Gabrielle Loughlin

Prof. Padgett
Comp102
9/26/2019
Annotated Bibliography

Proposed Thesis: Social media is being used as less of a communication device and more for a
means of businesses pushing sales now more than ever.

Research questions: What defines social media? How do social media companies create profit?
How do we as “regular people” make money / profit financially from social media?

Key terms: Advertising Social Media Niche Marketing Business to Consumer Cookies
(I am just putting this here to help myself when I write my paper)

Adams, R.L. “10 Marketing Strategies to Fuel Your Business Growth.” Entrepreneur,

Entrepreneur Media Incorporated, 12 Sept. 2017,

https://www.entrepreneur.com/article/299335 .

Entrepreneur is a well known business magazine and newsletter. Entrepreneur stays up to

date am latest business trends, marketing trends, consumer trends, and general

information regarding the economic market. The author of the article I am citing and

using in my paper is by an author / entrepreneur who has personal experience working

with advertising and has his education background in business. The article, in summary,

is about how businesses are maximizing profit with their advertising budgets by choosing

certain routes for advertising their product / service. The first route of current advertising,

explicitly labeled “1.” is social media. This point alone as well as other options Adams
 offers for effective marketing strategies that are relevant to today (kairos) to businesses

and consumers (stakeholders) will help me explain how businesses are best

communicating with sellers and give information regarding my topic. Entrepreneur is a

business magazine so the bias would be within the intent of publishing this, which is

simply to inform business owners and workers rather than the public. However, I plan to

manipulate this information is such a way combined with my other sources and

information that I am able to direct this at both the business audience and the general

public as an informative detail.

Brown, Jessica. “Future - Is Social Media Bad for You? The Evidence and the Unknowns.” BBC,

BBC, 5 Jan. 2018, www.bbc.com/future/story/20180104-is-social-media-bad-for-you-

the-evidence-and-the-unknowns.

This article is, in summary, about the negative impact social media has on society and our

mental health. I plan on using this in my argument as a sort of rebuttal or negative point

that could impact social media advertising in the future or even now. My source here is

BBC, short for the British Broadcasting Corporation. I feel comfortable using this source

although it is ‘home’ to Britain because my topic (social media in advertising) is not just

relevant to the United States. The claim in this article is that social media can have a

negative effect on many aspects of our lives and the article has data and references to

studies that show how mental health and even “addiction” to social media can impact us

daily. The warrants are, put simply, that social media is growing and a massive amount of

our population is using it and therefore being affected by it. I know BBC is safe to use
 because it has definitely been peer-reviewed, I can see references to other information

and the article is recent. The stakeholders in this argument would be social media users

and then in my paper I plan to make businesses and corporations a stakeholder for

advertising through social media and how it could potentially backfire or expire in

upcoming years if studies like the ones referenced in the article continue to come out. The

bias this could potentially leave in my argument is that this article does not specifically

pertain to advertising or the business side of social media, but I feel as though I have

enough backing to be able to use this to strengthen my argument rather than hurt it.

Ha, Young Wook, et al. “A Framework for Mobile SNS Advertising Effectiveness: User

Perceptions and Behaviour Perspective.” Behaviour & Information Technology, vol. 33,

no. 12, Dec. 2014, pp. 1333–1346. EBSCOhost, doi:10.1080/0144929X.2014.928906.

This scholarly journal found through the database is a study conducted recently about

assessing social network advertising and its effectiveness based on a few different criteria

including the advertisements value, the intentions, and consumers attitude towards the

advertisements themselves. The stakeholders here are the corporations advertising and

the consumers who are being advertised to. The study was conducted recently and almost

any article or journal that speaks of social media will be timely and recent simply based

on the fact that social media has a relatively recent placement in general society. I plan to

use this study in my article to speak directly and use data about how effective this form of

advertisement is. The bias that could potentially exist in this article lies in the

methodology and how the study was conducted. In any study, specifically one that
 includes things people may be insecure about (internet usage and social media output on

consumer side) there is a chance people will not be honest. However, upon my reading of

the methodology and how the study was conducted, it appears to be thorough and direct

with the subjects studied, eradicating the chance for bias. This source is peer reviewed.

Johansson, Anna. “How Social Media Has Changed The Way That We Engage Consumers.”

HuffPost, HuffPost, 11 May 2017, www.huffpost.com/entry/how-social-media-has-

changed-the-way-that-we-engage-consumers_b_9874242.

