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Assessment

Write complex documents


BSBWRT401

Student Declaration
To be filled out and submitted with assessment responses
◻ I declare that this task is all my own work and I have not cheated or plagiarized the work or colluded with
any other student(s).
◻ I understand that if I If I am found to have plagiarized, cheated or colluded, action will be taken against
me according to the process explained to me.
◻ I have correctly referenced all resources and reference texts throughout these assessment tasks.
◻ I have read and understood the assessment requirements for this unit
◻ I understand the rights to re-assessment
◻ I understand the right to appeal the decisions made in the assessment

Student name
Student ID number
Student signature Date
Task Number
Assessment Instructions
You are advised to commence work on your assessment from week 1 and must submit all the tasks by their due
dates.
Written work
The assessment tasks are used to measure your understanding and underpinning skills and knowledge of the
unit of competency. When answering please ensure you address each criteria and sub point, demonstrate your
research of each of the questions and cover the topic in a logical and structured manner.
Active participation
It is a condition of enrolment that you actively participate in your studies. Active participation is completing all
tasks on time.
Plagiarism
Plagiarism is taking and using someone else's thoughts, writings or inventions and representing them as your
own. Plagiarism is a serious act and may result in a student’s exclusion from a course. When you have any
doubts about including the work of other authors in your assessment, please consult your trainer/assessor. The
following list outlines some of the activities for which a student can be accused of plagiarism:
• Presenting any work by another individual as one's own unintentionally
• Handing in assessments markedly similar to or copied from another student
• Presenting the work of another individual or group as their own work
• Handing in assessments without the adequate acknowledgement of sources used, including
assessments taken totally or in part from the Internet
We are treating plagiarism seriously. We may use Turnitin to check your submitted work.

Copyright
You must be careful when copying the work of others. The owner of the material may take legal action against
you if the owner's copyright has been infringed. You are allowed to do a certain amount of copying for research
or study purposes. Generally, 10% or one chapter of a book is acceptable, where the participant is studying with,
or employed by, an educational institution.
Competency Outcomes
Each activity in this assessment tasks will be marked as either Complete or Incomplete.
If your work is marked as Incomplete, you will be provided with feedback from your assessor. You will be
required to make changes to your submission according to the feedback and re-submit during the term, ensuring
your assessor will have at least 7 days to re-mark the work.
Do not leave assessment submissions for the last day. This will increase your chances for being marked as
Incomplete. Re-submissions after the term will incur additional fees.
Please note you will not be able to gain competency if any of your tasks are not fully complete

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Reasonable Adjustment
Students with career responsibilities, cultural or religious obligations, English as an additional language,
disability etc. can request for reasonable adjustments.
The Academic Manager and student’s Trainer/Assessor must be notified if any reasonable adjustments are
required. All evidence and supplementary documentation required for reasonable adjustments must be emailed
to your Trainer or Academic Manager in Sydney or Melbourne campus.
Recognition of Prior Learning
If a you wish to apply for RPL, you must consult with the Academic Manager who will provide you with
information on RPL process and the type of evidence required in order to be assessed.
You will be requested to complete an application form for RPL with accompanying evidence and pay the
required fees.

You will also be notified prior to acceptance of any payment that shortening of the course may result in the
requirement to make an adjustment to the student’s CoE in PRISMS to indicate the shorter study period and/or
earlier completion date.

Applications for RPL must be submitted 21 days prior to the commencement of the course

For further information, please visit the following links:


https://cdn2.hubspot.net/hubfs/493380/0._Greenwich_Policies/10._Recognition_of_Prior_Learning_RPL_Policy_
.pdf?t=1476931150860

RPL Application Form is available on our website www.greenwichcollege.edu.au


https://www.greenwichcollege.edu.au/greenwich-policies-and-procedures

Re- assessment
You are eligible for a re-assessment at the discretion of the Academic Manager and/or Assistant Academic
Manager and/or Trainer/ of Greenwich Management College
If a you have attempted the assessment, but deemed as ‘Not Yet Competent’ (NYC), you are entitled to a
reassessment.
In this case, a re-assessment fee of $100 per unit must be paid (in full) prior to the submission due date of a re-
assessment.

If a you have not attempted the assessments during the term when the unit was offered, you must pay a re-
assessment fee of $250 per unit.

You can choose to do a re-assessment within twelve (12) weeks of receiving your final result. Once you have
filled out the re-assessment form and have made the payment, you have seven (7) days to complete re-
assessment and submit it via email to your trainer.
For further information on reassessment policies and procedure please visit the following links:

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Terms and conditions of re-assessment
Sydney:
https://gmc.instructure.com/courses/7/files/4468?module_item_id=2035
Melbourne:
https://gmc.instructure.com/courses/7/files/5360?module_item_id=2037
For reassessment forms and applications
https://gmc.instructure.com/courses/7/pages/forms-and-applications?module_item_id=2043

Learning support
If you require further assistance in your learning, GMC encourages you to reach out to your Trainer to discuss
the areas that you believe you need further assistance with. If you require further support after consulting your
trainer, please see a Student Services Officer who can arrange a time to discuss your concerns with the VET
Academic department.
Appeals against assessment decision
If you do not agree with the assessment decision or believe that you have been unfairly treated, you can appeal
the decision. You must discuss this with your assessor who has marked your assessment first. If you still do not
agree with the assessment outcome, you may request for a re-assessment.
If you wish to lodge an appeal and request re-assessment, you must request this in writing to Greenwich
Management College. For further information, please visit the following link:
Sydney:
https://gmc.instructure.com/courses/7/files/4468?module_item_id=2035
Melbourne:
https://gmc.instructure.com/courses/7/files/5360?module_item_id=2037
Course Credits
If you have been deemed competent in particular unit as part of a prior qualification, you may be eligible for
credit transfer. To apply for Credit Transfer, you must submit the following documentation to Greenwich
Management College:
• Credit Transfer Application Form -available on our website www.greenwichcollege.edu.au
• Certified copies of your transcripts.
For further information on credit procedures please visit the following link:
Sydney:
https://gmc.instructure.com/courses/7/files/4468?module_item_id=2035
Melbourne:
https://gmc.instructure.com/courses/7/files/5360?module_item_id=2037

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Assessment Guide
You are advised to commence work on your assessment from week 1 and all tasks must be submitted by the
due date.

