Vaibhav Pardeshi

Flt.No-3, Pokar Pearl, Pokar colony,

Dindori Road, Nashik, Pin-422004.
Contact No: +91 9224134007, +91 9762260958, Email: vaibhavv.pardeshi@gmail.com
Profile
Seeking the role of Area Sales Manager where I can use 6 years of FMCG sales experience to identify new
markets, Business Expansion, Deliver sales support to a wide network of Distribution Channel, and
introduction various sales campaigns.
Core Competencies
Channel Sales Management Retail Market working Channel Activations
Filed Team Operation Market Execution Man Management
FIFO Management Distributor Management Business development
Work Experience
Redbull India Pvt Ltd
Distributor Partner Manager: -
March 2017 – Present
Responsibility
Manage and develop Red Bull business by building brand/size distribution and in-store marketing
impact to maximise potential off-take in a defined geographical Distributor area. Deal mainly with
distributors, as well as priority national & local accounts in Retail and Impulse and On Premise.
Responsible for financial sales, trade sales of respective distributors/towns assigned. Responsible for
recruitment, training & development of frontline field force.
Responsibility for Financial & Trade Sales
• Targets fulfilment for all Distributors, towns & Specified geography. Handling 6 Direct distributors
and 2 SST (67 Sub Stockiest) assigned in the territory Such as Nasik, Aurangabad, Ahmednagar,
Jalgaon, Latur (Total 13 District of North Maharashtra and Marathwada All Together).
• Looking over the Business of 1.2 Crore/Month With 2234 Direct Stores, +4.5k Indirect Stores, 10
MT Stores
• Set up a business and personnel relationship with distributors in order to ensure the long-term
success of Red Bull strategies.
• Develop New retail networks through distributors. Focus on increasing Outlets through sales Team.
• Implement & Align the sales fundamentals (Distribution, Prices, Placements, POSM, Promotions,
etc.) with distributor & customer. Measure these fundamentals and adapt them to maximize growth
potential.
Manage frontline field force
• Leading with Team of 6 Sales Executive and 2 Senior Sales Executive (On Roll)
• Recruit, Train & Develop the frontline field force in area.
• To work with non performing Sales Executive and provide him with training in order to increase the
motivation levels which will help him perform better.
• develop, propose, execute & review incentive program for the key deliverables
Marketing aligned activations
• Plan & execute key marketing aligned activations for the specified geography, customer in line with
set company objective.
• Align with field marketing team on sales drives, event sales and activations across channels
Distributor Claims
• The DPM is responsible for Distributor Claims, Inventory management, Warehouse hygiene,
Automation, Reporting any development at the distributor end related to the category.
Achievement
• Achieved 48% of Growth in Q1 2019, 63% of Growth in Q2. 51% of Growth in Q3 2019
• Implemented Super Stockiest Program JAI MAHARASHTRA in that Open Sub DP in One month,
with this Activity Generated Rs. 10.7 Laks And Continue to Grow.
• “Impact Award Winner” of Year 2018 For Super Stockiest Program JAI MAHARASHTRA.
• Part of “VALUE CARD” As Well As “TOP GUN REDBULL STUDIO” Awarded As Top
Performer DPM.
• Successfully Lunch Kivi & Coco berry Edition and In Nasik Aurangabad, Ahmednagar Market.
• Part of Redbull India Achiever's Club, Awarded As Top 10 DPM in Feb19, March19, Aug 19, Sept
19, Maintain in Top 10 Position

Ferrero India Pvt. Ltd.

Sales Officer: -
Dec 2013 – Feb 2017

Responsibility
• Responsible for Secondary and Primary Sales of Nasik Territory.
• Handling Nashik Distributor with Distribution of 2842 Outlet.
• Responsible for Availability, visibility Of Product in 2842 Stores.
• Handling 11 Distribution Officers, 1 Merchandisers, 1 Panellist.
• Responsible for SPE(NPD) Project Execution through SPE Panellist SPE Project like Transits Test,
KSBC, Tic Tac Test, etc.
• Creating innovative process to do hygienic business from individual accounts. (CRS, DMS, PDA)

Achievement
• Part of Ferrero SO Achiever's Club, Awarded As Top Sales Officer in April and Maintain in Top 5
Position.
• Achieved Overall 36% of Growth in 2015-16
• Achieved Ever Highest Secondary Value in August 2016 Rs.32 Laks
• Successfully Executed & Completed Tic Tac Rs. 30/- Test & Established In Goldstar. It is Contributed
+37% Growth.
• Implemented Market Hunter Program in that Open 234 Stores in one month with 8% Growth and
Activity Generated Rs. 2.7 Laks Value.
• Achiever of Highest Secondary Sales of Tic Tac in APRIL i.e 7.56 Quintile.
• KJ SKU Up gradation : 4.75 qli achieved against 9.7 qli tgt (49%).
• Route Optimization (BAD STORES) Increased 419 Store & Business by + 8%.

Sula Vineyards, Nasik in Sales & Marketing Department

Intern:-
(May 2012 – July 2012)

Responsibility
• Conducting Market Research based on Consumer and Retailer with 200 Sample
• Analysing Firms strengths, weakness, Opportunities, threats (SWOT) of Sula Vineyards.
• Study factor affecting the consumption pattern for Sula Vineyards.

Educational Qualification
2013 M.B.A. (Marketing Management) From M.I.T. Pune, Pune University.
2010 B.Sc. (HS) From MGV's CHMCT Nasik, Pune University.
 Volunteer Experience

Volunteer-National Robotics contest “Robocon” Organized by MIT.

• Stage & Anchoring committee
Volunteer- Organized by Department of Management Studies in MIT AOE.
• “M-QUEST 2011” And “National Conference 2012”
Student Coordinator -
• “M-Talk” A Newsletter by Dept. of Management Studies- MIT AOE.
(Volume 1, Issue 1 ,January - February 2012)

Academic Projects
Analytical Study of Consumer Behaviour towards Sula Vineyards and It's Comparative Brands With Special
Reference To The Nasik Region.

Publication
• “M-Talk” A Newsletter by Dept. of Management Studies- MIT AOE.
• Consumer behaviour towards Wine At Lap-Publishing.
Technical Skill
• Knowledge of computer and internet.
• MS- CIT, Microsoft Office.
Personal Details
Languages Known : English, Hindi and Marathi
Date of Birth : 5th Oct 1989