Summary for the Bain & Google Report on Tourism in

India

After coming across likewise with the statistical report the following
contents are optimized summarization of the report stated graphical
designed of the various levels of context illustrated and hence made a
concluding judgement respectively.
Although before getting into the profound information, I would like to
appreciate the assignment to be clearly worth making intellectual
sharing of knowledge provided by Bain & Co. in collaboration with
Google. This has given real heads of selective information suggestive as
a background what has happened with the Tourism Industry of Indian
markets. It completely acknowledges the worth of understanding the
current position and forecast the upcoming markets in Tourism.
The authors are appreciated in determining various individuals,
including several entrepreneurs across the Indian ecosystem, who
contributed rich insights through their interviews.
This report was commissioned by Google India Pvt. Ltd. Bain and
Company conducted the overall research and analysis, interviewed
industry experts for qualitative inputs and authored the report. The
quantitative survey and primary interviews with customers and offline
travel agents were conducted by Kantar IMRB.
sAspect in Spending criteria of Indian Travelers:
In 2018, Indians took roughly 1.8 billion trips, with both domestic and
international travel growing 8% over the last three years. Remarkable
raise has been determined in form of travelers of India in Domestic as
well as International. The Indian airline industry is one of the fastest-
growing in the world. Although profits are merely seen in various Public
modes of transport.
The current scenario of Hotels and various other mods of
accommodation has been attended as slight hitches in the profit
marginal section. Tourist in India are majorly for recreation minded.
Tourism’s contribution into GDP plays a major role wherein as per the
statistics it is determined that Mexico being the highest with a
contribution of 16% and here India stands in the 7th rank with 9.4% as
per the Bain Analysis, WTTC, Travel & Tourism Economic 2018 India &
Euromonitor.
There various emerging trends in Travel & Tourism Market in India
which constantly been encountered by experts which creates sudden
shifts in strategic planning viz. Digital Disruption, New Destinations,
Govt. Initiatives, Infrastructural enhancement & Private funding.
In new destinations NE states have strong growth, however the base of
existing travellers is comparatively smaller. Perhaps it is noted as per
the research that major arrival of tourists have occurred in Karnataka.
Out of all the transportation services provided by India, it is duely noted
as per the various Tourism related market partners that the most used
traveling mods are Railway and Airlines. This has also effected the
infrastructural enhancements to various cities and hubs of destinations
to facilitate most kinds of travelers and visitors.
Current Journey ethics in India:
Categories of traveler seen in India are mostly for Business, Leisure,
Visiting friends and Family, experience oriented and group traveler
which is shown significantly. Major sector is gained into traveling is
altered between Leisure and Business purpose traveler.
Seeing this to encourage travelling Airline companies, OTA’s , Hotels
have engrossed more arousing competitive levels of Loyalty programs
such as frequent flyers as an example makes most of the traveling
easier and spontaneities are more comfort provider into services by
the respective travel 50
Online channels influence pre-booking and experience stages. Offline
channels are still relevant with consumers who use both online and
offline channels equally for their travel research in the interest stage.
Offline channels are still relevant with consumers who use both online
and offline channels equally for their travel research in the interest
stage. Consumers, however, make a choice in the booking phase and
the majority book online, although 40% still book offline.

Economic Implications:
Recent motives are Overcoming four critical barriers can unlock the
roughly $24 billion in incremental online travel spending by 2021 this
makes certain aspects paranoid which it now trying focus on the
upcoming generation traveling and gain the new customers interest
towards moving from one place to another.
There are certainly plans to expand mass segments to deliver more
services to the clients and focus more profitable returns. This includes
constrained supplies depending on destination limitations, Mass
perception unfavorable which shows the categories spendings as per
the purpose of the trip and what standards of travel is suggested by the
market, Online channel use drops significantly from the pre-booking to
booking phase; customers need to be caught early and retained, lack of
interest and trust points.
Transaction of services in return of money decides crucial conditions of
stability of Travel & Tourism whereby five critical imperatives have
been illustrated to lay the grounds of businesses in this segment.
Booking experience: The right balance of standardisation and
customisation will serve the mass market and bridge the trust gap.
Consumer tech helps bridge trust barriers and enables decision making
by providing physical access. Road and rail is untapped opportunity for
more than 70% of leisure travel; limited bundling and customer-focused
packaging will increase adoption. Influencing customers early and
converting them requires digital technologies and a shift from one-time
engagement to ongoing relationships which actually majors in playing
the role being the back bone of all the segments into business of Travel
and Tourism industry.