strategies.
Discounts and special offers
This year’s theme, ‘What’s Next?’ labs and new tech can boost your
Group discount: groups of 5 or more delegates
will get discounted Festival Passes. will help you navigate the changing marketing teams and better business
Charities: there are also special rates available SAVE £2 economic, social and technological results, whether artificial intelligence
for registered charities. 00* landscape, make informed decisions could support a prejudice-free
and better understand how these culture, what the agencies of
F E S T O N YO U R
If you are an Econsultancy subscriber, a MW
MiniMBA graduate, a Marketing Week Subscriber, an
Oystercatchers Club member, or a Past Delegate, then IVAL PASS changes affect consumer behaviour. tomorrow look like as well as the
you could be missing out on some very special rates. WIT Our future-facing Festival of future of digital, to name a few…
H THE
CODE Marketing sessions will discuss Get ready for the next wave of
BOOK NOW FLASH995 topics such as what’s next for retail, disruption!
FESTIVALOFMARKETING.COM
connected cities, how innovation

Use the code FLASH995 by Friday

20 September to receive your
Festival Pass for £995+VAT *Discount available on a full price Festival Pass only

#FoM19
The 12 Stages
Headline Stage
Industry legends and celebrities take to the Festival of
Marketing’s Headline Stage every year to inspire and challenge
you! Raising the bar year on year, the Headline Stage opens and
closes the event each day with thought-provoking sessions led
by industry heavyweights and inventors.
Having welcomed the likes of Stephen Fry, Jo Malone, Louis
Theroux, Steve Wozniak, Dame Carolyn McCall, to name a few,
the expectations are higher than ever. Business leaders, activists
and marketing masterminds are breaking stereotypes and
setting trends.
This year’s headline speakers will leave you feeling empowered,
inspired and will offer you a fresh perspective in line with this
year’s theme ‘What’s Next?’.
Creative Brand Thinking
Putting creative excellence at the
epicentre of your marketing thinking
With an array of inspirational speakers from leading brands
including GSK, Made.com, TUI and Shell, the Creative Brand
Thinking Stage welcomes future-thinkers to discuss innovation
through design.
From sharing insights into maximising artistic output on a
budget to mastering agility and disrupting an overcrowded
market, this stage has something for everyone. Join us to hear
from a new wave of disruptors including Livia’s, Wheyhey,
LoveCorn, and Young Foodies, and to find out what brands
should consider before aligning themselves with political and
social causes.
 arketing Week Strategy
M The Realising Your Potential Stage has been designed to
& Leadership
Following last year’s successful launch of the Marketing Week
Strategy Stage, it’s back for yet another year of insightful
content. Hosted by Marketing Week Editor Russell Parsons, this
stage will determine the expertise, tools and strategic-thinking
required to propel your business forward into 2020 and beyond.
We will discuss subject matters that sit above the day to day
marketing output and delve into the leadership skills of the
modern marketer. Hear from Marketing Week contributors
including Mark Ritson, Thomas Barta, Helen Edwards and more.
Customer Experience
Meeting rising expectations
How can marketers meet rising customer expectations and
what is the role of data and insight in your customer-first
strategy? These are just some of the questions we will be asking
on our CX Stage this year.
Explore what the future holds with skilled speakers from Boden,
Zurich, TSB, KFC, and many more. Learn from case studies deep
diving into how Boden has successfully combined customer
insight with instinct and how the CMOs of KFC and TSB have
moved on and improved after a setback. It’s time to build long-
term loyalty with consumers and avoid those short-term fixes.
Effectiveness & Data
Building a data-driven culture
On the Effectiveness & Data Stage we will be exploring what
a data-driven marketing culture looks like in practice and how
to truly measure campaign effectiveness. Our speakers include
senior leaders from De Beers, Tracr, Zalando, Wowcher, Everton
FC and the MRS.
Each speaker will share insights into data’s power to transform
a business, from a panel of leading brands showing how they
have created a best-in-class measurement strategy to diamond
manufacturers De Beers and Tracr talking us through the
future of blockchain, we will unlock every part of the marketing
effectiveness conversation.
I nsight & Marketing
Intelligence
Planning effective strategies
Gaining rich knowledge of your customer and understanding
behaviour across multiple touch-points is incredibly valuable,
but who ‘owns’ insight and how does it help create successful
strategies and products?
Debating insight and marketing intelligence on all levels, this
stage includes Premier Foods’ Marketing Director unveiling
how to drive growth through evidence-based marketing. The
MRS and a panel of brands discuss why the capital’s political,
media and business elite are under pressure to develop a greater
understanding of those living outside the confines of the M25.
Also on this stage, discover reasons for the growth of the
sharing economy and how to market to Generation Z.
Realising Your Potential
motivate, inspire and challenge guests. Whether it’s lifting
the lid on mental health to move the conversation forward or
dissecting the ageism that continues to exist across advertising,
these are the conversations that need to be had. With thought-
leaders from Movember, Project Awesome, Merck, Deliveroo,
Kings College London, BT and The Book of Man, we have filled
this stage to the brim with influential change-makers ready to
makers a difference.
On October 11, in collaboration with Marketing Week and
the School of Marketing, we will welcome 20 students who
will go head to head to pitch their sustainable product ideas
to a panel of senior marketing judges including Keith Weed
and Benefit Cosmetic’s Marketing Director Lou Bennett. This
initiative will give young people an opportunity to learn about
all the interesting sides to marketing which aren’t brought to
life enough at school. The winning team will win a week of work
experience at Festival of Marketing or Marketing Week.
Content
Breaking through the noise
The Content Stage will be exploring topics including the role of
original, branded and consumer-generated content, brand values
and brand voice. Audiences can find out how to put an effective
content marketing strategy in place on a tight budget, as well as
the role of social and video content across multiple platforms.
This is a chance to see speakers from brands including Visa,
Honda, JBL and Depop. There will also be a panel on creating
appropriate content for ‘taboo’ products, in which TheDrug.
Store, Essity, Clearcast and LELO will discuss how they’ve
shaped their messaging in line with societal and marketing
limitations.
Digital Transformation
Facing up to the challenge
This stage will cover often misunderstood ideas such as agility,
data-driven marketing and organisational structures. Speakers
from Dixons Carphone, NHS Digital and Deutsche Telekom
will also delve into new agency models and digital customer
experiences. The Digital Transformation Stage is the place for
disruptors and game-changers who are challenging traditional
thought leadership in digital business.
Personalisation
One-to-one marketing at scale
Learn about mass personalisation, brand loyalty and reward
schemes on the Personalisation Stage with brands including
GSK, Vodafone, Boots and Treatwell.
Discover the implications of personalised marketing, if one-
to-one marketing at scale is realistic and how to improve
conversion through personalised marketing. You can also
learn about how AI and tech are being used to enhance
personalisation with Thread.com. Can brands ever achieve true
personalisation for their customers? Find out here!
 ocial & Influencer
S
Marketing
Engaging customers and new audiences
Covering topics from the latest methods of engaging customers,
managing brand perceptions and evolving platforms, the Social
& Influencer Marketing Stage is the place to be.
Brands appearing on stage include Virgin Trains, The Roald Dahl
Company and The Female Lead, who will be speaking about
using humour effectively and appropriately on social media,
social marketing for heritage brands and the importance of
social media in shaping the next generation.
Tech Innovation Lab
Revolutionising marketing through emerging tech Stages sponsored by:
Immerse yourself in the game-changing tech that is drastically
impacting the face of marketing and day to day work. Speakers
from Diageo, Mondelez, easyJet and Pernod Ricard will take to
the stage and explore the philosophies and everyday challenges
of embracing new and emerging MarTech, and what the future
holds for their brands. There will also be a panel on the Future of
Cities, in which Transport Focus, PayByPhone, Dyson, Bagboard
and Greater London Authority, will explore how brands can
become future-proof as the world faces rapid urbanisation and
population rise.
The Festival:
At A Glance
4000+ Attendees

