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BWALLER2@WISC.EDU
(C) 917-843-5258
www.linkedin.com/in/benjamin-waller-ct
EDUCATION
University of Wisconsin- Madison December 2019
Economics Major
Digital Studies Minor
WORK EXPERIENCE
Digital Media Buying Intern; Omnicom Media Group; Frito-Lay Account Summer 2019; New York City
Maintained and optimized campaigns on social media and Internet platforms totaling over five million dollars;
Contributed to the development of campaigns for future quarters totaling over three million dollars;
Attended strategy and digital investment meetings that study pre-campaign and post-campaign insights;
National Media Buying Intern; Omnicom Media Group; McDonald’s Account Summer 2018; New York City
Assisted in the purchasing of advertisements that accounted for over ten million dollars
Organized data to be analyzed for future investments
Attended training seminars and leveraged marketing expertise to develop industry and brand-specific experience
Marketing & PR Intern; Babette Travel Summer 2017; Madison, Wisconsin
Expanded social media presence by augmenting client understanding of company amenities;
Developed deeper ties to international companies in effort to draw a wider client base
Summer Office Clerk; Valley Orthopaedic Associates Summer 2017; Shelton, Connecticut
Updated and modernized medical filing system;
Condensed, collated, and converted patient documents into electronic medical records
Assistant Personal Trainer & Receptionist; Saugatuck Rowing Club Summer 2016; Westport, Connecticut
Assisted with fitness training and responded to customer service issues
EXTRACURRICULAR ACTIVITIES
University of Wisconsin Men’s Varsity Rowing Team - Division I 2015 to Present
Engaged in daily practices, training, and competitions with a minimum commitment of forty hours per week;
Attended national and international regattas in eight-man and four-man shells
Business Badgers and Beyond 2015 to Present
Increase student awareness of the need for community and campus activism
SAESO - Student Athletes Equally Supporting Others 2015 to Present
Enhance student diversity within the student-athletic community
HONORS
Eagle Scout Award Engaged in Public Service, Community Outreach, and Leadership Advancement June 2015
Moshe Chakak-Yaron Award for Excellence in Religious Academics, Athletics, & Cultural Development June 2015
Frances and Albert Golden Scholarship for Leadership Abilities & Commitment to Community Service June 2014
SKILLS
Adobe InDesign, Photoshop, and Illustrator
Microsoft Excel, Word, and PowerPoint
MediaOcean Spectra and Prisma programs
Event Planning, Communication, Leadership, Adaptability and Creativity
Google Ads Search, Video, and Display Certification