PRINCIPLES OF ENTREPRENEURSHIP ENT530

PRINCIPLES OF ENTREPRENEURSHIP
(ENT530)

SOCIAL MEDIA PORTFOLIO (40%)

INSTRUCTIONS

1. This is an individual project.

2. Each of the student has to set up real entrepreneurial business and its own structure.

3. Each of the student needs to register the real entrepreneurial business with
Suruhanjaya Syarikat Malaysia (SSM).

4. In the real entrepreneurial business, each of the student needs to use social media
platform by utilizing Facebook (FB) for marketing purposes.

5. By utilizing Facebook (FB) for marketing purposes, the student needs to address the
content of :
 Creating Facebook (FB) page
 Customing URL Facebook (FB) page
 Teaser post
 Copywriting – Hard sell and soft sell
 Frequency of posting

6. For reporting of sales, each of the student need to register in eUsahawan Portal
(eusahawan.mdec.my).

7. Lecturer also need to register in eUsahawan Portal to enable the student to choose
the name of the lecturer who taught when fill up the eUsahawan Portal.

8. Guidelines are provided to use eUsahawan Portal:

i. MY BUSINESS for students

ii. MY LECTURER for lecturers

9. Student is required to write a report which consists of the following matters:

A. Preliminary Materials

i. Cover page
ii. Acknowledgement
iii. Executive summary
iv. Table of contents

B. Body of the Report

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PRINCIPLES OF ENTREPRENEURSHIP ENT530

i. Business registration (Suruhanjaya Syarikat Malaysia (SSM))

ii. Introduction of business

 Name and address of business
 Organizational chart
 Mission / vision
 Decriptions of products / services
 Price list

iii. Facebook (FB)

 Creating Facebook (FB) page
 Customing URL Facebook (FB) page
 Facebook (FB) post – Teaser
 Facebook (FB) post – Copywriting (Hard sell)
 Facebook (FB) post – Copywriting (Soft sell)
 Frequency of posting
 Sales report

iv. Conclusion

v. Writing styles, spelling and grammar

10. The report must be submitted on or before ______________. Failure to do so will

jeopardize the student’s grade for this subject.

Disclaimer
1. No fake products are allowed.
2. Students are required to provide the copy of business registration certificate.

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