1. All assessments must be completed and delivered individually. Where an assessment involves group
discussions, you should consider the input of your group but submit an individual assessment to GOALS.
2. Please read all instructions on completing each assessment. Instructions for completion are provided at the
beginning of each assessment.
3. All written answers must be typed in a word document using Arial font, 12 size and single spacing if similar
instructions are not provided in the assessment.
4. Your trainer will not be able to assist you in answering questions. However, your trainer will address any
issues concerning questions requiring further explanation.
5. You may refer to your Learner Guide or any other relevant resources when completing your assessment.
6. Assessments are due for submission as specified in the assessment schedule. Any variations to this
arrangement within the term must be approved by your trainer prior to the due date for submission.
7. You have access to computers that are equipped with 2010 Microsoft suite of products or any other relevant
software such as MS office and printing facility.
8. Use assessment templates if provided, to complete relevant sections of the assessment.
9. You must achieve a satisfactory result for all tasks to achieve competency in this unit.
10. All assessment answers should be submitted to the trainer in the required format as per instructions with
completed assessment cover sheet.

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Written answer question guidance
The following written questions use a range of “instructional words” such as “identify” or “explain”, which tell you
how you should answer the question. Use the definitions below to assist you to provide the type of response
expected.
Note that the following guidance is the minimum level of response required.
Analyse – when a question asks you to analyse something, you should do so in detail, and identify important
points and key features. Generally, you are expected to write a response one or two paragraphs long.
Compare – when a question asks you to compare something, you will need to show how two or more things are
similar, ensuring that you also indicate the relevance of the consequences. Generally, you are expected to write
a response one or two paragraphs long.
Contrast – when a question asks you to contrast something, you will need to show how two or more things are
different, ensuring you indicate the relevance or the consequences. Generally, you are expected to write a
response one or two paragraphs long.
Discuss – when a question asks you to discuss something, you are required to point out important issues or
features and express some form of critical judgement. Generally, you are expected to write a response one or
two paragraphs long.
Describe – when a question asks you to describe something, you should state the most noticeable qualities or
features. Generally, you are expected to write a response two or three sentences long.
Evaluate – when a question asks you to evaluate something, you should put forward arguments for and against
something. Generally, you are expected to write a response one or two paragraphs long.
Examine – when a question asks you to examine something, this is similar to “analyse”, where you should
provide a detailed response with key points and features and provide critical analysis. Generally, you are
expected to write a response one or two paragraphs long.
Explain – when a question asks you to explain something, you should make clear how or why something
happened or the way it is. Generally, you are expected to write a response two or three sentences long.
Identify – when a question asks you to identify something, this means that you are asked to briefly describe the
required information. Generally, you are expected to write a response two or three sentences long.
List – when a question asks you to list something, this means that you are asked to briefly state information in a
list format.
Outline – when a question asks you to outline something, this means giving only the main points; Generally, you
are expected to write a response a few sentences long.
Summarise – when a question asks you to summarize something, this means (like “outline”) only giving the
main points. Generally, you are expected to write a response a few sentences long.

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BSBWRT401 V7- 2015
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Assessment Schedule
Tasks to complete / DUE Trainer Sign off /
Week Learner Sign off Comments
DATE Date

Learning Activity
Week 1
Only

Task 1:
Report Portfolio
Week 2 Role Play DUE

Learning Activity
Week 3
Only

Task 2:
Project DUE
Week 4

Learning Activity
Week 5
Only

Task 3:
Project DUE
Week 6

Comments/feedback to participant

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BSBWRT401 V7- 2015
RTO Provider: 91153 - CRICOS Code: 02672K
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Task 1: Plan Social media
Performance objective

The candidate is required to plan a draft for a post for social media for DAWG, a specialty dog boutique
franchise operation. The plan for the draft will document a task analysis, generating ideas, researching and
planning an outline.

Your social media content would take the form of an online article or a blog post around the DAWG case
study, and should have a word count of roughly 300 words.

Assessment description

For this assessment task, plan your post, gather planning materials including a written plan/outline of your
proposed draft, and meet with your assessor to answer questions in relation to writing task analysis, planning
and organisational requirements.

This assessment task, once completed, will form a first step towards completing Assessment Task 2, in which
you will follow your Assessment Task 1 plan, write the draft, edit the draft and produce a final document.

Procedure

1. Read the DAWG Case Study.

2. Analyse, generate ideas, research and plan an outline for the writing task scenario in the assessment
description.

3. Outline/Determine categories and logical sequences of data, information and knowledge to achieve
document objectives

4. Outline/Determine formatting styles and their impact on formatting, readability and appearance of
documents

5. Explain rules and conventions for written English, as defined by general and specialist sources.

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BSBWRT401 V7- 2015
RTO Provider: 91153 - CRICOS Code: 02672K
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6. Produce a plan that includes:

a. PAMS analysis: Purpose, Audience, Message, Style.


b. brainstorming activities
c. mind mapping
d. outline.
e. relevant graphical content
f. basic design elements for documents appropriate to audience and purpose
g. usage of appropriate software to apply basic design elements to text.
h. means of communication

7. The plan should include the following information on your planning process:

• Look at your PAMS analysis. What is the purpose of the writing tasks and how will you achieve
this?

• What is the most appropriate document format for this task and why is it appropriate to the task?

• Explain how your plan/outline shows an overview of the structure and contents of the social
media post

• How does this content relate to the social media audience?

8. Submit planning documentation to your assessor in accordance with the specifications below.

Specifications

You must submit:

• Written Answers to procedures 3,4 and 5


• A planning document (must include all elements mentioned in the procedures 6 and 7)

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BSBWRT401 V7- 2015
RTO Provider: 91153 - CRICOS Code: 02672K
greenwichcollege.edu.au
Your assessor will be looking for:

• ability to logically plan complex documents with regard to audience, structure and sequence of ideas or
topics
• ability to interact with people in a workplace environment using interpersonal skills:
o collaborating, negotiating and listening to others
o appropriate and professional tone
o appropriate vocabulary
o appropriate body language
• evidence of appropriate use of technology to develop forms and conduct research.

