MOTION and INFORMATION MEDIA

-A form of media that has the appearance of moving text and graphics on a display.its
purpose is to
communicate information in multiple ways
(roblyer 2006).

-An integrated sight and sound kinetic media

(Shelton,2014)

General Characteristics of Motion Media:

1. It communicates message to large, heterogeneous, and anonymous audiences;

2. It communicates the same message to mass audiences simultaneously, sometimes in

public, other times in private;

3. It embodies messages that are usually impersonal and transitory;

4. It is multi-sensory such that the audience’s sight and hearing are stimulated in concert.
Such a combination of sensory stimuli forms a complex synergism that can significantly
enhance communication. This powerful double-barreled combination of dual-sense
stimulation contributes in large measure to the compelling influence of motion media;
 5. It is a formal, authoritative channel of communication. Accordingly, its power in informing
and entertaining lies in the communicator’s ability to control visual and aural stimuli;

6. It is instrumental in behavior and attitude modification – that is, attitude formation,

change, conservation, and canalization (directing a performed attitude to a new
direction);

7. It confers status upon issues, persons, organizations, or social movements.

Different formats of "MOTION MEDIA"

FILM-also called a movie picture,is a series of still or moving images.

ANIMATION-a scene from the animated film.

SHORT FILM-a trailer of a short film, ninety seconds about a surveillance expert taking on an
assignment that might be his downfall.

DOCUMENTARY FILM-telling where commercialized and fast food comes from.

2. MOTION PICTURE IN TELEVISION-television is a telecommunication medium for transmitting

and receiving moving images that can be monochrome (black and white)
or colored,with or without accompanying sounds.
a.Commercial advertisement on TV.
b.Philippine melodram
c.Reality show d.Game show.
e.Talk show
f.Television news
3. INTERACTIVE VIDEO -usually refers to a technique used to blend interaction and linear film or
video.
a) "Customizable"Online Interactive Videos - Customizable videos allow the user to adjust
some variables and then play a videos customized to the users particular references.how ever
the user does not actually interact with the video while it is playing.

b) "Conversational"Online Interactive Videos -

conversational videos allows the user to interact with a video in a turn-based manner,almost
as though the user was having a simple conversation with the characters in the video
c)"Exploratory"Online Interactive Videos-exploratory videos allow the user to move through

4.others(i.e phone gaming,computer games,cinema)

-live stream is a live streaming video platform that allows users to view and broadcast video
content using a camera and computer through the internet. it offers a free ad-
supported service ad multi-tiered premium services.

ADVANTAGES AND LIMITATION OF "MOTION MEDIA"

MOTION-better mastery of procedures,as opposed to stagnant images

PROCESSES-operations where sequential movement is needed can be shown.

SAFE OBSERVATION-observing phenomena that might be dangerous to view directly.

SKILL LEARNING-videos can be viewed over and over,so repeated observation of skills is possible.

DRAMATIZATION-recreations of history and personalities;observing and analyzing

human relations problem.

AFFECTIVE LEARNING-Films for shaping personal and social attitudes; documentaries and
propaganda films to affect attitudes.
PROBLEM SOLVING-Open ended dramatizations can leave viewers to solve problems
themselves.

CULTURAL UNDERSTANDING-Appreciation for other cultures by seeing video depiction of them.

ESTABLISHING COMMONALITY-People with different backgrounds can discuss topics after

watching a video.

"LIMITATION OF MOTION MEDIA"

FIXED PACE-cannot be interrupted still

PHENOMENA-Motion media is sometimes unsuitable to other topics such as those involving a

map,a wiring diagram,etc.

MISINTERPRETATION-In documentaries and dramatizations especially,intended

messages are quite deep and complex.because of that,young viewers who lack maturity tend to
misinterpret the message.

COST-Equipment and materials for motion media are expensive (e.g.DVD player,TV,etc.

DESIGN PRINCIPLE AND ELEMENTS

 Capture and keep the audiences attention by being interesting

 must be interesting enough to watch multiple times as commercials can be played
repeatedly throughout the program
 must be able to tell a compelling story
 keep the messages family conscious