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• Lecture 1 – Overview
• “This is true with people & mass media. The media so fully saturate
our everyday lives that we are often unconscious of their presence
not to mention their influence”
Media – inform us
entertain us
delight us
annoy us
DEFINE US
Functions of Culture
Effects of Culture
- our stories help define our realities, shaping the ways we think, feel &
act.
• the most powerful voices in the forum have the most power to shape
our definitions & understanding
• the forum is only as good, fair & honest as those who participate
in it.
• Role of Technology
• Role of Money
5. Hypercommercialism
Characteristics:
3. memory is crucial
• Literate culture
2. communication could occur over long distance and long periods of time
MEDIA LITERACY
•
Elements of Media Literacy
•
Elements of Media Literacy
•
Elements of Media Literacy
•
Elements of Media Literacy
•
Elements of Media Literacy
•
Elements of Media Literacy
•
Introduction to Mass Communication
Lecture 2 – Books
•
Cultural Values of the Book
• books are agents of social and cultural change. Ex. controversial and
even revolutionary ideas can reach the public
• books are an important cultural repository. Ex. we turn to books for
certainty and truth about the world in which we live and the ones
about which we want to know.
•
Cultural Values of the Book
•
Cultural Values of the Book
• Books are mirrors of culture. They reflect the culture that produces
and consumes them.
•
Nature of Books
•
Functions of Books
•
A Bit of History
1. The world’s oldest preserved book was printed from wood blocks in
China in A.D. 968.
2. The first book published in the English colonies of America was Boston’s
Bay Psalm Book of 1640.
•
Categories of Books
1. Book club editions are books sold and distributed (sometimes even
published) by book clubs.
•
Categories of Books
4. Mail order books are delivered by mail and usually are specialized
series (The War Ships) or elaborately bound special editions of classic
novels
•
Categories of Books
•
Categories of Books
•
Categories of Books
10. Trade books can be hard- or soft cover and include not only fiction and
most nonfiction but also cookbooks, biographies, art books, coffee-table
books, and how-to books.
11. University press books come the publishing house associated with
and often underwritten by universities.
• Distribution Channels
1. retail stores
2. college stores
4. libraries
•
Trends in Book Publishing
•
Trends in Book Publishing
•
Trends in Book Publishing
e-books are handheld computers resembling books and dedicated to the
receipt of downloaded works.
e-mail is also being utilized for reading digital epistolary novels (or DENs),
stories that unfold serially through emails, instant messaging and Web
sites.
•
Introduction to Mass Communication
Lecture 3 – Newspapers
•
Mass Circulation
Magazines were truly America’s first national mass medium and like books
they served as important force in social change.
• Muckraking – a form of crusading journalism that primarily used
magazines to agitate for change.
•
Magazines and Their Audience
1. Alternative magazines
2. Business/money magazines
4. Children’s magazines
5. Computer magazines
6. Ethnic Magazines
7. Family magazines
8. Fashion Magazines
• Magazine Advertising
•
Types of Circulation
a. subscription sale
b. single-copy sales
• Types of Circulation
•
New Types of Magazines
•
Meeting Competition from Television
•
Meeting Competition from Television
•
Introduction to Mass Communication
Lecture 5 – Films
The movies were developed by entrepreneurs, people seeking to earn
profits by entertaining audience. Among the first to make a movie was
Eadweard Muybridge, whose sequential action photographs inspired
Edison laboratory scientist William Dickson to develop a better filming
system, the kinetograph. The next advance came from the Lumiere
brothers, whose cinematographe allowed projection of movies. Another
Frenchman, Georges Melies, brought narrative to movies, and the
medium’s storytelling abilities were heightened by Americans Edwin S.
Porter and D.W. Griffith.
• After World War II the industry underwent major changes due to the
loss of audience to television, the red scare, and the Paramount
Decision. The industry was forced to remake itself. At first
Hollywood resisted television, but soon studios learned that TV
could be a profitable partner. Today, the major studios are
responsible for much of the film industry’s production and
distribution. They are also involved in exhibition.
• The audience for the movies is increasingly a young one, and movie
content reflects this reality. Many observers fear that the
traditional, elevated role movies have played in our culture is in
danger as a result. The same pressures for profit that raise this fear
also lead to potentially misleading practice of product placement
and, therefore, to the increased importance of media literacy.