[STATE NAME] RALLY FOR ROADS

REGISTER NOW!
For the [State Name] Rally for Roads!!!

We cordially invite you to attend the Rally for Roads at the [Location] on [Date] at [Time].
Both attendance and registration for this exciting event are free!

Who is invited?
EVERYONE whose business depends on our roads, highways and bridges to make their
business work! Yes, everyone – All of us depend on the roads and highways in one respect
or another.

What is it?
This rally is being held to stress the importance of Congress passing a long-term, fully funded
surface transportation reauthorization bill before the expiration of the current law on May
31, 2015.

Who Will Be There?

The Rally will include employees from across the state and the business community
including those from the road construction industry, factories, shippers, agriculture,
materials providers, wholesalers, retailers, highway users, labor organizations, safety groups,
and equipment manufacturers and dealers. SPECIAL GUESTS: [Governor], [Members of
Congress], [State Legislators],[Mayors] and [Other Elected Officials] will address the crowd of
industry workers – blue and white collar - with the media covering the event.

The event is hosted by [State Transportation Coalition, Chamber of Commerce, Company,

State DOT].

Where Is the Rally?

The Rally for Roads will be held at [Address]. We’re asking everyone to be assembled no
later than [Time]. We hope to see you there - in your usual work clothes!

How Do I Get More Information?

For more information about the Rally for Roads contact [Host Organization(s)] or [Contact
Person Name] at [Phone number and email address].

We will see you there! [Rally Website Address]

HOW TO PREPARE FOR THIS EVENT:

[Name of State] Rally for Roads and potential sponsors:

The Rally for Roads is a unique opportunity to for people from all business sectors, labor and the public
who rely on safe, well-maintained highways, roads and bridges to get their products to market, have
their workers come and go from work safely and efficiently, or families conducting their daily lives, to
bring attention to the need to invest in the maintenance and expansion of our surface transportation
infrastructure.

This rally is the result of efforts made by [Hosts and Sponsor List].

The Rally for Roads promotes congressional passage of a multi-year highway bill before expiration of
the extension of the current law, MAP-21, on May 31, 2015, in order to stimulate economic growth,
maintain our nation’s global competitiveness, create American jobs, and provide business certainty
necessary for informed business planning.

One of our chief goals for the Rally is high participant turn-out from the business and local
communities. To send “loud and clear” messages, we need hundreds of participants.

Our experience has been that the largest groups of participants are those who can drive to the Rally in
the morning, participate, and drive back home on the same day. Therefore, you need to
encourage those companies located within driving distance to encourage as many workers as possible to
participate.

To facilitate Rally planning, we want to provide you with a tool kit to help to market the Rally in [State
Name].
The Tool Kit includes:
1) Suggestions for inclusions in a [State] Rally for Roads website to promote the event with the public
and the business community.

Your website would be the main registration tool for participants. Please encourage your members,
business community and the public to register here.

Website content includes:

* Easy-to-use registration tool for participants

* Details of the rally - date, time, location, and purpose
* List of sponsors
* Media coverage
* Contact information for the rally organizers

2) Rally for Roads Save the Date Flyer [Sample attached]

Please use this as a potential guide of what the flyer might look like. Once you have one created, widely
disseminate the flyer via print and electronic distribution.

3) Rally for Roads Press Release [Sample attached]

Create a News release to provide to all media across [State Name] – including local weekly publications.
Please utilize the template to customize your individual news releases. We recognize each state
association and business have their own distribution lists, so by changing the header and inserting a
quote from their leadership, it will make it more meaningful to your audience. If you chose to customize
your news release, please provide [Rally CONTACT NAME] with a copy.

4) Rally for Roads Speaker Invitation Letter [Sample attached]

One of the most important aspects of the rally is highlighting the broad coalition that supports highway
funding. The individuals speaking on behalf of increased investment at the rally are just as key to
delivering this message as the words that they say. This sample letter explains the purpose and goals of
the rally to potential speakers.

5) Rally for Roads Registration Letter [Sample attached]

In order to get people to attend the rally, they need to know the who, why, what and where. This
sample registration letter provides them with that information as well as how to obtain additional
details.

6) If a company is interested in donating trucks or equipment to have on display at the rally, please
contact [CONTACT NAME] via email [CONTACT e-mail address] or call [CONTACT Phone Number].