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BSBWRT401 V7- 2015
RTO Provider: 91153 - CRICOS Code: 02672K
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SIMULATED BUSINESS CASE STUDY
DAWG is a pet business that was started on the central coast of NSW in 1996 by dog breeding duo, Marilyn and Daniel
Bloom. The couples enthusiasm and extensive knowledge of dogs and dog breeding helped them to build a strong enough
brand and customer base to initially thrive on the coast and then to carefully expand, first into the Sydney metro region and
then interstate.

DAWG is not your ordinary pet shop. It specialises in dogs.

DAWG offers its own brands of dog food mixes with


supplements that dog breeders use to keep the pets in peak
condition. They also feature DAWG SALONS where pet
pooches are pampered and groomed with special DAWG brand
shampoos as well as DAWG BOUTIQUES featuring creatively
inspired coats for dogs of all breeds and sizes. DAWG also
offers walking/dog-sitting services and works with local pet
resorts for longer stays.

DAWG expands

By 2010 there were 15 DAWG shops across Australia. By 2015 the Blooms decided to offer franchises of the business
complete with site, shop set up, signage and systems. It took off and the franchise business grew to 40 shops scattered
across the nation.

As the business grew and the franchises were taken up, it became apparent that the marketing communications strategy
needed to be evaluated, as it was out dated in its media choices.

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BSBWRT401 V7- 2015
RTO Provider: 91153 - CRICOS Code: 02672K
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DAWG marketing audit

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DAWG undertook an audit of their current marketing strategy, plans and promotions and discovered a number of things
including:

• The market situation had changed and the competition had evolved
• The target market characteristics had segmented further with urban expansion
• The digital space and media preferences of their market had evolved
• The organisational requirements had become more complicated due to the franchising

DAWG target market definition

Like many organically grown small business founders, Marilyn and Daniel initially felt that they understood their target
market well. In the beginning, on the coast, the profile was:

• Male/female/couples
• No kids
• Combined income of circa $K150
• Age range of 19 to 36
• Fit and active
• Moderately fashion and trend conscious
• Moderately socially and environmentally conscious
• Sensitive to peer influences
• Watch free to air TV/Pay TV
• Moderately sensitive to service quality

Working for the city

As the business expanded into different and predominantly urban regions, what started out as coastal dwelling dog/pet
aficionados who might or might not have kids and who lived in houses with backyards, changed to include inner city
dwellers living in apartments and flats. Dogs to this market were often child substitutes who were not just pets but much
loved companions who didn’t need schooling and expensive child care and were quite comfortable in a one-bedroom
apartment as long as they were well fed and exercised regularly. In the city, smaller breeds were favoured so the DAWG
shops stocked little dog coats for little breeds.

The DAWG brand food range remained unchanged, as did the DAWG Salons and services.

This market was growing as the cost of houses was now almost out of the reach of new homebuyers. There were also
many new apartment complexes being developed right across the city.

This was the way many people would be living now and in the future.

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DAWG strategic objectives for marketing initiatives.

Marilyn and Daniel’s initial marketing was driven by gut feeling and knowledge of their target market. Because of this, they
formulated four major objectives:

1. To firmly position DAWG as a truly unique purveyor of dog products and services.
2. To re-launch DAWG to the early adopters, technology literate digital device generation
3. To develop a bolt on integrated marketing communication campaign for franchisees
4. To generate sales of $6,000,000.00 by end of 2018
DAWG online

DAWG has recently added an e commerce online shop to the website to allow purchasing and delivery functionality for
their branded products. This has not been sufficiently promoted and is causing some frustration to franchisees who prefer
in store sales and don’t want to lose their customer base to online sales. A process of customer/franchisee sales
identification has as yet been undeveloped.

DAWG positioning statement refresh

Back in the beginning, Marilyn and Daniel developed the brand positioning statement ‘everything for the pet set’ as a play-
on-words around the jet set. It was fun and playful and they thought, conveyed just how special dogs were to their owners.
They also thought that it highlighted the unique personalities that these animals had and the special place they occupied in
their owners hearts.

But these days, the notion of international travellers had changed from high-flying members of an exclusive club to global
commuters enjoying pared down services on often discount carriers.

Maybe it was time to re think and re launch the brand with something new.

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DAWG marketing promotions
DAWG’s marketing promotions program is simplistic, out of date and not yet integrated. The promotions are limited and
predominately traditional. They don’t take into account the rise of social media and social media platforms.

Promotional activities Frequency Budget


allocation
In store posters Quarterly $250,000
In store promotions Monthly $300,000
Press ads (local papers) Monthly $150,000
Product catalogues (printed and online pdf’s) Annually $250,000
Website content Static $50,000
Total spend $1,000,000

DAWG promotional budget

The global budget is currently $1,000,000.00 with franchisees expected to allocate $25,000.00 to their marketing spend.
It has been identified that the current budget is insufficient and would need to be increased to around $2,000,000 across
the promotional spend.

Franchisees will in turn increase their allocation accordingly but will also expect some return on investment.

Bringing in the specialists

The directors, in consultation with their stakeholders (including suppliers, staff and franchisees) have decided to contract a
specialist, integrated agency to re-develop the creative, and plan a new integrated campaign for DAWG including
developing a social media strategy.

DAWG owners love being social

After a successful pitch involving a number of agencies,


your team was chosen to develop a social media strategy,
plan the implementation and start developing content.

The team has spent time with DAWG management and


some of the franchisees (as they will be part of the social
media,) to identify some stories that will form part of the
content.

The stories are around events (dog shows and


competitions,) canine health, eating habits, rescue pets and some feel good stories.

The focus is that DAWG is not for your pet … it’s for your best friend.

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Task 2 – Draft Social media
Performance objective

You must demonstrate an ability to create, draft, edit and produce social media content.

