Presented By :

SHARATH.Y.M
 HISTORY SNAPSHOT
 Bill bowerman and phil knight founded the company “BLUE RIBBON
SPORTS” in 1964.
 Contributed usd 500 to the partnership and managed to sell 300 pairs of tiger
running shoes within three weeks
 8 years later, they introduced a novel brand of athlet-ic footwear called
“Nike”, named after the greek goddess of victory.
 In 1980 the company went public and within the following year nike became
the predominant brand of the company
 In 1986, corporate revenues surpassed USD 1 billion for the first time.
 Nike underwent a period of substantial expansion in the 1990 starting with the
acquisition of cole haan, an american luxury brand.
 INTRODUCTION

 The company is headquartered near Beaverton, Oregon, in the Portland metropolitan

area.
 Employs more then 10,79,139 world wide ,and also Employs 64300 supply chain
professional
 Contract suppliers in china, Vietnam, Indonesia and Thailand manufactured 97% of
total NIKE brand footwear, respectively.
 930 factories in 50 countries .
 The principal materials used in our footwear products are natural and synthetic
rubber, plastic compounds, foam cushioning materials, nylon, leather, canvas and
polyurethane
NIKE HIERARCHY
 INSIDE THE NIKE MATRIX
Nike inc. Comprises 44 wholly-owned
subsidiaries of which seven are U.S.-Based.
All subsidiaries
 KEY REGIONS
 A Geographical breakdown of Nike’s revenues shows that the majority of
revenues are made outside the U.S. market
 In fiscal 2013, non-U.S. sales (including non-U.S. sales of Cole Haan,
Converse, Exeter Brands Group, Hurley, NIKE Bauer Hockey, Umbro,
and NIKE Golf) accounted for 57 % of total revenues .
 In 2013, with USD 6,378 million accounting for 40 % of Nike’s total sales,
the U.S. was Nike’s single most important market.
 USD 5,620.4 million or 35 % of its global revenues were achieved in the
EMEA region.
 The Asia-Pacific region recorded sales of USD2,881.7 million or 18 % of
Nike’s global sales
 Nike’s global sales were approximately USD 18 billion in fiscal 2013, up by
14 % compared to the previous year.
 OPERATION MANAGEMENT
Nike's Operations management concerned
 Forecasting
 Controlling
 Designing
 Operating
Scheduling business operations
 OPERATIONAL STRATEGY

 Is the development of a long term plan for using the major resources of the
firm for a high degree of compatibility between these resources
 NIKE unveiled one of its strategies & key initiatives to achieve
sustainable, long term growth across its global portfolio of brands &
businesses
 Their plan consists of a revenue target of 27 billion by the end of 2015 and
over 12 billion of free cash flow from operations through 2015
 NIKE also uses an outsourcing strategy, where they have subcontractors
scattered throughout the globe
 Imitative strategies generally relies on following or imitating other
companies, while having predictable demand, are efficient and have a low
cost supply chain
VALUE CHAIN
 NIKE PRODUCTS
MISCELLANEOUS
SHOES  BAGS
 SOCKS
 RUNNING
 SPORTS BALLS
 BASKETBALL  EYEWEAR
 SOCCER  TIMEPIECES
 SPORT INSPIRED URBAN  APPARELS
SHOES  BATS
 CHILDREN’S  GLOVES
 PROTECTIVE
SHOES
EQUIPMENTS
MARKETING STRATEGY
SUPPLY CHAIN
 SCM TECHNOLOGY
SOFTWARE MODULES
 SAP (ERP )resource management
 SAP (CRM) customer relationship
 Llamasoft –scm simulation modules
 Blue sign improved sustanbility
NETWORK INFRASTRUCTURE
 HP virtualized servers
BENEFITS
 Linear supply chain
 Integration nike reduce guess
work from 30%to 3%
 Data tracking
 Quality management
 Material management
 Supplier data
 market research
 Competitive intelligence
 SALE TECHNIQUE

Retail accounts
Owned retail stores
Mix of independent distributors
Website “ www.Nikestore.Com “
Flag ship stores
 COMPETITIVE ADVANTAGE

 Technology in products
 Manufacturing skills
 Strength of patents
 Economies of scale
 Applications of it
CRICKET - INDIA
FOOTBALL -U.S.A, Argentina , Brazil
,England , France, Germany etc..
 GOLF -U.S.A
 TENNIS - Rafal Nadal , Rogger Fedder etc ..
 BASKETBALL-U.S.A , Brazil,Argentina
Korea ,France etc ..