To: Just Peachy Cosmetics

From: Alexia Acosta, English 1110 Student

Date: September 2, 2019

Subject: LXMonet Cosmetics

Discourse Community
The websites “This That Beauty” and “Temptalia” belong to the discourse community of Beauty
Blogs. Both websites belong to the same community but they both do not contain the same
goals as one another, nor do they portray their information in the same way. The goal of “This
That Beauty” seems to be simply, product rating/reviews. In contrast to that, the goal of
“Temptalia” appears to be much more than that, although it does consist of the same things it
also has a lot of user-friendly tools and even discounts for their viewers to take and apply while
shopping on certain beauty sites. Taking these factors into consideration the website
“Temptalia” is the more effective out of the two. The Author of “This That Beauty” is an
African-American woman named Felicia. Felicia runs the blog all by herself, therefore, all the
content, reviews and swatches she puts out is very specific to her personal opinion. This would
appeal to an audience who has the same/similar skin tone and skin type that Felicia has.
“Temptalia” is a similar blog but it is more generalized and geared toward all audiences. It is run
by one person like “This That Beauty” but in this case this author, Christine, allows her
audience/viewers to comment on product reviews in a section underneath her own review. As a
result, all colors, skin tones, and skin types are being represented in one place.

Website Layout
In both websites, the layouts of each are very closely related. They are both quite user-friendly,
easy to engage with and contain pictures with big headers so that all the information was clearly
presented but not tedious to read up on. Again, they have very similar layouts and “This That
Beauty” is a bit more organized. “Temptalia” has a few more interactive gadgets and other
things that make it an even more user-friendly website. For example, at the bottom of every
product review, it contains an end “grade” ranging from an A+ to an F. This is a really efficient
way to let the audience know if they really want to take time to read a product review or not.
Both websites achieved their goal of informing the audience of certain beauty trends and
products but “Temptalia” incorporated better ways for the audience to be engaged.

Language and Tone

The language used in both websites are too closely related to making any distinction but there is
a contrast in their overall tone. “This That Beauty” has a more serious and less engaging tone
overall. It gets the information across in an opinionated way, to which all of the information on
the website was portrayed. In contrast to that, the website, “Temptalia”, has a less serious and
more informal tone. When clicking on the tab to read product reviews, it reads, “join the
conversation” instead of “read my review”. Overall it has a casual and relaxed tone.
Conclusion
Each of the two websites definitely achieved their goals of depicting their information in peculiar
ways but ultimately, “Temptalia” did a better job. The user-friendly gadgets and informal tone of
the website made it very easy to keep exploring the page. It was very entertaining and
enjoyable to spend time and read all of the reviews, take all the quizzes and observe all of the
different swatches on the site. Temptalia’s website was the more effective website overall, it
gave better ways for its audience to engage with its website and it was very easy to use.

Reflection
While completing the final draft of my SWA the SLO I commonly used was Rhetorical
Situation and Genre. The strategy I applied to analyze the websites were comparing and
contrasting. I simply just went through both websites very thoroughly. I based my decision by
figuring out which pros outweigh the cons of each website. I then reflected on arguments in a
variety of genres focusing on which website had a better aesthetic, a website that is easy to
maneuver and not too lengthy. Another SLO that I applied to my writing was Reflection. My
partner on my peer editing really helped me with this. He helped me realized that I over-explain
things that lead to run-on sentences. I tried to eliminate all of the run-on sentences from my first
draft in a way that makes sense to myself and to the reader. My partner complimented the
detail I put into my writing and gave me some really good tips and grammar fixes that definitely
helped me improve my skills. Another thing I really appreciated was that he didn't really sugar
coat anything, he told me when things did not make sense and gave suggestions on how to fix
it. I considered it good constructive criticism.