Assessment description

You will use the planning you conducted in Assessment Task 1 to complete a draft of the social media content.
Your social media content would take the form of an online article or a blog post around the DAWG case study,
and should have a word count of roughly 300 words. You will then meet with your client (role-played by your
assessor) and receive additional information to integrate with the draft. You will use this information to complete
a final version of the draft. You must adhere to organizational policies and procedures related to document
production

Procedure

1. Based on the plan you created in Assessment Task 1, write a draft social media post of no less than 300
words.

2. Edit/review the draft report using the DAWG style guide provided.

3. Check draft to ensure all requirements are met.

4. Keep evidence of editing changes such as grammar check, spelling, accuracy, style, punctuation, track
changes and comments. Keep copies of all marked-up drafts.

5. Submit your latest draft to your client (assessor) for approval.

6. Attend a meeting with your client in which:

a) you will provide an oral explanation of draft


b) your client will provide you with oral feedback and additional information for your content.
c) Discuss gaps in required data and information and collect additional material from relevant
enterprise personnel.

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7. Your meeting should include a review process to ensure that document objectives are achieved and
requirements are met.
8. Ensure your documents includes relevant graphical content
9. Ensure that word processing software were used to address basic design elements to text

10. Integrate the additional information into your draft.

11. Write the final draft copy.

12. Submit all marked-up drafts and the final report to your assessor.

Specifications

You must deliver:

• A meeting role play (follow instructions provided in procedure 6 and 7)

You must submit:

● submit documents:
○ all marked-up drafts with track changes and comments – please follow the instructions in
procedures 1, 2, 3, 4 and 5
○ final document
○ Observation checklist (signed and dated by your assessor)

Your assessor will be looking for:

• marked-up drafts and editorial comments that:

● indicate attention to satisfying task and organisational requirements:


○ correct grammar, punctuation, spelling, style
○ adherence to style guide
○ attention to specific task requirements

● use of correct spacing, heading size and style specified by style guide

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● use of language and style appropriate to task and audience: tone, vocabulary, sentence structure, etc.
● use of a complex, coherent structure of linked paragraphs with simple and complex grammar as
appropriate for the task:
○ linking words
○ lexical chains
○ compound sentences
○ subordinate clauses.
● graphical elements.
● integrates additional information with the original draft

Your assessor will also be looking for your ability to interact with people in a workplace environment using
interpersonal skills:

• collaborating, negotiating and listening to others


• appropriate and professional tone
• appropriate vocabulary
• appropriate body language.

Innovation and Business Industry Skills Council Ltd, 1st Edition Page 18 of 44
BSBWRT401 V7- 2015
RTO Provider: 91153 - CRICOS Code: 02672K
greenwichcollege.edu.au
Task 3: Web Text Project
Performance objective

You must demonstrate ability to research, draft and write text for the web.

Assessment description

You must research, plan and write two documents for the Writers Real Estate website, using the information
provided. The two documents are for online publication on the Writers Real Estate website. One document is to
be used as the ‘about us’ text and the other is a media release. The information provided is a director’s brief and
a written transcript of an interview.

Procedure

1. Read the director’s brief and transcript of an interview.

2. Search the web for examples of ‘about us’ texts and media releases.

3. Draft and submit an ‘about us’ company profile and a media release.

4. Edit the drafts text using the Writers Real Estate style guide.

5. Check drafts to ensure all requirements are met

6. Submit the drafts for client review.

7. Conduct a meeting with your client (role-played by your assessor) in which you:

a. explain the role of style guides in general in document production, and the role of the Writers Real
Estate style guide

b. explain the range of formatting styles and their impact on document readability

c. explain the rules and conventions of written English, such as the use of active voice, positive
language, repetition and synonyms

d. explain your text in the context of these conventions

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e. receive feedback and advice on the production of your final copy.

8. Write and submit a final copy.

• Based on outcome of your meeting with a client (role-played by your assessor), complete your
documents.

Specifications

You must deliver:

• A meeting role play with your client/Assessor (follow instructions provided in procedure 7)

You must submit:

● submit documents:
○ all drafts of ‘about us” company profile and media release texts
○ all edited drafts of ‘about us’ company profile and media release texts
○ final copies of ‘about us’ company profile and media release texts.

○ Observation checklist for meeting role play (signed and dated by your assessor)

Your assessor will be looking for:

● draft and final texts that show evidence of editing


● ‘about us’ company profile text that:
○ is structured to include company focus, background and current status, plus a link to the media
release
○ reflects the family focus
○ uses persuasive language such as positive language, repetition or synonyms
○ uses active voice and presents one idea per paragraph.
● a media release that:
○ is structured to include headline, hook, lead (who, what, when, why, where?), body and contact
details

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BSBWRT401 V7- 2015
RTO Provider: 91153 - CRICOS Code: 02672K
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○ uses persuasive language such as positive quotes or testimonials, facts
○ is written in active voice
○ includes a place on the final draft to record approval by management for release to media.
Your assessor will also be looking for your ability to interact with people in a workplace environment using
interpersonal skills:

● collaborating, negotiating and listening to others


● appropriate and professional tone
● appropriate vocabulary
● appropriate body language.

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Director’s brief

Write a 200-word (approx) ‘about us’ company profile for the home page of our website, www.keysrealestate.com.au,
with a hyperlink to a media release about our new William Island holiday rental website.

Write a 300-word (approx) media release about our new William Island holiday website and our new holiday rental
online booking system, ‘book it now’, for our website.

Use the transcript of our interview.

Follow house web text style sheet.

- Luisa Keys, Director

Writers Real Estate

Transcript
Transcript of interview with Luisa Keys a director from Writers Real Estate.

How did the company begin?


Dad, Gerald, started the company back in 1950 with one office in Fitzroy. He opened another office after the ’56 Olympics in
Richmond. Mum did the books in-between taking care of us two kids. My brother, James, and I grew up inspecting properties,
learning how to fix things, filing, etc. I guess you could say real estate is in our blood. He took two weeks off every Christmas
when the family went to William Island, which was almost deserted, like an undiscovered paradise, in those days.

What are yours and your brother’s roles?


