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[The difference between strategy and tactics: strategy is done above the
shoulders, tactics are done below the shoulders]
While a tweet-worthy catch phrase, this metaphor risks glib over-simplification. To explore deeper,
let’s dissect strategy vs tactics in the following breakdown:
Strategy Tactics
All the resources within the organizations, as well as broader A subset of resources used in a plan or
market conditions including competitors, customers, and process. Tactics are often specific tactics
economy. Yet don’t over think it, to paraphrase my business with limited resources to achieve broader
Scope partner Charlene Li, “Strategy is often what you don’t do”. goals.
Uses experience, research, analysis, thinking, then Uses experiences, best practices, plans,
Methods communication. processes, and teams.
Produces clear organizational goals, plans, maps, guideposts, Produces clear deliverables and outputs
Outputs and key performance measurements. using people, tools, time.