Refer Sheet "Website Dummy Data" and answer the following questions

Questions Answer
1 What is the Spend per Lead on an average for the period - 1st September to 20th November 0.96
2 Which date/s was the spend per lead the most optimized 12-Sep
If call centre is able to get in touch with only 50% of the LEADS and then Convert 15% of
3 those contacted, for the period from 1st September to 20th November, how many total
customers were converted by the contact centre ?
699
4 What was the total cost per conversion during the period - 1st September to 20th November
? 12.8

5 What is the difference in SPENDS per User for the day we had lowest traffic to the site and
the day when we had the highest traffic to the website ? 1.8

6 What is the difference in Total Traffic coming to our website on the day we had the Highest
Spend to the Day we had the lowest Spend ? 5578

7 Is there a correlation between total spend per day and total new users coming to the
website for the period between 1st September -20th November ? Yes

8 What is the average percentage of Leads to Total Traffic to the website for the period
between 1st September - 20th November ? 3.60%
9 On the day we have the lowest cost per lead, what was the % leads to total traffic to the
website ? 6.20%

10 Assuming the same level of efficieny of lead as on the best day, how many leads we would
generated on a spending of USD 2000 5376