PART I.

BUSINESS PROFILE
Direction: Put a tick () mark on your answer.
Name of the Business:
III. Which Industry closely describes
I. Nature of Ownership II. Asset of the Enterprise
your business?
Sole Proprietorship Up to 3,000,000. Architectural & Design Services
Partnership P3,000,001 to P5,000,000 Manpower Services
Corporation P5,000,001 to P15,000,000 Billboards Ads & Design
Cooperative P15, 000, 001 to P100, 000, 000 Insurance Agency
IV. Products/Services Offered V. Average Sales Financing
Types of Services 500,000 below Computer Multimedia Services
Architectural & Design 500,000- 1,000,000 Educational Institution
Manpower 1,000,000- 2, 000,000 Advertising & Marketing Serv.
Billboard Advertisements & Design 2,000,000 – 3,000,000
Insurance 3,000,000 – 4,000,000
Financing 4,000,000 and above
Computer Multimedia
Education
Advertising & Marketing Services

PART II. MARKETING STRATEGIES

Direction: Put a tick () mark on your answer.
Check the column that best represents your current practices only once.
I. Sources of Ideas for Product / Services Offerings II. Ways of Achieving Quality Products and Services
We get our ideas from Employees We identify customers’ needs
We have a strict implementation of Product Quality
We get our ideas from Customers
Control
We get our ideas from Existing Products We have good Relationship with Suppliers
We get our ideas from Research Publications or Journal
We have after sales service
Articles
We get our ideas from Family

We get our ideas from Friends

We get our ideas from Universities or Private Institutions

III. Ways of Achieving Competitive Pricing IV. Strategies on Improving Product/Services

We use efficient production technique We consider Customers’ Suggestions and Feedback

We are using cheap raw materials We consider Employees Feedback

We follow simple pricing method We do continuous Research and Development

We study our competitor pricing on their products We attend Trainings, Conferences and Seminars

We offer prices lower to market value

We offer Incentives or Discounts VI. Customer Retention Strategies
We give Reward and Gifts
V. Strategies to Encourage Customers to Buy
We Provide Discounts

We Offer lots of information We use Extraordinary Customer Service

We Offer Convenience
We Offer Refund or Return
We have Excellent Customer Service
We Offer Paying by credit or debit card
We Offer Loyalty Programs & Extended Warranties
We Offer Protection or Security
We Offer Delivery Service
We Offer Products can be bought online
We have Social Networks
We do Events & Promotions
We Offer lower prices than competitors
VIII. Strategies for Choosing Business Site
High People Traffic
Accessibility and Parking
Store/Shop can be Rented Cheap Price
Site is in the Business Center
Competing company’s location
Accessible to Suppliers/Wholesaler
Proximity to other businesses and services
The building’s infrastructure
Utilities and other costs
X. Pricing Strategies
Cost Based Pricing
Break Even Pricing
Term Pricing
Value Based Pricing
Competition Based Pricing
We use Corporate Social Responsibility Program
VII. Competitive Strategies
We use more Service/Product Features than
Competitors
We use our firm’s location to our advantage
We use our firm’s business hours to our advantage
We use our product’s complexity to give us
advantage over other competitors
We use our various product mix
We use our product’s complexity to give us
advantage over other competitors
We use our distribution channel to reach
customers/clients
We used our superior customer & support services
We use the flexibility of our prices
IX. Product Promotion Strategies
Advertising (TV, Radio, Newspaper etc.)
Online Advertising and Social Media
Sales Promotion
Personal Selling
Public Relations and Sponsorship
Direct Marketing
Utilizing Direct Mail
Thank you for your participation! God bless and more
power!