Marketing Segmentation

Olper Senior Milk has divided up the total market into distinct subsets of customers with
common needs or characteristics, so following are some marketing segmentations that
Olper Senior Milk has made.

Demographic Segmentation
Generation
As Olper Senior Milk is launched as energy milk so it is segmented demographically for
the above 40 generation.
Income
Olper Senior Milk is mostly low cost beverage so anybody can buy it so its price is
affordable.

Gender
Olper Senior Milk is mostly segmented its product for the above 40 because it is an energy
milk which motivates above 40.
Age
According to the age and group Olper Senior Milk is mostly targeted to the above 40. This
beverage is segmented to all social classes.
Life Cycle
Olper Senior Milk segments its product to above 40.
Religion
Olper Senior Milk is segmented for every religion.

Geographic Segmentation

Olper Senior Milk is geographically segmented into many areas the most consumption of
Olper Senior Milk is in the Pakistan.
So overall Olper Senior Milk has geographically segmented its product to Pakistan

Psychographic Segmentation

Personality
Olper Senior Milk has segmented its product for the daredevil personality.

Motivate
It motivates the above 40 generation who have the ability do something.
Behavioral Segmentation
Olper Senior Milk first analyzed the demography and other variable and then made the
behavioral segmentation on research basis the behavioral factors of people is to enjoy
fitness activities not as means for healthy life, nut as an intrinsically enjoyable activity
itself.
People are interested in sport activities so targeting the behavior and attitude of the
people and the upcoming generation Olper Senior Milk segmented its product and
provided an energy milk which could motivate the above 40 for involving in such activities.
Olper Senior Milk segmented behavioral segmentation into further sub portions.
Benefits
Olper Senior Milk could gain benefit because its product is low cost and easily available
and has more sale quantity and is consumable more.
User status
As the new generation is mostly interested in sports activities so the above 40 are
attracted to the energy milks that could motivate them. So there is a chance that their
would be potential users of Olper Senior Milk.

Usage Rate
As the Olper Senior Milk is not as popular as other so it has medium usage rate because
other milk can be used by people of every group age and gender.

USE-RELATED SEGMENTATION
Use rate: Olper Senior Milk has light users because it is new in market and has a unique
flavor as compared other milk.
Awareness status: Olper Senior Milk is targeting above 40 so that’s why it has enthusiastic
users because mostly customers are looking for new and unique flavor.
Brand Loyalty: Olper Senior Milk has some loyal customers because it has many senior
competitors.

BENEFIT-SEGMENTATION
Olper Senior Milk provides targets its market segmentation on basis of convenience
sampling system people can take Olper Senior Milk where ever they want like in ads they
go for hiking on mountains, they go for motor boat racing etc.
HYBRID SEGMENTATION
Olper Senior Milk use Psychographic-demographic segmentation in hybrid segmentation
scheme. Company aware the people about the product by advertising its campaigns on
media.