250+ Speakers Top 5 sectors

attending

150 Hours of content Media Technology

12 Stages of content

Professional Services
Networking
2 Days Financial Services Retail
Opportunities:
The Festival has plenty of opportunities to
5% create, collaborate and connect with other
senior marketers. From Experience Rooms and
of attendees are Engagement Pods, to the brand-new Networking
86% manager level or Lounge, discover and interact with the latest
above marketing activations on show alongside your
33% Company fellow Festival-goers.
Type
of attendees have
62% budget responsibility
84% or influence within
their organisation
Festival
After Dark:
Brand of attendees believe
FoM is the place to Socialise and unwind with your newest
Agency/Consultancy 75% stay up-to-date with connections. As always, day one will end with the
the industry Festival After Dark Networking Party. The name
Freelance says it all, you’ll be surrounded by other marketers
keen to have a chat. And with marketers attending
the Festival from across a variety of sectors, you’ll
be able to connect with a diverse bunch, both
Brands brand and agency side!
attending

+ More!
 AN INTRODUCTION TO
THIS YEAR’S HEADLINERS…

Andrew Lippman
Associate Director, MIT Media Lab and
Senior Research Scientist Co-Director,
Digital Life

Andrew Lippman is one of the world’s foremost researchers on the

evolution and impact of digital technology and media on business,

   society and everyday life. Celebrated for his expertise in viral
communication, he is also on the cutting-edge of transformations in
mobility, finance, and invention itself.


   Andrew Lippman’s work in viral communication
explores how infrastructure-free, personal
under his leadership continues to create socially-
driven technologies on behalf of over 30 member
communications systems will transform society, the compa­nies and spinoffs.
   communications industry and business in general.
He explores how communication is becoming
Some of the startups Andrew has helped create
include Echonest, which drives Spotify’s automated
embedded in our daily lives, and how social
   networks could be reshaped to work as fluidly as
natural contact in a village.
DJ system, Ember, which led the sensor revolution,
and Beonten, which linked open markets to
information systems. He is co-principal investigator
Other projects include reinventing invention — of the Television of Tomorrow research program
moving beyond research on products to transform and principal investigator of the Media Bank
product platforms and architectures; creating Program. Andrew is a member of the Technical
mobile sensors that decode the world around us; Advisory board of EMC and the Nokia-Siemens
and exploring through his Ultimate Media Program, Networks Customer Advisory Board as well as a
how emerging technologies and insights into PwC Exchange Fellow.
human behaviour can transform the role of visual
What is it like to work on the future?
interactions in people’s and company’s lives.
The world is constantly being challenged and
Andrew’s highly animated, engaging presentations
revolutionised by innovation and technology but
trans­late the latest trends in technology and
what does that mean for marketers and consumer
research into clear, business-ready insights.
behaviour? How will the ways in which we choose
Combining raw enthusiasm, a tremendous
to communicate evolve and how is technology
breadth of knowledge, and unmatched practical
defining this roadmap?
WE’RE A DATA-DRIVEN MARKETING TECHNOLOGY AGENCY, KNOWN FOR experience in both science and business, Andrew’s
tours of technological possibilities and their We’re thrilled to welcome Andrew Lippman to open
DRIVING OUTSTANDING CUSTOMER EXPERIENCES AND INCREASED unexplored impact on business, lifestyle and human the event on the Headline Stage on Thursday 10
understanding never fail to make a lasting impact. October! Lippman will also address bits, people and
MARKETING PERFORMANCE community in a wired world and look into ‘What’s
One of the key figures in the development of digital
Next?’ for marketers and consumers alike.
media, Andrew helped develop the MPEG formats
that play both HDTV pictures and MP3 audio.
Nicholas Negroponte used to joke that Andrew
could generate “five patents a day”. His early work What is it like to work on the future?
anticipated StreetView on maps and streaming TV; Headline Stage
later, he created the Digital Life program, which Thursday 10 October | 9:05 - 9:45