James began working in the company full-time as soon as he left school. He’s now in charge of property sales. I joined full-
time in 1980 after I finished uni, and I run property management. We are both directors and work well together. Dad officially
retired in 2005 but still comes into the head office. He spends a lot of time playing golf at William Island and manages to annoy
them in the office there.

How has your company changed since it began?


We started with one office in Fitzroy in 1950 and now we have fifteen offices – ten in the metro area and five rural offices. Our
metro offices are mostly located in the inner city, western and south-eastern suburbs, plus four on the peninsula and
surrounds.

In 1998, we opened a small office on William Island.

In 2000 the Island won the right to stage the Grand Prix Vintage car race for five years. Our ‘small’ office became twice the
size overnight! Then the contract was renewed in 2005 for another five years. Business is booming.

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Is that the only reason William Island is booming?
No. People who aren’t into vintage cars go there as well and it’s really popular with families. Lots of sun, surf beaches as well
as bay beaches, hiking trails and bike tracks. It’s always had a steady stream of international visitors to see the Aussie wildlife.
There’s no doubt that the vintage car race gave it publicity but I think that more people discover that there’s heaps for all ages
to do there. It’s only 100km from the CBD, so the number of rentals will just keep increasing. As it is, we are looking for more
properties to rent.

Do you have plans to expand out of Victoria?


Not at this stage. We don’t want to spread ourselves too thinly. We know properties in Victoria and our clients need to know
that. We are Victorian specialists and we really know our market and clients very well.

How much real estate did you sell last year?


James said that the figure was $40 million. Some areas sold a lot while others sold a little.

In what ways do you think that you are different from other real estate companies?
Family. We are a family business that people can trust. We have a loyal staff who are experts in the industry. We provide them
with a good training program. We have an induction program for everyone. The sales team receive professional development
every six months and the property managers have a training session every month.

What new ventures or opportunities have you introduced?


James has introduced a new training program for sales staff. I’ve been focusing on expanding and updating the William Island
holiday rentals. The company is just about to launch a new website totally devoted to holiday rentals at William Island. It’s a
new phase for us. We’ve paid a fortune and made sure that the site is well positioned in web searches. It’ll feature our new
online booking system, ‘bookitnow’. Prospective holiday guests will be able to make their own bookings online. They’ll be able
to look at availability ‘live’ 24/7. It’s very exciting, and we believe that it will increase landlords’ holiday rentals by up to 30%.

What target audience are you aiming for?


We are interested in anyone who is interested in renting or buying property. We have seventy properties available for holiday
rental on William Island. Currently, we have over 100 metro and rural properties for sale listed on our books.

One area that we would like to improve on our roll is the metro rentals area. We are looking for more properties to rent as the
demand is increasing.

Why should prospective landlords and home buyers use your company?
Because we provide a quality service. Our property managers are trained, mentored and have expertise in all aspects of
property management. We vet prospective tenants carefully, carry out regular property inspections, and action all requests,
problems, etc., immediately. Our sales team really know their stuff. We get a lot of repeat customers.

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Style sheet (for web text)

Our online documents must be consistent in their production and style in order to reflect our quality service.

All documents must have approval from Luisa Keys before being distributed outside the company.

Abbreviations
Limit use of abbreviations to standard real estate abbreviations for advertisements.

Bolded text
Bolded text may be used for key words and headings.

Capitalisation
Titles and proper nouns must use capitals.

Design elements
Use templates if provided. Use size 12 Arial font for body text. Our logo and branding must be visible on all documents.

Gender-specific language
Avoid using gender-specific language such as ‘chairman’, ‘male’, ‘authoress’. Use ‘chairperson’. Replace ‘his’ or ‘hers’ with
‘they’.

Graphics
Must be simple, relevant to the text, and approved by one of the company directors.

Headings
All headings are to be bolded but not underlined. Avoid too many headings.

Hyperlinks
Key words are to be underlined.

Language
Use plain English. Language should be informative and friendly but not informal. No contractions.

Numbers
Use digits in most cases but do not begin sentences with digits.

Structure
● attention-grabbing opening
● family history and current status
● why client should use company
● innovations and future directions.

Text
Sentences should be short. One idea per paragraph.

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DAWG Style Guide1

For consistency and clarity of communications, DAWG requires all internal documents to conform to the
following requirements of style. All employees of DAWG are expected to ensure their documents incorporate the
following standards.
Generally, for clarity of communications, DAWG favors cleanly and simply presented documents.

General Procedures for Writing

DAWG requires all staff comply with the following organizational requirements:
● templates are to be used for document types that are created frequently, both to save time and to
maintain clarity and consistency
● documents are to be created in line with the DAWG Company Style Guide
● correct procedures for design, approval, distribution, and storage of documents are followed where
required.

Document/Communication Types
There are several standard types of documents and communications used by DAWG in the course of day-to-day
business that staff would be required to produce:
● letters
● memoranda
● emails
● meeting agendas
● meeting minutes.

Writing Documents
The person responsible for making and distributing the document is generally the person who is doing the
communicating, e.g. if you need to send a letter, you are the person who writes the letter. See the following table
for who is responsible for creating the most common types of documents used by DAWG.

1
Adapted from Manage Meetings – BSBADM502, 2015, 1st Edition, Version 3, Innovation and Business Industry Skills Council Ltd Australia, East
Melbourne, VIC, Australia

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Document Staff member Special procedures
responsible

Letter Sender -

Memoranda Managers only, or In most cases, mangers will be the ones sending
staff with memos. On occasion, other staff members may need
managerial or wish to send internal memos. In those cases, a
approval manager must approve and countersign the memo
before it is distributed.

Email All staff -

Meeting agenda Meeting Chair Meeting Chair is to email all required attendees prior
to the meeting, inviting them to attend and requesting
agenda items.
Meeting Chair is to make note of replies from those
unable to attend the meeting to compile the
apologies.

Meeting minutes Meeting The Meeting Minute-Taker is to use the agenda


Minute-Taker provided by the Meeting Chair to write up the
minutes.

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Distributing Documents
The person responsible for the writing of the document also does the distribution of documents. See the
following table for who is responsible for distributing the most common types of documents used by DAWG.

