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CONCEPTS.
• 1) LINKS BETWEEN MUSIC AND VISUALS.
• 2) LINKS BETWEEN LYRICS AND VISUALS.
• 3) GENRE CHARACTERISTICS.
• 4) INTERTEXUAL REFERENCES.
• 5 )NOTIONS OF LOOKING.
• 6) VOYEURISM.
• 7) DEMANDS OF THE RECORD LABEL.
• 8) PERFORMANCE BASED, NARRATIVE BASED AND CONCEPT BASED MUSIC VIDEOS.
LINK BETWEEN MUSIC AND VISUALS.
• THE LINKS CAN VARY BECAUSE OF THE GENERAL GENRE OF THE MUSIC BUT ALSO BECAUSE OF THE PACE
AND RHYTHM OF THE MUSIC.
• WHAT I MEAN BY THIS IS THAT THE SPEED OF THE VIDEO COULD EFFECT WHAT WE SEE, SUCH AS AN
UPBEAT RHYTHM BEING ACCOMPANIED BY A DANCE VIDEO.
• “THAT’S WHAT I LIKE” – BRUNO MARS…
LINKS BETWEEN LYRICS AND VISUALS.
• STATES THAT THE LYRICS OF THE MUSIC WILL HAVE TO MAKE SOME KIND OF REFERENCE TO THE VISUALS
OF THE VIDEO.
• THE IDEA OF THIS IS THAT THE VISUALS WILL REINFORCE THE MEANING OF THE LYRICS AND WILL HELP
THE VIEWER TO UNDERSTAND THE LYRICS.
GENRE CHARACTERISTICS.
• WHEN MUSIC VIDEOS INCLUDE PARTICULAR CHARACTERISTICS IN THEIR VIDEOS WHICH ARE SPECIFIC
TO THE GENRE OF MUSIC THAT THEY ARE.
• FOR EXAMPLE IN A RAP VIDEO, YOU CAN OFTEN FIND NICE CARS, MONEY AND GIRLS, ETC.
INTERTEXTUAL REFERENCES.
• PROPS CAN ALSO BE USED IN THE NOTIONS OF LOOKING, SUCH AS WHEN THE ARTIST LOOKS INTO A
MIRROR OR SOMETHING SIMILAR.
VOYEURISM.
• VOYEURISM MAINLY COMES DOWN TO WOMEN BEING OBJECTIFIED BY THE USE OF CAMERA SHOTS IN
ORDER TO GIVE PLEASURE TO A MALE AUDIENCE.
• THIS COULD BE THROUGH CAMERA SHOTS WHICH LINGER ON THE BODY AS APPOSE TO GOING DIRECTLY
TO THE FACE.
DEMANDS OF THE RECORD LABEL.
• DEMANDS OF THE RECORD LABEL MEANS WHEN THE MUSIC VIDEO IS ALTERED IN ORDER TO MATCH THE
CRITERIA OF WHAT THE RECORD LABEL WANT TO APPEAR IN THE MUSIC VIDEO.
• THESE COULD BE FAIRLY SIMPLE DEMANDS BUT THEN THEY COULD ALSO BE MORE MAJOR.
PERFORMANCE BASED, NARRATIVE BASED
AND CONCEPT BASED MUSIC VIDEOS.
• A PERFORMANCE BASED MUSIC VIDEO IS WHEN THE VIDEO IS MADE UP OF A VARIETY OF SHOTS OF THE BAND
PLAYING THE MUSIC, OR A RAPPER PERFORMING THEIR SONG. THIS COULD FEATURE ALL ELEMENTS OF THE
BAND (INSTRUMENTS INCLUDED.) AND ALLOWS THE VIDEO TO PREDOMINANTLY FOCUS ON THE ARTISTS
THEMSELVES.
• NARRATIVE BASED MUSIC VIDEOS ARE WHEN THE VIDEO HAS A STORY LINE WHICH RUNS THROUGH THE
VIDEO.
• A CONCEPT BASED MUSIC VIDEO IS WHEN THE VIDEO FOCUSES ON A PARTICULAR IDEA. THIS CONCEPT COULD
BE ONE WHICH FEATURES IN THE SONG LYRICS OR COULD BE COMPLETELY RANDOM AND JUST IMPORTANT TO
THE ARTISTS.