POD 6 FREE DOUGHNUTS

OUTSIDE THE HEADLINE STAGE & PICK 'N' MIX
 Rose McGowan
Activist, writer, director, entrepreneur
and feminist whistle-blower #MeToo
#RoseArmy Author of BRAVE
The Festival of Marketing stage opens its doors on Friday 11 October
with an interview on the Headline Stage with Rose McGowan!
Rose has never been your typical Hollywood actor,
being born in a religious cult, then following a punk
lifestyle on and off the streets before joining Hollywood
and then breaking the norm by exposing uncomfortable
truths about societal stereotypes. She’s an unstoppable
force for change with a mission to empower those who
are not being heard. Rose is joining the Headline Stage
at Festival of Marketing where, drawing on her own
experiences, she’ll take us through her journey towards
an empowered and better self.
What’s next for gender equality? How has the
conversation progressed since the birth of the #MeToo
movement and what role does #MenToo play in the
solution? How can feeling empowered, beyond gender
boundaries, have a positive impact on you and society
as a whole?
Rose represents those who want their voice to be
heard, elevating the conversation around individual
empowerment and responsibility and using challenging
moments as a tool to be a better you.
Rose McGowan at Festival of Marketing -
Deeply personal yet universal
Headline Stage
Friday 11 October | 9:05 - 9:45
Closing Headline Panel
Accountability in the age of trolls: Social media’s
role in positive messaging and empowerment
Festival of Marketing welcomes on stage Davina McCall, Professor Green, Stephen James, Co-Founder of
All Call Signs, the peer to peer support network for veterans, and IAB’s CMO, James Chandler, to discuss
media’s responsibility and accountability towards its users’ mental health and online safety.
Overcoming personal and professional struggles and building resilience is not an easy task. While social
Rose McGowan is a cultural icon, whose remarkable media can be used as a tool of empowerment through positive stories shared online, are social media,
life is so fantastical even Hollywood couldn’t have and media in general, accountable for harmful content? What parameters need to be implemented online
invented her, so instead Hollywood tried to destroy her. and offline to protect users, readers and viewers? What should brands be aware of in terms of their
As an author, director, artist, entrepreneur and a major marketing output and how can they contribute to the creation of positive messaging?
agent of cultural change, Rose has been named Time The discussion will be chaired by Lucie Cave, award-winning editor and journalist and Creative Editorial
Magazine Person of the Year 2017 and GQ Inspiration Director for Bauer Media. Join this unmissable discussion at the closing headline session of this year’s
of the Year 2018 (the first woman to be honoured by Festival of Marketing!
the magazine’s annual awards). Intrinsically linked to
the #MeToo campaign and founder of the eponymous
#RoseArmy, she has emerged as a powerful voice for
the voiceless and an activist who simply wants us to
become the brave humans we are all born to be. Lucie Cave
In her previous incarnation as an actor, Rose starred CEO, Creative Editorial Director - Bauer Media
in films such as The Doom Generation, Scream,
Jawbreaker, Planet Terror and the longest running Chairperson
female led show in television history, Charmed. Her
directorial debut, Dawn, was nominated for the Grand
Jury Prize at the Sundance Film Festival. Rose’s heart-
centred, think-piece book BRAVE was published in
2018. This authentic autobiography takes a very raw
look at the sheer enormity of challenges she was faced
with from growing up in a cult and falling into acting
in Hollywood and how her career was stymied when
she refused to play to other people’s rules. Rose’s story Davina Professor
McCall Green
of triumph over adversity moves readers and quickly
became a New York Times bestseller.

TV Presenter Musician &

Dave Lewis Documentary Maker
CEO, Tesco
Dave Lewis became Group Chief Executive of Tesco on 1 September 2014.
At Tesco, he has led a significant turnaround programme, rebuilding the

Stephen James
competitiveness of the business, strengthening the brand, and completing
a merger with Booker to create the UK’s leading food business.

Before joining Tesco, Dave worked at Unilever for
almost 28 years in a variety of international roles,
including UK and Ireland Chairman, President for the
Americas and Global President, Personal Care. Dave
is also the Chairman of Champions 12.3, a coalition of
leaders from government, business and civil society,
dedicated to accelerating progress towards the UN
Sustainable Development target to halve global food
waste by 2030.
business over the last four years, reigniting the core
James Chandler
purpose of the brand to serve shoppers ‘a little better Co-Founder Chief Marketing
every day’. Dave Lewis joined Tesco in 2014 after - All Call Signs Officer - IAB UK
building a career that started in marketing. After his
presentation, Dave will take part in a Q&A session led
by Russell Parsons, Editor of Marketing Week. In line
with the Festival of Marketing’s theme for this year,
find out what’s on the agenda and ‘What’s Next?’ for Accountability in the age of trolls: Social media’s role
the British brand. in positive messaging and empowerment

In its centenary year, Tesco’s Chief Executive Officer,
Dave Lewis, will talk about the iconic brand’s journey
through 100 years of great value. From a single market
stall in 1919 East London, Tesco has turned around its
Dave Lewis, Tesco’s CEO, joins the Festival Headline Stage
Friday 11 October | 16:10 - 16:50
of Marketing Headline Stage
Headline Stage
Thursday 10 October | 16:55 - 17:35
AGENDA: DAY 1
Headline Creative Brand MW Strategy Customer Effectiveness & Insight & Realising Your Content Stage Digital Personalisation Social & Tech
Stage Thinking Stage & Leadership Experience Data Stage Marketing Potential Stage Transformation Stage Influencer Innovation
Stage Stage Intelligence Stage Marketing Lab
Stage Stage