Document Staff member Special procedures


responsible

Letter Sender Letters are to be enveloped and addressed, then


placed in the mailbox for the Office Administrator to
arrange postage.

Memoranda Managers only, or Managers are to print the finished memo and give it to
staff with the Office Administrator, who will photocopy the
managerial memo and place it in the required noticeboards and
approval pigeonholes.

Email All staff Staff are advised to use the ‘Reply’, ‘Reply All’, ‘Cc’
and ‘Bcc’ functions with care and attention where
appropriate.

Meeting Meeting Chair Meeting Chair is to email the agenda to all attendees
agenda preferably a week before the meeting. They are to
immediately double check that the Minute-Taker
received the agenda.
On the day of the meeting, the Chair is to print the
agenda make enough photocopies for all attendees.

Meeting Meeting The Minute-Taker is to email the completed minutes


minutes Minute-Taker as an attachment to all meeting attendees, with a link
to the file’s location on the server.

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Document Storage
All files should be saved to the shared drive to ensure they are backed up. No files should be saved only to the
‘C:’ drive on personal computers.
Files should be saved using the document name and the date. For example, a meeting agenda for a meeting on
1 March 2012 would be saved as ‘Meeting Agenda 01032012’.

See the following table for who is responsible for naming and saving documents used by DAWG.

Document Staff member Special procedures


responsible

Letter Sender Electronic copies of all letters sent should be saved n


the server in the appropriate folder.
A copy must be made of letters once they are signed
and before they are sent. The copy should display the
words ‘copy’ and ‘sent’ in the top right-hand corner,
preferably by way of an ink stamp.

Memoranda Managers only, or All memos should be filed on the server in the Internal
staff with Memoranda folder. The file name should also include
managerial the surname of the manager, e.g.
approval ‘MemoMcKenzie01032012’

Email All staff Staff should archive old emails when advised by their
email software.

Meeting Meeting Chair All agendas should be filed on the server in the
agenda Meeting Agendas folder. The file name should also
include the surname of the meeting’s chair, e.g.
‘MemoCallis01032012’

Meeting Meeting All minutes should be filed on the server in the


minutes Minute-Taker Meeting Minutes folder. The file name should also
include the surname of the meeting’s chair, e.g.
‘MemoRezek01032012’

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Special Document Procedures

Letters
When to use: ● Letters should be used for all written communications to external
organisations or clients, in particular, communications with
government departments.
Who can use: ● All staff may be required to write letters in the course of their
duties.
● Only general managers and the Chief Executive can sign letters
addressed to government department staff.
Format to use: ● Letters should always be in the form of the attached letter
template.
Other rules: ● A copy must be made of letters once they are signed, and before
they are sent. The copy should display the words ‘copy’ and ‘sent’
in the top, right-hand corner, preferably by way of an ink stamp.

Memoranda
When to use:
● Memoranda must only be used for internal correspondence.
Who can use:
● Generally, only managers are permitted to send internal
memoranda. In some cases, staff can prepare and send internal
memoranda.
● In those cases, staff members are required to first seek
managerial approval for the memo, and a manager must
countersign it before it is sent out.
Format to use: ● Memoranda should be in the form of the attached memorandum
template.

Email
When to use: ● Email can be used for a variety of internal and external
correspondence.
● Care and attention must be made before sending emails that it is
the most appropriate form of communication. Email can confuse
some kinds of messages, while saving time and energy for others.
Consider, for example, would it be more appropriate to be written
formally by letter? Would a meeting be more appropriate?

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Who can use: ● All staff can and should make use of email.
Format to use: ● Emails, for both internal and external recipients, should be in the
form of the attached email template.
Other rules:
● The company signature must appear on all emails.
● When attaching files to emails, be considerate to your recipient:
○ only attach files when necessary
○ keep files sizes low – your recipient will not appreciate
their inbox being filled to capacity
○ make sure you mention any attachments in the body of
the email, explaining what it is, why you have attached it
and what you would like/require the recipient to do with it.
● Conform to standards of etiquette in all aspects of email use by
ensuring:
○ courteous tone and use of appropriate greetings, etc.
(avoid sarcasm and similar styles of humour that could be
misinterpreted at all costs)
○ appropriate language and relevant content
○ timeliness in replying to email received, e.g. do not wait
too long before replying – email is an instant
communication; senders expect prompt responses.

Meeting agendas*
When to use: ● Agendas should be written and distributed prior to all meetings.
Who can use: ● Agendas should be written by the Chair of the meeting, incorporating input from all
people they are inviting to attend.
● All people invited to attend the meeting should receive a copy of the agenda prior
to the meeting, even those invited who are unable to attend.
Format to use: ● Meeting agendas, for both internal and external recipients, should be in the form of
the attached meeting agendas template.
Other rules: ● Agenda items should be clearly itemized.
● Ensure that action having arisen since the previous meeting is incorporated in the
agenda, and is not left to be brought up as other business.
● Ensure time has been schedule to allow other business to be raised.

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Meeting minutes*
When to use: ● Meeting minutes should be drafted during the meeting, written and fully typed
and distributed within 24 hours of the meeting’s conclusion.
Who can use:
● Meeting minutes should be written by the assigned Minute-Taker.
● All people invited to attend the meeting should receive a copy of the minutes
after the meeting, even those invited who are unable to attend.
Format to use: ● Meeting minutes, for both internal and external recipients, should be in the form
of the attached meeting minutes template.
Other rules:
● Meeting minutes should be based on the meeting agenda.

* Note: before planning a meeting, ensure you have read and follow the requirements listed in the DAWG
Meetings Policy and Procedure.

General Style Requirements

Page Layout

Header and The footer should include the page number and number of pages on the
Footer right hand side of the footer.
The document date should appear on the left hand side of the footer.

Templates All internal documents must be prepared using the relevant template.

Company logo The DAWG Company logo should appear in the top left side of the header.

Fonts

Text type Details Sample

Heading 1 Georgia 16pt, Bold. Title Case.


Heading One
Paragraph spacing: 18pt before and after,
single line spaced, underlined using bottom
border.

Heading 2 Georgia 14, Bold. Title Case.


