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INTRODUCTION
DEFINITION
buy its products and patronize its services but also to remain
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Competitive Strategy is defined as the long term plan of
structure.
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This paper intends to identify and analyze the factors
within the scope of Porter’s Five Forces Model and explain the
scale industry.
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STATEMENT OF THE PROBLEM
Cafe?
Cafe?
following categories:
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To Entrepreneurs. The information from this study will be
competition.
and help the future researcher as their guide. The study can
following concerns:
LemonTime
Café
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OPERATIONALIZATION OF TERMS
organization.
lower prices.
their products.
competitors in an industry.
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CHAPTER II
THEORETICAL BACKGROUND
(Porter, 1980).
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The goal of a business strategy should be to change these
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According to (Smith, 2004), there are several factors
purchasing.
the seller.
highly undifferentiated.
when the switching costs are few and low for instance,
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number of costs on the buyer. According to (Bonanno & Lopez,
in the sector.
ways. The power of the supplier power can affect the price
paid for the pay for products by the target market, the
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and also the number of firms that will be in a position to
(Meredith, 2011).
business product.
can expand the existing capabilities and use the new cash
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flows hence surprising the rivalry, this is just as Pepsi did
returns and the share of the market from each other (Smith,
2004).
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low degree of competitive rivalry can make a sector less
strong management.
profits.
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Rivalries naturally develop between companies competing
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has to find and establish itself in an industry so that the
Conceptual Framework
THREAT OF
SUBSTITUTE
PRODUCTS OR
SERVICES
THREAT OF NEW
ENTRANTS
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company’s competitive position in the industry and to identify
particular industry.
HYPOTHESIS
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CHAPTER III
METHODOLOGY
DESIGN
analyze and compare the gathered data. Other data are gathered
CRITERIA
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METHODS OF ANALYSIS
Information Gathering
through:
Identifying the:
Interview
Topic
Books, reliable
Problem
articles, journals
Objectives
and websites
Scope
Importance
Interpretation and
Analysis of Data:
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CHAPTER IV
supplier from Surigao City. The lemons they used are purely
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organic compared to other establishments who also offered
that there are changes in the price of these lemons, the price
the buyer price sensitivity. They make sure that the prices of
their products, not only for the beverages but also for the
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power of the high school students, college students, and the
being sold. The number of sold cups is almost twice the number
LemonTime Cafe
weakened.
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So, the price of the substitutes poses a threat on the
Generally On Competition
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Currently by looking at Butuan City scope, other
will be competitors who will offer the same drinks, with the
same taste.
entrants into its market. The less time and money it costs for
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competitor, the more a company’s position may be significantly
employ employees they believe they can trust and they have
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CHAPTER V
SUMMARY
Forces Model would help Lemon Time Cafe gain the competitive
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plans and it's continuity of existence in the existing
management process.
CONCLUSION
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beverages more specifically softdrinks that pose limitations
of LemonTime Cafe.
RECOMMENDATIONS
business.
environment.
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BIBLIOGRAPHY
http://smallbusiness.chron.com/reasons-small-
businesses-important-54131.html
Vol. 5 No. 9
817 – 827
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Livingstone, J. L. & Tigert, D. J. (2008). Strategy
Marques, A., Lisboa, J., Zimmerer, T.W. & Yasin, M.M. (2000).
12(1), pp.34 – 40
pp. 74-101.
Press
Press
Porter, M. E (2008).
TheFiveCompetitiveForcesThatShapeStrategy, Harvard
30
Controversy, an Attractive Business Model &
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APPENDIX
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