8:55 - 9:05 10:00 - 10:35 10:00 - 10:35 10:00 - 10:35 10:00 - 10:35 10:00 - 10:35 10:00 - 10:35 10:00 - 10:35 10:00 - 10:35 10:00 - 10:35 10:00 - 10:35 10:00 - 10:35
Day One Opening Clicks before bricks The science of Why great data is the Why Customer Marketing tactics that The happiness of The art of vertical PANEL: Knowledge, The art of Session brought to Reaching the
Remarks with Made.com marketing foundation of great Lifetime Value could work: Driving growth being you: A practical storytelling skills, mindset: What achieving customer you by The Fifth, unreachables: What
Jo Jackson Ogilvy & Mather customer experience revolutionise your through evidence- guide to taking does a modern engagement ‘Zen’ details to follow soon advertisers need to
Chief Creative Officer, Group UK Data Marketing business and key based marketing back control of your marketer look like? Charles Bell, know about gaming
9:05 - 9:45 strategies to help wellbeing 11:25 - 12:00 and esports
Made.com Marketing Week Strategist Yilmaz Erceyes, Dyson Director of Sales 11:25 - 12:00
What is it like to deliver success Marketing Director, Danny Bent, Founder, PANEL: What’s hot Engineering, Sitecore Bidstack
work on the future? Ehrenberg-Bass Validity International using marketing and what’s not: Econsultancy Virgin Trains on
Premier Foods Project Awesome
Andrew Lippman 12:15 - 12:50 Institute automation Making your content Sainsbury’s Argos harnessing the power
Associate Director, PANEL: There’s big 14:00 - 14:35 Matthew Kelleher, strategy agile to stay Dentsu Aegis Network 11:25 - 12:00 of weird on social 11:25 - 12:00
MIT Media Lab and value in being small: 14:00 - 14:35 CCO, RedEye 11:25 - 12:00 11:25 - 12:00 ahead of trends Consumers as Emma Martell, Bringing dynamic
Driving customer
Senior Research Learn from the How brands win by experience from the When insights aren’t Creating a culture Honda UK humans, not leads: Head of Social change internally:
Scientist Co-Director, disruptors changing enough: Transforming of volunteerism: A 12:15 - 12:50 Treatwell’s Holy Grail Content, Virgin Trains Lessons from
creating better human inside out 11:25 - 12:00
Digital Life, MIT the face of food and experiences data into action guide to giving back The modern digital for personalised Mondelez’s
Media Lab drink Monika Schulze, An age of for real-time with Jon Snow & Jon 14:00 - 14:35 customer experience marketing transformation
Sid McGrath, Global Head of experimentation: personalisation Peppiatt Navigating the in the NHS automation 14:00 - 14:35 journey
LOVE CORN Chief Strategy Officer, Customer Experience How De Beers uses Tomas Salfischberger, Channel 4 News future of digital: How Owain Davies, Albert Abello Lozano, The power of positive Debora Koyama,
16:55 - 17:35 Livia’s Karmarama & Digital, Zurich IoV and blockchain Depop maximises influence: Social
Insurance Company Founder, Relay42 BBH Lead Product Owner, Head of Marketing CMO Europe,
Tesco’s CEO, Wheyhey in an era of ethical growth through NHS Digital Automation and media’s responsibility Mondelez
joins the Festival Ltd consumerism Media Trust digital content and in shaping the vision
Sainsbury’s 14:50 - 15:25 Technology, Treatwell International
of Marketing Tracr 12:15 - 12:20 community and ambition of the
Young Foodies How can you 14:00 - 14:35 next generation
Dave Lewis achieve strategic 14:50 - 15:25 De Beers Group PANEL: The rise 12:15 - 12:50 Yoann Pavy,
CEO, Tesco of the sharing Head Of Digital The future of visual 12:15 - 12:50 Edwina Dunn, 14:00 - 14:35
effectiveness in What’s a customer- PANEL: The future
14:00 - 14:35 2020? led journey and why economy: Meeting Marketing, Depop storytelling Empowering your Founder, How Coty’s in-house
of gender: What
17:30 - 17:45 Session brought to Mark Ritson, should I give a $@*%? 12:15 - 12:50 consumer demands
masculinity means
brand with music and The Female Lead digital accelerator,
you by The Evening Don’t let the GDPR for ‘collaborative sound personalisation Beamly, are building
Day One Closing Adjunct Professor of Will Lynch, VP, today and how you 16:10 - 16:45 14:50 - 15:25
Standard details to consumption’ products to enhance
Remarks Marketing, Melbourne Solution Strategy and kill your marketing can drive significant Reaching the far The journey of
Sam Crowther, 16:10 - 16:45 the customer
follow soon Business School Value Consulting, strategy Econsultancy change Executive Creative
corners: Creating Deutsche Telekom’s Influencer marketing experience
Thunderhead Ian Evans, Managing Zipcar Director, A Million Ads
Healthy For Men localised content in hybrid media model in the world of
Director for EMEA, Tariq Khan,
14:50 - 15:25 16:10 - 16:45 Toy Box Club magazine keeping with your Gerhard Louw, wellness: The ethics
OneTrust VP - Consumer
GSK’s design 16:10 - 16:45 OLIO ASA brand’s global reach Head of International 14:00 - 14:35 of promoting lifestyle Experience, Beamly,
PANEL: CMO, CCO, choices on Instagram
advantage: Why CXO: What’s in a Humanising CX to The Collective University of Simona Gaia Bara, Media Management, Global healthcare Coty’s in-house digital
design-first brands name? drive top-line growth 14:00 - 14:35 Westminster Head of Marketing, Deutsche Telekom AG delivered locally: Influencer accelerator
grow faster and create customers PANEL: Who to trust? JBL Taking action from Influencer Intelligence
The Co-operative Henkel
Andrew Barraclough Group for life Managing the risks of 14:00 - 14:35 customer insight
FToxins 14:50 - 15:25
Global Vice President digital advertising PANEL: The key The Book of Man Neil Kirby,
Lovehoney Nicholas Cumins, Fitness on Toast Session brought to
of Design, GSK General Manager, SAP Jules Kendrick, Chief pillars of brand Global Marketing
you by Workfront,
Marketing Week Executive Officer, success: An in-depth 14:00 - 14:35 Director, BUPA Global
look into the ‘Brand details to follow soon
Transport for London JICWEBS Bring your whole self
of the Year’ shortlist
to work: Encouraging 14:50 - 15:25
Marketing Week and empowering 16:10 - 16:45
14:50 - 15:25 Personalising with
TSB your teams through purpose in real- Build, partner,
Data demystification: inclusive leadership acquire, repeat:
How to make your TUI time: Ensuring your
Celeste Warren, audience gets what Diageo on making
data work for you YouGov
Vice President, Global they need every time innovation work for
John Thomson, Head Guardian News
SEE THE Diversity & Inclusion your organisation
and Media Mark Smith,
M of Agency Sales, UK, COE, Merck President, Kitewheel Benjamin Lickfett,
OST Quantcast Head of Technology
UP-TO-DATE 14:50 - 15:25 & Digital Innovation,
V E RS IO 14:50 - 15:25 16:10 - 16:45 Diageo
N OF T H E 16:10 - 16:45
Delivering the best-
PANEL: Myth busting
Gen Z: Harnessing
Beyond the Mobile user
AG E N DA in-class strategy for
measuring marketing
the attention of a
global generation
moustache: Turning
Movember’s global
movement into a
experiences and
why they need to be

