AMC CRAFT CO.

Cristina Flores- Project Manager * Maria Martinez-Materials Coordinator * Ashley Guitroz- Research Analyst
Sandi Hubnik
English 2311
11 Nov 2019

Personal Electronic
Cutter
vs
Cricut Explore Air
 Table of Contents

List of Illustrations………………………………………………………………………… ii

Abstract……………………………………………………………………………………. iii

Introduction…………………………………………………………………………………..1

Purpose……………………………………………………………………………….1

Problem………………………………………………………………………………1

Discussion……………………………………………………………………………1

Features………………………………………………………………………………..……..2

Conclusion…………………………………………………………………………………...3

Glossary………………………………………………………………………………….…. 4

Work Cited…………………………………………………………………………………. 5

i
 List of Illustrations

Figure Page

1) Cricut Maker versus Cricut Explore Air………………………....1

2) Newly versatile crafted machine design…………………………2

3) Accessories needed for the Cricut Explore Air………………….2

4) Bluetooth Capable……………………………………………….2

ii
 Abstract

AMC Craft Co. has carried the Cricut Personal Cutter since it was first released. Now, that

machine is outdated, and we have angry customers complaining about their old outdated

machine. We have suggested that it would benefit the company if we carried the new Cricut

Explore Air and sold it in our stores. We would teach the employees all about the new features

that it has, and also teach them how to use it. This would benefit the company by bringing back

our old customers and perhaps obtaining new ones, along with an increase in sales, which means

more money

iii
 Introduction
Purpose:

The purpose of our report is to request authorization to integrate the Cricut Explore Air into our

AMC Craft Stores for sale.

Problem:

The current Cricut machine that our company uses, and sells doesn’t connect

wirelessly to devices, doesn’t cut properly, and lags when turned on. In 2015,

when the Cricut Personal Electronic Cutter came out (See image Cricut

Personal Cutter), AMC bought this product. After two years, the Cricut began

to malfunction. This problem began in 2017 when customers started

Cricut Personal Cutter
complaining about issues they were experiencing with their machines.

Currently, our company is offering discounts and coupons to those who decide they want to

return their machine. However, this solution is starting to turn into a loss of profit for the

company since many customers complain and return their machines.

Discussion

When it comes to requesting a new product, we understand that there will be individuals who

may not agree with this suggestion. There could be financial problems that arise if the product

does not perform as expected. We will be open to any questions, concerns, or suggestions that

employees may have. However, employees will have to learn the proper way to use the new

machine. They will also need to learn about the new features that the product has. The employees

will need to know this new information and techniques in order to better inform the customers

about this product if we want to promote this new addition successfully.

1
 Features
The Cricut Explore Air is a cutting machine that can cut faster than

any other machines (See image Cricut Explore Air). This new

machine is also being sold at an affordable price. Furthermore, The

Cricut Explore Air can be used with many different blades (See image

of different types of blades). The different types of blades that

function with the Cricut Explore Air can either cut with more

precision, cut deeper, or even cut flawlessly. It also cuts through

Cricut Explore Air
different types of materials such as paper, cardstock, fabric, and more.

(More Tools) Another feature of the Cricut Explore Air is that it connects wirelessly through

Bluetooth to a customer’s wireless device, thanks to the wireless Bluetooth adapter (See image

of Bluetooth adapter). Additionally, a person may also use the Cricut Design Space App to send

a print job to the Cricut Explore Air. (Cricut Design Space) Overall, the Cricut Explore Air gets

the job done efficiently.

Different Types of Blades Bluetooth Adapter

2
 Conclusion
Creating crafts is something that many people do. Traditionally, people created crafts by cutting

different kinds of materials with scissors or older machines. Creating a project could take up to

several hours in the past. Now, the time is shortened with the Cricut Machines. With the

advancement in technology, AMC is able to introduce the Cricut Explore Air. Overall, the Cricut

Explore Air is the most advanced machine of its kind. Unlike older machines, the Cricut Explore

Air can connect through Bluetooth to customer’s electronic devices and cut through different

types of materials faster with more precision. The Cricut Explore Air is also sold at a reasonable

price and saves people both money and time. These are some of the reasons as to why we

recommend investing in the Cricut Explore Air.

3
 Glossary
Bluetooth – a standard for the short-range wireless interconnection of mobile phones,
computers, and other electronic devices (Bluetooth)

Craft – an activity using your hands or items to create something.

Cricut Design Space – an app that lets you design and wirelessly cut with Cricut Explore and
Cricut Maker machines (Provo)

Cricut Explore Air Series – series of cutting machines that can cut many different types of
materials

Cricut Machine – cutting machine used to cut through different materials such as paper,
cardstock, vinyl, and etc.

Cricut Maker – cutting machine that cuts hundreds of materials quickly and accurately, from
the most delicate paper and fabric to matboard and leather (More Tools); can be used with a wide
variety of tools

4
 Works Cited
“Bluetooth: Definition of Bluetooth by Lexico.” Lexico Dictionaries | English, Lexico
Dictionaries, 2019, www.lexico.com/en/definition/bluetooth.

“Cricut Maker.” Cricut Maker | Circuit Learn, 2019, www.learn.cricut.com/maker/getting-

started.

Erica, et al. “Cricut Explore Air 2 vs. Cricut Maker Comparison: Read This Before Buying!”
SVG & Me, 15 Mar. 2019, www.svgandme.com/cricut-maker-vs-explore-air-2/.

“Infusible Ink Is Here.” Cricut Home, www.cricut.com/en_us/.

“More Tools. More Materials. More Possibilities.” Cricut Maker, 2019,

www.cricut.com/en_us/cricut-maker.

Provo Craft & Novelty. “Cricut Design Space.” App Store, 3 June 2014,
www.apps.apple.com/us/app/cricut-design-space/id749471884.

Wohlwend, Jessi, et al. “Cricut For Beginners: What Is A Cricut Machine & What Can I Do
With It?” Practically Functional, 25 Aug. 2018, www.practicallyfunctional.com/what-is-
cricut-machine/.