If we can help answer questions or provide additional assistance, please let us know.
SAMPLE “SAVE THE DATE” Flyer:

[Host and Sponsoring Organizations]

with Special Guest(s)
[Governor, Congressmen and Senators]

INVITE YOU
To the

[STATE NAME] RALLY FOR ROADS

- SAVE THE DATE -

[Date], [Time]
PLEASE ASSEMBLE NO LATER THAN (Time)

(Use correct map)

[Location]

[Address]

[Contact Name]

[Contact Information]

[Rally Website Address]

SAMPLE PRESS RELEASE:

[STATE NAME] “RALLY FOR ROADS” FOCUSES ATTENTION ON

TRANSPORTATION FUNDING

Rally to Urge Lawmakers to “Make Transportation Job #1”

[State Capital] – Representatives and employees from across the business community, labor,
and public came to [State Capital Name] for the Rally for Roads, [State]’s largest transportation
funding advocacy rally on [Date]. The rally, a one-day event was designed to promote the
importance of a fully-funded, multi-year national surface transportation bill and highlight the
role our nation’s surface transportation network plays in stimulating the economy, maintaining
America’s global competitiveness and creating American jobs.

“[Quote from the Governor],” said Gov. [Name], commenting on the Rally for Roads. [He/She]
continued [Another quote from governor].

The Rally for Roads organizers said [Quote]. Sponsoring organizations include: [List groups].
They said that they sponsored the Rally because [Quote from group].

For media inquiries please contact [Name] [Telephone Number] [Press contact’s email address].

###
SAMPLE SPEAKER INVITE LETTER:

Dear [Name]:

On behalf of [Host Organizations] in conjunction with the [Sponsoring Organizations], I would

like to invite you to an important rally to support investment in our state’s highways, roads and
bridges. The Rally for Roads helps bring transportation to the forefront of public policy by
bringing the discussion to members of Congress in their states and congressional districts. It
allows their constituents to show support for safe, efficient transportation in [State]. Too often,
transportation is put on the back burner. Now is the time to Make [State’s] Highways Job #1.

We need to get Congress to focus on passing a long-term highway reauthorization plan before
the current extension expires at the end of May. All options must be on the table for
consideration to find a long-term funding solution that will stabilize the federal Highway Trust
Fund, including an increase in the gas tax (which could be balanced with tax cuts elsewhere so
as to be revenue neutral for taxpayers); new revenue streams realized through tax reform; or
one-shot infusions from sources such as incentivizing American corporations to bring their
foreign profits back to the U.S.

This rally will bring together construction professionals, material and equipment suppliers, as
well as leaders throughout the business community and the public who depend on our roads to
get us to and from work safely and efficiently while keeping our state’s commerce moving.

Equally important, this event will be seen by the media and the public-at-large, all of whom need
to take an interest in the powerful messages conveyed by a strong show of force in our [State’s]
capital. We would like your boss to speak for 2-3 minutes on a stage with a backdrop of
heavy equipment and the [possibly Capitol] Building before a crowd of hardhat, factory,
agriculture, white collar and blue collar workers. Please let us know ANY TIME that works
between [Time] for your boss to give brief remarks.

The Rally for Roads will be held at the [Location, Address] on [Date] at [Time].

We expect approximately [number of people] to attend and hear from Governor [Name],
Congressman [Name], Senator [Name], along with construction materials producers,
manufacturers, local/ national organizations, a wide variety of businesses and agriculture that
are fellow [State –eans] to speak on the effects of infrastructure funding [or lack thereof] on their
business and on [State’s] economy.

We hope you, your colleagues/coworkers, and others will join us in calling attention to the very
important role our nation’s surface transportation infrastructure plays in economic growth,
maintaining global competitiveness, creating American jobs, and preserving freedom of mobility
treasured by all of us.

Sincerely,

[Insert Name]
SAMPLE REGISTRATION LETTER

REGISTER NOW!
FOR THE
[STATE NAME] RALLY FOR ROADS
Dear [Business Leader],

We cordially invite you to attend the [State Name] Rally for Roads at [Location] [Date] at
[Time].

What is it?
This Rally is being held to stress the importance of Congress passing a long-term, fully funded
surface transportation reauthorization bill before the expiration of the current law on May 31,
2015.

Who Will Be There?

Participants in the Rally will come from across the business spectrum, labor, and general public
all of whom have a stake in these issues. The Rally is hosted by [List Groups], and the Governor
and federal and state elected officials have been invited to address the crowd. Media is invited to
cover the event.

Where Will it be Held?

The Rally for Roads will be held at [Location Address – with cross streets]. We’re asking
everyone to be assembled no later than [Time –one hour before it begins]. We hope to see you
there - in your usual work clothes!

How Do I Get More Information?

For more information about the [State Name] Rally for Roads please visit [Rally Website Address]
or contact [Contact Name] at [Contact Phone Number and E-mail Address]
We will see you there!
[Rally Website Address]