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In communities where majority of the occupants are challenged with financial hardships,
proper healthcare is usually inaccessible – often due to a lack of resources. Heart disease
and other heart-related issues are preventable and early detection is crucial. Without the
resources available, African American women are unable to receive cardiovascular
screenings and assessments necessary to combat this epidemic.
This campaign does not require WellStar to fund a new facility in Pittsburgh. Instead, by
utilizing the multi-use office spaces, WellStar can regularly offer free cardiovascular
screenings to the women of Pittsburgh. Informational pamphlets outlining the signs and
symptoms of heart-related issues and statistics will be distributed throughout the
community to increase awareness. Advertising through television
commercials, social media, ad space on the Pittsburgh Yards website, and physical
signage posted throughout the community will be critical. This campaign’s efficacy will
be measured by surveying the population about women’s heart health and tracking the
number of cardiovascular appointments scheduled over a designated timeframe.
Key stakeholders: African American women, other Pittsburgh residents, and Pittsburgh
investors