ONLINE!
effectiveness changing the future personalised
lasting impact
Econsultancy Anglo Educational Stewart Price,
Paul Mitcheson, Director, Account
Zalando Services Global Marketing Management,
Wowcher StudentUniverse Director, Movember Guidebook
Tata Global Beverages Student.com

Monzo Benefit Cosmetics 16:10 - 16:45

UNiDAYS Grace under pressure:
A masterclass in
*correct at time of production.
public speaking
Lisa Wentz,
Owner, San Francisco
Voice Center
AGENDA: DAY 2
Headline Creative Brand MW Strategy Customer Effectiveness & Insight & Realising Your Content Stage Digital Personalisation Social & Tech
Stage Thinking Stage & Leadership Experience Data Stage Marketing Potential Stage Transformation Stage Influencer Innovation
Stage Stage Intelligence Stage Marketing Lab
Stage Stage

8:55 - 9:05 10:00 - 10:35 10:00 - 10:35 10:00 - 10:35 10:00 - 10:35 10:00 - 10:35 10:00 - 10:35 10:00 - 10:35 10:00 - 10:35 10:00 - 10:35 11:05 - 11:40 10:00 - 10:35
Day Two Opening Shell’s Project What makes a brave DEBATE: As an Session brought to Hear my voice: The tide that floats PANEL: Magazines as Digital shift: A guide How to fail at The Roald Dahl Story Everybody play the
Remarks ‘Agency of the marketing leader? industry obsessed you by Google, details Enabling the most all diversity boats: a force for good: The to market-disrupting personalisation Company: Building game: The power
Future’: How to Thomas Barta, with personalisation, to follow soon marginalised people Harnessing dissent power of positivity innovations Eric Fullerton, Senior contemporary social of gamification in
create the best-in- CMO Expert, Author, are we all missing the to be heard Daryl Fielding, and opportunities for happening right now Product Marketing currency for marketing
9:05 - 9:45 class agency model point? advertisers a heritage brand
Keynote Speaker, 11:05 - 11:40 Impact and Research CEO, The Marketing Neil Perkins, Author, Manager, Acquia Andreas Fabricius,
Rose McGowan at that meets your MW columnist, MW Thunderhead Live Academy Foundation Magnetic Building the Agile Roald Dahl Story New Market Director,
Festival of Marketing brand’s needs Contributor Achieving record-
- Deeply personal yet Arsenal breaking ticketing RNIB MediaCom Real World Business 11:05 - 11:40
Company LeadFamly
Carolyn McKeever, Insight
universal Global Head of and membership Girl Effect 11:05 - 12:30 To me, or not to
11:05 - 11:40 growth: Everton’s Bauer Media 11:55 - 12:30 11:55 - 12:30 11:05 - 11:40
Rose McGowan, Downstream 11:05 - 11:40 Fair Finance School of Marketing me? The question
Activist, writer, Marketing Brand of the Year ambitious future as at Festival of Women’s Health Put it to the people! of effective How to win Gen Z Pernod Ricard’s
PANEL: KFC and
director, entrepreneur Communications, Shell 2019: The secrets TSB: Moving on and
‘The People’s Club’ Marketing Behind Dixons personalisation hearts and minds on Living Lab: What
and feminist whistle- of success Richard Kenyon, 11:05 - 11:40 Carphone’s digital TikTok are the tech-
improving after a JUDGES: 11:05 - 11:40 GSK
blower #MeToo setback Director of Marketing, Are innovative The Marketing transformation Timothy Armoo, CEO, fuelled innovation
#RoseArmy Author of 11:05 - 11:40 Communications & customer experiences Storytelling through opportunities for
11:55 - 12:30 Econsultancy Academy Foundation Saul Lopes, Fanbytes
BRAVE Nobody ever got Community, Everton the key to driving up sport: Driving the Head of CRM, 13:30 - 14:05 brands?
anywhere by playing Marketing Week TSB Football Club Customer Lifetime RBS conversation of
meets…WPP CEO Dixons Carphone Sorting your style Colin Kavanagh,
safe. Take a f**king KFC UK & Ireland Value? Benefit Cosmetics acceptance through with AI: Creating 13:30 - 14:05 Marketing Director,
16:10 - 16:50 risk. Mark Read women’s football
13:30 - 14:05 Roisin Evans, School of Marketing a personalised Session brought to Pernod Ricard EMEA
Accountability in Greenlight Mark Read, Strategy Director, Adrian Farina, SVP 13:30 - 14:05 customer journey you by YM&U, details & LATAM
the age of trolls: Chief Executive 11:55 - 12:30 PANEL: Is artificial Unilever
RedEye Marketing Europe, Driving growth Alex Allcott, to follow soon
Social media’s role in Officer, WPP The art of code intelligence the Visa through the principles Head Of Brand,
positive messaging 11:55 - 12:30 switching: Master answer to a 13:30 - 14:05 of network density 13:30 - 14:05
and empowerment prejudice-free future? 11:55 - 12:30 Thread 14:20 - 14:55
Brands and activism: 13:30 - 14:05 the skill of using the PANEL: Addressing at Badoo PANEL: The future
Davina McCall, Is it ever a good idea? right language in Impact and Research PANEL: Breaking out 13:30 - 14:05 The power and effect of cities: What’s next
How marketers can advertising’s ageism Dominic Gallello,
TV Presenter, Creative Review your omnichannel Live of the London bubble: problem - are you PANEL: Marketing CMO, Badoo 15:25 - 16:00 of ‘Innocentification’: for consumers and
be more effective marketing Why everyone loses the unmarketable:
Professor Green, Glimpse Barclays UK offending your PANEL: I  … - Brand How a brand can brands?
Musician and Marketing Week Mike Weston, when we assume the audience? Creating appropriate loyalty and customer be a force for good Creative Review
LADbible O2 London view is the content for ‘taboo’ 14:20 - 14:55 with amazing social
Documentary Maker RBS Managing Director, Lumen rewards: tips and Bagboard
Agillic Sky national view products Session brought tricks marketing and brand
Stephen James, Birds Eye Gransnet purpose Transport Focus
13:30 - 14:05 Impact and Research Clearcast to you by Internet Vodafone
Co-Founder, Tesco
15:25 - 16:00 Live Beauty Expert and Essity Advertising Bureau, Tilly Mackintosh PayByPhone
All Call Signs Uncover the secrets 14:20 - 14:55 British Gas
Prime Minister’s Office Content Creator details to follow soon People’s Champion Dyson
James Chandler, of experience Connecting through Session brought to TheDrug Boots UK and ROI
marketing in driving 14:20 - 14:55 you by WARC, details Reach PLC Actually Mummy Innocent Drinks
Chief Marketing conversation: Why Store
happiness and profit How to create your to follow soon Lloyds Banking Group Econsultancy
Officer messaging matters to Asda 15:25 - 16:00
for the world’s brand’s future LELO
- IAB UK your business David Tiltman, VP
greatest brands. 15:25 - 16:00 Harnessing the power
Dr Helen Edwards, Facebook Content, WARC 14:20 - 14:55 of photo: Behind the
Luke D’Arcy, Partner Passionbrand, 13:30 - 14:05 15:25 - 16:00 Session brought to
16:50 - 17:00 PANEL: The business you by Influencer success of easyJet’s
UK President, Marketing Week Harnessing the PANEL: Think BIG, ‘Look&Book’
Day Two Closing Columnist power of consumer case for diversity: Intelligence, details to
Momentum spend less: A guide to
Remarks intelligence to unlock How to push the follow soon Dan Young,
Worldwide content marketing on
social ROI agenda Head of Digital
a shoestring budget Experience, easyJet
BAME 2020
14:20 - 14:55 Marketing Week
14:20 - 14:55 Nationwide Building
Clients are from Society Change Please
Mars, agencies are Driving growth Nez
through innovation Barclays UK
from Venus: Key
and creativity: How King’s College London NSPCC
factors in a successful
client-agency consumer trends BT Visit Britain
relationship and what define Britvic’s vision
the future holds Matt Barwell,
15:25 - 16:00
Toby Horry, Chief Marketing
Brand and Content Officer, Britvic Grow like a badass
Director, TUI unicorn: How to
master your potential
Alice ter Haar,
Senior Marketing
Manager, Deliveroo

