SCHOOL OF BUSINESS, ECONOMICS AND MANAGEMENT

BBA 360 – ENTREPRENUERSHIP AND INNOVATION COURSE OUTLINE

Objectives:

The objective of this course is to introduce students to some key concepts in Entrepreneurship,
Innovation and Small Business Management, as a means of stimulating them (students) to consider
Self-Employment and Entrepreneurship as a career option to formal employment.

Contents:

Unit 1: Introduction to Entrepreneurship, Innovation & Small Business Management

 The Micro, Small and Medium – Sized Businesses

 The significance of the Small Business Sector to national economies

 The historical evolution of the Small Business Sector

 Global trends of the dynamic and turbulent small business sector

 Development of the Small Business Sector in Zambia

Unit 2: Entrepreneurship, the Entrepreneur and the Enterprise

 The difference between Self and Wage Employment

 Entrepreneurship, Entrepreneur and the Enterprise

 Types of Entrepreneurs

 Success factors of Entrepreneurship

Lecturer: Handema M
Unit 3: The Entrepreneur and Underlying Theories

 The nature of Entrepreneurs

 Economic Agent Model
 Born not made Model
 Social Development Model
 Economic Agent, Born and Made Model
Unit 4: Imagination, Innovation & Creativity

 Creativity and Innovation

 Sources of Business Ideas
 The creative and innovative process
 Methods of protecting Business Ideas
Unit 5: Turning Ideas into Business Opportunities

 Feasibility study and chances of Business Success.

 Determining whether or not an idea is a business opportunity.
 Evaluating business ideas using the various evaluation techniques.

Unit 6: The Small Business and Entrepreneurial Environment

 The influence of the environmental factors on small business survival

 The importance of environmental scanning

 The effect of uncertainty on Small Businesses

 Key problems faced by SMEs

 Factors that influence Industry and Market attractiveness

Unit 7: Crafting a Winning Business Plan

 Understanding business planning

 The importance of a business plan

 Contents of a business plan

Lecturer: Handema M
Unit 8: Starting Business Operations

 Options for bringing a new business idea to market

 Advantages and disadvantages of Start-Up

 Advantages and disadvantages of franchising

 Advantages and disadvantages of buying an existing business

Unit 9: Formalising Business Operations

 Understanding formalization of business operations

 The rationale for registration of businesses

 Types of business operations

 Business registration process in Zambia

Unit 10: Understanding Business Stakeholders

 Understanding a stakeholder

 The Strategic Business orientations or Concepts

 Examining internal and external stakeholders of the business

 Developing effective strategies using the power and interest matrix

Unit 11: Sources of finance for small businesses

 Forms of resources for enterprise operations.

 Uses of finance in Business

 Sources of finance

 The 5Cs of credit appraisal

Lecturer: Handema M
Unit 12: Financial Management in Small Businesses

 Understanding financial management

 The role of finance in an enterprise
 The importance of good financial management
 Business financial Statements

Unit 13: Marketing Strategies in Small Businesses

 Understanding marketing

 The marketing mix

 Marketing strategies in Small Businesses

 Understanding costing and types of costs

 Product pricing techniques

Course Outcome:

At the end of the course, students should be able to:

 Identify and evaluate business opportunities

 Have hands-on experience in drafting a Business Plan
 Understand what it takes to start and manage an enterprise
 Apply entrepreneurial concepts and practices in running a business
Recommended Readings:

 Small Business Management and Entrepreneurship by Stokes and Wilson

 Essentials of Entrepreneurship and Small Business management by Norman M.
Scarborough
 Entrepreneurship by David A. Kirby
 Entrepreneurship and Innovation Manual by W. Matoka

Assessment Criteria:

 Tests and Assignments: 30%

 Final Examination: 70%

Lecturer: Handema M