Heading Two
Paragraph spacing: 18pt before, 6pt after,
single line spaced.

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Text type Details Sample

Heading 3 Georgia 12pt, Bold. Sentence case. Heading three


Paragraph spacing: 12pt before, 6pt after,
single line spaced.

Normal Georgia 11pt. Normal


Paragraph spacing: 6pt before and after,
single line spaced.

Logo

Full logo:
Should be used in the first instance.

Icon only logo:


Should be used in cases where full logo is already present and prominent and is being repeated or
used as a watermark.

Text only logo:


To be used sparingly where regular logo may not print correctly

Positioning The logo should always be positioned on the left-hand side of header.

Colour The logo should be used in color, where possible, so the dice color is prominent.

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Language Requirements

Australian Ensure when word processing, language is set to ‘English (Australia)’


English Preferred reference: Macquarie dictionary. Use the first spelling option listed in entries in
Macquarie dictionary.

Plain English Avoid pompous and unnecessary words.


Use concise and correct language.
Explain all jargon where it is unavoidable.
Spell out all acronyms at first appearance.

Tone Formal in most communications; informal is permissible in some email communications. See
Email in Special Document Requirements.

Gender- Avoid using gender-specific language such as ‘chairman’, ‘male’, authoresses. Use ‘chairperson’.
specific Replace ‘his’ or ‘hers’ with ‘they’.
language

Capitalization Use capital letters for proper nouns and acronyms. Do not use capital letters to emphasize text.

Numbers Use the ‘ten rule’, i.e. spell numbers out in words from one to ten, then use digits, e.g. ‘14’. Use a
space if there are five or more digits, e.g. 55 000 or 555 000. Use words for numbers at the
sentence beginnings. Use digits for dates, times, phone numbers, addresses, measurements and
sums of money.
Exceptions – number ranges, for example 1–2 days

Dates Write months out in full, Day Month Year, with no punctuation. Example: 2 September 2012
● Day: Use numerals with no suffixes, e.g. do not include the ‘nd’ in ‘2nd’.
● Month: Spell out whole month, e.g. ‘September’ not ‘Sept’.
● Year: Use four digit year, e.g. 2012 not 12

Punctuation Minimum punctuation to be used. The use of plain English will make your sentences simpler and
reduce the need for complicated punctuation.
Do not use exclamation marks and avoid repeated punctuation, e.g. ‘???’.

Check names Make sure you check that you have spelt all names correctly prior to sending or distributing your
communication.

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Specific Document Requirements

Letters

Content and presentation

Structure Header
Address block
Greeting line
Subject line
Content
Signature block

Header Letter headers must always include:


• The DAWG Company logo:
o full logo
o positioned at the left side of header
o on the first page only
• a date, which should be the date upon which the letter was signed and sent
• company details and address, left justified and as shown below:

Greeting line Letters should always use the salutation ‘Dear Mr’ ‘Dear Ms’ or ‘Dear Dr’ (as appropriate)
followed by the addressee’s last name, unless the sender personally knows the addressee, in
which case their first name can be used.

Subject line A subject line in bold format, setting out the subject of the letter

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Letter Bulleted lists Bulleted lists should:
content ● have line spacing values before and after of 3pt
● start each point with a capital letter
● contain no punctuation
● not allow bulleted lists to run across multiple pages
Bulleted lists should contain no more than two levels:
● Level one should have:
○ an indent of 0.5cm
○ a hanging indent of 0.5cm
● Level two should have:
○ an indent of 1.5cm
○ a hanging indent of 0.5cm.

Numbered Numbered lists should:


lists ● have line spacing values before and after 3 pt
● start each point with a capital letter
● contain no punctuation
Numbered lists should contain no more than two levels:
● level one should:
○ use Arabic numbers
○ have an indent of 0.5cm
○ have a hanging indent of 0.5cm
● level one should:
○ use alphabetical characters
○ have an indent of 1.5cm
○ have a hanging indent of 0.5cm

Colour Do not use colour for fonts or highlighting unless directed.

Tables Use tables where noted in templates, and presented as noted in this guide.
Table rows should have headings.

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General Do not indent text.
All text to be left justified.
Language to be set to English (Australian).

Signature Letters should always be signed ‘Yours sincerely’ followed by the signatory’s name and job
block title in bold format (Signature Block).
Letters should indicate whether any documents are attached or enclosed with the letter by
use of the term ‘enc.’ directly beneath the Signature Block.
If other parties will also receive a copy of the letter, this should be indicated beneath the
Signature Block by use of the term ‘cc’ followed by the full names of the parties.

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Memoranda

Content and presentation

Structure To:
From:
Re:
Date:
Purpose:
Background:
Action taken:
Recommendations:
Contact details
Signature with title

Header Memorandum headers must always include:


The DAWG Company logo:
full logo
positioned at the left side of header
on the first page only

Memo Use bulleted Bulleted lists should:


content lists ● have line spacing values before and after of 3 pt
● start each point with a capital letter
● contain no punctuation
● not allow bulleted lists to run across multiple pages
Bulleted lists should contain no more than two levels:
● level one should have:
○ an indent of 0.5cm
○ a hanging indent of 0.5cm
● level two should have:
○ an indent of 1.5cm
○ a hanging indent of 0.5cm.

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Legislation, regulations, standards and codes

See the access details of various legislations, regulations, standards and codes applicable to DAWG below.

1. Privacy Act 1988: https://www.legislation.gov.au/Details/C2018C00034

2. Fair Work Act 2009: https://www.legislation.gov.au/Details/C2017C00323

3. Environment Protection and Biodiversity Conservation Act 1999:


https://www.legislation.gov.au/Details/C2016C00777

4. State environment legislations: https://www.business.gov.au/Info/Run/Environmental-


management/Environmental-legislation-licences-and-permits

5. Work Health and Safety Act 2011: https://www.legislation.gov.au/Details/C2017C00305

6. Competition and Consumer Act 2010: https://www.legislation.gov.au/Details/C2017C00375

7. Product safety rules and standards: https://www.business.gov.au/Info/Run/Goods-and-services/Selling-


goods-and-services/Selling-goods/Product-safety-rules-and-standards

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Performance Criteria

ELEMENT PERFORMANCE CRITERIA

Elements describe the Performance criteria describe the performance needed to demonstrate achievement of the element.
essential outcomes.