*correct at time of production.

 TOP THEMES TO LOOK
OUT FOR AT THE FESTIVAL

Russell Parsons
Editor, Marketing Week Cut
Marketing Week’s primary objective is to help drive marketers to greater
effectiveness. Through our analysis, insight and columnists, we ask the
big questions about the big issues in marketing. Understanding that a through
the
marketers’ job is more than communication we cover the big strategic and
marketing leadership issues.
This year’s Festival of Marketing will see our key editorial themes come to
life across the two days. On the Marketing Week Strategy and Leadership
stage and beyond we hope to stimulate and even inspire you.

Thought leadership
Marketing Week boasts a market leading roster of some of the
most authoritative voices in the industry. Three of the biggest
names will be taking to the Strategy and Leadership stage at
the Festival. Consultant and academic Mark Ritson will deal
with arguably the biggest challenge facing all marketers –
effectiveness, counting down the 10 strategy tests you must
meet to achieve marketing nirvana. Elsewhere, marketing
leadership expert Thomas Barta will cut through the fluff that
generally surrounds the topic of bravery to dissect what brave
marketing leadership means and how you can apply the tenets of
bravery. Meanwhile, Dr Helen Edwards will help you tackle the
not insignificant task of determining your brand’s future. Helen
will unveil five innovation techniques that can help improve your
effectiveness.
 he future of marketing
T brand concept with sustainability at its heart. Ideas will be
and marketers
Much of Marketing Week’s content is designed to help
marketers navigate the future. What the job will consist of and
what success looks like.
There has been a glut of new job titles enter the lexicon in recent
years. Chief growth officer, chief customer officer and customer
experience director among the most common. On the Strategy
and Leadership Stage Marketing Week will lead a discussion
with marketers that have moved into different roles. Do these
new jobs better reflect the role and purpose of marketing going
forward? Or is the rebranding of marketing a superficial and
unnecessary exercise symptomatic of a profession ill at ease with
itself? Join Lovehoney CEO and former Hyperjar chief growth
officer Sarah Warby and Co-op Group customer director Ali
Jones to discuss the future of the marketer.
Elsewhere, we tackle the future of how marketing should be
approached and measured. Is marketing a science, and if so
which one? This is the key question at the heart of a session
featuring two of the biggest voices in the industry - Ogilvy
vice chair and behavioural science expert Rory Sutherland and
Ehrenberg Bass Institute associate director and How Brands
Grow 2 co-author Jenni Romaniuk.
The future of marketing services will be focus of an interview
with WPP CEO Mark Read on the Marketing Week Strategy and
Leadership Stage. Up for discussion will be the state of modern
marketing and the challenges facing agencies.
 elping to inspire a new
H
generation of marketing
The extent of how poor the awareness and perception of
marketing is was laid bare last year following an investigation.
Following publication, Marketing Week partnered with oth-ers to
launch the School of Marketing, which is dedicated to addressing
the issue. As part of our ongoing efforts, the School of Marketing
has partnered with the Festival of Marketing to launch a brand-
building competition for school children to inspire them to
consider a career in marketing.
Twenty students will work in four groups of five to create a
presented to a panel of marketing industry figures including
Benefit Cosmetics Marketing Director Lou Bennett, RBS CMO
David Wheldon and former Unilever CMO Keith Weed at the
Festival of Marketing on 11 October. The programme will be
led by School of Marketing managing director Ritchie Mehta
Join our content session at the
Tech Innovation Lab
alongside the Founding 50, the young marketers recruited last
year to help achieve the School’s goals.
Celebrating best practice Day 2, 10.00 to 10.35
As much as Marketing Week has a responsibility to question
and prompt debate, celebration of success is key to its offer. Learn how gamification drives brand engagement and
Every year, Marketing Week’s Masters awards the brands and
individuals that are demonstrating effectiveness, creativity
and innovation. The winner and shortlist of one of the flagship
complements your omnichannel marketing strategy.
awards, Brand of the Year, will be dissected at the Festival this
year.
Marketing Week will explore the secrets of success behind the
winner. Powered by YouGov Brand Index data, the stories that
drove the brand’s success will be analysed as well as the impact
they had on the brand and business.
Elsewhere, YouGov and awards judges, including Guardian
marketing director Sonia Sudhakar and TSB CMO Pete Markey,
will delve into the key pillars of brand success.
 AN INTERVIEW WITH
Digital transformation
#FOM19 SPEAKER AND
might seem like a hackneyed
ADVISORY BOARD MEMBER… phrase, but its themes are
more relevant than ever
Saul Lopes BEN DAVIS, BLOG EDITOR
Head of CRM, Dixons Carphone
Saul is the Head of CRM at Dixon’s Carphone – the UK’s largest consumer
electronics retailer. He has a strong background as a senior commercial
marketer with over 15 years of international experience across private In 2019, when marketers
aviation, luxury hotels, airlines and retail. A truly data-driven innovator may be starting to
in customer experience with an extensive background in multi-million- question whether ‘digital’
pound digital transformations throughout Product Development, Analytics, is still a helpful qualifier,
Customer Relationship Management and Loyalty. Saul is also on the it’s only reasonable
Advisory Board for the Festival of Marketing. to ask the question
– ‘What does digital
transformation mean
today?’

