REPUBLIC OF THE PHILIPPINES

ISABELA STATE UNIVERSITY

ECHAGUE, ISABELA

BUTCHI FEELIN’ASTIC

BY

(FM) 6 BUTCHI FEELIN’ASTIC

A BUSINESS PLAN

PREPARED TO: MRS. AIDA VILLANUEVA

IN PARTIAL FULLFILMENTS OF THE SUBJECT BUSINESS PLAN

BY

Clarissa N. Managuelod

Judy Ann V. Matterig

Kristina U. Romacho

Ria May C. Puwoc

Jeremias Palisoc

Kenneth G. Macapagal

Bachelor of Secondary in Entrepreneurship III

EXECUTIVE SUMMARY

Our Business is located In front of ISABELA STATE UNIVERSITY ECHAGUE Campus between Mass
Communication Building and ISABELA STATE UNIVERSITY MAIN GATE. We can produce 300 packs per
day of our products, it can cost 30 pesos per pack and 60 pesos per bottle .Our products can long for 2
Days if it’s not refrigerated.

You can visit our page at www. (FM) BUTCHI FEELIN’ASTIC.COM.PH

Our products is made up of Glutinous rice flour and sweet potato .we can also get orders and we deliver
them Immediately, We can also drop in small retail stores. And for those who want to sell like a retail
store, they can order on us and we can allow them to pay on us on another day.

For our workers, We prefer that we all works in our shop, for the cashier Kristina Romacho , for the
display section and taking orders Judy Ann Matterig, for the cooking area Clarissa Managuelod and Ria
May Puwoc, for delivering product Kennneth Macapagal and Jeremias Palisoc, we also hired a janitor
and guard for the cleanliness and security of our shop.

We can also taking orders for especial occasions like birthdays, anniversaries, New Year’s or Christmas.

TARGET MARKET

 Our product potential customers will be the people who love to eat sweet foods.
 Residence of ECHAGUE students of ISU ECHAGUE, boarders, travellers and also children’s

POTENTIAL CUSTOMERS
People who loves to eat sweet food Retail Store
Children Travelers, Boarders
Students Special Events

25% 25%

15% 15%

10% 10%
SWOT ANALYSIS

Strength

 Competitive price and new marketing strategies

 Ingredients are easy to found in the market
 New set up of the product and it is different from the other products

Weaknesses

 Easy to imitate
 The lifespan is not so long

Opportunities

 Many people love to eat sweets

 People love to it snacks
 It can be used in especial events

Threats

 It is use in chowing
 Maybe people prefer the product of our competitors or the other products like in kakanin store

POTENTIAL COMPETITORS
chowking butchi kakanin in palengke Product use in dessert other groups in YES

2%

33%
39%

26%
VISSION

(FM)6 BUTCHI Feelin’ Astic shop will be know as the one of the best BUTCHI shop who provides a high
quality taste BUTCHI products not only the municipality of Echague but in the entire Philippines.

MISSION

(MF)6 BUTCHI shop aim to offer high quality products at a competitive price to need the demand of the
middle to higher income local market area.
 TABLE OF CONTENT

Executive Summary 7

I. Marketing Plan 8

Target Market 8

Potential Customer 8

Potential Competitors 9

SWOT Analysis 9

Marketing Mix 10

Selling Expenses 11

Projected Monthly Sales Volume 11

Planned Sales Volume 11

Breakdown of Cash and Credit Sales 12

II. Technical Plan 12

The Different steps in Producing BUTCHI Feelin’ Astic 13

Plant layout, Work area and Selling area 14

Property, Plant and Equipment 14

Fixed Investment and Depreciation Schedule 15

Production Schedule 15

Direct Raw Material Equipment’s 16

Direct Material Cost 17

Direct Material Ending Inventory Schedule 17

Direct Material Purchases 17

Indirect Raw Material Equipment 18

Indirect Material Cost 18

Transportation 18
 Utilities 18

Activities done by Direct by Labor needed 19

Manpower Requirements 19

Cost of Production 20

Product Cost 20

Finished Goods Ending Inventory 20

III. The Organizational Plan 21

Licenses, Permits and Registration Expenses 21

Manpower Requirements, Duties and Monthly Salaries 21

Administrative Expenses 21
 II. The Technical Plan

The Different Steps in Producing BUTCHI Feelin’ Astic

Step(s) Description

BUTCHI Feelin’ Astic

1. Boil the Sweet Potato

2. Mix the Glutinous Rice Flour and Sugar with Sweet Potato

3. Put 1 cut of water

4. After that massage it together

5. Get a small amount and put the secret ingredients inside of it and form it a circle

6. Simply roll it in a sesame seed

7. After that put it in a pan

8. Wait it until it became a color brown

 Find Investment + Deprecation schedule, Property Machines or Equipment + Tools

Acquisition Qty. Total cost Life span (in Annual Annual

cost year) Depreciation Depreciation
Changes Changes
(Year 1) (Year 2)

Machines or
Equipment

Pan 500 1 500 2 250 250

Grinder 50 1 50 2 50 50

Spoon 70 2 140 2 70 70

Plate 15 1 15 2 15 15

Basin 40 1 40 2 40 40
 Direct Material Cost for BUTCHI Feelin’ Astic

Year 1 Year 2

Unit to be produced 26,130 28,743

Direct materials cost/unit 13 14.3

Total direct material cost 339,690 411,025

 The proponents expected that the price for Direct Raw Materials for the next year will increase to
10% of the first year cost

Direct Material Ending Inventory Schedule

Direct Materials Purchases cost per unit Quantity to be kept in Cost of Material in stock
of Direct Material stock