1 Plan documents 1.1 Determine the purposes of documents


1.2 Choose appropriate formats for documents
1.3 Establish means of communication
1.4 Determine requirements of documents
1.5 Determine categories and logical sequences of data, information and knowledge to achieve
document objectives
1.6 Develop overview of structure and content of documents

2 Draft text 2.1 Review and organise available data, information and knowledge according to proposed structure
and content
2.2 Ensure data, information and knowledge is aggregated, interpreted and summarised to prepare text
that satisfies document purposes and objectives
2.3 Include graphics as appropriate
2.4 Identify gaps in required data and information, and collect additional material from relevant
enterprise personnel
2.5 Draft text according to document requirements and genre
2.6 Use language appropriate to the audience

3 Prepare final text 3.1 Review draft text to ensure document objectives are achieved and requirements are met
3.2 Check grammar, spelling and style for accuracy and punctuation
3.3 Ensure draft text is approved by relevant enterprise personnel
3.4 Incorporate revisions in final copy

4 Produce document 4.1 Choose basic design elements for documents appropriate to audience and purpose
4.2 Use word processing software to apply basic design elements to text
4.3 Check documents to ensure all requirements are met

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Foundation Skills

This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that
are required for competent performance.

Skill Performance Description


Criteria

Reading 1.1, 1.2, 2.1, 2.2, 2.4, 3.1, Interprets information to identify requirements and prepares material suitable to
3.2, 4.3 target audience and environment
Proofreads texts for accuracy

Writing 1.6, 2.2, 2.3, 2.5, 2.6, 3.2, Creates documents for a specific audience using cohesive and well-structured
3.4, 4.1 language to convey detailed and accurate information
Ensures vocabulary, layout and grammatical arrangement achieves meaning
and intent of document

Oral Communication 1.1, 1.4, 2.4, 3.3 Obtains information or clarifies requirements by asking questions and listening

Navigate the world 1.4, 4.3 Adheres to organisational policies and procedures related to document
of work production

Interact with others 1.1, 1.4, 1.5, 2.4, 3.3 Follows accepted communication practices and protocols when seeking advice
about documents from colleagues, supervisors and managers

Get the work done 1.1-1.6, 2.1-2.5, 3.3, 4.1- Plans, organises and implements tasks required to produce documents
4.2
Makes decisions based on standard procedures, using more formal decision
making processes where required
Uses the main features and functions of digital tools to complete work tasks

Assessment methods and tasks

Through consultation with industry, the following assessment methods


Methods of assessment
have been deemed appropriate for this unit.
Report Candidates produce a document using existing research and a style sheet
around planning social media content. They will meet with assessor to
answer questions in relation to task analysis and planning and organisational
requirements. The assessor will act as ‘the client’. This process reflects an
actual work context including; adhering to a style guide, instructions from
client/supervisor, findings from another colleague and adherence to set
structure.

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Through consultation with industry, the following assessment methods
Methods of assessment
have been deemed appropriate for this unit.
Project Project assessment method reflects the deadlines, workplace style guides,
approval and design process used in actual workplace situations. In this case,
draft, edit, and write the social media content final copy using a style guide and
materials provided.

Role-play Candidates meet with assessor to answer questions on planning process. The
assessor and candidate play roles of client and consultant respectively

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Assessment mapping summary

Performance
Assessment

Assessment

evidence***
Knowledge
evidence**
Elements/
method/s
number

PCs*
Assessment Task Description
Plan social media Plan social media content and meet with assessor to answer questions 1 Portfolio, role- 1.1, 1.2, 1.3, 1.4, 1, 2
in relation to task analysis and planning and organisational play 1.5, 1.6, 4.2
requirements.
Draft social media Draft, edit, and write the social media content final copy using a style 2 Project 1.1, 1.4, 2.1, 2.2, 1, 2, 3, 4 1, 2
guide and materials provided. 2.3, 2.4, 2.5, 2.6,
3.1, 3.2, 3.3, 3.4,
4.1, 4.3
Web text project Research, draft and write a 200-word ‘about us’ text and a 300-word 3 Project 3.4, 4.1, 4.3 1, 3, 4 1, 2, 3
media release for a website using the information provided.

* Elements and Performance Criteria are numbered using the Unit of Competency numbering system.
** Obtain number from previous table ‘Performance Evidence’
*** Obtain number from previous table ‘Knowledge Evidence’

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Record of Assessment Outcome
Student Name

Student ID Date

Student Signature

Assessment Assessment Satisfactory


Date
Number Type Yes No
TASK 1

TASK 2

TASK 3

Comments:

______________________________________________________________________________________________________
______________________________________________________________________________________________________
______________________________________________________________________________________________________
_________________________________________________
I have been provided with feedback on the evidence I have provided. I have been informed of the assessment result
and the reasons for the decision.

Student Signature: _______________________________________________________

The student has been provided with feedback and informed of the assessment result and the reasons for the
decision

Assessor Name/Signature: _______________________________Date: ___________

Innovation and Business Industry Skills Council Ltd, 1st Edition Page 43 of 44
BSBWRT401 V7- 2015
RTO Provider: 91153 - CRICOS Code: 02672K
greenwichcollege.edu.au
References / recommended resources
Write Complex Documents – BSBWRT401, 2015, 1st Edition, Version 1, Innovation and Business Industry Skills Council Ltd
Australia, East Melbourne, VIC, Australia
Manage Meetings – BSBADM502, 2015, 1st Edition, Version 3, Innovation and Business Industry Skills Council
Ltd Australia, East Melbourne, VIC, Australia

https://blog.hootsuite.com/social-media-style-guide/

https://www.quora.com/pinned/Digital-Marketing

Innovation and Business Industry Skills Council Ltd, 1st Edition Page 44 of 44
BSBWRT401 V7- 2015
RTO Provider: 91153 - CRICOS Code: 02672K
greenwichcollege.edu.au

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