Let’s get started! How did you come to be Head
of CRM at Dixons Carphone and what first
attracted you to working in digital marketing and
CRM?
From a very young age I was always interested in
data and was an analyst for many years across
different business areas like finance, sales, operations
and then marketing. Being a creative person at heart,
I felt that marketing was the best place for me since
it offers the best combination of art, creativity and
science! CRM in particular is a very interesting place,
you need to constantly think about what data do we
hold on our customers, how can we best use it, which
type of customer experience/journey do we want
to provide and how can we activate this in a very
creative way that no one has done before.
Your session is on the Digital Transformation
Stage and is all about the power of people
during a company transformation. Do you have
one piece of advice you can impart before your
session in October?
There is never a good time to start and everyone
is always constantly busy. Focus on trying to
automate a process so they have time to start the
transformation!
While being at Dixons Carphone, are there
any challenges you’ve faced when encouraging
internal innovation and what have you learned
from them?
Getting everyone aligned, aware and on board is
always difficult in any business, especially in such a
large organisation like DC. Always over communicate
and focus on having the quick win success story in
order get people on board and build trust.
How do you build effective collaboration
between marketing and technology? Especially
when going through a company transformation?
At DC it’s our business vision to help everyone enjoy
amazing technology, this starts from within, with
great co-operation between marketing and IT. We
have weekly catch ups and create plans that involve
various departments as we all feed our requirements
into a central source.
You have been joining us at Festival of Marketing
as an attendee and speaker for many years and
you have seen the event changing and evolving -
why do you think it’s important for marketers to
attend?
I think FoM has always surpassed itself year after
year. I constantly feel that as marketers we spend
too much time in our own little worlds within our
company and teams. Innovation and new thinking
comes when you have some time to step out and talk
to peers but as always our time is limited. Festival of
Marketing is the one place where in 2 days we can
attend through 100’s of sessions, talk to 1000’s of
people across all areas of marketing in just one place
so you can go back to the office on the Monday
morning full of new ideas.
And finally, what are you looking forward to
most at Festival of Marketing?
The sessions on ways of working in the future and
what makes a brave marketing leader.
One attempt at a definition
comes from Jeff Rajeck on the
Econsultancy blog who writes, “For
most, the destination [of digital
transformation] is to be a ‘digital
organisation’ which focuses on
customer experience irrespective
of channel, and leverages digital
technology to achieve that goal.”
One could argue that this neat
definition is missing mention of
employee experience, however it’s
clear that customer experience and
customer centricity are vital notions.
In the last KPMG Nunwood
Customer Experience Excellence
index, the scores for brands at the
top of the table were fairly stagnant,
with David Conway, director at
KPMG Nunwood, telling Marketing
Week that “[the top brands]
are struggling to keep up with
the escalation in [customer]
expectations.”
Consumers are increasingly
expecting multichannel
experiences to be seamless, and
this often isn’t possible when
companies have legacy systems,
data in silos, cultures where
stakeholders are difficult to engage,
momentum is hard to maintain,
and project sign-off feels like pulling
teeth.
If one looks at specific digital trends
and tactics, marketers can be forgiven
for not knowing where to start.
Though some technologies, such
as voice, are not a pressing concern
for many marketers, others certainly
are – personalisation, for example.
Personalisation requires a balance
between specialist and generalist
marketing skills. As organisations make
use of enterprise machine learning
tools, outsourcing may become more
prevalent. Consequently, marketers
who ‘specialise’ in brand, business
strategy and the consumer may be
best placed to contextualise how well
the functional use cases of new tools
and technologies align with what the
business is trying to achieve.
This creates a tension – generalist
marketing skills are growing in
importance again, but the skills of the
marketing technologist, as comfortable
dealing with Marketing as they are
IT, may be just as important. At its
simplest, digital transformation
is about this balance – equipping
an organisation with technical
skills and infrastructure, without
losing sight of proper strategy and
business goals.
Digital may continue to distract
marketers with fancy new
acquisition tools, but true digital
transformation is ultimately
about anticipating customer and
employee needs. Discover more on
the Digital Transformation Stage at
Festival.
Empowering all marketers
to achieve modern
marketing excellence
through knowledge, skills
and mindset.
www.econsultancy.com
Supporting effective
research, insight and analytics
MRS delivers specialist training, conferences, awards, professional Book a meeting with
membership and company accreditation for the insight sector.
us and get a personalised,
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 SHADWELL WAPPING LANE
WAPPING
PERSONALISATION

