Chapter 4

Evaluating Messages and Images

GNED 05

Prepared by Ms. Borja (DTE - CvSU Bacoor)

Topics:

✤ What is Message?
✤ The Reader and the Audience
✤ WaysUsed to Convey Messages from
Various Texts Read
Message
Message

✤ Gives information and ideas to the

intended receiver/audience

✤ Information conveyed by words,

symbols, and signs (speech or writing)
Message
(Examples and Observations)

✤ Verbal and Nonverbal Content

Verbal: written/spoken words, sign language,

e-mail, text messages, phone calls, snail mail)

Nonverbal: behavior beyond words, body

movement, gestures, eye contact, touch)
Message
✤ Communicating Messages

Communication is only effective if the message is

understood.

✤ The Message in a Rhetorical Act

Rhetoric: a process in which people influence/motivate each

other through symbols, regardless of the intent of the source

Intentional: given to overcome challenges in a given

situation/issue
Message
✤ Messages in Classical Rhetoric

A rhetorical message consists of effective use of

logical, ethical, and pathetic proof.

✤ Messages in the Media

A well-defined message must be direct and

concise; and it must define the issues on your
own terms and in your own words.
Purpose of Message
✤ Informative Messages - convey information,
directions, codes, processes, and procedures

✤ Persuasive Messages - convince another person

to do something or to take a specific action

✤ Goodwill Messages - show kindness,

friendliness, gratitude, regret, sympathy,
appreciation, congratulations, and invitations
The Reader and
the Audience
What do we do as readers?
What do we as readers?

✤ Reader: He/she reads and provides the

interpretations of the text/reading
material (books, newspaper, or magazine)

✤ Interpretation of text is done through

seeing relationships of the elements
presented.
What do we as readers?

✤ Reading Comprehension: It is a process

that involves knowledge, experiences, and
skills that allow an individual to know
and understand the text being read.
What do we as readers?

✤ We should seek to understand various

perspectives and cultures through
READING and LISTENING, to
communicate effectively with people of
different backgrounds.
What do we do with messages?
What do we do with messages?

✤ Messages can come from different materials

such as books, newspapers, journals, etc.

✤ Messages can be evaluated by readers in

different ways; hence, they begin to have
different levels of reading comprehension.
What do we do with messages?

✤ Interpretations can be different from one another

due to the differences in how messages are
presented.

Factors that affect our interpretations to

various texts: social environment, home
environment, and cultural environment
Ways Used to Convey Messages
from Various Texts Read
Here are the different ways by which we
interpret messages from various texts:

✤ By using illustrations and pictures

✤ By looking at images as symbols

✤ By telling stories (often observed in social media)

✤ By using visual narratives