HuffPost (formerly better known as The Huffington Post) is a blog-style American news

website. Some of the articles in HuffPost are opinion based, but this article I am using is

mainly if not completely fact based. Yes, it is presented in a less formal and more

friendly way, but the author is the CEO of a successful consulting firm. Throughout the

article, Johansson also quotes other business professionals and uses real life and recent

(kairos) examples of how social media has influenced advertising. The stakeholders are

business professionals and who the businesses are targeting (us, people, consumers). I

plan to use this article as a general outline and support for how social media is

influencing the way we, as consumers, are consuming advertisements and allowing those

to influence our buying decisions. is relevant in how it is very modern and coincides with

the change social media has brought to the advertising world. This article is answering to

those who wonder how social media is affecting our market now and how we can see that

from the consumer and business perspective. The timeliness of this article lies in how

relevant it is to now with social media blossoming and blooming and especially in how
 advertising is being brought into social media even more than ever before. The main

point of my whole paper is to discuss and answer how something that once started as a

way to communicate with friends and family (social media, specifically Instagram,

FaceBook, Twitter, etc) has evolved into a business to consumer market. This advertising

also touches upon how personalized social media and online advertising is with cookies,

something I plan to implement in my paper and describe how this interacts with niche

marketing.

Sinha, Neena, and Pratibha Singh. “Understanding the Dynamics and Impact of Gratification

Values and Socialisation Factors on Social Media Network Advertising.” Proceedings of

the Multidisciplinary Academic Conference, Oct. 2018, pp. 48–56. EBSCOhost,

login.pallas2.tcl.sc.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db

=a9h&AN=132304194&site=ehost-live.

I found this peer reviewed article about how social media is rapidly growing and taking

over many forms of communication, including that between corporation and consumer

through the library database. I know the authors of the source are credible because they

both work for business schools and have degrees (one with a doctorate) in Marketing, the

subject matter. The piece was written for an academic conference titled The

Multidisciplinary Academic Conference which, upon my further research, is an

international conference where students, professors, and researchers come together to

inform about business principles specifically related to recent marketing and economic

strategies. The stakeholders in this situation are consumers and suppliers ie. the general
 public and corporations. The stakes would be how those corporations best reach their

consumers in an effective way, relative to the date (in this case, 2018, kairos). I plan to

use this journal in my article to discuss how effective social media advertisements really

are in getting user engagement and sales. I would say that simply through reading

through the journal, there was zero negative commentary on social media advertisements

or its effects on people. Because this was written for an informational conference through

the business scope, I would say the bias is just that the authors are looking to promote

business in the best way possible and likely are not concerned about how this affects

individual consumers.

Yating Pan, Ivonne M. Torres & Miguel Angel Zúñiga (2019) Social Media Communications

and Marketing Strategy: A Taxonomical Review of Potential Explanatory Approaches,

Journal of Internet Commerce, 18:1, 73-90, DOI: 10.1080/15332861.2019.1567187

I found this academic journal about specifically how is the best way through social media

to communicate businesses desired messages to customers. The authors address that

social media is a growing and blooming form of direct and personalized business to

consumer form of advertising but how there are ways that are most effective in doing so

and the article points those out. The bias that could be present is how it is coming from

someone with a business background could be more focused on the revenue than the

consumer attitudes but the journal makes sure to include parts about “Consumer

Satisfaction” and “Quality Assurance” as listed as minor subjects in their work. I will use

this journal to address how effective social media advertising is in reaching the consumer

in a non-irritating way (as a consumer, I can say that some forms of advertisements
 disrupt whatever I may be doing) and what ways are most successful in gaining profit. As

this was peer reviewed and published this past year, it is very relevant and timely in

addressing the latest trends in marketing.

York, Joel. “The Social Business Network.” Forbes, Forbes Magazine, 10 Apr. 2013,

www.forbes.com/sites/joelyork/2013/04/10/the-social-business-network/#524b9ed855b4.

This Forbes article discusses how businesses are finding communication and interacting

with each other through social medias. It was likely written as an informant to tell its

audience (businesses and people interested in advertising) how to connect with other

businesses (stakeholders). What makes this article timely is that it is recent, contains

information relevant to today's business world, and is not an opinion piece. Forbes is a

highly noted business magazine and tool in the business industry. Forbes comments about

every new spark in the industry anywhere from economics to business to consumer sales

to advertising and more. I plan to use this in my paper

Zeljko, Dominik. “New Methods of Online Advertising: Social Media Influencers.” Annals

of DAAAM & Proceedings, vol. 29, Jan. 2018, pp. 0041–0050. EBSCOhost,

doi:10.2507/29th.daaam.proceedings.006.

I found this scholarly, peer reviewed source through the school database and it is, in

summary, about the success and faults of social media and internet advertising. This

journal is especially useful to me as I approach my rebuttal about how social media usage
 is known to have negative effects on people in general and how since usage is typically

social, there will be faults with trying to gain profit from advertising on social media.

However, the author also points out great ways that social media is effective; for

example, social influencers and branding through popular people and celebrities. This

was published less than two years ago making it relevant and timely to my paper now.

Stasis:

Definition: Advertising is an ever changing and adapting business model

Fact: Internet upcomings and changes affect how businesses best advertise

Value: It is true and accurate, there is no argument really being presented it is more informative
about how social media is changing and why

Policy: Businesses should use this knowledge to their advantage and the public should be aware
of how they are being advertised to