C- CTC = 18Lwas at 12L but just got Increased / Expected = Will Settle by 12-15L – as not very keen in Real

estate Industry /Notice = 15 days

SHWETA ANAND
Real Estate, Wealth Management HNI & Corporate Channel
Maximizing Revenue - Client Focus - Team Leadership

High profile Corporate/Business Development Strategist with nearly 9 year’s Experience including last 6.5 year experience in Real
Estate. Sharp Presentation, negotiations and team building qualifications. Dynamic and Proactive approach in successful
organizational development initiative that delivered consistent and sustainable operating profit, revenue and quality improvement
through dedicated effort in:

Strategies Planning Market Analysis

Policy /Procedure Development Staff Training/Relationship Development
Credit & Risk Management Business Development – Retail/Corporate Credit
Channel Sales & Marketing Operations Productivity / Performance Improvement

Conversant with performing due diligence, Market Analysis , Needs Assessments and formulating short & long term projection for
operations. Strong Belief in effective management of business and process perspectives across any industry which help in
delivering desired results.

Leader & Solid talents in strategies development, market segmentation, competitive analysis and sales forecasting. Hands on
leadership with excellent communication skills to continually motivate focused teams towards goal attainment. Embraces new
challenges and employees exceptional problem – solving skills while handling people with different backgrounds. Experience in
exploring and developing new markets, brand promotion, accelerating growth & achieving desired sales goals. Expertise in
spearheading development policies for achieving business from the clients. An out of box thinker with a fair of charting out
marketing strategies & contributing towards enhancing business volume & growth and achieving revenue & profitability norms.
Proficient in leading dedicated teams for running successful business operation & experience in developing procedures & service
standards for business excellence. An effective communicator with good presentation and organizational skills , skilled in managing
teams to work in sync with the corporate set parameters & motivating them for achieving individual & business goal. An effective
communicator with excellent relationship building & inter personal skills , strong analytical , problem solving & organizational
abilities with a flexible & details oriented attitude.

Proficiency Forte

Business Development & Marketing

 Maintaining healthy business relations with high net worth and corporate/ institutional clients, ensuring high customer
satisfaction matrices.
 Providing advisory services on substantially improving funds management and profitability. Implementing reporting systems
and preparing reports for monitoring business performance.

Wealth Management
 Providing individuals/ HNI clients with financial services with a view to protect and transfer their wealth by solving complex
needs about investments.
 Managing customer centric operations & ensuring satisfaction by achieving delivery & service quality norms.
Channel/ Dealer Management
 Enabling business growth by developing & managing a network of Dealer’s/ Franchisee’s Networks.
 Guiding & managing team members towards achieve sales & revenue targets.
 Implementing below the line activities & ensure timely communication of company promotional plans & schemes to dealers.

TEAM Management
 Manpower management entailing recruitment and selection, training and development of Managers & Sales force.
 Training Marketing Managers, Sales Executives to develop requisite skills; conducting trainings on different projects, selling
skills, lead prospecting, and closing skills.
 Mentoring, motivating and guiding team members ensuring marketing policy - business generation and achieving budgeted
figures on monthly basis.

Career Highlights
APEX GROUP –Vice President January’15 – Present

Accountabilities: Apex Group is one of leading develop in the market with over 28 delivered residential projects in Delhi
NCR.
Roles & Responsibilities:
 Streamline the sales process.
 Managing the sales staff and taking care of CRM Deptt. Inventory Management for all the projects.
 Handling marketing for all the projects (E-marketing, Outdoor Marketing’s, Events and Exhibitions)
 Channel Network Management (Broker / Dealer Management)
 Core team member for policy making in the organization for different verticals like Sales, Marketing, CRM, Administration, etc.
 Individually manage the policies for incentive making and rewards distribution to the channel partners and the staff.

TIMES OF INDIA, HAPPYKEYS.COM –Manager, Level 1 February 2013 – Jan 2015

Accountabilities
HappyKeys.com is an end-to-end real estate solutions initiative by Times Business Solutions (TBS) – a division of Times Internet
Limited - One which aims at bringing trust, transparency, and timeliness into the real estate buying process.
Roles & Responsibilities:
 Responsible in building relationship with various clients for their real estate transaction.
 Started a new vertical in TIMES GROUP, B to C model, where in the group itself will act as a brokerage company.
 Core team member in the staring and development of the vertical HAPPYKEYS.COM
 Managing the team of 11 sales professionals, helping them generating sales and maximizing revenue for the organization.
 Responsible for various corporate events and corporate client tie-ups.
 Introduced many renowned builders and have worked closely with them to complete the company commitments.
 Strongly engaged in the coordination between the company, developers and clients.
 Also involved in the marketing budget and marketing activities for the brand management in the particular vertical.