Eden Cheese 46.60 1 pcs. 46.60

Nestle Cream 51 1 pcs. 51

Cow Bhell Condensada 27.90 1 pcs. 27.90

Jersey Chocolate 34.50 1 pcs. 34.50

Glutinous Rice Flour 35/kl 2 pcs. 70

White Sugar 24/1/2kl 1 pcs. 24

Sweet Potato 35 2 pcs. 70

Oil 50 1 litter 50

Sesame seed 60 6 pcs. 60

George Zip lock 15 2 pcs. 30

Battle Round with Cork 24 2 pcs. 48

Plastic 17 1 pcs. 17

Desired Ending Inventory of Direct Materials ( for year 1) P 529

 Direct Materials Purchases

Year 1 Year 2

Total direct materials cost P 339,690 411,025

Add: Desired direct material 529 0

ending inventory

Less: Direct Materials beginning 0 0

inventory

Total Direct Material purchases 340,219 411,025

 Manpower Requirements and Duties

 For the Janitor we required at least college level have knowledge on electronics was especially in
fixing wires.

 Responsible for maintaining the cleanliness of the shop

 Fixing wires and Responsible for the electricity damages

 For the Guard we required at least college level and experiences (CAT) in high school and have a
knowledge of a martial arts.

 Responsible for the safety and secured of the business and customer

Number of Employees Salary per Month Annual Salary

Janitor 1 6,000 72,000

Guard 1 6,000 72,000

Management Policy

 Make sure the availability of the product, maintain the uniqueness and great quality of our
employees required to wear their prescribed uniform and also our clients and customers shall be
the first priority
 Administration Expenses

Year 1 Year 2

Salaries an Wages 39,600 39,600

Offices Supplies 6,000 6,000

Rent 27,000 27,000

Utilities 12,000 12,000

Depreciation of non- product

equipment

Repair and Maintenance 3,750 3,750

Total Expenses 88,350 88,350

Office Supplies

- 6,000 per year

Repair and Maintenance

- 7,500/2 = 3,750 per year

- 4,500*12 = 54,000/2

= 27,000
 III. The Organizational Plan

 Form of Business

Corporation

Licenses, Permits, and Registration Expenses

FEES Transportation Total

Expenses

Mayors Permit 450

Electrical Installment 200

Permit an Inspection
P 896 P 896
Fees

Sanitary Inspection Fees 500

Fire Inspection Fee 200 1,350

Total Licenses, permits and registration P 2,246

BUTCHI Feelin’ Astic

(MF)6 BUTCHI Shops Corporation)

Junction, San Fabian Echague, Isabela

Isabela, Philippines

Tell # (09368839438) - TM

(09089437646) - SMART

BUTCHI Feelin’ Astic

(MF)6 BUTCHI Shops Corporation

Junction, San Fabian Echague, Isabela

Isabela, Philippines

Tell # (09368839438) - TM

(09089437646) - SMART
 Projected Monthly Sales Volume

PACKS

Month

DEC. JAN. FEB. MAR. APRIL MAY JUNE JULY AUG. SEP. OCT. NOV. TOTAL

n 30 28 26 25 30 29 20 22 30 27 25 27 319

q 900 840 780 750 900 870 600 660 900 810 750 810 9,570

Q 27,000 23,520 20,280 8,750 27,000 25,230 12,000 14,520 27,000 21,870 8,750 21,870 237,790

Projected Monthly Sales Volume

BOTTLES

Month

DEC. JAN. FEB. MAR. APRIL MAY JUNE JULY AUG. SEP. OCT. NOV. TOTAL

n 15 14 13 12 15 14 10 11 15 13 12 14 158

q 900 840 780 720 900 840 600 660 900 780 720 840 9,480

Q 13,500 11,760 10,140 8,640 13,500 11,760 6,000 7,260 13,500 10,140 8,640 11,760 126,600
 MARKETING MIX

Product

 Is a BUTCHI made up of sweet potato and Glutinous rice flour.

Services

 (MF)6 BUTCHI Feelin’ Astic Shop will not just focus on product that it offers but also the Shop
environmental facilities because customer seek affordable quality with entertaining environment.

Price

 (MF)6 BUTCHI Shop will offer superior quality products in affordable prices, the rangers prices will
be 30 per packs and 60.00 per bottle.

Promotion

 Creative designed banners at different sport Creative design banners at different spots in the
municipality of echague
 Promotion through with local radio and personal selling which is direct contact or either face to
face or house to house

Place

 (MF)6 BUTCHI Shop will be located at Junction San Fabian, Echague Isabela specially in front of
Isabela State University Echague Campus.
 Indirect Material Cost

Year 1 Year 2

Indirect Material Cost P 2,240 P 2,460

Total P 2,240 P 2,460

Transportation

Year 1 Year 2

Gasoline P 5,040 5,544

Total P 5,040 P 5,544

Utilities

Year 1 Year 2

Electricity 3,600 3,600

Water 1,200 1,200

Total P 4,800 4,800

Cost Of Production

Year 1 Year 2

Direct Materials 340,219 411,025

Transportation Expenses 5,040 5,544

Utilities 4,800 4,800

Total cost of Production 350,059 421,369

 Finished Goods Ending Inventory for BUTCHI Feelin’ Astic

Year 1 Year 2

Product Cost per unit 30 50

Desired finished goods ending 0 0

inventory in units

Value of finished goods, ending 0 0

inventory
 STOCK ROOM
Fire Exit

COOKING AREA
Window Glass

PRODUCT DISPLAY AREA

CASHIER

T T
a a

Entrance
b b
l l
e e

Male Table Table

CR

Female Table Table