Department of Education

Region VI- Western Visayas

Division of Iloilo
LEONORA S. SALAPANTAN NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL DEPARTMENT
R.V Sanchez St., San Miguel, Iloilo

Name: angel grace samiana Score:

Online Exercise No. 6

Media and Information Sources
Part 1
Word Bank: Fill in the box with the correct term to complete the statement below.
Choose your answer from the box provided below

Type Language Class

Technical Codes Audience Medium

Codes Conventions Coded and Conventions

Semiotics Producer Symbolic Codes

1.In this sense means the technical and symbolic

ingredients or codes and conventions that media
and information professionals may select and use
in an effort to communicate ideas, information
and knowledge.

2. This include sound, camera angles, types of

Technical codes
shots and lighting.

3. This include a language, dress or actions of

characters, or iconic symbols that are easily
understood
 Type Language Class
Technical Codes Audience Medium
Codes Conventions Coded and Conventions
Semiotics Producer Symbolic Codes

4. these are ways of constructing meaning in media

texts to communicate ideas and impressions for an
audience.

5. this appears within a medium such as the

“horror” film or television “situation comedy”

Codes 6. this is the study of signs and symbols, discusses

the literal and potential meanings.

Type or class 7. The word ‘genre’ comes from the French word
meaning _______ or _________.

Language 8. the ________________ is the message”, now a

famous quote, was written by Marshall in 1964.

9. A me media __________ maybe as small as one

person reading a magazine or as large as billions of
people around the world watching events, like 9/11,
unfold live on television.

10. A __________ initiates, coordinates,

supervises and controls, either on their own
authority, or subject to the authority of a client,
all aspect of the media production process.