Imperia Structures Ltd. – Business Manager August 2010 – Feb 2013

Roles & Responsibilities:
 Handling and swiftly resolving customer complaints in a professional and effective manner.
 Handling Real Estate Buy Back Projects etc.
 Introduced many renowned Industrialists as the key client.
 Sourcing customers with Net worth of more than a Crore. Introduced several HNIs.

UNICON Real Estate Pvt. Ltd – Asst.General Manager – Sales Jan 2008 – August 2010
Accountabilities
UNICON Real Estate P.Ltd is the corporate broking company specializes in services related to purchase of properties,
documentation, renting & leasing, Property Valuation and assigning clients with home loans.
Roles & Responsibilities:
 Training the team of Manager – Marketing, for efficient and effective services for personal and professional growth and
development.
 Establish healthy business relation with the clients and external associates for securing repeat business and referral leads.
 Reviewing MIS reports from the team of Managers and submitting a consolidated weekly team MIS report covering all the
required parameters.
 Meeting clients, understanding their requirements and pulling out the best suited options.
 Regular market survey & business promotion of industrial/ commercial/ residential sector.
 Business lead generation through various channels like Space Selling, Liasioning, Fresh Bookings etc.
 Functioning as a viaduct between clients and the company’s real estate division for the implementation of project undertaken.
 Maintain and appraise the management using primary and secondary data of the research on demand supply dynamics,
competition analysis etc.
 Successfully giving Presentation to the Clients, providing information on the company profile, resolving various concerns and
ensuring high level of customer satisfaction.
 Overseeing the functions of team structuring, incentives staffing, training, managing and mentoring team on selling, annual
 appraisal, operations etc.
 Responsible for meeting budgetary and sales targets through motivating and developing staff, consistently achieving and
surpassing Key Performance Indicators.

HDFC Standard Life Insurance Co Ltd. – Area Sales Manager May 06– Jan 2008.
Accountabilities
Corporate-tie ups, recruitment of sales manager, Business Development Manager, Sr. Advisors, Advisors; training and development
of the teams; identifying and delivering field support; organizing the events.
Roles & Responsibilities:
 Recruiting and setting targets for all Advisors for the assigned service portfolio.
 Trained several sales teams on new products as part of new business sector campaign.
 Helped maintain the market lead, and assisted in the commissioning of a new administration system.
 Meeting clients with the respective team of Advisors, short listing best options to be presented in the first visit.
 Working closely with Advisor dealer network for outsourcing requirement.
 Develop Costing models & financial tools for facilitating decision making for high value & big ticket transactions.
 Maintain the highest level of confidentiality and secrecy towards company and client information.

Professional Development:-
 IRDA Insurance Advisor September 2006
 Certificate Certified Course on “News Reading & Anchoring” March 2003

EDUCATION & HONORS:

 Matriculation from C.B.S.E (central board of secondary education) with 70 % marks.(Aggregate 5 subjects)
 Intermediation from C.B.S.E (central board of secondary education) with 69 % marks.(pcb,pcm)
 Graduation from D.U (Delhi University)
 Pursuing Master of Business Administration in Marketing from AMITY University, Noida.

Personal Credentials:-
Father’s Name: Sh.Subhash Chandra Anand
Mother’s Name: Smt.Sudha Anand.
Date Of Birth: July, 19th.1988
Mailing Address: Preet Vihar, Delhi-110051.

Major Achievements:
 Honoured by “All India Crime Reforms Organization”.
 Honoured by “Dr.Harish Naval Samaan” from Avantika.
 Participated in “FIRST CHILD EDUCATION SUMMIT-2002” –A programme organized by “HINDUSTAN TIMES” for the students
 to meet Mr.A.P.J Abdul Kalam, President of India.
 Represent as a speaker of “LOKSABHA” in “YOUTH PARLIAMENT” in 2005.

Date - ………………………..
Place - ……………………….. (Shweta Anand)