CONTENT

CONTENT
CONTENT
SITECORE

STAGE

STAGE
STAGE

STAIR E STAIR F STAIR G BRANDWATCH

& HOOTSUITE
WORKFRONT

STAIR D STAIR H
FEATURE

UNLIMITED CONTENT
SPACE

GROUP STAGE
VISITOR & SPONSOR
CLOAKROOM
T

ENTRANCE
REE

CONTENT

CONTENT

MEDIA
C-SUITE
GTON ST

HUB

REGISTRATION
STAGE

STAGE

AREA
PENNIN

5 6
3 4
STAIR C STAIR B STAIR A
1 2
VIP & SPEAKER
ENTRANCE
E
DLIN K
WEE SHIP
HEA AGE ING R VIP & SPEAKER LOUNGE
ST KET EADE
MAREGY & L
AT
STR
CONTENT STAGE
ROUNDTABLES

FESTIVAL
CONTENT

OFFICE
STAGE

CONTENT STAIR E STAIR F STAIR G

STAGE
14 15
STREET FOOD EXPERIENCE EXPERIENCE
THUNDERHEAD

MARKET ROOM ROOM

STAIR H
STAIR D
13 16
WORKSHOPS

THE
RESTAURANT
T REE

EXPERIENCE
REFRESHMENTS REFRESHMENTS
ROOM
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REDEYE

ORACLE
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PENNIN

SAP
11 10 7 6 1
3 4 STREET FOOD
MARKET
STAIR C 12 9 8 5 2 STAIR B
STAIR A
INSIGHT HUB
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ING INTELLIGENCE
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SMOOTHIES

CHURROS
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 SESSION
TOP PICKS

Rachael Steven
Associate Editor, Creative Review

At Creative Review, we explore how creative thinking is changing the

world around us. We champion the brands and people who are challenging
convention and dig into the issues and cultural trends that are shaping
how brands interact with consumers.
There’s a wealth of content exploring these topics at this year’s Festival,
with talks on everything from future tech to cultural taboos. Here’s a look
at some of the sessions we’re looking forward to seeing.

 licks before bricks

C
with Made.com
The future of retail is something we’ve been looking at in depth at
CR. Over the past 12 months, we’ve been exploring how brands
can use creative thinking to entice people into bricks and mortar
stores and create a great customer experience on and offline, so
we’re looking forward to seeing Jo Jackson, Chief Creative Officer
at homeware brand Made.com, share her thoughts on October
10. Founded as an online retailer, the brand has since opened a
network of physical showrooms across the UK and Europe, and
has seen its revenue increase at a time when traditional high street
brands have been struggling.
10:00 - 10:35 | Thursday 10 October
Creative Brand Thinking Stage
 avigating the future
N Content Stage
of digital: How Depop
maximises growth through
digital content and
community
Depop has become the millennials’ app of choice when it comes
to shopping for vintage and pre-owned fashion. (Of its 13 million
users, around 90 percent are under 25.) In this session, the brand’s
Head of Digital Marketing Yoann Pavy will discuss the role that
content has played in its success - and offer some insights on
marketing to Gen Z.
14:00 - 14:35 | Thursday 10 October
Content Stage
 arketing the unmarketable:
M
Creating appropriate content
for ‘taboo’ products
The past 18 months has seen a wave of brands challenge taboos,
with ads featuring period blood, body hair and even singing
vulvas. But for all the progress we’re seeing, brands still face major
challenges when discussing sex, body parts and bodily functions.
Martina Poulopati, who worked on Libresse’s brilliant Blood
Normal and Viva La Vulva campaigns, and Ivana Radaš Radošević of
‘intimate products’ brand Lelo, will be discussing how to market the
‘unmarketable’ in what should be an interesting conversation with
Clearcast and Johan Obel, Director of CBD brand TheDrug.Store
13:30 - 14:05 | Friday 11 October
 uild, partner, acquire,
B
repeat: Diageo on making
innovation work for your
organisation
With start-ups and ‘disruptors’ upending sectors from finance to
travel, larger brands are under increasing pressure to innovate.
But this comes with many challenges - from rethinking cultures,
systems and processes to understanding how to measure the
effectiveness of innovation and experimentation. Diageo’s Head
of Technology and Digital Innovation Benjamin Lickfett will be
offering practical advice on building an innovative culture based on
his experience of working with some of the world’s largest drinks
brands.
16:10 - 16:45 | Thursday 10 October
Tech Innovation Lab

It’s a packed schedule, and these are just some

of the dozens of talks taking place this year - so
make sure you check out the full line-up for more.
Accelerate business
growth and improve EXPLORE Blog sponsored by:

customer satisfaction with THE FESTIVAL BLOG

multichannel messaging
Expect exciting news developments, inspiring articles and a few inside tips to make you look good
at that next marketing meeting. So, if you love to learn and are as passionate about your craft as we
are, check out the Festival Blog on the website.
Recent blogs include:

The practical, The Four Building Blocks

of Influencer Marketing Success
powerful and proven Kelsey Formost, Director of Content Strategy at Tagger Media
way to reach your Influencer marketing is the fastest-growing and most effective customer
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Interview with Zurich’s Global Head of
Customer Experience & Digital Strategy
21% of smartphone users are Monika Schulze
online for more than
Founded in 1872, Zurich Insurance has a wealth of history and remains one
3 hours per day of the world’s leading insurance companies, serving customers across more
Always reach your customers with personalised than 200 countries and territories. We interviewed Monika Schulze to find
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in the loop about an order, delivery or discount How New Technology Impacts
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Our Creative Brand Thinking Stage represents new ways of thinking, brave
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The two-day event is

DVJ
designed to inspire your
inquisitive marketing mind,

KNOWS
bringing new ideas and
solutions to your business
of any size or scale.”

The only place to HOW

put yourself in the
BRANDS
GROW
room with the
top people in your
industry.”

11/10 Visit our session at the Festival of Marketing,

would day two: 15.25 – 16.00,
or get the results of our study with Marketing Week:
recommend!”
www.dvj-insights.com/brandgrowth
SAVE £200*
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F U L L P RIC E
FESTIVAL PASS
A jam-packed two WITH T
days of inspirational HE CODE
speakers and networking FL ASH995
opportunities
in an upbeat, fun
environment!” OFFER VALID UNTIL
20 SEPTEMBER.
FESTIVALOFMARKETING.COM