Ana Slater

Prof. Hughes

ENGL 106-Y06 
 
Part 1-- Interface & Design Prep: 

Observation Log:

Digital Space:​ Instagram

Format​: Mobile app
Observation Time:​ 6:40pm-8:00pm on Monday (September 9, 2019)

Category Observation Notes Evidence

Visual -The main Instagram face shows its

Elements simplicity and all its functions listed for the
users in one screen and place.

-Instagram’s logo is very recognized

worldwide. Mainly because of its
popularity and logo colors. We can find
the name in a type of cursive font on top
of the main screen of the app.

-The logo is also mixed with its features

such as “IGTV” within the app.
Functionality -The omitted, counterintuitive scrolling,
and having all basic functions within
thumb reach and no tedious searching
keeps its tasks very clear to the user.
Proves its ease of use and keeps the user
engaged in various tasks.

- Displaying as well its various features.

Evaluation of -Everything on Instagram’s interaction is

User within thumbs reach. From liking, to
Interface selecting what feature you would like to
use. Scrolling through feeds is one of the
most popular interactions.

-There’s videos that can be taken with

filters which are not that popular for
Instagram but the usage of these videos
are often for stories full of words or
sharing someone else’s content.

-Again, Instagram as made an interface

where the user can reach anything with
minimal movements in just one screen.

-Instagram also mostly utilizes tapping

movements to interact within the content
received through the app such as: liking a
post, going through a story (or video),
selecting a post, selecting an area of the
app and such.

-It supports bigger interactions between

users, followers and more, very easily.

-Instagram is great and highly used by

content creators and designers.
Influence on -Ads and regular user’s promotion has
Users features thats lists prices and link easy to
follow and tap to get the item being
promoted. Also an item that’s being
displayed by people that we like, follow
and arrange a visually aesthetic promo.

-On the search icon, Instagram suggests

areas that you may like and even videos
that you necessarily don’t follow. This
suggestions are often built based on what
you have previously liked or interacted
with.

-On the search icon or even in the home

icon, when there’s videos on the screen
or boomerangs (pictures with movements)
it will automatically display for the user.
Now, not necessarily it will always display
and give audio since the app deactivates
audio for auto-play videos until the user
tap for audio.

Overall The more I consciously interact the Instagram platform, I realize that many of the pages that we
Conclusions
 follow are suggested by algorithms, also the ads or promos of different stores or brands. That
everything on this platform is within reach of our thumb. In addition, in only one application there are
many areas to explore. Just as there is so much to do only with an application that is fascinating
how many activities you can do under a single account.

Other Notes Searching icon suggested categories:

- Instagram based on what the user likes
and interacts with via videos, stories, and
ads the search icon will have suggested
categories for you to discover new users
to follow. Instagram counts with 13
different categories recommended for
each individual user. Keeping them
engaged in what they like, and want to
interact with.

More on - ​As we discovered Instagram not only

Instagram’s influences users to buy from promo posts
Influence or swipe up story links. They also have a
designated area built on the user’s
“needs” and likes. One in this category it
gives the user an infinite amount of posts
related to things with attached links
directly to the store so you can purchase
the item right away.
"Prewriting Sample":
Journaling: Extra ideas on how my digital space “influences” users

Instagram is a platform that today is used to promote through those people who have some kind
of influence on a group. It can be an influence on personal development, beauty, fashion, video
games, celebrity scandals, among other topics. But Instagram already keeps the user constantly
entertained and attentive to the new content shared on the platform via pop-up alerts and
sounds. The "influencers" are a large group that have been getting strong through Instagram
posts and promos, so they persuade their followers to either buy, look a certain way or start
doing what these “influencers” are doing while their followers engage with their posts and
content. Therefore, one could conclude that Instagram is advancing to a marketing perspective
through these "influencers."